Amer Amin, Designer in Al-Bireh, Palestine
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Amer Amin

Verified Expert  in Design

Bio

Amer is a senior product designer with over 12 years of experience helping startups and entrepreneurs launch new digital products and businesses. He has designed and led product design initiatives and teams both in-house and as a hired consultant in Palestine, the US, Jordan, Germany, Iraq, Egypt, and Saudi Arabia.

Portfolio

Work Experience

Independent Designer (User Interface | User Experience | Branding)

2007 - PRESENT
Freelance
  • Provided end-to-end UX/UI product design for consumer/enterprise web applications and iOS/Android mobile platforms.
  • Conducted user research, comparative/competitive analysis, workflows, task flows, user journeys, information architecture, wireframes, visual designs, and prototyping.
  • Led UX analysis of existing products and services, specifying pain points and recommendations based on analytics.
  • Conducted qualitative and quantitative usability testing of products and services.
Technologies: InVision, Adobe Illustrator, Adobe Photoshop, Sketch, Figma, Web Design, User Interface (UI), User Experience (UX), Product Design, User Flows, Prototyping, UX Research, Illustrator CC, User Interviews, Android, Responsive Web Design (RWD), Branding, Freelancing, Mobile Design, SaaS Design, SaaS, UI Design, UX Design, Dashboards, eCommerce, Design Systems, Visual Design, eCommerce UX, User Research, User Requirements, Customer Journeys, Competitive Analysis, User Personas, Stakeholder Interviews, Google Drive, Google Calendar, Google Sheets, Slack, Notion, Loom, Mixpanel, Looker, Web App UI, Data Visualization, Psychology & Mental Health, Early-stage Startups, Web Platforms, Usability Testing, Responsive Design, Dashboard Design, Web Portals, Annotated Wireframes, Wireframe to Product, Mobile Game Design, Information Architecture (IA), Journey Mapping, App Design, Best Practices in Design, UX Documentation, UX Pattern Design, Invoicing, Landing Page Design, Logo Design, Brand Guidelines, Mobile App Design, Smart Homes, Smart Home Technology, Web App Design, Web App UX, Wireframing, Mobile UI, User Journeys, Mobile UI Design, Mobile UX Design, Mobile Apps, Jira, Component Libraries, Presentations, Workflow, Automation, Shopify, eCommerce UI, UX Strategy, Complex Web Systems, Enterprise SaaS, Design Thinking, Team Management, Design Guidelines, UX Principles, Design Leadership, UX Wireframes, MVP Design, Mockups, Leadership, Product Development, Style Guides, Design Ops, Reservation Flow, Data Analysis, Conversion Rate, UX Audits, Design Strategy, Webflow, Fintech, B2B, B2C, Conversion Rate Optimization (CRO), Layout, Consumer-facing Product Design, Consumer Products, User Stories, Strategy, User Scenarios, Education, SaaS Product Management, UI Components, CRM Design, Customer Portals, Product Strategy Consultant, Agile UX, Web UX Design, Illustration, Form Design, User Testing, Personas, Strategic Design, Mobile, Apps, Enterprise, Interactive Prototypes, WordPress, Consumer Banking, Consumer Finance, Cryptocurrency Wallets, Online Banking, Crypto, Cryptocurrency Exchanges, Responsive UI, Collateral Design, Brand Books, Layout Design, Graphic Design, Wellness, Squarespace, UX Workshops, Collaboration, Ideation Workshops, Design Workshops, B2B2C, Research, Rapid Prototyping, Workshops, Sports, Web UI, Legal, Design, Gamification, UX Assessment, Design Reviews, System Design, Artificial Intelligence (AI), Health, Audits, Auditing, UI Audits, Social Networking, Typography, Color Palettes, Content Management Systems (CMS), Health & Wellness, No-code Development, Questionnaires, Communication, Web, Stakeholder Management, Blog Design, Framer, UI Branding, Professional Services, Government, Chatbots, Product Management, Software as a Service (SaaS), Feature Prioritization, Real Estate, Discovery Workshops, UI Prototyping, Gig Economy, Web Dashboards, Responsive Web Apps, Customer Relationship Management (CRM), Transportation & Shipping, Logistics, Presentation Design, Visual Storytelling, Web UI Design, Product Owner, Product Ownership, Agile CRM, Product Discovery, Requirements, iOS App Design, iOS UX Design, Service Design, SEO Tools, User-centered Design (UCD), Cross-functional Collaboration, Web Applications, User Retention, User Onboarding, User Conversion, Grocery Delivery, Subscriptions, Online Delivery

UX/UI Designer

2023 - 2023
Orbital Kitchens
  • Delivered eight high-performing, visually appealing websites for eight different restaurant brands, each tailored to reflect the unique identity and offerings of the respective brand.
  • Developed cohesive branding strategies and style guides for each restaurant, ensuring a consistent and authentic visual identity across all digital touchpoints.
  • Led the creation and branding of new restaurant concepts, from logo design to overall brand identity, ensuring each brand had a distinct and memorable presence. This effort successfully launched three new brands.
  • Created custom, authentic visuals that resonated with the target audience, enhancing the overall user experience.
Technologies: UX Design, UI Design, Landing Page Design, Visual Design, Content Management Systems (CMS), Wix, eCommerce, Branding, WordPress, Webflow, Illustration, Product Discovery, Requirements, Gamification, Service Design, User-centered Design (UCD), Cross-functional Collaboration, Design Systems, Grocery Delivery, Subscriptions, Online Delivery

