Alex Maslii
Verified Expert in Design
Designer
Ukraine
Toptal member since April 15, 2021
Alex is a senior product designer with more than eight years of experience. His main focus is on user interaction combined with unique design solutions. Alex has a solid background in innovative thinking and product leadership. His most notable clients are Pfizer, McDonald's, and Uber.
Portfolio
PF Nexus: Renewable Energy Deal Flow Platform
Work Experience
Senior Product Designer
Zoomie
- Raised app downloading rate by 12% by designing custom app store screens, enhancing onboarding through the website, and product presence on the market.
- Designed and executed an MVP product in the first 3 months that secured significant investments for the next stages.
- Developed and boosted design system efficiency in 6 months by 28% by assembling UI components and design documentation.
- Increased user satisfaction rate by 16% and session duration by 6 minutes by conducting user interviews, surveys, and A/B testing.
Senior Product Designer
PF Nexus
- Designed mock-ups and prototypes for a demo. The product was invested £625,000 by Angel Investment Network.
- Created a scalable design system for mobile and web experience to enhance the design process timeline by 30%.
- Conducted user research, analytics, and testing to enhance customer satisfaction by 15%.
- Established new system-level design to improve product usage, guiding the product growth from a design view to attract new users and support current customers.
Product Designer
Foursquare Studio
- Conducted user research, including surveys, interviews, competitive analyses, and usability tests to gather insights for a product direction that doubled the task performance indicator to 68%.
- Fixed abandon rate by 17% by redesigning the web platform through enhanced user patterns and user testing findings.
- Established and maintained a design system that improved consistency across products, optimized team collaboration, and allowed scalable product growth.
Product Designer
League Design Agency
- Crafted distinctive visual concepts with a unique design language, leading to the company receiving an award for its exceptional website design.
- Created impactful animations for web, mobile, and brand identity design, contributing to a 10-12% sales increase.
- Conducted a specialized user interface workshop for 12 designers, emphasizing the development of skills to craft compelling visual identities.
- Designed unique branding identities for companies to establish their style, basic marketing strategies, and brand voices.
Education
Master's Degree in Cybersecurity
National Aviation University - Kyiv, Ukraine
Certifications
Foundations of User Experience (UX) Design
Google | via Coursera
Skills
Tools
Sketch, Adobe Experience Design (XD), Adobe Photoshop, Adobe After Effects, Adobe Illustrator, Flinto, InVision, Miro, Principle, Sketch 2, Google Slides, Adobe InDesign, Adobe Creative Suite, Google Analytics
Languages
Visual Design Language
Platforms
Figma, Web, iOS, Android, Desktop, Webflow, WordPress
Industry Expertise
Professional Services, Consumer Products, Events, Social Networking, Cybersecurity
Other
UI Design, Mobile Design, UX Design, Mobile App Design, User Research, Web Design, Prototyping, Visual Design, Wireframing, User Interviews, Usability Testing, iOS App Design, SaaS Design, Android App Design, Web & Mobile Applications, User Personas, Dashboard Design, Web App Design, Design Systems, Responsive Design, Mobile UI, Dashboards, Product Design, Landing Page Design, Websites, Branding, B2C, Mobile UI Design, Mobile UX Design, Layout, Startups, Web UI Design, Animation, Mobile First, Digital Product Design, Enterprise SaaS, UI Prototyping, UX Branding, Fintech, Motion Graphics, Pitch Decks, Social Media Design, Storybook, Mobile App UI, Research, User Onboarding, PDF Design, Graphic Design, Atomic Design, Pattern Libraries, UI Pattern Library, Component Libraries, User Interface (UI), Design Guidelines, iOS UI Design, Data Visualization, User Experience (UX), Web UI, Web UX, App Design, Mobile Apps, Design, Landing Page Optimization, Responsive Web Design (RWD), Website Redesign, Mobile UX, Interactive Prototypes, Presentation Design, Rapid Interactive Prototyping, eCommerce, A/B Testing, Web App UX, Software as a Service (SaaS), Agile Project Management, Creative Design, Front-end Design, User Journeys, Product Strategy, Nonprofits, B2B, MVP Design, Desktop App Design, User-centered Design (UCD), Financial Software, Financial Systems, Web UX Design, Feature Prioritization, Finance, Mobile Prototypes, Mockups, Product Roadmaps, User Flows, Product Lifecycle Management (PLM), Management, Responsive Web Apps, Design Production, Business to Business (B2B), UX Strategy, Customer Portals, Layout Design, Animated Interactions, iOS Animations, UI Audits, Journey Mapping, Lean Startups, Rapid Prototyping, UX Wireframes, Banner Design, Web Banner Design, Marketing Design, Marketing Materials, Pitch Presentations, Accessibility, Google Material Design, Information Security, Testing, System Design, App Icon Design, Illustration, Interaction Design (IxD), Responsive UI, User Testing, Dating Apps, Geospatial Data, UI Style Guides, Web Dashboards, Recipes & Cooking, Guidebooks, Booking, Social Media Apps, Company Profile Design, UX Research, Visual Concepts, Team Mentoring, Design Workshops, Language Learning, Style Guides, Logo Design, Brand Books, Brand Design, Customer Research, UI Components, SaaS, Web App UI, Artificial Intelligence (AI), AI Design, Discovery, Framer, Personas, Wireframe to Product, UX Prototyping
Experience
- Visual Design - 8 years
- UX Design - 7 years
- Mobile App Design - 7 years
- Prototyping - 7 years
- Web Design - 7 years
- iOS App Design - 5 years
- User Research - 5 years
- Figma - 4 years
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