Amy Flak
Verified Expert in Design
Designer
Vancouver, BC, Canada
Toptal member since September 27, 2022
Amy is an experienced digital designer based in Vancouver. She has seven years of background working as an artist and designer in the creative industry across various sectors, including fitness, health and wellness, air care, design, and education. Amy's specialties are branding, digital mobile and web design, and motion graphics.
Portfolio
Illustration and Video Editing | Natural Habitat Magazine
Work Experience
Digital Advertising and Marketing Designer
Viome Life Sciences, Inc.
- Built a brand identity guide for motion, including speed, transitions, movement directions, tone, and other assets for a wellness biotech company.
- Designed the video and static ads design for Meta and Instagram using After Effects, Premiere Pro, and Figma.
- Reviewed the back-end data on ad performance from the Ad Manager and created and designed the ad iterations based on the feedback.
Digital Designer
Vitruvi
- Implemented the new identity and branding, including new video and static ads design for Meta, TikTok, Snapchat, and Pinterest, mainly using After Effects and Premiere Pro. I also created 200+ email and site elements with Figma and Photoshop.
- Created storyboards, owned the video space, influenced the tone, and selected all the sounds while developing the cadence of our ads and online videos. The edits were driven by eCommerce and specially designed for social, Amazon, and the web.
- Designed the whole Amazon storefront new branding twice and all subsequent product pages, which required UX thinking to achieve a nice and easy eCommerce flow within the constraints of Amazon.
Brand Designer
LeanSquad
- Created a brand identity guide, including colors and typography, 200+ illustrated icons, tone, and other assets.
- Designed branded clothing and swag that sold out in a couple of days.
- Edited several video ads for Meta to advertise different campaigns and promotions.
- Increased the company's social media following, attracted new clients, and maintained customer loyalty across multiple platforms, witnessing a ten times increase in Instagram following.
Graphic Designer
TallGrass Natural Health
- Collaborated with the design and marketing team to produce branded material, including print work, mobile, and web designs.
- Completed over 550 design projects for the company.
- Designed digital PPC ads and other online ads with motion graphics.
- Created trade marketing designs and digital assets for our in-house brand, Botanica, and distributed brands, including MegaFood, Host Defense, Naturtint, ANNEMARIE BÖRLIND, and Manuka Health.
- Designed numerous trade marketing print and digital materials, such as product catalogs, in-store displays, websites, sell sheets, sandwich boards, coupons, posters, and tear pads.
Freelance Graphic Designer
The Beacon Collective
- Collaborated with a team and Adobe InDesign to design two political activist training books totaling 900 pages.
- Worked on four PowerPoint presentations for the CWA Association. These included hand-drawn illustrations, photoshopped collages, gifs, and creative motion elements.
- Did a number of portrait illustrations with Adobe Illustrator.
- Cooperated with the art director to brainstorm ideas for rebranding various businesses. Then I designed and implemented branding for a variety of projects.
Education
Bachelor's Degree in Psychology
University of Western Ontario - London, Canada
Certifications
UX Design Course
BrainStation
Graphic Design Certificate of Achievement
Southern Alberta Institute of Technology
Skills
Tools
Adobe CC, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Photoshop CC, Illustrator CC, Adobe InDesign, Figma, InDesign CC, Adobe Premiere Pro, Basecamp, DaVinci Resolve, Sketch, InVision, Google Slides, After Effects CC, Premiere Pro CC, Google Docs, Acrobat Pro CC, Adobe Lightroom, Lightroom CC, Zoom, Mailchimp, Snapchat, Adobe, Trello, Slack
Languages
HTML, CSS
Platforms
Shopify, Amazon, YouTube, Microsoft
Industry Expertise
Advertising
Other
Branding, Digital Brand Identity, Motion Graphics, Drawing, Instagram Ads, Facebook Ads, Digital Design, Videos, Portrait Illustration, Video Editing, Web Video, UI Design, Animation, Visual Design, Social Media Design, Psychology, Statistics, Writing & Editing, Cognitive Psychology, Business Psychology, Google, Google Drive, Spark, User Experience (UX), User Interface (UI), Design Thinking, UX Wireframes, Wireframing, Sketching, User Research, Information Architecture (IA), Task Flows, App Design, Prototyping, User Testing, Personas, Empathy Mapping, Experience Maps, POP, Accessible Design, Color Theory, Presentation Design, Creative Problem Solving, Home Page Design, Landing Page Design, Illustration, Logo Design, Google Calendar, Canon, Photography, UX Prototyping, Graphic Design, Vector Illustration, Digital Illustration, Design, Brand Design, Iconography, Digital Branding, Brand Development, Digital Art, Digital, Digital Media, PDF, Adobe Acrobat Pro, eCommerce, Mobile eCommerce, User Retention, Email, Pitch Decks, Ads, Print Design, Web Design, Web Illustration, Portraits, Instagram, Sound, Audio Editing, Email Template Design, Digital Creative Direction, Creative Direction, Newsletter Design, Pamphlet Design, Business Card Design, Email Design, Amazon Store, Facebook, TikTok, Pinterest, UX Design, Agile, Gmail, Pencil Drawing, Creativity, Creative Design, Creative Briefs, Marketing Design, Advertising Design
Experience
- Adobe CC - 8 years
- Adobe Illustrator - 7 years
- Adobe Photoshop - 7 years
- Digital Brand Identity - 5 years
- Video Editing - 4 years
- Motion Graphics - 4 years
- Adobe After Effects - 4 years
- Figma - 3 years
Tools
- Adobe CC
- Adobe Illustrator
- Adobe Photoshop
- Adobe After Effects
- Figma
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