Ana Vadillo, Designer in Madrid, Spain
Ana is available for hire
Hire Ana

Ana Vadillo

Verified Expert  in Design

Bio

Ana has extensive experience designing complex products, focusing on dashboard design and data visualization. She excels at creating effective solutions for recognized companies like Axiom, Refinitiv, Deutsche Bank, and Goldman Sachs. Ana thrives in collaborative, multidisciplinary environments, bringing innovative products to market. With skills in concept-to-software design and a passion for simplicity, she maximizes user-centered design and testing methods to solve complex problems.

Portfolio

Work Experience

Lead Designer

2019 - PRESENT
Contractor
  • Led and designed projects successfully as a member of the prestigious Toptal community in diverse industries, including insurance, science, and investment IPO, collaborating with remote teams and clients.
  • Played a pivotal role in integrating within the team, shaping design strategy, and implementing tactical initiatives for technology startups.
  • Aligned and synthesized the visions of CTOs and CEOs to drive impactful design decisions.
  • Designed user interfaces for diverse products, including machine learning, AI, SaaS, B2B, and B2C solutions.
  • Crafted captivating user experiences that effectively guide users toward achieving their desired objectives.
  • Partnered with businesses to help unpack their ideas through discovery and ideation phases.
Technologies: Financial Design, UX Leadership, InVision, Trello, Marvel, OmniGraffle, Principle, Adobe Illustrator, Sketch, Design Leadership, Web Design, UX Design, Product Design, Responsive Web Design (RWD), User Experience (UX), UI Design, User Interviews, Web App UX, Wireframing, Web App UI, Dashboard Design, SaaS, UX Prototyping, User Flows, User Journey Maps, Task Flows, Sitemaps, Big Data Architecture, Rapid Prototyping, UX Research, UI Research, Web UI, Figma, Sketching, User Testing, Cross-functional Team Leadership, Concept Sketching, Mood Boards, User Interface (UI), Teams, Zoom, Slack, UX Tools, Research Methods, Data-informed Visual Design, Data, System Design, Integration, Product Roadmaps, Strategy, Startups, Visual Design, Software, Web App Design, Mobile App Design, User Journeys, Design Systems, Angular, Trading, Retail & Wholesale, Enterprise, Stakeholder Management, Mobile, Business Technology, Heuristic Analysis, Layout Design, Complex Web Systems, Complex Application User Interfaces (UI), User Workflows, Landing Page Design, Agile, Prototyping, Personas, App UX, Responsive Design, Team Leadership, Data Centers, Financial UX, Fintech, Dashboards, B2B, B2C, Responsive Web Apps, Management, Websites, Web Analytics, Analytics, Data Analysis, Mobile Design, User Personas, User Research, Enterprise SaaS, Software as a Service (SaaS), Discovery Workshops, Journey Mapping, Web UX, eCommerce, DataViz, Data Visualization, Banking & Finance, UX Audits, UI Audits, Web UX Design, Web UI Design, Financial Services, UX Review, Responsive UI, Creative Design, Workshop Facilitation

Lead Product Designer

2022 - 2023
Axiom
  • Drove the design transformation at Axiom, a monitoring software startup. Implemented effective methodologies to enhance design processes with the development team and stakeholders.
  • Implemented a streamlined design system, including a highly anticipated dark mode feature, elevating the brand experience and gaining industry recognition. This contributed to increased visibility and brand awareness.
  • Defined the onboarding flow that effectively reduced data migration anxiety, acquiring users from a major competitor and substantially growing our customer base.
  • Led transformative initiatives that enhanced user navigation and data observability, delivered user-centered solutions, improved data transparency, and significantly improved customer retention rates.
Technologies: Figma, Notion, Slack, Design Leadership, Software, Web Design, UX Design, Product Design, Responsive Web Design (RWD), User Experience (UX), UI Design, User Interviews, Web App UX, Wireframing, Web App UI, Dashboard Design, SaaS, UX Prototyping, User Flows, User Journey Maps, Task Flows, Sitemaps, Big Data Architecture, Rapid Prototyping, UX Research, UI Research, Web UI, Sketching, User Testing, Cross-functional Team Leadership, Concept Sketching, Mood Boards, User Interface (UI), Zoom, UX Tools, Research Methods, Data-informed Visual Design, Data, System Design, Discord, Integration, Product Roadmaps, Strategy, Startups, Visual Design, Web App Design, User Journeys, Design Systems, Enterprise, Stakeholder Management, Business Technology, Heuristic Analysis, Layout Design, Complex Web Systems, Complex Application User Interfaces (UI), User Workflows, Landing Page Design, Agile, Prototyping, Personas, App UX, Responsive Design, Team Leadership, Data Centers, Dashboards, B2B, Responsive Web Apps, Management, Web Analytics, Analytics, Data Analysis, User Personas, User Research, Enterprise SaaS, Software as a Service (SaaS), SaaS Design, Discovery Workshops, Journey Mapping, Web UX, DataViz, Data Visualization, UX Audits, UI Audits, Web UX Design, Web UI Design, UX Review, Creative Design, Workshop Facilitation

