Amanda Barranco
Verified Expert in Design
Designer
São Paulo - State of São Paulo, Brazil
Toptal member since September 13, 2022
Amanda is a product designer focused on UX yet passionate about the whole process. An explorer by nature, she leads end-to-end design activities, deep-diving into business goals to solve complex problems. Her diverse background and experience in a tech consulting company allowed her to work across industries and develop a wide range of skills and expertise. With a keen eye for detail, Amanda advocates that good design is about people.
Portfolio
Job Website for Immigrants and Refugees | Programa Trabalho
Work Experience
Product Designer
Electrician U
- Developed a product roadmap, a phased and scalable MVP documentation, structured to progressively implement new features over time.
- Enhanced the current style guide by integrating modern features, refining usability, and standardizing elements for a more streamlined and cohesive experience.
- Revamped a fresh landing page in accordance with recent business developments, contemporary design trends, and strategic marketing initiatives.
- Developed a comprehensive internal logged course area catering to two distinct user groups: business clients and the general public, ensuring seamless accessibility and tailored content delivery for each audience.
- Designed a specific manager dashboard so business profiles can track their employee's progress.
- Crafted a specialized manager dashboard, empowering business profiles to effortlessly monitor and track the progress of their employees with precision and clarity.
- Created an MVP gamification for the ed-platform, enriching user engagement and interaction through game-like elements while maintaining essential functionality and simplicity.
Product Designer
Techtivist
- Interviewed the primary stakeholder and collected other users' insights to understand the problems in depth and apply the best solution.
- Improved overall usability inside the confidential legal database.
- Translated complex data into an efficient, modern, and user-friendly dashboard.
- Applied modern UI and visuals to the database design.
UX/UI Designer
Nexia Wellness LLC
- Engaged with stakeholders to identify pain points and formulate a comprehensive design plan.
- Conducted competitive benchmarking within the health and wellness sector to gather the latest and most effective ideas.
- Built a new design system, including colors, typography, illustration elements, and components.
- Redesigned the unlogged area of the website, significantly enhancing its visual appeal, usability, and accessibility, resulting in a cleaner and more intuitive user experience;
- Created the internal dashboard tailored to meet the distinct needs of health providers and patients.
UI Designer
FreighTrax, LLC
- Revamped the website's user interface and completely revitalized its visual identity.
- Retained key elements from the original design while infusing it with a modern and clean look, keeping in mind the technical constraints.
- Standardized the e-mail template and printable items with new design elements.
Product Designer
Bees
- Optimized and adapted the web experience for the mobile app, ensuring seamless functionality and a user-friendly interface across devices.
- Defined and executed high-quality discovery research, resulting in insights that improved product usability and led to a 25% increase in user satisfaction.
- Enhanced the shopping experience by employing a global perspective to deliver a seamless, end-to-end user journey, ensuring cohesion across all touchpoints.
- Integrated an AI-powered chatbot into the contact form to enhance user experience and streamline communication.
- Created responsive web app designs that were effectively adapted and optimized for diverse devices and screen sizes (web, Android, and iOS).
- Contributed to the design system, keeping consistency and efficiency across the product's interfaces.
- Collaborated with the UX writing team to deliver documentation to the translation and localization teams, ensuring cultural relevance and consistency across content in over 30 languages.
- Engaged with design, product, and engineering partners to address high-priority objectives, advancing tasks efficiently within a fast-paced environment.
- Guided partners and stakeholders through the discovery process, iterating on ideas and launching products and features while championing user empathy and the design process.
- Crafted compelling presentations tailored for multinational managers, effectively conveying design concepts and facilitating understanding.
UX Strategist
We Bridge
- Crafted business' profiles and personas.
- Guided the structure of the products and their business models.
- Created presentations and provided support through design facilitation.
- Expanded the branding, from market research to visual identity.
- Consulted with product teams and stakeholders to understand user needs, business goals, and requirements to translate into user stories and product features.
- Supported the development of UX strategies, guiding principles, and framework design around key areas.
- Identified, investigated, and solved problems, applying UX best practices to design solutions, and working closely with UX leadership to evolve the strategies as needed.
Product Designer
Go.K Digital
- Specialized in developing MVPs, whether starting from scratch or revamping existing products, while contributing to product strategy, execution, and action plan creation.
- Redesigned landing pages and evolved to more complex websites.
- Led discovery sessions for early-stage projects to define objectives, align stakeholder expectations, and shape the foundational UI/UX strategy.
