Alexander Russell, Designer in Lincoln, NE, United States
Alexander Russell

Designer in Lincoln, NE, United States

Member since June 16, 2016
Alex is a product designer who wants to work with you. He partners with startups, organizations, and agencies to rethink design strategies or invent new ones. Alex has helped startups receive collectively over $2 million in funding. He also co-operates a research and design collective called Collectively Made.
Alexander is now available for hire


  • Product Design Strategist

    2016 - PRESENT
    Collectively Made
    • Formed an LLC to act as a worker-owned cooperative, allowing myself to leverage the collective structure to curate the best talent and collaborate as an agile unit.
    • Advised on UX strategies for product teams, including UX writing, design documentation, utilization of the "Shape Up" framework, user flows, and rapid prototyping.
    • Acted as a fractional head of UX for small teams by providing design leadership, sharing feedback, and improving team collaboration.
    • Guided teams through complex processes like running design sprints, building design systems, setting up design operations, and implementing user testing processes.
    • Implemented data-tracking tools that help collaborators track business metrics and compare them against high-level goals.
    • Designed and developed nuanced UX strategies that improve product conversion.
    • Designed and developed a mobile app paired with a web app that replaces the paper-based processes of a health and human services company.
    • Built an agricultural appraisal software tool for a farm management company capable of handling hundreds of thousands of land sale data points.
    Technologies: Wireframing, Figma, Product Design, UX Design, User Flows, User Research, Adobe Creative Suite, Design Systems, Git, Adobe Experience Design (XD), Sketch, Information Architecture (IA), User Interviews, Writing & Editing, Copyediting, Content Strategy, Technical Writing, Quantitative Research, Qualitative Research, UX Research, User Behavior, User Surveys, A/B Testing, Research, Accessibility, UX Strategy, UX Audits, Prototyping, Mobile App Design, Usability Testing, SaaS Design, Agile, Interaction Design (IxD), Systems Thinking, Heuristic Review, Heuristic Analysis, User Interface (UI), UI Design, User Experience (UX), Rapid Prototyping, Front-end, Mockups, Human-centered Design (HCD), HTML, CSS, Google Docs, JavaScript, User Testing, Remote User Testing, React, Design, Mobile UX Design, Mobile UI Design, Front-end Development, Mobile UX, Mobile UI
  • UX Consultant

    2020 - 2022
    Outdoor Research
    • Built a modular design system capable of re-imagining a simpler and lighter experience that echoes the bespoke quality of the brand.
    • Prototyped interactions to enhance the user experience from the homepage to product details to checkout.
    • Consulted with development teams to create a handoff process between design and development.
    • Designed and tested new product pages focused on PPE and other protective equipment as the brand pivoted during the pandemic.
    • Designed and tested the new stories sections of the site that focused on sponsored athletes and other high-fidelity content.
    Technologies: Adobe Creative Suite, Figma, Rapid Prototyping, Interactive Design, UI Design, eCommerce UX, eCommerce UI, User Testing, Design Systems, Mobile eCommerce, Mobile UI, Mobile UX, Magento 2, User Interface (UI), UX Design, Web Design, User Experience (UX), User Research, Prototyping, Mobile App Design, Mockups, Remote User Testing, Design, Mobile UX Design, Mobile UI Design, eCommerce, User Interviews, Qualitative Research, User Behavior, User Surveys, UX Strategy, UX Audits


  • Bachelor of Arts Degree in Studio Art and Design
    2009 - 2013
    University of Nebraska–Lincoln - Lincoln, NE, USA



Lincoln, NE, United States

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