Senior UX Designer

2020 - 2021
Refinitiv
  • Joined the Framework team to improve the experience and the migration of Eikon4 users into Refinitiv, a global provider of financial market data, analytics, and trading platforms.
  • Collaborated with multidisciplinary teams and product owners to deliver intuitive interfaces and establish effective design practices within the design teams, ensuring a cohesive customer experience (CX).
  • Revamped and elevated design legacy by proactively challenging and enhancing existing design approaches.
  • Guided stakeholders with research-driven insights, advocated for user-centered solutions, and fostered cross-functional collaboration for high-quality design outcomes.
Technologies: Figma, Zoom, Teams, UX Design, Product Design, Responsive Web Design (RWD), User Experience (UX), User Interviews, Web App UX, Wireframing, Dashboard Design, UX Prototyping, User Flows, User Journey Maps, Task Flows, Sitemaps, Big Data Architecture, Rapid Prototyping, UX Research, UI Research, Sketching, User Testing, Cross-functional Team Leadership, Concept Sketching, Mood Boards, UX Tools, Research Methods, Data-informed Visual Design, Data, System Design, Product Roadmaps, Strategy, Visual Design, Software, User Journeys, Design Systems, Trading, Sass, Responsive, SaaS Design, Enterprise, Stakeholder Management, Mobile, Business Technology, Heuristic Analysis, Layout Design, Complex Web Systems, Complex Application User Interfaces (UI), User Workflows, Landing Page Design, Agile, Prototyping, Personas, App UX, Responsive Design, Data Centers, Financial UX, Fintech, B2B, Responsive Web Apps, Management, Web Analytics, Analytics, Data Analysis, Mobile Design, Enterprise SaaS, Software as a Service (SaaS), Journey Mapping, Web UX, DataViz, Data Visualization, Banking & Finance, UX Audits, Web UX Design, Web UI Design, Financial Services

Lead UX Designer (Contract)

2018 - 2018
Pupil
  • Redesigned the company's internal virtual reality management and assets editing tools.
  • Coordinated the team of UI and developers, defined the user's research, and investigated the capacities of the technology to design a viable product.
  • Defined clean UX behavior and a consistent visual language.
Technologies: UX Leadership, Big Data, WebApp, Prototyping, Marvel, Zeplin, Trello, Sketch, Design Leadership, Web Design, SaaS, UX Design, Product Design, Responsive Web Design (RWD), User Experience (UX), UI Design, User Interviews, Web App UX, Wireframing, Web App UI, Dashboard Design, UX Prototyping, User Flows, User Journey Maps, Task Flows, Sitemaps, Big Data Architecture, Rapid Prototyping, UX Research, UI Research, Web UI, Figma, Sketching, User Testing, Cross-functional Team Leadership, Concept Sketching, Mood Boards, User Interface (UI), UX Tools, Research Methods, Data-informed Visual Design, Data, System Design, Product Roadmaps, Strategy, Startups, Visual Design, Software, Web App Design, Mobile App Design, User Journeys, Design Systems, Angular, Retail & Wholesale, Web, SaaS Design, Software as a Service (SaaS), Sass, Responsive, Stakeholder Management, Business Technology, Heuristic Analysis, Layout Design, Complex Web Systems, Complex Application User Interfaces (UI), User Workflows, Landing Page Design, Agile, Personas, App UX, Responsive Design, Team Leadership, Data Centers, Dashboards, B2B, B2C, Responsive Web Apps, Management, Websites, User Personas, User Research, Enterprise SaaS, Discovery Workshops, Journey Mapping, Web UX, DataViz, Data Visualization, UX Audits, UI Audits, Web UX Design, Web UI Design, UX Review, Workshop Facilitation, Creative Design

Senior UX Designer

2016 - 2017
Deutsche Bank
  • Played a key role at Deutsche Bank as an early member of the UX team, leading the development of the cross-project design system.
  • Ensured the widespread adoption of the guidance and components, leading to cost and time savings.
  • Facilitated discussions on patterns, guidelines, and methodologies, fostering collaboration among stakeholders, developers, and designers to achieve a unified design system and SDK solution.
Technologies: Financial Design, Fintech, UX Leadership, Responsive Design, Data Visualization, Dashboard Design, Big Data, WebApp, OmniGraffle, Principle, Adobe Illustrator, Sketch, SaaS, UX Design, Responsive Web Design (RWD), User Experience (UX), User Interviews, Web App UX, Wireframing, UX Prototyping, User Flows, User Journey Maps, Task Flows, Sitemaps, Big Data Architecture, Rapid Prototyping, UX Research, UI Research, Sketching, User Testing, Cross-functional Team Leadership, Concept Sketching, Mood Boards, UX Tools, Research Methods, Data-informed Visual Design, Data, System Design, Product Roadmaps, Strategy, Software, User Journeys, Design Systems, Angular, Enterprise, Stakeholder Management, Mobile, Business Technology, Heuristic Analysis, Layout Design, Complex Web Systems, Complex Application User Interfaces (UI), User Workflows, Landing Page Design, Agile, Personas, App UX, Data Centers, Financial UX, Dashboards, B2B, B2C, Responsive Web Apps, Management, Web Analytics, Analytics, Data Analysis, User Research, Enterprise SaaS, Web UX, DataViz, Banking & Finance, UX Audits, UI Audits, Web UX Design, Web UI Design

Senior UX Designer

2016 - 2016
RMA Consulting for Virgin Media
  • Produced work based on analytics and user research.
  • Focused on the key flows of the sites, produced end-to-end heuristic reviews with an aim to increase sales conversion. The work covered the store brochureware, the "my account" section, and the associated collaterals such as emails.
  • Improved multiple touchpoints, transforming them into a simplified and consistent user flow for purchasing, checking out, and upgrading Virgin Media services. Led the visual design and ensured correct implementation.
Technologies: UX Leadership, Responsive Design, Dashboard Design, Big Data, Responsive UI, WebApp, Sketch, Design Leadership, Web Design, SaaS, UX Design, Responsive Web Design (RWD), User Experience (UX), User Interviews, Web App UX, Wireframing, UX Prototyping, User Flows, User Journey Maps, Task Flows, Sitemaps, Big Data Architecture, Rapid Prototyping, UX Research, UI Research, Sketching, User Testing, Cross-functional Team Leadership, Concept Sketching, Mood Boards, UX Tools, Research Methods, Data-informed Visual Design, Data, Zoom, Software, Mobile App Design, User Journeys, Angular, Retail & Wholesale, SaaS Design, Enterprise SaaS, Sass, Responsive, Enterprise, Stakeholder Management, Heuristic Analysis, Layout Design, User Workflows, Landing Page Design, Agile, Prototyping, Personas, App UX, Team Leadership, Data Centers, B2B, B2C, Responsive Web Apps, Management, Websites, Data Analysis, Mobile Design, User Personas, User Research, Software as a Service (SaaS), Discovery Workshops, Journey Mapping, Web UX, eCommerce, UX Audits, UI Audits, Web UX Design, Web UI Design, UX Review