Lead Product Designer

2022 - 2023
Cymetricx
  • Developed intuitive and data-rich dashboards for monitoring security and compliance across multiple platforms, which enabled users to identify and address vulnerabilities faster than before.
  • Created innovative visualizations for attack surface metrics, allowing users to better understand and manage their exposure to threats.
  • Designed a user-friendly LSM focused on cybersecurity education, which increased user engagement.
  • Led the redesign of key security and compliance features, making them more accessible and easier to use.
Technologies: Figma, Web UX Design, Web UI Design, Data Visualization, Design Collaboration, Information Architecture (IA), Product Discovery, Requirements, User-centered Design (UCD), Cross-functional Collaboration, Design Systems, Web Applications, User Onboarding, User Conversion, Subscriptions

Senior Product Designer

2022 - 2022
Popchew
  • Researched and mapped detailed user journeys. Conducted competitive research.
  • Developed a design system that laid the brand's foundation and guided the UI development.
  • Researched, designed, and prototyped mobile and web food ordering applications for iOS and Android platforms.
Technologies: Mobile UI, User Interface (UI), Product Design, Figma, Mobile App UI, Web App Design, B2C, User Research, Competition Research, Gamification, Marketplace Design, Web Design, User Experience (UX), User Flows, Prototyping, UX Research, Illustrator CC, iOS, User Interviews, Android, Responsive Web Design (RWD), Branding, Mobile Design, UI Design, UX Design, Design Systems, Visual Design, User Requirements, Customer Journeys, Competitive Analysis, User Personas, Stakeholder Interviews, Google Drive, Google Calendar, Google Sheets, Slack, Notion, Loom, Mixpanel, Looker, Web App UI, Early-stage Startups, Web Platforms, Usability Testing, Responsive Design, Web Portals, Annotated Wireframes, Wireframe to Product, Mobile Game UI, Mobile Game Design, Information Architecture (IA), Journey Mapping, App Design, Best Practices in Design, UX Documentation, UX Pattern Design, Landing Page Design, Brand Guidelines, Mobile App Design, Web App UX, Wireframing, User Journeys, Mobile UI Design, Mobile UX Design, Mobile Apps, Jira, Component Libraries, Presentations, eCommerce UI, UX Strategy, Team Management, Design Guidelines, UX Principles, Design Leadership, UX Wireframes, MVP Design, Mockups, Leadership, Product Development, Style Guides, Design Ops, Data Analysis, Conversion Rate, UX Audits, A/B Testing, Design Strategy, Conversion Rate Optimization (CRO), Layout, Consumer-facing Product Design, Consumer Products, User Stories, Strategy, User Scenarios, UI Components, Customer Portals, Product Strategy Consultant, Agile UX, Web UX Design, Illustration, Form Design, User Testing, Personas, Strategic Design, Mobile, Apps, Interactive Prototypes, Responsive UI, Collateral Design, Brand Books, Layout Design, Graphic Design, UX Workshops, Collaboration, Ideation Workshops, Design Workshops, Research, Rapid Prototyping, Workshops, Web UI, Design, UX Assessment, Design Reviews, System Design, Audits, Auditing, UI Audits, Social Networking, Typography, Color Palettes, Content Management Systems (CMS), No-code Development, Questionnaires, Communication, Web, Stakeholder Management, Blog Design, Framer, UI Branding, Professional Services, Product Management, Software as a Service (SaaS), Feature Prioritization, Discovery Workshops, UI Prototyping, Presentation Design, Visual Storytelling, Web UI Design, Product Owner, Product Ownership, Product Discovery, Requirements, iOS App Design, iOS UX Design, Service Design, User-centered Design (UCD), Cross-functional Collaboration, Web Applications, User Retention, User Onboarding, User Conversion, Grocery Delivery, Subscriptions, Online Delivery

