Alok Dubey
Verified Expert in Design
Designer
Bengaluru, Karnataka, India
Toptal member since April 12, 2018
Alok is a versatile designer with over 11 years of experience in UX, UI, and product strategy. He has successfully shipped products across B2B and B2C platforms and web and mobile apps. Alok collaborates with startups to build products from scratch and works on scaling products for established companies. His design process emphasizes empathy, thorough research, flow planning, continuous feedback, and precise visual design, ensuring seamless and user-centered results.
Work Experience
Staff Product Designer
Branch
- Designed the deep link analytics tool, ads analytics tool, and attribution tool used by companies like Spotify, Adobe, and Amazon.
- Led the Branch Self-Serve Monetization project, which directly contributed $6 million to the ARR.
- Worked on defining the organization's goals for Branch metrics, focusing on key projects like Link Attribution, Deepviews, and ROI Hub management.
Lead UX Designer | User Researcher (via Toptal)
COGNISM LIMITED
- Revamped the Cognism Chrome extension, Cognism's primary B2B marketing and sales acceleration platform.
- Collaborated on the Cognism design system to adhere to the new branding.
- Worked on the new research guidelines for the team.
UI/UX Designer (via Toptal)
FunnelGuard Inc
- Designed the FunnelGuard desktop experience from scratch.
- Played the role of a product manager for the core product.
- Worked closely with the engineers to create a unique experience.
Senior Lead Designer (via Toptal)
HomeWorks Energy
- Designed the HomeWorks Energy new initiative product InHome from scratch. Conducted the product design, marketing assets, and Webflow to create the product (inhomehelps.com).
- Handled the growth aspects of the product after the initial version of the design, with the main target being to increase customer acquisition from the main website.
- Collaborated closely with the chief of staff to create the long-term plan for the InHome digital scope.
Lead UX Designer
OLX Global
- Performed the role of a UX and UI designer in brainstorming, ideating, and presenting concepts.
- Created a visual design strategy considering various systems and their functionality and complexity.
- Collaborated with the stakeholders to get their insights and reflected them into the product.
- Completed the contextual research with real users.
- Contributed the whole news design system for the company's product.
Visual Experience Designer
YUJ Designs
- Ideated the interactions, built the visual language, and completed the design of the mobile interfaces for both iOS and Android on the project.
- Presented the final product to the internal team, comparing the web application and the native application.
- Created the full strategy for the iOS and Android app. Handled the entire mobile app from its inception.
UI/UX Designer
Blackmonk
- Performed various roles as a visual designer, project manager, and point of contact for clients.
- Created paper prototyping in the concept development stage to explore the UI elements and layouts since the challenge was to provide a complete makeover to the already existing application.
- Enhanced the branding strategy to make it look modern yet not completely deviate from the brand's legacy.
- Took the mobile-first approach to designing the application. Worked closely with the stakeholders and clients.
UI/UX Designer
Teamwave
- Worked on two major company products (TeamWave and BlackMonk).
- Handled the project from understanding the requirement, brainstorming, creating user studies, concept development, and defining layout and UI elements.
- Delivered the core value of the application by providing a comprehensive solution that has CRM, HRM, and project management services under one umbrella.
- Worked with the user to understand their problem and reflected whole use cases in the product.
- Led the project from its inception and drove the entire project plan.
Education
Bachelor of Technology Degree in Computer Science
University Institute of Engineering & Technology - India
Certifications
User Experience and Interaction Design
The Interaction Design Foundation
Skills
Tools
Framer Prototyping, Framer X, Figma, ProtoPie, After Effects CC, Adobe Photoshop, Principle, Balsamiq, Adobe Illustrator, Sketch, Adobe Experience Design (XD), Zeplin, Trello, Jira, Marvel App, FigJam, Slack, InVision, Adobe After Effects, Basecamp, Marvel, UXCam, Usertesting.com, Zoom
Platforms
Webflow CMS, Webflow, iOS, Android, Craft CMS, Mobile, Messenger Bots, WordPress
Languages
HTML, CSS, Less, JavaScript, SAS
Industry Expertise
Social Networking, Fashion
Other
Prototyping, Data Visualization, Dashboard Design, UI Design, UX Design, Google Design Sprints, Design Sprints, Agile UX, Lean UX, Wireframing, Rapid Prototyping, Sass, Software Design, SaaS Design, Convex Optimization, eCommerce Design, Search Engine Optimization (SEO), Brand Guidelines, Design Systems, System Design, Information Architecture (IA), Motion Design, User Experience (UX), User Interface (UI), Visual Design, Interaction Design (IxD), Conceptual Design, Interactive UX, Product Design, Mobile App Design, iOS Design, Blockchain, Cryptocurrency, Dashboards, Design, Complex Application User Interfaces (UI), Enterprise SaaS, Enterprise, Virtual Reality (VR), Augmented Reality (AR), MacBook, Bootstrap, Angular, Inspectlet, CleverTap, Jobs, Recruitment, Applicant Tracking Software (ATS), Vendor Management, Lean Startups, Startups, Mobile Design, Natural Language Processing (NLP), Artificial Intelligence (AI), Chatbots, Messaging, Live Chat, CRM Design, Human Resource Management Systems (HRMS), Project Management System (PMS), Analytic Design, Analytics, GRAPH, Agile CRM, Agile Sprints, Agile Product Management, Web UI, Desktop App Design, Education Management Systems, Learning Management Systems (LMS), E-learning, Educational Portals, Website CMS, Property Management System Integrations, eCommerce, eCommerce UX, eCommerce UI, Product Listings, Mobile eCommerce, Magazine Cover Design, Template Design, User Interviews, Competitor Analysis & Profiling, Blockchain as a Service, User Personas, User Flows, Task Flows, User Research, UX Research, Web Design, Web App UX, Web Applications, Web App Design, Data Analytics, Web App UI, Generative Pre-trained Transformers (GPT), Framer
Experience
Tools
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