Senior UX Designer

2015 - 2015
Tobias and Tobias for Willis
  • Partnered with businesses to help unpack their ideas through discovery and ideation.
  • Defined the UI library, keeping consistent experience and deliverables across the journeys.
  • Conducted two rounds of testing to validate the user journeys and new functionalities with the brokers.
Technologies: Financial Design, Fintech, UX Leadership, Data Visualization, Dashboard Design, Big Data, WebApp, InVision, OmniGraffle, Design Leadership, SaaS, UX Design, Responsive Web Design (RWD), User Experience (UX), User Interviews, Web App UX, Wireframing, UX Prototyping, User Flows, User Journey Maps, Task Flows, Sitemaps, Big Data Architecture, Rapid Prototyping, UX Research, UI Research, Sketching, User Testing, Cross-functional Team Leadership, Concept Sketching, Mood Boards, UX Tools, Research Methods, Data-informed Visual Design, Data, Zoom, System Design, Software, User Journeys, Design Systems, Trading, Enterprise, Stakeholder Management, Heuristic Analysis, Layout Design, Complex Web Systems, User Workflows, Landing Page Design, Agile, Prototyping, Personas, App UX, Team Leadership, Data Centers, Financial UX, Dashboards, B2B, Responsive Web Apps, Management, Websites, Web Analytics, Analytics, Data Analysis, User Personas, User Research, Enterprise SaaS, Software as a Service (SaaS), SaaS Design, Discovery Workshops, Journey Mapping, Web UX, DataViz, Banking & Finance, UX Audits, Web UX Design, Web UI Design, Creative Design, Workshop Facilitation, PowerPoint Design

Senior UX Designer

2012 - 2013
Canonical Ltd.
  • Designed Ubuntu mobile operating system. I integrated the Ubuntu desktop into Android mobile devices and designed a new communication set of apps.
  • Built fluent working relationships with remotely located developers and stakeholders.
  • Drove transformative change through innovative solutions.
Technologies: Responsive UI, Axure, Adobe Illustrator, OmniGraffle, UX Design, Responsive Web Design (RWD), User Experience (UX), User Interviews, Web App UX, Wireframing, UX Prototyping, User Flows, User Journey Maps, Task Flows, Sitemaps, Big Data Architecture, Rapid Prototyping, UX Research, UI Research, Sketching, User Testing, Cross-functional Team Leadership, Concept Sketching, Mood Boards, UX Tools, Research Methods, Data-informed Visual Design, Data, System Design, Software, Mobile App Design, User Journeys, Enterprise, Enterprise Systems, Communication, Digital Communication, Mobile, Mobile UI, Mobile UX, Responsive, Stakeholder Management, Business Technology, Layout Design, Complex Web Systems, User Workflows, Prototyping, Personas, App UX, Responsive Design, Data Centers, Dashboards, B2C, Responsive Web Apps, Mobile Design, User Personas, User Research, SaaS Design, Software as a Service (SaaS), Enterprise SaaS, Discovery Workshops, Journey Mapping, Web UX, UX Audits, Web UX Design, Web UI Design, PowerPoint Design

UX Designer

2010 - 2012
TomTom International BV
  • Increased their presence in automotive built-in systems. Worked with Mazda, Renault, and other OEMs.
  • Designed a next-generation in-car and out-car experience.
  • Integrated a touch screen navigation system into a dashboard supporting touch and non-touch interaction methods.
  • Organized and facilitated ideation sessions with stakeholders.
Technologies: Visio, Adobe Illustrator, OmniGraffle, UX Design, User Experience (UX), User Interviews, Web App UX, Wireframing, UX Prototyping, User Flows, User Journey Maps, Task Flows, Sitemaps, Big Data Architecture, Rapid Prototyping, UX Research, UI Research, Sketching, User Testing, Cross-functional Team Leadership, Concept Sketching, Mood Boards, UX Tools, Research Methods, Data-informed Visual Design, Data, Software, User Journeys, Mapping, Location Services, Navigation Design, Geolocation, Big Data, Stakeholder Management, Mobile, Business Technology, Layout Design, User Workflows, Agile, Prototyping, Personas, App UX, Data Centers, B2C, Web Analytics, Analytics, Mobile Design, User Personas, User Research, Enterprise SaaS, Journey Mapping, Web UX, UX Audits, UX Review, Workshop Facilitation, Creative Design, PowerPoint Design

