Alexis is an experienced UI/UX designer with expertise in financial services. She rebranded ibi, which was acquired by TIBCO and valued at $1 billion. She is skilled in market research, user interviews, prototyping, usability testing and delivers polished, high-fidelity mock-ups. Alexis loves crafting solutions that drive business goals. She has designed web and mobile apps and created design systems that excite users with delightful experiences and champion their well-being and happiness.
Crafted the Hedgeye design system used on new products, data dashboards, website pages, mobile apps, and other digital media.
Designed and maintained product interfaces on the website and apps for varying finance content; video, dashboards, long-form text, and interactive charts.
Facilitated product promotional events by designing a marketing flow experience (digital ads, landing pages, and UI) that guides customers through subscription paths resulting in revenue increase year over year since 2016.
Gathered research and feedback, communicated ideas, and designed the rationale in stakeholder meetings with product managers, providing design and UX support that met business needs.
Defined and maintained visual brand guides to represent Hedgeye’s image, style, and voice for brand awareness and consistency.
Designed complete products by creating journey maps, user flows and scenarios, prototypes, wireframes, and high-fidelity mock-ups.