Alyssa is an end-to-end senior designer with a rigorous design process and years of experience strategizing solutions. She specializes in web design and branding, and in August 2019, she was highlighted as Toptal’s Top 10 Freelance Graphic Designers in Seattle. Alyssa navigates tight deadlines and ambiguity to deliver comprehensive design solutions for organizations of all sizes, from small startups to Fortune 500 companies like Microsoft.
Rebranded a contemporary digital agency, providing new logo, colors, brand words, typography, business card, and email signature.
Designed a logo and logo mark using iterative design phases, sketching, and conceptualization.
Generated 25 color scheme choices and refined top color choices until the representative color scheme was chosen.
Generated 14 sets of potential brand typography.
Designed brand graphics and comprehensive brand guide.
Designed supporting brand elements, including a business card and email signature.
Technologies: Adobe Illustrator
Graphic Designer | Front-end Developer
2016 - 2017
Rebranded the entire company by creating a new logo, color set, typography set, and clarifying company vision and mission.
Created prototypes for a company's website redesign by defining a sitemap, mobile and desktop wireframes, and several visual design concepts.
Provided front-end development services to high-exposure eCommerce sites for clients such as Ben Bridge, Leatherman, Pacific Coast Feathers, Cleveland Golf, and more on the Salesforce Commerce Cloud platform.
Implemented responsive solutions and utilized my design and UX skills to create informed solutions for clients.
Worked with responsive designs and preprocessed languages like Less and Sass, Git, and Gulp.
Developed high-exposure eCommerce sites for clients such as Starbucks, Adidas, Panasonic, Bare Escentuals, and See’s Candies on the Salesforce Commerce Cloud platform across desktop, tablet, and mobile.
Delivered client projects worth more than $60,000 with development ownership.
Utilized my understanding of design and UX principles to make informed development suggestions for clients.