Alfonso Ponce de Leon, Designer in New York, NY, United States
Alfonso Ponce de Leon

Designer in New York, NY, United States

Member since August 16, 2016
Alfonso focuses on branding, art-direction, graphic design, brand assessment, and illustration. He's worked on a wide array of projects spanning from identity design for clients in real estate, food, and culture industries to fashion brands and transportation logistics corporations.
Alfonso is now available for hire

Employment

  • Creative & Art Director

    2017 - PRESENT
    International Musicians League
    • Redesigned the structure, look and feel of a company with over 30,000 active musicians in its network. Their live music services for the event industry span across all the US, CA, UK, AUS, France, Italy and Spain.
    • Designed the brand identity, website, brochures, social media and any other visual asset for the main company and its 19 bands.
    • Art directed and produced over 12 photo and video shoots across the US, EU and AUS.
    Technologies: Adobe Photoshop, Adobe InDesign, Adobe After Effects, Adobe Premiere Pro, Adobe Illustrator
  • Graphic Designer | Art Director | Illustrator

    2013 - PRESENT
    Freelance Work
    • Guided the personal design and art direction practice—focusing on branding, art direction, graphic design, brand assessment and illustration.
    • Worked on a wide array of projects spanning from identity design for clients in real estate, food, and culture industries to fashion brands’ campaign art direction and transportation logistics brand’s corporate presentation brochures. These projects have had the same value of personal input of my own way of perceiving the world as any other self-initiated project that I have also developed throughout this time.
    • Worked on pro bono projects including a marginal area social and sports gymnasium’s identity and graphic material, religious booklets for local churches and in memoriam books.
    • Crafted a comprehensive brand identity design for an upcoming, A+ first category office building; this included naming, logo, icon design, website design, render art direction, brochure design, illustrations, video art direction and image retouching (http://lux.uy/).
    • Handled the brand identity redesign for an architecture firm in Uruguay—a new brand feeling, logo adjustments, graphic elements, icon design, website design and image stock (http://zip.com.uy/).
    • Was invited along with Carlos Ott Architects by the Republic of Fritz Hansen to participate in their 7 Cool Architects, a contextual interpretation of Arne Jacobsen's iconic Series 7 chair; I was involved in the conception, preliminary design, materials research, production design, project presentation’s video, writing and design. The architects' chosen project was Celebra office building, located in Zonamerica Business and Technology park in Montevideo, Uruguay.
    • Designed projects’ book presentation layouts for architecture worldwide winning projects: Celebra, TATA Consultancy Service Siruseri Techno Park, PHARE Tower Institutional brochure design and image stock art direction and retouching for logistic industry business which included on-location photo art-direction and full front-to-end brochure layout, design and print execution.
    • Crafted the brand identity design for an art foundation, including logo, graphic elements, custom typography, brochure design, stationery, and exhibition invitations.
    Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Education

  • Master's degree in Art Practice
    2016 - 2018
    School of Visual Arts - New York City, NY, USA
  • Bachelor's degree in Social Communications
    2006 - 2010
    Universidad Católica del Uruguay - Montevido, Uruguay

Experience

Location

New York, NY, United States

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