Senior Product Designer

2021 - 2022
Zeus Living
  • Led ideation, wireframing, user journeys, prototyping, usability testing, concept exploration, and solution execution for resident property rental platforms.
  • Conducted in-depth UX audits for existing products through data analysis and user and stakeholder interviews. Provided UX analysis reports, metrics, and UX solutions.
  • Planned and implemented A/B experiments for all resident products to improve the conversion rate and reduce churn.
Technologies: User Experience (UX), UX Design, Web Design, Figma, Product Design, Web App Design, Responsive Web Apps, Agile, B2C, Travel, Reservation Flow, Marketplaces, Usability Testing, Data Analysis, Conversion Rate, UX Audits, A/B Testing, Prototyping, Dashboard Design, Web Portals, Annotated Wireframes, Wireframe to Product, Information Architecture (IA), User Interface (UI), Journey Mapping, Best Practices in Design, UX Documentation, UX Pattern Design, Invoicing, Landing Page Design, Brand Guidelines, Smart Homes, Smart Home Technology, Web App UX, Wireframing, Mobile UI, User Journeys, Mobile UX Design, Mobile Apps, User Research, Jira, Component Libraries, Presentations, eCommerce UI, UX Strategy, Enterprise SaaS, Team Management, Design Guidelines, UX Principles, Design Leadership, UX Wireframes, Mockups, Leadership, Product Development, Style Guides, Design Ops, Design Strategy, B2B, Conversion Rate Optimization (CRO), Layout, Consumer-facing Product Design, Consumer Products, User Stories, Strategy, User Scenarios, SaaS Product Management, UI Components, CRM Design, Customer Portals, Product Strategy Consultant, Agile UX, Web UX Design, Form Design, User Testing, Personas, Strategic Design, Mobile, Apps, Enterprise, Interactive Prototypes, Consumer Finance, Responsive UI, Collateral Design, Layout Design, Graphic Design, User Personas, UX Workshops, Collaboration, Ideation Workshops, Design Workshops, B2B2C, Research, Rapid Prototyping, Workshops, Web UI, Legal, Design, UX Assessment, Design Reviews, System Design, Audits, Auditing, UI Audits, Typography, Color Palettes, Content Management Systems (CMS), Questionnaires, Communication, Web, Stakeholder Management, Blog Design, UI Branding, Professional Services, Product Management, Software as a Service (SaaS), Feature Prioritization, Real Estate, Discovery Workshops, UI Prototyping, Web Dashboards, Customer Relationship Management (CRM), Presentation Design, Visual Storytelling, Web UI Design, Product Owner, Product Ownership, Agile CRM, Product Discovery, Requirements, Service Design, User-centered Design (UCD), Cross-functional Collaboration, Design Systems, Web Applications, User Onboarding, User Conversion, Subscriptions

UX/UI Consultant

2019 - 2020
The National Bank of Palestine
  • Led the product design process for online banking and mobile banking experiences.
  • Developed the UX/UI strategy and roadmap for activities, deliverables, and future improvements.
  • Collaborated with user researchers, business analysts, a project manager, a product owner, and visual designers to continually iterate and refine designs.
  • Produced low- and high-fidelity interactive screen mockups to showcase feature functionality.
Technologies: Zeplin, Adobe Illustrator, InVision, Sketch, Web Design, User Interface (UI), User Experience (UX), Product Design, User Flows, Prototyping, UX Research, iOS, User Interviews, Android, Responsive Web Design (RWD), Mobile Design, SaaS Design, SaaS, UI Design, UX Design, Dashboards, Design Systems, Visual Design, User Research, User Requirements, Customer Journeys, Competitive Analysis, Stakeholder Interviews, Google Drive, Google Calendar, Google Sheets, Slack, Loom, Web App UI, Data Visualization, Web Platforms, Usability Testing, Responsive Design, Dashboard Design, Web Portals, Annotated Wireframes, Wireframe to Product, Information Architecture (IA), Journey Mapping, App Design, Best Practices in Design, UX Documentation, UX Pattern Design, Invoicing, Landing Page Design, Mobile App Design, Web App Design, Web App UX, Wireframing, Mobile UI, User Journeys, Mobile UI Design, Mobile UX Design, Mobile Apps, Jira, Component Libraries, UX Strategy, Complex Web Systems, Enterprise SaaS, Team Management, Design Guidelines, UX Principles, Design Leadership, UX Wireframes, Mockups, Leadership, Product Development, Style Guides, Design Ops, Data Analysis, Conversion Rate, UX Audits, A/B Testing, Design Strategy, Fintech, B2C, Conversion Rate Optimization (CRO), Layout, Consumer-facing Product Design, Consumer Products, User Stories, Strategy, User Scenarios, SaaS Product Management, UI Components, CRM Design, Customer Portals, Product Strategy Consultant, Agile UX, Web UX Design, Form Design, User Testing, Personas, Strategic Design, Mobile, Apps, Enterprise, Interactive Prototypes, Consumer Banking, Consumer Finance, Online Banking, Responsive UI, Layout Design, Graphic Design, User Personas, UX Workshops, Collaboration, Ideation Workshops, Design Workshops, B2B2C, Research, Rapid Prototyping, Workshops, Web UI, Legal, Design, UX Assessment, Design Reviews, System Design, Audits, Auditing, UI Audits, Typography, Color Palettes, Questionnaires, Communication, Web, Stakeholder Management, UI Branding, Professional Services, Product Management, Software as a Service (SaaS), Feature Prioritization, Discovery Workshops, UI Prototyping, Web Dashboards, Responsive Web Apps, Visual Storytelling, Web UI Design, Product Owner, Product Ownership, Product Discovery, Requirements, iOS App Design, iOS UX Design, User-centered Design (UCD), Cross-functional Collaboration, Web Applications, User Onboarding, User Conversion, Subscriptions