- Created personas, user journeys, sitemaps, and wireframes, incorporating all relevant UX techniques to ensure usability.
- Conducted research and in-depth user interviews, elaborated on questions, analyzed data, and transcripted insights.
- Crafted high-fidelity prototypes featuring a modern, responsive, clean UI design, focusing on user-friendly interactions and visual clarity.
- Built and refined design systems in Figma, creating a robust framework of components, patterns, and guidelines to ensure a consistent and scalable UI using Auto Layout.
- Collaborated with the design lead and the product team to plan and deliver the user experience in an agile development environment.
- Tested features with real users to identify pain points and ensure a smooth project workflow, gathering actionable feedback to refine the user experience and achieve project goals.
- Presented design decisions to clients using a variety of visual aids, such as mockups, prototypes, and interactive demonstrations, to communicate design choices and gather client feedback.
UX Designer
Missão Covid
- Redesigned the page by using UX principles, running research, restructuring the information architecture, and applying usability heuristics.
- Improved the text or microcopy of the website, based on a user-centered approach (UX writing).
- Updated the UI components and the whole design system.
- Evolved the landing page into a more structured website.
UX/UI Designer
Freelancer
- Ran user research to get data for the earliest stage of the design process.
- Sketched and created low-fidelity and mid-fidelity wireframes.
- Created and tested high-fidelity prototypes (mockups).
Education
Bachelor of Science Degree in Artificial Intelligence and Sustainable Technologies
Tomorrow University of Applied Sciences - Online
Bachelor of Arts Degree in History
University of Sao Paulo - Sao Paulo, Brazil
Certifications
UI Design Bootcamp
Memorisely
AI-Powered UX Design
Interaction Design Foundation
Information Visualization
Interaction Design Foundation
User Research: Methods and Best Practices
Interaction Design Foundation
UX Strategy Fundamentals
Udemy
Data Visualization
Interaction Design Foundation
Mobile User Experience (UX) Design
Interaction Design Foundation
Data-driven Design: Quantitative Research for UX
Interaction Design Foundation
UX Design Formation Bootcamp
Mergo User Experience
Advanced UI Design
Origamid
Skills
Tools
UX Tools, Jira, Figma Component Library, Google Slides, Microsoft PowerPoint, Miro, Hotjar, Adobe Creative Suite, MURAL, Articulate Storyline, AI Tools, Net Promoter Score (NPS), InVision, Adobe Experience Design (XD), Adobe Illustrator, Adobe CC, Adobe Photoshop, InDesign CC, Sketch, UI Grid, Sybase PowerDesigner
Platforms
Figma, iOS, Android, Web, Mobile, Adobe Suite, WordPress, Shopify, Webflow
Industry Expertise
Healthcare, Education Technology (Edtech), Product Ideation, Consumer Products, Marketing, Technology, Professional Services, Logistics, Health & Wellness, Government
Languages
Python
Other
UX Process, Design Thinking, UX Strategy, UX Research, Information Architecture (IA), Usability Heuristics, Research, UX Analysis, User Testing, User Interviews, UX Design, User Personas, Heuristic Analysis, Usability, Dashboards, Redesign, UI Design, Wireframing, High-fidelity Prototypes, Agile, Presentations, Interaction Design (IxD), Product Design, Prototyping, Responsive Web Apps, Responsive Web Design (RWD), Mobile App Design, UX Audits, App Design, Design Systems, User Flows, UX Workshops, Dashboard Design, UX Documentation, Data Visualization, User Journey Maps, Web App Design, MVP Design, B2B, Web Design, Cross-platform UX, Mobile Design, Mobile UI, UX Prototyping, Website Redesign, eCommerce UX, UX Wireframes, CX Strategy, User Interface (UI), User Experience (UX), Web UX, eCommerce, Landing Page Design, Clean Design, Presentation Design, Web App UI, Web App UX, Edtech Design, Web UI, Mobile UX Design, Heuristic Review, User Research, Low-fidelity Prototypes, UI Components, High-fidelity Mockups, Mobile Apps, B2C, Websites, Web UI Design, Web UX Design, Qualitative Research, User Journeys, UX Review, User-centered Design (UCD), Digital Product Design, Product Discovery, Research Reports, Landing Pages, Translation, Design Consultation, E-learning, Design Principles, Personas, Design