Alexandre Navarro Caldeira

Designer in Copenhagen, Denmark

Member since September 18, 2020

Alexandre is a digital designer and art director with over a decade of experience in Brazil's most prominent digital agencies. He's worked for both niche and global brands such as Lenovo, Samsung, Yamaha, Toyota, Mitsubishi, L'óreal, Unilever, Philips, Gruppo Campari, Bradesco, and Elo. Alexandre always strives to deliver experiences that delight and aid users and aims to achieve business objectives in the most effective manner.

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Portfolio

Digital Design

Bradesco Prime Benefits Landing Page
- Landing Page Design
- User Interface (UI)
- Advertising
- Banking & Finance
- UI Grid
- Financial Markets
- Premium
- Responsive UI
- Credit Cards
- Card Design
- Visual Design
Yamaha Portal
- UI Design
- Automotive
- Desktop
- Portals
- Motorsports
- 360° Video
- Product Pages
- UI Grid
- Banner
- Sketch
- Visual Design
Samsung One Gaming
- Electronics
- Landing Pages
- User Interface (UI)
- Samsung
- Composition
- Animated Interactions
- Gaming
- Games
- Consumer Products
- Technology
- Visual Design
- Advertising
- Pitch Presentations
Bradesco Cards
- Banking & Finance
- Landing Page Design
- Credit Cards
- UI Design
- Forms
- Responsive UI
- Product Pages
- Onboarding
- Visual Design
- Card Design
- Web Design
Stelo Machine Reports
- Banking & Finance
- Payment Networks
- UI Design
- Visual Design
- User Journey Maps
- Prototyping
- Mobile Apps
- Card Design
- Financials
- B2B
- Mobile UI
Branding Projects
- Branding
- Logo Design
- Stationery
- Posters
- Identity
- Music
- Fashion
- Jewel
- Fintech
- Visual Design
- Legal Technology (Legaltech)

Employment

Senior UI Designer | UI Design Coordinator
2018 - 2020
Sapient AG2
- Engaged in the development of a UI library and evolved it into a design system for Brazil's second-largest bank, designing the style guide and overseeing the production and evolution of components, mediating workshops with users and stakeholders.
- Built the brand system for Publicis Groupe's newest digital media agency, Deepline, which included designing the logo, identity guidelines, and digital and press application ruleset.
- Partnered with a team to draw user journeys and digital solutions for banking products within internet banking, mobile apps, and landing pages for promotional needs.
- Designed landing pages for electronic products and motor companies, envisioning solutions to promote their products in effective and inspiring ways.
Technologies: Websites, Mobile Design, User Experience (UX), User Interface (UI), Confluence, Adobe Experience Design (XD), Adobe Illustrator, Adobe Photoshop, Abstracts, Sketch
Art Director
2016 - 2018
LOV | Isobar
- Designed a mobile app for store owners to interact with their payment machines and keep track of transactions.
- Engaged in product innovation initiatives for a beer company, producing packaging, product line, and communication improvements.
- Designed social media strategies and assets for electronics companies and financial services, through the use of graphic compositions and illustrations.
- Created and guided the production of videos for social media campaigns for financial services and electronic goods.
Technologies: Mobile, User Interface (UI), Websites, Adobe Premiere Pro, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Art Director
2015 - 2016
Ampfy
- Designed advertising campaigns for a computer company that involved envisioning identities, directing photoshoots, and producing landing pages and graphic compositions.
- Designed a portal for an optics brand and devised the digital identity for their social media profiles.
- Designed landing pages and advertising campaigns for cosmetic products, directing shootings, and providing visual guidance for video production.
Technologies: Websites, User Interface (UI), Maxon Cinema 4D, Adobe Premiere Pro, Adobe Illustrator, Adobe Photoshop
Junior Art Director
2013 - 2015
Sapient AG2
- Participated in the design of a giant car manufacturer's portal which included producing visual assets and user journeys.
- Designed an integrated content platform for children's products in which mothers could follow tips and official articles about the first 1,000 days of infancy.
- Designed social media campaigns and visual assets for car manufacturers, electronic products, food, and fashion brands.
Technologies: Advertising, Mobile, Branding, User Interface (UI), Websites, Maxon Cinema 4D, Adobe Premiere Pro, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Junior Designer
2013 - 2013
Ampfy
- Designed an auto-recordable GPS app for off-road drivers, which allowed users to record, share, and use other users' tracks.
- Designed social media campaigns for dairy products.
- Designed social media campaigns for a car manufacturer.
Technologies: Websites, Mobile, User Experience (UX), User Interface (UI), Adobe Illustrator, Adobe Photoshop
Junior Art Director
2012 - 2013
Tribal Worldwide
- Designed an eCommerce platform for a Brazilian giant cosmetics company.
- Designed digital advertising campaigns for various companies (bicycles, cosmetics, and diapers).
- Designed landing pages for a Brazilian giant cosmetics company.
Technologies: User Experience (UX), User Interface (UI), Websites, Adobe Illustrator, Adobe Photoshop
Art Assistant
2009 - 2011
F.biz
- Designed digital campaigns for Itaú, Unilever, Gruppo Campari, Bayer, and other large national businesses.
- Designed interfaces for Bayer, Unilever, Gruppo Campari, and other large national businesses.
- Helped art directors in photomontages, photoshoots, video shoots, and concept development.
- Brainstormed with the creative team and devised concepts for digital and social media campaigns.
Technologies: Social Media, Websites, User Experience (UX), User Interface (UI), Adobe Dreamweaver, Adobe Flash, Adobe Illustrator, Adobe Photoshop
Design Apprentice
2005 - 2007
Arsenal de Ideias
- Created the UI design and programmed the interfaces for local businesses.
- Crafted the packaging design for a local special edition of Givaudan perfumes.
- Designed t-shirts and publishing material for employee success initiatives for local Cisco and Adidas offices.
Technologies: Maxon Cinema 4D, Adobe Dreamweaver, Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Education

Master of Arts Degree in Graphic Design
2011 - 2012
London Metropolitan University - London, UK
Bachelor's Degree in Advertising
2007 - 2010
Mackenzie University - São Paulo, Brazil

Certifications

Design Ops Bootcamp
SEPTEMBER 2019 - PRESENT
HOW Ed
Design Leadership Bootcamp
MAY 2019 - PRESENT
HOW Ed
Storytelling
NOVEMBER 2016 - PRESENT
FAAP

Experience

Adobe Illustrator14 years
Graphic Design14 years
Adobe Photoshop14 years
UI Design10 years
Visual Design10 years
Art Direction10 years
Sketch3 years
Adobe Experience Design (XD)1 year

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Location

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Designer in Copenhagen, Denmark

Portfolio

Employment

Senior UI Designer | UI Design Coordinator

Art Director

Art Director

Junior Art Director

Junior Designer