Lead Brand Designer

2019 - 2019
Earthlink Telecom. (via Toptal)
  • Collaborated with the project manager to define and gather requirements and business needs for a branding project, for Iraq's leading Telecom. provider.
  • Managed and worked with the internal design team and client team.
  • Designed multiple brand identities for sub-products by the company.
Technologies: Adobe Illustrator, Web Design, User Interface (UI), User Experience (UX), Product Design, User Flows, UX Research, Illustrator CC, User Interviews, Responsive Web Design (RWD), Branding, Mobile Design, UI Design, Visual Design, Customer Journeys, Competitive Analysis, Stakeholder Interviews, Google Drive, Google Calendar, Google Sheets, Slack, Notion, Asana, Loom, Annotated Wireframes, Best Practices in Design, Logo Design, Brand Guidelines, Presentations, Team Management, Design Guidelines, Design Leadership, Leadership, Style Guides, Design Ops, Design Strategy, Layout, Strategy, Collateral Design, Brand Books, Layout Design, Graphic Design, Collaboration, Ideation Workshops, Research, Workshops, Design, Design Reviews, Audits, Auditing, UI Audits, Typography, Color Palettes, Communication, Stakeholder Management, Professional Services, Discovery Workshops, Presentation Design, Visual Storytelling, Web UI Design, Cross-functional Collaboration

Product Designer

2018 - 2019
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  • Collaborated and built features with the leadership and engineering team.
  • Created the architecture and UI design for a web and desktop app.
  • Designed the interactive features, multiple field states, and the user interface screens for the app.
Technologies: InVision, Zeplin, Sketch, Web Design, User Interface (UI), User Experience (UX), Product Design, User Flows, UX Research, User Interviews, Responsive Web Design (RWD), Mobile Design, UI Design, UX Design, Visual Design, Customer Journeys, Competitive Analysis, Stakeholder Interviews, Google Drive, Google Calendar, Google Sheets, Slack, Asana, Web App UI, Early-stage Startups, Web Platforms, Web Portals, Annotated Wireframes, Wireframe to Product, Information Architecture (IA), Journey Mapping, Best Practices in Design, UX Pattern Design, Landing Page Design, Logo Design, Mobile App Design, Web App Design, Web App UX, Wireframing, Mobile UI, User Journeys, Mobile UX Design, Mobile Apps, Jira, Component Libraries, Complex Web Systems, Design Guidelines, UX Principles, UX Wireframes, MVP Design, Mockups, Product Development, Style Guides, Design Ops, Conversion Rate, Design Strategy, B2B, B2C, Layout, Consumer-facing Product Design, Consumer Products, User Stories, Strategy, User Scenarios, UI Components, Customer Portals, Product Strategy Consultant, Agile UX, Web UX Design, Form Design, User Testing, Personas, Strategic Design, Mobile, Apps, Interactive Prototypes, Responsive UI, Layout Design, Graphic Design, User Personas, UX Workshops, Collaboration, Ideation Workshops, Design Workshops, B2B2C, Research, Rapid Prototyping, Workshops, Web UI, Design, UX Assessment, Design Reviews, System Design, Audits, Auditing, UI Audits, Social Networking, Typography, Color Palettes, Communication, Web, Stakeholder Management, UI Branding, Professional Services, Chatbots, Software as a Service (SaaS), Feature Prioritization, Discovery Workshops, UI Prototyping, Web Dashboards, Presentation Design, Web UI Design, Product Discovery, Requirements, User-centered Design (UCD), Cross-functional Collaboration, Web Applications, User Onboarding, Subscriptions

Product Designer iOS/Android App

2018 - 2019
Mark Jansen Fitness
  • Produced visual designs and supported the implementation for Android and iOS.
  • Architected and produced high-fidelity and engaging customer journeys.
  • Created conceptual storyboards, wireframes, designs, and functional prototypes to drive product direction and define the user interaction model and workflows for key tasks.
  • Engaged with multiple stakeholders, including product owners and engineers, to bring concepts to reality at every stage of development.
  • Performed user testing and refined the designs based on results.
Technologies: InVision, Zeplin, Sketch, Web Design, User Interface (UI), User Experience (UX), Product Design, User Flows, Prototyping, UX Research, User Interviews, Android, Responsive Web Design (RWD), Mobile Design, UI Design, UX Design, Visual Design, User Requirements, Customer Journeys, Competitive Analysis, Stakeholder Interviews, Google Drive, Google Calendar, Google Sheets, Slack, Early-stage Startups, Dashboard Design, Annotated Wireframes, Wireframe to Product, Information Architecture (IA), Journey Mapping, App Design, Best Practices in Design, UX Documentation, UX Pattern Design, Landing Page Design, Logo Design, Mobile App Design, Wireframing, Mobile UI, User Journeys, Mobile UI Design, Mobile UX Design, Mobile Apps, Jira, Component Libraries, Design Guidelines, UX Principles, UX Wireframes, MVP Design, Mockups, Product Development, Style Guides, Design Ops, Data Analysis, Conversion Rate, Design Strategy, B2C, Layout, Consumer-facing Product Design, Consumer Products, User Stories, Strategy, User Scenarios, UI Components, Customer Portals, Product Strategy Consultant, Agile UX, Form Design, User Testing, Personas, Strategic Design, Mobile, Apps, Interactive Prototypes, Responsive UI, Layout Design, Graphic Design, Collaboration, Ideation Workshops, Design Workshops, Research, Rapid Prototyping, Workshops, Design, Gamification, UX Assessment, Design Reviews, System Design, Health, Audits, Auditing, UI Audits, Social Networking, Typography, Color Palettes, Health & Wellness, Communication, Stakeholder Management, UI Branding, Professional Services, Chatbots, Product Management, Software as a Service (SaaS), Feature Prioritization, Discovery Workshops, UI Prototyping, Web UI Design, Product Discovery, Requirements, iOS App Design, iOS UX Design, User-centered Design (UCD), Cross-functional Collaboration, User Onboarding, Subscriptions