Thinking Facilitation, Journey Mapping, Usability Analysis, Pitch Decks, Design Revamps, Low-fidelity Mockups, Complex Application User Interfaces (UI), Heuristic Evaluation, User Experience Design, User Experience Strategy, User Requirements, Discovery Workshops, eCommerce Design, Visual Storytelling, Sitemaps, Accessibility, Mobile Prototypes, UI Prototyping, Design Documentation, Ideation, UX Principles, Ideation Workshops, Iterative Design, UX Sketching, Web Applications, Web & Mobile Applications, App UI, App UX, Reports, Communication, Design Reviews, Discovery, Web Platforms, Interactive Prototypes, Landing Page Optimization, Material UI, UX Testing, User Workflows, Complex Web Systems, Component Design, Web Components, Quantitative Research, Planning, UX Roadmaps, Benchmarking, Responsive, Branding, Facilitation, SaaS, SaaS Design, Minimum Viable Product (MVP), Mobile App UI, Mobile First, Data-driven Design, User Validation Testing, Competitive Analysis, Competitor Analysis & Profiling, Customer Experience, Learning Management Systems (LMS), Lean UX, Visual Design, Design Sprints, Design Workshops, Mockups, Learning, Storytelling, Finance, Stakeholder Interviews, Social Media Apps, Social Networks, Mobile UI Design, Usability Testing, Market Research, Market Research & Analysis, UI Style Guides, Early-stage Startups, Consumer Applications, Gamification, Best Practices in Design, Feature Prioritization, Product Roadmaps, Apps, Rapid Prototyping, Instructional Design, Educational Platform Design, Layout, Search Engine Optimization (SEO), Product Strategy, Audits, Conversion Rate Optimization (CRO), Writing & Editing, Layout Design, UI Audits, Web Accessibility, Collaboration, Holistic Wellness, Graphic Design, Brand Guidelines, Enterprise SaaS, AI Design, Design Production, Artificial Intelligence (AI), Software as a Service (SaaS), Colleges & Universities, Responsive Design, Learning Solutions, Customer Journeys, Transportation & Logistics, Interactive Design, Microinteraction Design, User Stories, Crypto, Design Strategy, Web Portals, eCommerce UI, Social Media Design, Color Palettes, Marketplaces, Startups, Tablet UX, Tablet UI, Cross-platform Design, Payment Gateways, White Label Design, Component Libraries, eCommerce Web Design, Mobile-first Design, User Validation, Content Strategy, Workshops, Roadmaps, UI Pattern Library, Educational Games, Online Learning, Flow/Process Builder, Process Flows, iOS App Design, UI Testing, Articulate Rise, Tailwind UI, User Onboarding, Cross-functional Collaboration, AI Agents, Enterprise UX Design, B2B2C, Analytical Dashboards, Web Dashboards, Generative Artificial Intelligence (GenAI), Legal, Lead Generation, Marketing Design, Notion, Service Design, DataViz, ROI, Business Design, Objectives & Key Results (OKRs), Content, UX Writing, Business Strategy, Lean, Motion Design, Non-governmental Organizations (NGOs), UX Branding, Copywriting, Mobile UX, Android UI Design, iOS UX Design, iOS UI Design, Responsive Layout, Data, Database Design, Testing, Web Video, Videos, Design Ops, Storylines, Psychology, WebApp, Illustration, Social Media, Cryptocurrency Wallets, Mobile Wallet, Digital Wallets, SDGs, Typography, Responsive UI, Color Theory, Theory Design, Agile UX, Team Leadership, Process Optimization, UX Mentoring, User Behavior, Strategy, Video Streaming, Content Management Systems (CMS), Quizzes, Surveys, User Surveys, Rewards Programs, Conversion Rate, Style Guides, Social Network Mapping, Click-through Rates (CTR), Web Marketing, Product Vision, PowerPoint Design, Banner Design, Color Schemes, Internet of Things (IoT), Fintech, WordPress Design, Google SEO, Logo Design, Nonprofits, Data Collection, Framework Design, Artificial Intelligence as a Service (AIaaS), Logotype, Framer, Admin Panels, Lean Startups, Agile CRM, WCAG 2, Enterprise, Machine Learning, Sustainable Design, Entrepreneurship, Human-centered AI, Aircraft Engineering, Big Data, Algorithms, Data Analysis, Data Science, Mathematics, Statistics, Technical Leadership, Midjourney, Sustainability
Experience
- Redesign - 5 years
- Figma - 5 years
- Design Thinking - 5 years
- UX Design - 5 years
- UI Design - 5 years
- Product Design - 5 years
- UX Audits - 4 years
- Clean Design - 4 years
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