Alexander is an interactive designer and art director with a passion for the digital landscape. He’s inspired by the power of design to make the complicated simple, to solve problems, to trigger emotions, and to help people achieve their goals. Over the years, Alexander's designed and developed sophisticated digital platforms as well as contributing to the conceptualization and execution of multichannel creative campaigns.
Led the design and development of complex digital platforms, including a dynamic archive of Bulgarian design, an online store for a worldwide fashion brand, as well as numerous activation websites for Heineken, Renault, Finlandia, Jack Daniel's and others.
Acted as the creative director for brands like Renault, Heineken, A1, Canon, leading teams of creatives to ensure the high quality of ideas and execution.
Designed and led the launch of QuotesMagazine.co—the agency's first media project.
Spearheaded the redesign and development of the agency's website and worked on the strategy for.
Oversaw the creative team in new business pitch presentations, resulting in new clients in the agency's portfolio such as A1, Renault, NISSAN, Dacia, and Canon Central & Eastern Europe.
Technologies: Adobe Photoshop, Sketch
2012 - 2013
Worked closely with creative technologists, UX designers, and developers to create designs and interactive experiences for some of the world's biggest brands.
Created UX and interactive designs for Adidas, Audi, BMW, Vauxhall, McDonald's, Nike, О2, and Sony Pictures.
Conducted UX research for best practices for interactive advertising on the mobile platform.
Brainstormed with a creative team to develop custom solutions to business problems and to find an innovative way to communicate brand messages.
Created presentations with interactive prototypes and concept demonstrations which were then presented to clients.
Technologies: Apple Keynote, Adobe Illustrator, Adobe Photoshop
Designer | Developer
2011 - 2012
Willoughby Stewart Associates
Designed a luxury boat company's (Fairline.com) website, developed the front end, and optimized it for tablet devices.
Developed and designed Fairline.com’s mobile site and was involved in the integration of a CMS (content management system) controlling all of the website’s sections and data with support for eight languages.
Designed the official website and product store for Bubblescope (a 360° imaging mobile device).
Planned out Bubblescope’s online photo-sharing community called BubblePix; also developed the front end and created the mobile website design.
Created the branding, graphic design, and print materials for some of the agency's clients.
Collaborated with both designers and developers on a daily basis, building desktop and mobile-optimized websites.
Worked on the design and development of the agency's website.