Alfonso Ponce de Leon

Alfonso Ponce de Leon

New York, NY, United States
Member since August 16, 2016
Alfonso focuses on branding, art-direction, graphic design, brand assessment, and illustration. He's worked on a wide array of projects spanning from identity design for clients in real estate, food, and culture industries to fashion brands and transportation logistics corporations.
Alfonso is now available for hire
Digital Design
  • Graphic Designer | Art Director | Illustrator
    2013 - PRESENT
    Freelance Work
    • Guided the personal design and art direction practice—focusing on branding, art direction, graphic design, brand assessment and illustration.
    • Worked on a wide array of projects spanning from identity design for clients in real estate, food, and culture industries to fashion brands’ campaign art direction and transportation logistics brand’s corporate presentation brochures. These projects have had the same value of personal input of my own way of perceiving the world as any other self-initiated project that I have also developed throughout this time.
    • Worked on pro bono projects including a marginal area social and sports gymnasium’s identity and graphic material, religious booklets for local churches and in memoriam books.
    • Crafted a comprehensive brand identity design for an upcoming, A+ first category office building; this included naming, logo, icon design, website design, render art direction, brochure design, illustrations, video art direction and image retouching (
    • Handled the brand identity redesign for an architecture firm in Uruguay—a new brand feeling, logo adjustments, graphic elements, icon design, website design and image stock (
    • Was invited along with Carlos Ott Architects by the Republic of Fritz Hansen to participate in their 7 Cool Architects, a contextual interpretation of Arne Jacobsen's iconic Series 7 chair; I was involved in the conception, preliminary design, materials research, production design, project presentation’s video, writing and design. The architects' chosen project was Celebra office building, located in Zonamerica Business and Technology park in Montevideo, Uruguay.
    • Designed projects’ book presentation layouts for architecture worldwide winning projects: Celebra, TATA Consultancy Service Siruseri Techno Park, PHARE Tower Institutional brochure design and image stock art direction and retouching for logistic industry business which included on-location photo art-direction and full front-to-end brochure layout, design and print execution.
    • Crafted the brand identity design for an art foundation, including logo, graphic elements, custom typography, brochure design, stationery, and exhibition invitations.
    Technologies: Adobe Photoshop, Illustrator, InDesign
  • Graphic Design Intern
    2017 - 2017
    Karim Rashid Inc.
    • Specialized in brand development and pattern design.
    Technologies: Photoshop, Illustrator, InDesign
  • Master's degree in Art Practice
    2016 - 2018
    School of Visual Arts - New York City, NY, USA
  • Bachelor's degree in Social Communications
    2006 - 2010
    Universidad Católica del Uruguay - Montevido, Uruguay
  • Adobe Illustrator10 years
  • Adobe Photoshop10 years
  • Brand Identity9 years
  • Branding9 years
  • Graphic Design9 years
  • Adobe InDesign6 years
  • Poster Design5 years
  • Illustration5 years
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop


New York, NY, United States

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