Anastasia Moreva, Designer in London, United Kingdom
Anastasia is available for hire
Hire Anastasia

Anastasia Moreva

Verified Expert  in Design

Bio

Anastasia is a UX designer with experience in product development, wearables, and user research. She likes working on products and services that connect technology, research, and creative thinking to solve real problems.

Portfolio

Work Experience

Senior UX Designer

2017 - 2017
Monterosa Productions
  • Designed ticketing, payment, and registration flows for a horse racing event companion app.
  • Created InVision prototypes.
  • Created multiple content and screen maps.
  • Refined the concept and app proposition.
Technologies: OptimalSort, Sketch, InVision

Senior User Experience Designer

2016 - 2017
Nice Agency (Karmarama group / Accenture Interactive)
  • Led UX/UI and Scrum management of a team of three developers, optimizing application journeys for mobile devices and improving performance based on analytics and KPI tracking (client was RBS / Natwest bank).
  • Designed a data-driven app concept for the future of banking (post-2020).
  • Created a responsive design for the Plusnet Mobile website (eCommerce and My Account flows).
  • Worked on the interaction design for a new booking app for Regus (global co-working space provider).
  • Worked on the wireframing and template design for the mortgages offering of M&S bank.
  • Helped with customer experience mapping as well as content hub and interactive tools design for Tesco Bank.
Technologies: Confluence, Jira, Apple Keynote, Zeplin, OmniGraffle, Marvel, InVision, Sketch

Senior Interaction Designer

2014 - 2016
TomTom Software
  • Worked on UX design across the whole ecosystem (device, web, iOS and Android mobile) for a new fitness band, TomTom Touch, including software and hardware interactions.
  • Developed concept and feature designs, user flows, and interaction specifications, for a range of GPS sport watches.
  • Designed a concept for a new sports app, built interactive prototypes, carried out one-to-one user testing, and presented to stakeholders informing the company’s strategic direction.
  • Researched and interrogated users’ sport activity data to design simple but meaningful and responsive data visualisations (e.g. heart rate, steps, sleep).
  • Designed descriptions for in-the-box, onboarding and support materials to help users get started with the devices.
Technologies: Confluence, Jira, Adobe Photoshop, Principle, Adobe Illustrator, Sketch

UX Architect

2014 - 2014
Health Hive
  • Developed information architecture, interaction guidelines, and competitive research for 2 health care iPad apps.
Technologies: OmniGraffle

User Experience Designer

2014 - 2014
Possible Worldwide (WWP)
  • Created content-driven UX designs for new product pages for Canon Europe to support their recent launch of new cameras (EOS 7D and PowerShot G7 x). Conducted research, content mapping, wireframing, user testing, and analytics review.
  • Worked on concept development, interaction design, and testing to enhance and refine a cloud-based photo management platform - irista from Canon. Projects included: optimizing the platform for tablet and mobile, integrating the photo printing and photo book creation functionality, syncing with Adobe Lightroom, and other tactical enhancements.
  • Assisted with a complex Axure prototype for user testing of a new concept for www.legalandgeneral.com (financial organization).
  • Developed detailed user flows and interactive wireframes for a professional printer selection widget for a reseller’s site.
Technologies: Balsamiq, Apple Keynote, OmniGraffle, Axure

Customer Experience Consultant

2011 - 2013
PwC Consulting
  • Led the user research and insight work stream to inform the Customer Strategy for Affinity Sutton (housing provider), including the development of detailed user segment profiles and user journeys.
  • Gathered and prioritized technical requirements, designed user personas, use cases, user stories ,and wireframes to inform the roadmap for website development of an eCommerce growth business case for SIG Pic.
  • Carried out analysis of large scale customer insights (e.g. surveys, interviews) which informed the design of a transformation plan aimed at making Pfizer Animal Health more customer-centric as it was approaching separation from its parent company.
Technologies: Tableau, Balsamiq, Axure, Microsoft Excel, Microsoft PowerPoint, Apple Keynote

Education

2007 - 2011

Master's of Arts Degree in Business Studies with Consumer Behaviour

University of Edinburgh - Edinburgh, Scotland

Skills

Tools

Marvel, Zeplin, InVision, Sketch, Marvel App, Sketch 3, Axure RP Pro, Adobe Illustrator, OmniGraffle, Apple Keynote, Jira, Confluence, Adobe Photoshop, Balsamiq, Microsoft PowerPoint, Microsoft Excel, Tableau, OptimalSort, Principle

Platforms

Axure

Industry Expertise

Sports & Recreation, Fitness, Consumer Products, Telecommunications

Other

User Experience (UX), Information Architecture (IA), Interaction Design (IxD), User Testing, User Research, User Interviews, Web Design, User Interface (UI), Data Visualization, Graphs, Ecosystem, Wearable Technology, Prototyping, Responsive Web Design (RWD), Product Pages, Requirements & Specifications, Digital Kiosks, Content Management Systems (CMS), Wireframing, UX Design, iOS App Design, User Flows

Experience

  • Interaction Design (IxD) - 5 years
  • Axure RP Pro - 5 years
  • Adobe Illustrator - 3 years
  • User Interface (UI) - 3 years
  • Principle - 2 years
  • Sketch 3 - 2 years
  • InVision - 2 years
  • Sketch - 2 years

Tools

  • InVision
  • Sketch
  • Sketch 3
  • Axure RP Pro
  • Adobe Illustrator
  • Principle
Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring