Amr ElGeddawy
Verified Expert in Design
Designer
Cairo, Cairo Governorate, Egypt
Toptal member since March 24, 2022
Amr is a senior lead UX designer, researcher, and strategist with eight years of experience in user-centered design, digital product design, usability testing, and design thinking. He focuses on the best practices to create immersive and engaging experiences for target audiences. Passionate about scaling design thinking practices within the organization to help improve return on investment (ROI) and customer satisfaction, Amr enjoys every part of the design and product lifecycle process.
Portfolio
Neumann Home Studio
Cultizm Shop Relaunch
Work Experience
Senior Product Designer
SaaS, Headless CMS
- Collaborated with experienced engineers, UX researchers, and project managers on the discovery, solution, and delivery of highly advanced features that significantly impacted users and the business.
- Created features that enabled developers to quickly build content models and deliver an outstanding editing experience.
- Achieved and exceeded business metrics and OKRs, received excellent user feedback through in-depth interviews and surveys, and saw high adoption and interaction by users.
- Headed different initiatives within the design team to advance the way we design, create a better team structure, have excellent track development, engage designers in more collaboration and design critiques, and plan a holistic product UX strategy.
UX Product Design Lead
ReBuy
- Researched, planned, and architected the user experience for a website and mobile app to ensure a simple and intuitive experience for users as they move through our platforms.
- Translated complex product requirements into intuitive user workflows, concepts, and designs.
- Delivered creative and holistic thinking across diverse product releases, platforms, and devices while maintaining a user-centered design approach.
- Performed qualitative and quantitative user research, including formulating and validating hypotheses for new and existing features.
- Created and refined low to high-fidelity prototypes.
- Identified interaction and design patterns to develop a design system to be used across the product ecosystem to ensure a consistent user and brand experience.
- Understood customer needs and delivered strategic design experiences.
- Tackled complex challenges and crafted intuitive experiences for users.
- Translated team OKRs into measurable and achievable smart goals.
- Delivered a complete redesign of the web platform using a new component-based design system.
Head of UX/UI Design
ACID21
- Guided a team of UI/UX designers to work closely across disciplines to collaboratively design and deliver memorable and compelling eCommerce experiences.
- Supported the design team across all design process and practice areas, from problem-solving, audience understanding, and the formulation and validation of hypotheses to hands-on UX, UI, and content design and beyond.
- Managed the team and tried to be a source of inspiration and an example of productivity and development.
- Collaborated with product and engineering teams on everything from concept through delivery and beyond.
- Helped define the key metrics to track success and business impact for each project and understand our clients’ businesses and strategies.
- Collaborated with the team on creating and refining low to high-fidelity wireframes and prototypes.
Certifications
Information Architecture
Nielsen Norman Group
Managing User Experience Strategy
Nielsen Norman Group
Effective Ideation Techniques for UX Design
Nielsen Norman Group
Designing Complex Apps for Specialized Domains
Nielsen Norman Group
UX Deliverables
Nielsen Norman Group
DesignOps: Scaling UX Design and User Research
Nielsen Norman Group
Design Tradeoffs and UX Decision Frameworks
Nielsen Norman Group
UX Management Specialty
Nielsen Norman Group
Lean UX and Agile
Nielsen Norman Group
Becoming a UX Strategist
Nielsen Norman Group
Skills
Tools
Adobe Experience Design (XD), UsabilityHub, Miro, Sketch, Photoshop CC, Adobe, InVision App, InVision, Adobe CC, Photo Editors
Platforms
Figma, Web
Other
Pidoco, Wireframing, Prototyping, Responsive Layout, UX Design, Design Systems, Low-fidelity Mockups, eCommerce, Responsive, UI Design, Research, UX Research, Usability Testing, Responsive Design, Intuitive UX Design, Website Redesign, Component-based Development, Admin Panels, Dashboards, User Research, User Experience (UX), User Interface (UI), Web Design, Visual Design, Interface Design, Responsive Web Design (RWD), Product Design, Web App Design, Print Design, UX Audits, Heuristic Analysis, PDF Design, Presentation Design, B2B, Desktop Web Design, Dashboard Design, Internal Apps, SaaS, SaaS Design, Startups, Marketplace Design, PowerPoint Design, Pitch Deck Design, UX Prototyping, Sprints, User-centered Design (UCD), Lean UX, Quantitative Research, Qualitative Research, Online Shops, Online Configurators, Mobile First, High-fidelity Prototypes, High-fidelity Mockups, User Flows, Personas, Agile, DesignOps, UX Deliverables, UX Strategy, App Design, User Experience Strategy, eCommerce UX, eCommerce UI, Mobile UX, Mobile UI, Mockups, User Paths, Redesign, UI Components, UX Architecture, Information Architecture (IA), Product Comparison, Reviews, Interactive Prototypes, Web UI, Web UX, Graphics, Landing Pages, Product Discovery, Solutioning, In-depth Interviews, Interaction Design (IxD), Web App UX, Pricing
Experience
- UX Design - 10 years
- Wireframing - 8 years
- Prototyping - 8 years
- Responsive Layout - 8 years
- Design Systems - 5 years
- Miro - 5 years
- Adobe Experience Design (XD) - 4 years
- Figma - 2 years
Tools
- Adobe Experience Design (XD)
- Miro
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