Alex Maslii
Verified Expert in Design
Designer
Los Angeles, CA, United States
Toptal member since April 15, 2021
Alex is a senior product designer with more than seven years of experience. He specializes in UI/UX design, experience design, mobile applications, and dashboard solutions using Figma, Sketch, InVision, and Adobe Photoshop. Alex's notable clients include Uber and SQUAD. He applies design thinking to improve customer experiences and helps clients grow their businesses.
Work Experience
Senior Product Designer
Zoomie
- Served as the only product designer from scratch to launch.
- Established a design system for the Zoomie mobile app, created a custom library, and increased product efficiency.
- Contributed to coming up with the new design strategy to appear in investor interest and successfully got invested by Profound.
- Utilized prototyping to visualize concepts and product directions to save 20-25% on development costs.
Senior Product Designer
PF Nexus
- Designed mock-ups and prototypes for a demo. The product was invested £625,000 by Angel Investment Network.
- Created a scalable design system for mobile and web experience to enhance the design process timeline by 30%.
- Conducted user research, analytics, and testing to enhance customer satisfaction by 15%.
- Established new system-level design to improve product usage, guiding the product growth from a design view to attract new users and support current customers.
Product Designer
Unfolded
- Redesigned MVP version of the new web app that brought up an additional 15,000+ customers.
- Developed the design system in collaboration with the team, accelerated concepts and features design.
- Conducted user interviews and user testing to provide insights for a product direction, cutting processing time by 30% and improving task success rate by 18%.
Product Designer
League Design Agency
- Crafted distinctive visual concepts with a unique design language, leading to the company receiving an award for its exceptional website design.
- Created impactful animations for web, mobile, and brand identity design, contributing to a 10-12% sales increase.
- Conducted a specialized user interface workshop for 12 designers, emphasizing the development of skills to craft compelling visual identities.
- Designed unique branding identities for companies to establish their style, basic marketing strategies, and brand voices.
Education
Master's Degree in Cybersecurity
National Aviation University - Kyiv, Ukraine
Certifications
Foundations of User Experience (UX) Design
Google | via Coursera
Skills
Tools
Figma, Sketch, Adobe Experience Design (XD), Adobe Photoshop, Adobe After Effects, Adobe Illustrator, Flinto, InVision, Miro, Principle, Sketch 2, Adobe InDesign, Adobe Creative Suite, Google Analytics
Languages
Visual Design Language
Platforms
Web, iOS, Android, Desktop, Webflow, WordPress
Industry Expertise
Professional Services, Consumer Products, Events, Social Networking, Cybersecurity
Other
UI Design, UX Design, Mobile App Design, User Research, Web Design, Prototyping, Visual Design, Wireframing, User Interviews, Usability Testing, iOS App Design, SaaS Design, Android App Design, Web & Mobile Applications, User Personas, Dashboard Design, Web App Design, Design Systems, Responsive Design, Mobile UI, Dashboards, Product Design, Landing Page Design, Websites, B2C, Mobile UI Design, Mobile UX Design, Layout, Startups, Web UI Design, Animation, Mobile First, Digital Product Design, Enterprise SaaS, UI Prototyping, UX Branding, Fintech, Motion Graphics, Pitch Decks, Social Media Design, Storybook, Atomic Design, Pattern Libraries, UI Pattern Library, Component Libraries, User Interface (UI), Design Guidelines, iOS UI Design, Data Visualization, User Experience (UX), Web UI, Web UX, App Design, Mobile Apps, Design, Landing Page Optimization, Responsive Web Design (RWD), Website Redesign, Branding, Mobile UX, Interactive Prototypes, Presentation Design, Rapid Interactive Prototyping, eCommerce, A/B Testing, Web App UX, Software as a Service (SaaS), Agile Project Management, Creative Design, Front-end Design, User Journeys, Product Strategy, Nonprofits, B2B, MVP Design, Desktop App Design, User-centered Design (UCD), Financial Software, Financial Systems, Web UX Design, Feature Prioritization, Finance, Mobile Prototypes, Mockups, Product Roadmaps, User Flows, Product Lifecycle Management (PLM), Management, Responsive Web Apps, Design Production, Business to Business (B2B), UX Strategy, Customer Portals, Layout Design, Animated Interactions, iOS Animations, UI Audits, Journey Mapping, Lean Startups, Rapid Prototyping, UX Wireframes, Banner Design, Web Banner Design, Marketing Design, Marketing Materials, Information Security, Mobile Design, Testing, System Design, App Icon Design, Illustration, Interaction Design (IxD), Responsive UI, User Testing, Dating Apps, Geospatial Data, UI Style Guides, Web Dashboards, Recipes & Cooking, Guidebooks, Booking, Social Media Apps, Company Profile Design, UX Research, Visual Concepts, Team Mentoring, Design Workshops, Language Learning, Style Guides, Logo Design, Brand Books, Brand Design, Customer Research, UI Components, SaaS, Web App UI, Artificial Intelligence (AI), AI Design
Experience
Tools
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