Design Lead

2014 - 2019
Harri
  • Built and managed the design team to communicate and collaborate with product managers, sales, marketing, and engineering team to execute digital products with user experiences to match business requirements in a rapidly growing startup.
  • Enhanced the design process from sketching concepts to wireframes to prototyping through InVision and testing the product while iterating it through user feedback. This led to more leads on both the website and the mobile applications.
  • Helped, through teamwork, increase the user base from 60,000 to more than 260,000 active users and the application for jobs from 800,000 to almost 2 million job applications.
Technologies: Microsoft Office, UXPin, InVision, Adobe Illustrator, Adobe Photoshop, Sketch, Google Analytics, Marketplace Design, Web Design, User Interface (UI), User Experience (UX), Product Design, User Flows, Prototyping, UX Research, iOS, User Interviews, Android, Responsive Web Design (RWD), Branding, Mobile Design, SaaS Design, SaaS, UI Design, UX Design, Dashboards, Visual Design, User Requirements, Customer Journeys, Competitive Analysis, User Personas, Stakeholder Interviews, Google Drive, Google Calendar, Google Sheets, Slack, Notion, Loom, Web App UI, Data Visualization, Early-stage Startups, Web Platforms, Responsive Design, Dashboard Design, Web Portals, Annotated Wireframes, Wireframe to Product, Information Architecture (IA), Journey Mapping, App Design, Best Practices in Design, UX Documentation, UX Pattern Design, Invoicing, Landing Page Design, Logo Design, Brand Guidelines, Mobile App Design, Smart Homes, Smart Home Technology, Web App Design, Web App UX, Wireframing, Mobile UI, User Journeys, Mobile UI Design, Mobile UX Design, Mobile Apps, Jira, Component Libraries, Presentations, Complex Web Systems, Enterprise SaaS, Design Guidelines, UX Principles, Design Leadership, UX Wireframes, MVP Design, Mockups, Leadership, Product Development, Style Guides, Design Ops, Reservation Flow, Data Analysis, Conversion Rate, UX Audits, A/B Testing, Design Strategy, B2B, B2C, Conversion Rate Optimization (CRO), Layout, Consumer-facing Product Design, Consumer Products, User Stories, Strategy, User Scenarios, Education, SaaS Product Management, UI Components, CRM Design, Customer Portals, Product Strategy Consultant, Agile UX, Web UX Design, Illustration, Form Design, User Testing, Personas, Strategic Design, Mobile, Apps, Enterprise, Interactive Prototypes, Responsive UI, Collateral Design, Brand Books, Layout Design, Graphic Design, Collaboration, Ideation Workshops, Design Workshops, Research, Rapid Prototyping, Workshops, Web UI, Legal, Design, UX Assessment, Design Reviews, System Design, Artificial Intelligence (AI), Audits, Auditing, UI Audits, Social Networking, Typography, Color Palettes, Content Management Systems (CMS), Questionnaires, Communication, Web, Stakeholder Management, Blog Design, UI Branding, Professional Services, Chatbots, Product Management, Software as a Service (SaaS), Marketplaces, Feature Prioritization, Discovery Workshops, UI Prototyping, Web Dashboards, Responsive Web Apps, Customer Relationship Management (CRM), Presentation Design, Web UI Design, Agile CRM, Product Discovery, Requirements, iOS App Design, iOS UX Design, Service Design, User-centered Design (UCD), Cross-functional Collaboration, Web Applications, User Onboarding, User Conversion, Subscriptions

Lead Product Designer

2018 - 2018
Praemere, LLC
  • Created the new mobile app experience for browsing and sharing bicycle rides. The app was designed for iOS and Android using React Native.
  • Engaged with multiple stakeholders, including product managers, engineers, and other designers, to bring concepts to reality at every stage of development.
  • Targeted important areas for innovation within the interface and developed solutions that addressed these issues.
Technologies: Zeplin, InVision, Sketch, Web Design, User Interface (UI), User Experience (UX), Product Design, User Flows, Prototyping, iOS, Android, Mobile Design, UI Design, UX Design, Visual Design, Customer Journeys, Competitive Analysis, Stakeholder Interviews, Google Drive, Slack, Early-stage Startups, Annotated Wireframes, Wireframe to Product, Information Architecture (IA), Journey Mapping, App Design, Best Practices in Design, UX Pattern Design, Landing Page Design, Logo Design, Mobile App Design, Wireframing, Mobile UI, User Journeys, Mobile UI Design, Mobile UX Design, Mobile Apps, Jira, Design Guidelines, UX Principles, Design Leadership, UX Wireframes, MVP Design, Mockups, Leadership, Product Development, Style Guides, Design Ops, Data Analysis, Design Strategy, B2B, B2C, Layout, Consumer-facing Product Design, Consumer Products, User Stories, Strategy, User Scenarios, UI Components, Customer Portals, Agile UX, Web UX Design, Form Design, User Testing, Personas, Mobile, Apps, Interactive Prototypes, Responsive UI, Layout Design, Graphic Design, Collaboration, Ideation Workshops, Design Workshops, Research, Rapid Prototyping, Workshops, Web UI, Design, Design Reviews, System Design, Audits, Auditing, UI Audits, Typography, Color Palettes, Communication, Stakeholder Management, Blog Design, UI Branding, Professional Services, Software as a Service (SaaS), Feature Prioritization, Discovery Workshops, UI Prototyping, Web Dashboards, Responsive Web Apps, Web UI Design, Product Discovery, Requirements, iOS UX Design, Service Design, User-centered Design (UCD), Cross-functional Collaboration, Web Applications, User Onboarding, Subscriptions

