Ana Medina, Designer in San Diego, CA, United States
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Ana Medina

Verified Expert  in Design


San Diego, CA, United States
Toptal Member Since
January 15, 2018

Ana helps companies solve UX problems and create meaningful experiences through user-centered design. Her goal is to help brands connect with their users through delightful product interactions.


Work Experience

Product Designer (UX/UI)

2018 - PRESENT
  • Contributed to the design and UX improvements of Classy's fundraising suite.
Technologies: Slack, Principle, InVision, Zeplin, Adobe Suite, Sketch

UX/UI Designer

2017 - 2018
  • Contributed to the design and scaling of components found in the upcoming design system. In October 2017, Telepathy Design was acquired by ServiceNow.
Technologies: Slack, Principle, InVision, Zeplin, Adobe Suite, Sketch

UX/UI Designer

2015 - 2017
Telepathy Design
  • Leveraged UX best practices and methodologies to craft responsive digital experiences for SaaS companies and tech startups.
  • Collaborated with strategists and engineers on the design of various projects ranging from marketing sites to software products.
Technologies: Slack, Trello, Principle, InVision, Zeplin, Adobe Suite, Sketch

UI Designer (Freelance)

2015 - 2015
Various Agencies
  • Collaborated with branding, marketing, and social media agencies to redesign websites and marketing collateral for clients from the fashion, enterprise, and hospitality industries.
Technologies: InVision, Adobe Suite, Sketch

Lead Designer

2014 - 2015
Uptown Treehouse
  • Contributed to the creation of images optimized for social channels, the design of infographics, illustrated infomercials, and assisted with website design and planning of content for enterprise and retail companies.
Technologies: Apple Keynote, Adobe Suite

Web Designer

2013 - 2013
  • Contributed to the design of the eCommerce site, emails, and web ads for all of the sub-brands within BCBGMAXAZRIA group.
Technologies: Apple Keynote, Adobe Suite
2015 - 2015

User Experience Certification in Digital Arts

UCSD Extension - San Diego, California, USA

2013 - 2014

Bachelor of Science Degree in Business Management

Fashion Institute of Design and Merchandising - Los Angeles, California, USA

2011 - 2013

Associate of Arts in Visual Communications

Fashion Institute of Design and Merchandising - Los Angeles, California, USA


Adobe Creative Suite, InVision, Zeplin, Sketch 3, Apple Keynote, Principle, Sketch, Slack, Trello


Visual Design Language


iOS 10+, iOS, iOS 11, Web, Adobe Suite, Mobile

Industry Expertise



Visual Design, Competitor Analysis & Profiling, Interviews, Creative Direction, Persona Development, UI Design, UX Principles, Usability Testing, Enterprise Design, Enterprise System Design, Design Systems, System Design, UI Components, UI Research, UX Research, Web Research, White Labeling, Colorist, Color Palettes, Heuristic Evaluation, Slack App, Content Management Systems (CMS), Creative Strategy, Website QA, Design Principles, Component Libraries, Requirements & Specifications, Styled-components, Heuristics, User Interviews, User Flows, Web UI, Guerilla Usability Testing, Experience Maps, Experience Strategy, Personas, User Personas, User Stories, Prototyping, UX Prototyping, Accessible Design, Digital Creative Direction, Writing & Editing, UX Flows, Screen Flows, Task Flows, Style Guides, Icon Design, Icon Sets, Icon Fonts, Icon Animation, Iconography, Line Icons, Feature Icons, Illustration, Vector Illustration, Digital Illustration, Persona Design, Typography, Interactive Tools, Interactive UI, Interactive UX, Touch Interactions, Client Interaction, Audits, UI Audits, UX Audits, Web Marketing, Client Interviews, Stakeholder Interviews, Customer Interviews, Wireframing, Wireframe to Product, UX Wireflows, Annotated Wireframes, High-end Design, Educational Portals, Onboarding, User Onboarding, Product Management, Product Design, Product Pages, eCommerce, eCommerce UX, eCommerce Design, eCommerce UI, Mobile eCommerce, Squarespace, App Design, Web App Design, Mobile App Design, Interactive Prototypes, User Interface (UI), UX Design, Information Architecture (IA), Responsive UI, Responsive UX Design, Interaction Design (IxD), Interactive Design, UX Strategy, Mobile Design, Web Illustration, Career Coaching, Mobile First, Rapid Prototyping, Rapid Interactive Prototyping, Job Search Sites, Job Boards, Job Portals, Asset Management, Software Design, Enterprise Software, Digital Asset Management, Campaign Design, Digital Campaigns, E-learning, Digital Design

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