Alexandre Santos
Verified Expert in Design
UX/UI Designer
Brasília - Federal District, Brazil
Toptal member since October 26, 2021
Alexandre is an accomplished UI/UX designer with eight years of design experience and six additional years in advertising, giving him in-depth expertise in disciplines essential for UI/UX design. Alexandre has designed digital solutions for banking, insurance, eCommerce, doctors, a national industry organization, and cultural events. He creates exceptional user experiences, optimizes interactions between users and products, and delivers products and outcomes that delight stakeholders.
Portfolio
Work Experience
Product Designer
Anzen Technologies Inc.
- Redesigned the entire visual system creating a new library of components and visual patterns.
- Implemented iterative design updates based on user feedback, resulting in a new and better process for the users.
- Collaborated with the development and product teams to revamp the UI/UX of a software application and also made use of artificial intelligence in some streams.
Product Designer
RIESS GROUP, LLC.
- Redesigned the Lalique website to increase user engagement on the Shopify platform.
- Created a mobile app interface to measure and reward staff performance in the client retail store. The app allows you to track and share top staff KPIs with the team, set weekly goals for retail staff KPIs, and much more.
- Participated in revamping the UI/UX of many sites, promoting the improvement in usability and the visual part of the sites.
Product Designer
VTEX
- Designed a solid foundation of components, principles, processes, tools, and documentation that the VTEX product team can use.
- Built a new system that enables designers to design more concise experiences for different products and platforms.
- Developed solid documentation for the development team, which serves as a basis for consultation by the design team.
- Contributed to the evolution of improvements to the company's SaaS platform, solving potential customer problems.
UX/UI Designer
National Industry Confederation (CNI)
- Designed the entire design system structure to feed the organization's complete portal. The structure included base components, typography, spacing, and design tokens.
- Defined the entire visual line that will be applied throughout CNI's portal. The visual line will serve four large websites of organizations that make up the Brazilian industry system.
- Applied the entire discovery process for CNI's new intranet, including conducting user interviews, creating wireframes, and developing low and high-fidelity prototypes to validate hypotheses.
- Designed the new visual proposal for CNI's employees—a more current and functional proposal to solve employee problems.
- Created branding and landing pages for company events respecting the best usability practices, including UI Animations and UI Interactions.
UX/UI Designer
Caixa Seguradora
- Designed the first version of the company's design system and delivered the entire library with all the basic components and design tokens defined.
- Designed a new life insurance simulator, using the design system components to deliver a unique digital life insurance experience.
- Designed a series of improvements to the company's services based on feedback from the research team.
UX/UI Designer
Monumenta
- Designed the new website for Eu Faço Cultura, a cultural project of great relevance in the Brazilian market. It's an innovative initiative that aims to democratize and boost the Brazilian cultural market.
- Designed Banco Caixa's first online lottery gaming platform, which previously required customers to play at a physical location. I participated in creating this platform, which has a high demand.
- Designed the main screens for the new Banco Caixa application when the bank was undergoing a new proposal in the digital area.
UI Designer
Digital Group
- Created the visual identity and website for the Brasília Capital do Ipê cultural project, a partnership between the government of Brasília and the agency. The project foresaw the construction of four squares with different themes and colors of Ipê.
- Designed the new platform for SuperXCap, a capitalization product of one of the largest banks in Brazil. I designed the entire site following the brand and visual line previously developed by another agency.
- Created the visual identity for the Vai dar Jogo contest. As Brasília had been chosen as one of the six cities to host the soccer tournaments at the 2016 Olympics, the contest awarded the best design for the Olympics theme.
Education
Master's Degree in Digital Marketing
IESB University Center - Brasilia, Brazil
Bachelor's Degree in Advertising and Marketing
IESB University Center - Brasilia, Brazil
Certifications
User Experience Design
Tera
Design System & Ops
Meiuca
Product Discovery
How Bootcamps
Design Ops
How Bootcamps
User Interface
UI Lab
Skills
Tools
Figma, Jira, Slack Development, Photoshop, Adobe Illustrator, Sketch
Industry Expertise
Sports, Education, Retail & Wholesale, Consumer Products, Technology
Platforms
Mobile App Design, Shopify, Desktop Design, Webflow Design, Web Design, Cargo
Other
Design Systems, Branding, UI Design, Discovery, Design, Prototyping, UI Design, Ad Campaigns, Digital Advertising, Mobile App Design, Dashboard Design, Portal Design, Responsive Design, Mobile App Design, UX Design, Web Design, Health Insurance, Corporate Identity, Wireframing, Sketching, System Design, Web Design, Mobile App, UX Design, UI Design, Mobile App Design, Product Design, Web App Design, Web Design, UI Design, Mobile UI Design, Mobile App Design, Web UX Design, Responsive Web Design, UI Prototyping, Web UI, Mobile UX Design, MVP Design, Mockups, UX Design, Social Networks, Soccer, Landing Pages, Landing Page Design, UX Research, User Flow Design, UX Design, Scrum Master Consulting, E-commerce Website Design, Microinteraction Design, Finance, Insurance APIs, Intranet Design, Medical Devices, Social Media Design, Digital Marketing Product Management, Mobile Intranet, Wellness, Financial Design, Dashboard, Simulations, Customer Service, UX Design, Design Sprints, Digital Banking, State Government, UI Design, SaaS Design, Data Visualization Design, Trade, Style Guides, Software-defined Networking (SDN), UI Design, SaaS Design, Jira Align, Slack App, Brand Design, Digital Campaigns, Illustration, Presentation Design, Graphic Design, Visual Design, Presentations, Responsive Web Design, Prototype Design, Rapid Prototyping, Product Delivery, UI Design, Design Reviews, Crypto, Stock Trading, Stock Market Consulting, Mobile App, Educational Games, Game Art, Digital Marketing, LED Lighting, Web UI Design, Web Design, UI Design, Usability, Shopping, Luxury Industry, Insurance Processing, SaaS Design, AI Design, Artificial Intelligence as a Service (AIaaS), E-commerce Website Design, E-commerce UX Design, E-commerce Development, E-commerce Development, Animation Design, Timelines, Art, Museums & Exhibits, Product Pages, Product Listings, E-commerce Development, E-commerce Development, Logo Design, UI Design, Responsive Web Development, Responsive Web Design, Medicine, General Medicine, Cannabis, Medical Cannabis, UIKit, Data, Cryptocurrency Design, Cryptocurrency Wallets, Financial UX, Trade Finance, Cryptocurrency Payments, Blockchain & Cryptocurrency, Framer, Interaction Design (IxD), Interactive UI, B2B Design, Logo Design, Color Palettes, Layout, Cargo & Shipping, Web Dashboards, Dash, Data-driven Dashboards, Schemas, Charts, Live Chat, Chatbox, Mapping, Desk Research, Desktop App Design, Invoices, Networks, User Journeys, Fast Food, Delivery, Food Ordering, Food Tech Design, Online Ordering, Food Ordering Platforms, UWP UI Design, Food Delivery Services, Product Discovery, UX Design, Generative Artificial Intelligence (GenAI), AI Design, Generative Design
Experience
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