Product Designer

2017 - 2018
Quantified Skin
  • Led the UX/UI design for a skin care app that analyzes the contextual and behavioral signals of users from images and sensor data. Available on both iOS and Android.
  • Produced low- and high-fidelity interactive screen mockups to showcase feature functionality.
  • Collaborated with teams in the US and UK to define requirements and iterate on designs.
Technologies: Zeplin, InVision, Sketch, Web Design, User Interface (UI), User Experience (UX), Product Design, User Flows, Android, Mobile Design, UI Design, UX Design, Visual Design, Customer Journeys, Competitive Analysis, Stakeholder Interviews, Google Drive, Asana, Early-stage Startups, Wireframe to Product, Information Architecture (IA), Journey Mapping, App Design, Best Practices in Design, UX Pattern Design, Landing Page Design, Mobile App Design, Wireframing, Mobile UI, User Journeys, Mobile UI Design, Mobile UX Design, Mobile Apps, Jira, Design Guidelines, UX Principles, UX Wireframes, MVP Design, Mockups, Product Development, Style Guides, Design Ops, Design Strategy, B2B, B2C, Layout, Consumer-facing Product Design, Consumer Products, User Scenarios, UI Components, Customer Portals, Agile UX, Form Design, User Testing, Personas, Mobile, Apps, Interactive Prototypes, WordPress, Responsive UI, Layout Design, Graphic Design, Collaboration, Ideation Workshops, Design Workshops, Research, Rapid Prototyping, Workshops, Web UI, Design, UX Assessment, Design Reviews, System Design, Health, Audits, Auditing, UI Audits, Typography, Color Palettes, Health & Wellness, Questionnaires, Communication, Stakeholder Management, UI Branding, Professional Services, Software as a Service (SaaS), Feature Prioritization, Discovery Workshops, UI Prototyping, Web Dashboards, Presentation Design, Web UI Design, Product Discovery, Requirements, iOS App Design, iOS UX Design, User-centered Design (UCD), Cross-functional Collaboration, User Onboarding, Subscriptions

Lead UX Designer

2014 - 2015
Iris.ps
  • Collaborated with the engineering team and the clients to create innovative and original concepts for an award-winning interactive touch desktop application.
  • Crafted strong branding, a well-suited user interface, and user experience that resulted in enhancing the Jerusalem tourist street guide.
Technologies: InVision, Adobe Illustrator, Adobe Photoshop, Sketch, Web Design, User Interface (UI), User Experience (UX), Product Design, User Flows, Prototyping, Responsive Web Design (RWD), Branding, Mobile Design, UI Design, UX Design, Visual Design, User Requirements, Customer Journeys, Competitive Analysis, Stakeholder Interviews, Google Drive, Web Platforms, Responsive Design, Dashboard Design, Web Portals, Wireframe to Product, Information Architecture (IA), Journey Mapping, App Design, Best Practices in Design, UX Pattern Design, Invoicing, Landing Page Design, Logo Design, Brand Guidelines, Mobile App Design, Web App Design, Web App UX, Wireframing, Mobile UI, User Journeys, Mobile UI Design, Mobile UX Design, Mobile Apps, Jira, Design Guidelines, UX Principles, Design Leadership, UX Wireframes, Mockups, Leadership, Product Development, Style Guides, Design Ops, Reservation Flow, Data Analysis, Design Strategy, B2B, B2C, Layout, Consumer-facing Product Design, Consumer Products, User Scenarios, UI Components, Customer Portals, Agile UX, Web UX Design, Illustration, Form Design, User Testing, Personas, Mobile, Apps, Enterprise, Interactive Prototypes, WordPress, Responsive UI, Collateral Design, Brand Books, Layout Design, Graphic Design, Collaboration, Ideation Workshops, Design Workshops, Research, Rapid Prototyping, Workshops, Web UI, Design, Gamification, UX Assessment, Design Reviews, System Design, Audits, Auditing, UI Audits, Social Networking, Typography, Color Palettes, Content Management Systems (CMS), Health & Wellness, Questionnaires, Communication, Web, Stakeholder Management, Blog Design, UI Branding, Professional Services, Chatbots, Software as a Service (SaaS), Marketplaces, Feature Prioritization, Real Estate, Discovery Workshops, UI Prototyping, Web Dashboards, Responsive Web Apps, Customer Relationship Management (CRM), Transportation & Shipping, Logistics, Presentation Design, Web UI Design, Agile CRM, Product Discovery, Requirements, iOS App Design, iOS UX Design, Service Design, User-centered Design (UCD), Cross-functional Collaboration, Web Applications, User Onboarding, Subscriptions

