
Amalia Peigneux
Verified Expert in Design
Designer
Madrid, Spain
Toptal member since November 9, 2022
With over five years as a digital designer, Amalia specializes in branding for companies that want to gain a presence in the digital world. She creates, manages, and produces digital design solutions for various uses, including websites, product graphics, email templates, social media graphics, brand campaigns, and photography. Some of the companies that she has worked for are Guggenheim Bilbao, Telefonica, Tegoder Cosmetics, Saint-Gobain, and Gestair.
Portfolio
Work Experience
Lead Designer
Lenovo
- Increased brand awareness for Motorola in Europe, supervising the design and all the materials, both internal and external, for each department as a brand guardian.
- Acted as a digital designer for Motorola, working on redesigning their entire eCommerce, banners, and campaigns.
- Took on the role of presentations specialist for EMEA Motorola. Created a new presentation layout for internal and external use that matches our brand and increases brand awareness.
Visual and Motion Designer
Docequity Inc.
- Created unique illustrations specifically designed to enhance the animated pitch, ensuring the visuals aligned with the brand’s identity and effectively conveyed complex ideas.
- Designed and implemented a fully animated presentation using PowerPoint, integrating smooth transitions and animations that engaged the audience and supported the storytelling process.
- Helped demonstrate the functionalities of the new AI-based legal app by visually illustrating a real-life example of its application.
Marketing Designer
ARTISAN ENTERPRISE INTERNATIONAL INC
- Created the concept for two different candle collections.
- Picked the color scheme and fonts for both candle collections.
- Designed the new packaging for both candle collections, specifically boxes and jars.
Marketing Designer
Gridware Technologies Inc
- Designed a four pages spec sheet for one of their products; submitted it for printing and digital use.
- Created new product illustrations following brand guidelines and existing artwork.
- Developed a new data visualization system for their presentations.
Brand Designer
Upstream Business Solutions AB DBA Membrain
- Designed social media layouts for multiple types of content. Adapted those designs to different sizes according to each social media requirements.
- Designed 20 slides for corporate presentation layouts.
- Designed five roll-up layouts for different purposes.
Visual Designer
Human Marketing
- Designed email templates for multiple clients following their different brand guidelines.
- Created website mockups based on the UX team wireframes, adding images, colors, typography, and effects.
- Built brand identity guidelines, including logos, colors, typography, icons, and other assets.
Lead Digital Designer
SOMOS Experiences
- Designed new brands and redesigned existing ones for clients from art, fashion, and the chemical industry.
- Created social media content, emails, and paid campaigns for multiple clients in technology, fashion, real estate, and other sectors.
- Developed web apps using Figma, Invision, and Adobe Experience Design (XD) and created consistent visual styles while working closely with programmers.
- Built the graphic line of national and international events, creating and producing all the pieces required for the event's implementation while managing multiple stakeholders' activities.
- Led these projects for multiple clients, including Gestair, Sopra Steria, Tegoder Cosmetics, Palacio de Gaviria, LaFinca group, Saint-Gobain, and Mia Pia.
Brand and Digital Designer
Mi Mundo Travel
- Designed Mi Mundo's logo and brand book, defining colors, typographies, and tone.
- Contributed to the UI/UX of their website by creating wireframes and prototypes and presenting directly to the client and programmers.
- Designed content for social media content, presentation layouts, and email campaigns.
Junior Art Director
Zapping
- Developed the concept, look and feel, and aesthetics of new advertising campaigns mainly related to fashion and luxury industries.
- Presented the final concept, ideas, and graphic lines to clients.
- Supervised the entire process, from attending the shootings to checking the final pieces, printed and digital. Clients included Affleilou, El Corte Inglés, and Suárez group.
Intern
Zapping
- Assisted in the creative process of advertising campaigns for multiple clients.
- Won a silver Laus for the design of Andy Warhol's exhibition, Shadows, at the Guggenheim Museum in Bilbao.
- Assisted in shootings as an assistant for different fashion campaigns.
- Managed multiple projects for many clients, including Guggenheim Bilbao, El Corte Inglés, Carrera y Carrera, SGAE, and Emidio Tucci.
Education
Master's Degree in Human-computer Interaction Design
University of London - London, UK
Bachelor's Degree in Graphic Design
University School of Design, Innovation, and Technology (ESNE) - Madrid, Spain
Certifications
Art Direction for Creative Visual Branding
Domestika
Contemporary Brand Identity: Merges Verbal and Visual Concepts
Domestika
innovative Design Systems for Digital and Print Media
Domestika
Digital Art Direction
Domestika
Interface Design (UI) with Figma
Domestika
Skills
Tools
Adobe Creative Suite, Photoshop CC, Illustrator CS6, InDesign CC, Lightroom CC, Illustrator CC, Adobe Photoshop, Adobe Experience Design (XD), After Effects CC, Microsoft Office, Adobe After Effects, Adobe Illustrator, Adobe InDesign, Microsoft PowerPoint
Platforms
Figma, WordPress
Industry Expertise
Aircraft & Airlines, Advertising, Marketing, Events, Professional Services, Investments
Languages
HTML5, CSS3, Visual Design Language
Other
Graphic Design, Branding, UI Design, Design Systems, Digital Design, User Interface (UI), PSD, Visual Design, Presentation Design, Marketing Design, Web Design, Advertising Design, Art Direction, Web Marketing, UX Design, Product Design, Social Media Design, Brand Design, Corporate Design, Email Design, Email Templates, Typography, Presentations, Pitch Decks, Landing Page Design, Posters, Catalogs, Banner Design, SVG Animation, Information Architecture (IA), Photography, Email Template Design, Responsive, Logo Design, Social Media, Brand Books, Collateral Design, Illustration, Motion Graphics, Banner Ads, Brochures, Brochure Design, Printing Materials, Print Design, Marketing Collateral Development, Packaging, Home Decor, Visual Storytelling, Legal Technology (Legaltech), Motion Design
Experience
- Graphic Design - 10 years
- Branding - 7 years
- Digital Design - 7 years
- Adobe Creative Suite - 7 years
- UI Design - 6 years
- Social Media Design - 5 years
- Figma - 3 years
- Art Direction - 2 years
Tools
- Adobe Creative Suite
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