Ana Toidze, Designer in Tbilisi, Georgia
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Ana Toidze

Verified Expert  in Design

Designer

Location
Tbilisi, Georgia
Toptal Member Since
March 16, 2022

As a digital product designer, Ana has helped companies shape their product strategy and interface experience to solve customers' problems. Her work has affected more than a million users around the world. A curious person, Ana can quickly understand a new industry or an idea and be a valuable team member. She is not afraid to experiment and always looks for a tailored approach to the project.

Portfolio

Work Experience

Product Designer

2022 - PRESENT
Toptal
  • Improved the experience for thousands of freelancers on the Toptal platform.
  • Analyzed research data and planned future research for continuous development of the talent portal.
  • Collaborated with the team to maintain and upgrade the brand style and its representation in product features and interface.
Technologies: Figma, UI Design, UX Design, Product Design, Design Systems

Product Designer

2021 - 2022
Netguru
  • Improved some of the primary user journeys while working for Europe's largest wealth management bank.
  • Worked with the sophisticated design system and contributed to its maintenance and development.
  • Designed a top-notch interface for multiple international brands.
Technologies: Sketch, Figma, InVision, SaaS Design, UX Architecture, UX Research, Landing Page Design, Fintech, App UI, Mobile Banking, iOS, Accessory Design, User Experience (UX), User Flows, User Testing, Remote User Testing, Information Architecture (IA), Data Visualization, Miro, Product Design, Digital Product Design, Visual Design, Online Banking, Digital Banking, Responsive UI, Responsive Web Apps, Responsive UX Design, Design Systems, Responsive Layout, Web API, Web App UX, Web App UI, Web Applications, Web App Design, Mobile UI Design, iOS Guides, iOS Design Guidelines, User-centered Design (UCD)

Lead Product Designer

2020 - 2021
Redberry - Digital Transformation Agency
  • Managed a team of product designers, UX researchers, and illustrators to deliver customized digital products for local and international clients.
  • Developed a unique product design for a New York-based startup that strives to change the Horeca industry.
  • Transformed the online learning experience by designing an ambitious project that combines advanced course builder, teaching and learning dashboard, and streaming.
Technologies: Figma, Lean Startups, Startups, SaaS Design, UX Architecture, UX Research, Landing Page Design, Fintech, App UI, iOS, Accessory Design, Sketch, Miro, Trello, Asana, Digital Product Design, Product Design, User Flows, User Testing, Remote User Testing, User Personas, User Interface (UI), User Experience (UX), Prototyping, UX Prototyping, UI Prototyping, Design Documentation, Web App UX, Web App UI, Web App Design, Web Applications, User Research, UI Research, Apps, App UX, Android, Web Dashboards, Dashboards, Dashboard Design, SaaS, Mobile UI Design, User-centered Design (UCD)

Senior Product Designer

2019 - 2020
MY.GE
  • Developed a design system and style guides for Georgia's most prominent eCommerce platform, mymarket.ge. Created a complete desktop redesign.
  • Designed refreshed experience for mobile users of this platform.
  • Created Georgia's first eCommerce space for startups.
Technologies: Adobe Experience Design (XD), Zeplin, InVision, SaaS Design, UX Architecture, UX Research, Landing Page Design, App UI, User Personas, User Testing, Remote User Testing, Information Architecture (IA), Project Planning, Sitemaps, User Flows, Trello, Jira, Asana, Digital Product Design, Product Design, Responsive, Responsive UI, Responsive Layout, Design Systems, Accessibility, User Empathy, User Experience (UX), User Interface (UI), User Interviews, Prototyping, Dashboards, Web Design, Web App UI, Web UI Design, Web UI, B2B, Business to Business (B2B), B2C, Mobile UI, Mobile UI Design, User-centered Design (UCD)

UX/UI Designer

2018 - 2019
Flash Design Studio
  • Designed an eCommerce website for Georgia's largest personal care and beauty products reseller.
  • Created blog experience for the government organization to be inclusive and accessible.
  • Provided wireframes of ticket purchase flow for Georgia's air company and conducted usability testing.
Technologies: Adobe Experience Design (XD), UX Architecture, Landing Page Design

Strategic Designer

2018 - 2018
Colliers International
  • Developed a consistent design language for all marketing channels, including social media, outdoor advertising, and web.
  • Designed a modernized platform for real estate brokerage services and transformed it into a more convenient experience.
  • Created an innovative office search service that incorporated advanced filtration and other tailored features for office managers.
Technologies: Illustrator CC, InDesign CC, Adobe Experience Design (XD), Sketch, Presentation Design, Presentations, Pitch Decks

Marketing Manager

2017 - 2018
Baumarket
  • Oversaw the company’s branding and marketing communication activities.
  • Initiated a sales digitalization process and developed home delivery logistics for the selected home improvement products.
  • Improved service quality assurance processes, sales promotional activities, brand image, awareness campaigns, and sales staff motivation.
Technologies: Excel 2016, Apple Keynote, Illustrator CC, Presentation Design, Presentations

Associate Business Consultant

2015 - 2017
Gec
  • Developed a market analysis and business plan for seven agribusinesses and a breast cancer screening center.
  • Mapped service processes and developed a marketing strategy for an aesthetic center.
  • Conducted Georgia’s tourism industry research and emphasized perspective fields.
  • Participated in multiple research projects as an interviewer.
Technologies: Apple Keynote, Excel 2016, Illustrator CC, Presentation Design, Presentations, Pitch Decks
2016 - 2017

Diploma in Graphic Design

Georgian Institute of Public Affairs - Tbilisi, Georgia

2011 - 2015

Bachelor's Degree in Business Administration

University of Georgia - Tbilisi, Georgia

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