UX Designer

2012 - 2013
Yamsafer.com
  • Redesigned the company website from scratch. Conducted product and market research by interviewing users.
  • Built a prototype and a functioning product (web only) from my findings.
  • Enhanced the user experience and the hotel booking conversion rate through usability studies and rapid iterations based on user feedback.
Technologies: Adobe Illustrator, Adobe Photoshop, Web Design, User Interface (UI), User Experience (UX), Product Design, User Flows, Responsive Web Design (RWD), Branding, Mobile Design, UI Design, UX Design, Visual Design, User Requirements, Customer Journeys, Competitive Analysis, Stakeholder Interviews, Google Drive, Asana, Early-stage Startups, Web Platforms, Usability Testing, Responsive Design, Dashboard Design, Wireframe to Product, Information Architecture (IA), Journey Mapping, App Design, Best Practices in Design, UX Pattern Design, Landing Page Design, Logo Design, Brand Guidelines, Mobile App Design, Wireframing, Mobile UI, User Journeys, Mobile UX Design, Mobile Apps, Jira, Design Guidelines, UX Principles, UX Wireframes, MVP Design, Mockups, Product Development, Style Guides, Design Ops, Reservation Flow, Data Analysis, A/B Testing, Design Strategy, B2C, Layout, Consumer-facing Product Design, Consumer Products, User Scenarios, Customer Portals, Agile UX, Web UX Design, Illustration, Form Design, User Testing, Personas, Mobile, Apps, Responsive UI, Collateral Design, Brand Books, Layout Design, Graphic Design, Collaboration, Ideation Workshops, Design Workshops, Research, Rapid Prototyping, Workshops, Web UI, Design, UX Assessment, Design Reviews, System Design, Audits, Auditing, UI Audits, Typography, Color Palettes, Content Management Systems (CMS), Questionnaires, Communication, Web, Stakeholder Management, Blog Design, UI Branding, Professional Services, Software as a Service (SaaS), Marketplaces, Feature Prioritization, Real Estate, Discovery Workshops, UI Prototyping, Web Dashboards, Responsive Web Apps, Presentations, Presentation Design, Product Discovery, Requirements, iOS App Design, iOS UX Design, User-centered Design (UCD), Cross-functional Collaboration, Web Applications, User Onboarding, Subscriptions

UI/UX Designer

2011 - 2012
iPhase Technologies
  • Worked on various digital products from sketch to wireframe to Android and iOS mobile apps as well as landing pages to meet business needs.
  • Collaborated with product owners on sketching and wireframing the features in mind.
  • Collaborated with developers on building and iterating the platrofm.
Technologies: Adobe Illustrator, Adobe Photoshop, Web Design, User Interface (UI), User Experience (UX), Product Design, User Flows, Responsive Web Design (RWD), Mobile Design, UI Design, UX Design, Visual Design, Customer Journeys, Competitive Analysis, Stakeholder Interviews, Google Drive, Web App UI, Early-stage Startups, Web Platforms, Usability Testing, Responsive Design, Dashboard Design, Web Portals, Wireframe to Product, Information Architecture (IA), Journey Mapping, App Design, Best Practices in Design, UX Pattern Design, Invoicing, Branding, Landing Page Design, Logo Design, Brand Guidelines, Mobile App Design, Web App Design, Web App UX, Wireframing, Mobile UI, User Journeys, Jira, Enterprise SaaS, Design Guidelines, UX Principles, UX Wireframes, MVP Design, Mockups, Product Development, Style Guides, Reservation Flow, Data Analysis, Design Strategy, B2B, B2C, Layout, Consumer-facing Product Design, Consumer Products, Customer Portals, Agile UX, Web UX Design, Illustration, Form Design, User Testing, Personas, Mobile, Apps, Enterprise, WordPress, Responsive UI, Brand Books, Layout Design, Graphic Design, Collaboration, Ideation Workshops, Design Workshops, Research, Rapid Prototyping, Workshops, Web UI, Design, UX Assessment, System Design, Audits, Auditing, UI Audits, Social Networking, Typography, Color Palettes, Content Management Systems (CMS), Questionnaires, Communication, Web, Stakeholder Management, Blog Design, UI Branding, Professional Services, Software as a Service (SaaS), Marketplaces, Feature Prioritization, Real Estate, Discovery Workshops, UI Prototyping, Responsive Web Apps, Customer Relationship Management (CRM), Transportation & Shipping, Logistics, Presentations, Presentation Design, Agile CRM, Product Discovery, Service Design, User-centered Design (UCD), Web Applications, Subscriptions
2010 - 2011

