Ana Balderramas
Verified Expert in Design
Designer
Paris, France
Toptal member since June 8, 2023
Ana is a communicative, creative, and curious branding and visual designer from Rio with 11 years of experience. With a natural aptitude for creativity, she possesses a unique ability to transform abstract concepts into visually striking designs that captivate audiences. Ana's exceptional skills, combined with her contagious happiness, make her a valuable asset for any branding or visual design project.
Portfolio
Work Experience
Brand and Visual Designer
Toptal Client
- Designed multiple graphic assets for print and digital, such as social media material, brand and marketing material for international events, internal graphic design material, etc.
- Created a new design for an internal course certificate. Created a new design for the back cover of the main brand's one-pager.
- Collaborated with multiple stakeholders from different areas of the company.
- Contributed to several presentation design enhancements using Google Slide. Translated ideas and different types of data successfully, keeping the recognizable company's brand identity.
Freelance Branding/Visual Designer
Balderramas Design
- Created strategy and brand development for international companies such as Vardë, Grannaire, Polarise Nordic Film Nights, and Bentevi.
- Illustrated assets using different styles for merchandising, personal projects, poster collections, etc.
- Handled multiple visual projects in digital and print.
Director of Design
Toptal
- Matched clients with the right designers by understanding their specific design requirements and identifying talents with the necessary skills and experience in various design industries.
- Collaborated with other members of the talent matching team to ensure that the matching process was streamlined and efficient. I proactively communicated with clients and designers to ensure we achieved the best match.
- Offered support and consultation to designers in the network, taking a proactive approach to ensure they had all the necessary resources to excel in their work.
- Mediated disputes and conflicts, balancing the interests of the company and clients.
Product Designer
Nicephotos
- Collaborated with the product team on completely redesigning a mobile and desktop eCommerce website, including user flows, information architecture, wireframing, prototyping, and creating a design system.
- Coordinated and designed B2B2C and B2C platforms for creating photobooks and other mobile and desktop products.
- Acted as a product owner of the leading digital product of the eCommerce Nicephotos. Managed the photobook designing platform's desktop and mobile UI/UX, A/B testing, and updates based on feedback analysis and Google Analytics.
Creative Art Director
Nicephotos
- Created associated brands' logos, naming, and strategy. Developed material for marketing purposes, such as packaging, business cards, and promotional printing and digital material.
- Coordinated photobooks and product planning and execution. Handled visual research and illustrated most photobooks and products such as cards, shirts, posters, magnets, etc.
- Art-directed all advertisement visual content, intern graphic design material, and technical drawings.
Skills
Tools
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Experience Design (XD), Google Slides, Figma, Miro, Microsoft PowerPoint
Languages
Visual Design Language
Other
Branding, Naming, Logo Design, Brand Guidelines, Color Palettes, Typography, Graphic Design, Art Direction, Visual Identity, Packaging, Visual Design, Print Design, Pitch Decks, Presentation Design, Digital Art, Brand Design, Brochures, Posters, Graphics, Brand Identity, Mood Boards, Brand Strategy, UI Design, Landing Pages, Marketing Design, Social Media, Product Design, UX Design, UX Audits, Journey Mapping, Wireframing, Layout, Prototyping, Iconography, B2C, User Testing, Usability Testing, Illustration, Brand Positioning, Competitive Analysis, Sitemaps, Personas, Data Visualization, Web Design, Color Schemes, Package Design, Creative Direction, Vector Design, Presentations, Social Media Design, Booklet Design, Templates, PowerPoint Design, PDF Design, Pitch Deck Design, Brochure Design, Banner Design, Information Architecture (IA), B2B2C, Dashboards, Design Systems, Blueprint, Advertising Design, Digital Design, Label Design, Color Theory, Style Guides, Logotype
Experience
- Graphic Design - 11 years
- Logo Design - 11 years
- Color Palettes - 11 years
- Visual Identity - 11 years
- Art Direction - 11 years
- Visual Design - 11 years
- Branding - 10 years
- Brand Guidelines - 5 years
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