Alyssa is a graphic designer from Seattle with four years of experience in design and front-end web development for notable eCommerce agencies. As a freelance designer, she's worked with businesses locally and internationally to help shape brands, provide design direction, and craft effective solutions across various platforms. Her diverse experience in design, front-end development, and UX enables her to bring valuable insight to her projects.
Rebranded a contemporary digital agency, providing new logo, colors, brand words, typography, business card, and email signature.
Designed a logo and logo mark using iterative design phases, sketching, and conceptualization.
Generated 25 color scheme choices and refined top color choices until the representative color scheme was chosen.
Generated 14 sets of potential brand typography.
Designed brand graphics and comprehensive brand guide.
Designed supporting brand elements, including a business card and email signature.
Technologies: Adobe Illustrator
Graphic Designer | Front-end Developer
2016 - 2017
Rebranded the entire company by creating a new logo, color set, typography set, and clarifying company vision and mission.
Created prototypes for a company's website redesign by defining a sitemap, mobile and desktop wireframes, and several visual design concepts.
Provided front-end development services to high-exposure eCommerce sites for clients such as Ben Bridge, Leatherman, Pacific Coast Feathers, Cleveland Golf, and more on the Salesforce Commerce Cloud platform.
Implemented responsive solutions and utilized my design and UX skills to create informed solutions for clients.
Worked with responsive designs and preprocessed languages like Less and Sass, Git, and Gulp.
Developed high-exposure eCommerce sites for clients such as Starbucks, Adidas, Panasonic, Bare Escentuals, and See’s Candies on the Salesforce Commerce Cloud platform across desktop, tablet, and mobile.
Delivered client projects worth more than $60,000 with development ownership.
Utilized my understanding of design and UX principles to make informed development suggestions for clients.