Completed Courses in Graphic Design

NSCAD University - Halifax, Nova Scotia, Canada

2008 - 2010

Diploma in Animation

SAE Institute - Amman, Jordan

Tools

InVision Studio, Sketch, InVision, Adobe CC, Illustrator CC, Figma, Jira, Photoshop CC, Trello, Google Analytics, Google Sheets, Slack, Asana, Looker, Adobe Illustrator, Adobe Photoshop, UXPin, Microsoft Office, Zeplin, Team Track, Wix

Platforms

iOS, Android, Shopify, Mobile, Web, Webflow, Mixpanel, WordPress

Industry Expertise

Consumer Products, Social Networking, Health & Wellness, Professional Services, Real Estate, Transportation & Shipping, Logistics, Psychology & Mental Health, Education, Sports, Health, Government, Fitness, Hospitality, Healthcare

Other

Visual Design, Enterprise, Style Guides, Team Management, Communication, Logo Design, Typography, Responsive Web Apps, Travel, UX Research, User Research, Wireframing, User Experience (UX), User Interface (UI), Product Design, Prototyping, Responsive Web Design (RWD), Branding, User Flows, Freelancing, App Design, Web Design, Responsive, Mobile Design, Feature Planning, SaaS Design, Design Systems, Software as a Service (SaaS), SaaS, UI Design, UX Design, Agile, Data Visualization, Dashboards, B2B, B2B2C, eCommerce Design, Web App Design, Art, Marketplaces, Websites, High-fidelity Prototypes, User-centered Design (UCD), Rapid Interactive Prototyping, Mobile UI, Mobile App UI, B2C, Responsive UI, Web App UX, UX Strategy, User Journeys, Mobile UX, Information Architecture (IA), Artificial Intelligence (AI), User Journey Maps, eCommerce, eCommerce UX, Customer Journeys, User Personas, Google Drive, Google Calendar, Web App UI, Early-stage Startups, Web Platforms, Usability Testing, Responsive Design, Reservation Flow, Data Analysis, Conversion Rate, UX Audits, A/B Testing, Dashboard Design, Web Portals, Annotated Wireframes, Wireframe to Product, Journey Mapping, Best Practices in Design, UX Documentation, UX Pattern Design, Invoicing, Landing Page Design, Brand Guidelines, Mobile App Design, Mobile UI Design, Mobile UX Design, Mobile Apps, Component Libraries, Presentations, eCommerce UI, Complex Web Systems, Enterprise SaaS, Design Guidelines, UX Principles, Design Leadership, UX Wireframes, MVP Design, Mockups, Product Development, Design Ops, Fintech, Design Strategy, Conversion Rate Optimization (CRO), Layout, Consumer-facing Product Design, User Stories, Strategy, User Scenarios, UI Components, CRM Design, Customer Portals, Product Strategy Consultant, Agile UX, Web UX Design, Form Design, User Testing, Personas, Strategic Design, Apps, Interactive Prototypes, Consumer Banking, Consumer Finance, Online Banking, Collateral Design, Brand Books, Layout Design, Graphic Design, Squarespace, UX Workshops, Collaboration, Ideation Workshops, Design Workshops, Research, Rapid Prototyping, Workshops, Web UI, Design, UX Assessment, Design Reviews, System Design, Audits, Auditing, UI Audits, Color Palettes, Content Management Systems (CMS), Questionnaires, Stakeholder Management, Blog Design, UI Branding, Product Management, Feature Prioritization, Discovery Workshops, UI Prototyping, Web Dashboards, Customer Relationship Management (CRM), Presentation Design, Web UI Design, Agile CRM, Product Discovery, Requirements, iOS App Design, iOS UX Design, Service Design, Cross-functional Collaboration, Web Applications, User Onboarding, User Conversion, Grocery Delivery, Subscriptions, Online Delivery, User Interviews, Reporting System Design, Data Reporting, Marketplace Design, Shopify Design, Gamification, User Requirements, Competitive Analysis, Stakeholder Interviews, Notion, Loom, Mobile Game UI, Mobile Game Design, Smart Homes, Smart Home Technology, Workflow, Automation, Design Thinking, Leadership, SaaS Product Management, Illustration, Cryptocurrency Wallets, Crypto, Cryptocurrency Exchanges, Wellness, Business to Business to Consumer (B2B2C), Legal, No-code Development, Framer, Chatbots, Gig Economy, Visual Storytelling, Product Owner, Product Ownership, SEO Tools, User Retention, Video Calling, Search, Booking, Job Portals, Card Design, Task Scheduling, Shift Planning, Team Scheduling, Workout, Medal, Neighborhood, Reporting, Community Development, Issue Identification, Hiring, Jobs, Job Boards, Interviews, Management, Applicants, Employment, Career Coaching, Logotype, Typefaces, Iconography, Competition Research, Minimum Viable Product (MVP), Startups, Investment Funds, Valuation, Data Mining, VoIP, Interactive Voice Response (IVR), IVR, Mobile Wallet, Mobile Banking, Complex Data Analysis, Complex Problem Solving, Enterprise Design, Design Collaboration

Experience

  • Software as a Service (SaaS) - 14 years
  • Wireframing - 12 years
  • User Experience (UX) - 12 years
  • Prototyping - 11 years
  • Product Design - 10 years
  • User Interface (UI) - 8 years
  • User Research - 7 years
  • User Flows - 5 years
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