As an independent product designer, Amer has worked on developing various international products and brands. Throughout his career, he's worked on projects dealing with graphic design, illustration, typography, packaging, product development, information architecture, wireframing, prototyping, and usability studies. Amer combines all his expertise and experience in order to help his customers achieve better designs and more engaging experiences.
Built and managed the design team to communicate and collaborate with product managers, sales, marketing, and the engineering team to execute marketing materials and digital products with user experiences to match business requirements in a rapidly growing startup with tight deadlines.
Enhanced the design process from sketching concepts to wireframes to prototyping through InVision and testing the product while iterating it through user feedback which led to more leads on both the website and the mobile applications.
Helped, through teamwork, to increase the user base from 60,000 to more than 260,000 active users, and the application for jobs from 800,000 to almost 2 million job applications.
Technologies: Sketch, Adobe Photoshop, Adobe Illustrator, MS Office, InVision, UXPin
Lead UX Designer
2014 - 2015
Collaborated with the engineering team and the clients to create innovative and original concepts for an award-winning interactive touch desktop application.
Crafted strong branding, a well suited user interface, and user experience that resulted in enhancing the Jerusalem tourist street guide.