Interaction Designer

2008 - 2009
Ford Motor Company
  • Brought a fresh approach to interaction design to a highly automotive design-oriented team.
  • Collaborated with a multi-disciplinary team to design an intuitive driving experience within two screens (cluster and central unit) for the Mondeo car model.
  • Ensured the right balance between safety and security.
Technologies: Adobe Photoshop, Adobe Illustrator, UX Design, User Experience (UX), User Interviews, Web App UX, Wireframing, User Flows, User Journey Maps, Task Flows, Sitemaps, UX Research, UI Research, Sketching, User Testing, Cross-functional Team Leadership, Concept Sketching, Mood Boards, UX Tools, Research Methods, Data-informed Visual Design, Data, Software, Stakeholder Management, Layout Design, User Workflows, Data Centers, Dashboards, B2C, User Personas, Discovery Workshops, UX Audits, PowerPoint Design
2004 - 2006

Master's Degree in Product Design

Coventry University - Coventry, United Kingdom

1999 - 2003

Bachelor's Degree in Mechanical Engineering of Industrial Product Design

Mondragon University - Mondragon, Spain

Tools

Figma, OmniGraffle, UX Tools, Sketch, Marvel, InVision, Illustrator CS6, Zeplin, Slack, Zoom, Illustrator CS5, Trello, Axure RP Pro, Adobe Illustrator, Visio, Adobe Photoshop, Principle

Platforms

iOS 10+, Android, Mobile, Web, Ubuntu, Linux, Axure

Industry Expertise

Retail & Wholesale, Banking & Finance, Automotive

Languages

HTML, CSS3

Other

Stakeholder Management, User Interviews, User Flows, User Journey Maps, Task Flows, Sitemaps, User Journeys, Big Data Architecture, Mood Boards, Rapid Prototyping, Personas, AI Design, Web Dashboards, Data, Data-informed Visual Design, Research Methods, UX Research, UI Research, Web UI, App UX, WebApp, Sketching, User Testing, Responsive Design, Fintech, Big Data, Data Visualization, Financial UX, Financial Design, Team Leadership, Cross-functional Team Leadership, Responsive UI, UX Leadership, Concept Sketching, Design Leadership, Data Centers, Wireframing, Agile, Spring, Financial Data, Web App UX, Web App UI, Product Design, Dashboards, Dashboard Design, Web Design, B2B, B2C, SaaS, Responsive Web Apps, Responsive Web Design (RWD), User Experience (UX), UI Design, UX Prototyping, Prototyping, UX Design, Software, Teams, User Interface (UI), Visual Design, Startups, Strategy, Product Roadmaps, Integration, System Design, Web App Design, Mobile App Design, Design Systems, Angular, Trading, Enterprise, Communication, SaaS Design, Sass, Business Technology, Heuristic Analysis, Layout Design, Complex Web Systems, Complex Application User Interfaces (UI), User Workflows, Landing Page Design, Websites, Web Analytics, Analytics, Data Analysis, Mobile Design, User Personas, User Research, Discovery Workshops, Journey Mapping, Web UX, DataViz, UX Audits, UI Audits, Web UX Design, Web UI Design, Paper Prototyping, Animation, Discord, eCommerce, Notion, Management, Research, Desktop App Design, Image Manipulation, Heuristic Evaluation, Modular Design, Responsive UX Design, Agile Sprints, Stakeholder Engagement, Online Banking, User Segments, User Service Strategies, Benchmark Analysis, Digital Communication, Telephony, User Validation Testing, Card Sorting, Taxonomy, Desktop Web Design, Customer Management Applications, User-centered Design (UCD), Data-driven Design, User Roles, Product Vision, Strategic Planning & Execution, Global Strategy, System Process Mapping, Creative Briefs, Navigation, Car Interiors, Control Systems, Behavioral Testing, Behavior-driven Design, Behavioral Design, Monitoring, Enterprise Systems, Mapping, Location Services, Navigation Design, Geolocation, Mobile UI, Mobile UX, Enterprise SaaS, Software as a Service (SaaS), Responsive, Risk Management, Financial Services, UX Review, Creative Design, Workshop Facilitation, PowerPoint Design

Experience

  • Big Data - 15 years
  • WebApp - 15 years
  • Dashboard Design - 13 years
  • Responsive Design - 10 years
  • Data Visualization - 10 years
  • Financial Design - 6 years
  • UX Leadership - 6 years
  • Fintech - 6 years
Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring