Andrea Contreras, Designer in Eindhoven, Netherlands
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Andrea Contreras

Verified Expert  in Design

Designer

Location
Eindhoven, Netherlands
Toptal Member Since
September 5, 2022

Andrea is a senior UI/UX designer, making impactful contributions to digital products used by millions at companies such as Philips Hue, ABN AMRO, and Liberty Global. Her expertise extends beyond traditional limits, collaborating with augmented reality startups and SaaS enterprises. Having worked across four countries, Andrea has developed the capacity to adapt swiftly, maintain meticulous attention to detail, and prioritize business objectives and user needs.

Portfolio

Work Experience

Product Designer

2024 - 2024
Byte Technologies LLC
  • Established the foundational elements, components, and patterns within the design system, leading to a 30% reduction in design iteration time and ensuring cohesive user experiences across all layouts.
  • Created high-fidelity wireframes that matched product needs using our new design system, boosting design consistency and efficiency by 20%.
  • Conducted a comprehensive UX audit of the current product, analyzing user feedback and metrics, which led to the identification and implementation of improvements, resulting in a 15% increase in user satisfaction and a 25% decrease in user errors.
Technologies: Product Design, SaaS Design, Dashboards, Data Visualization, Visual Design, Design Systems, Heuristic Evaluation, UX Design, Layout, B2B, Software, MVP Design, Figma, Design Leadership, Storytelling, System Design, Web Dashboards, Navigation Design

Product Designer

2023 - 2024
LVRG, INC
  • Conducted user research and usability testing to gather insights and identify areas for improvement.
  • Developed user personas, user flows, and journey maps to inform design decisions.
  • Designed visually appealing and intuitive user interfaces with a focus on usability and user experience.
  • Collaborated with cross-functional teams to understand business requirements and user needs.
  • Created wireframes, mockups, and prototypes to communicate design concepts effectively.
Technologies: Figma, Product Design, UX Design, Mobile UX Design, Mobile UI Design, Dashboards, B2B, Logistics, Software, MVP Design, Design Leadership, System Design, Storytelling, Web Dashboards, Navigation Design, Design Systems, User Research

Senior Product Designer

2021 - 2022
Hike One
  • Designed smart home features for millions of users for the Philips Hue app.
  • Improved interaction interfaces for Liberty Global and ABN AMRO Bank.
  • Researched and designed an augmented reality app using blockchain technologies.
  • Designed dashboard navigation using data visualization for a logistics and HR company.
  • Led workshops with clients to establish a roadmap based on the requirements and specifications.
  • Conducted expert and user interviews to identify user needs and opportunities.
  • Created user journeys and user flows that are engaging and intuitive.
  • Created high-fidelity prototype mockups ready for the hand-off.
  • Built prototypes from initial drafts to high-fidelity MVPs.
  • Worked closely with engineering to ensure a high-quality user interface implementation and delivered an outstanding user experience.
Technologies: Figma, Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, Product Design, Design Workshops, Ideation, Enterprise SaaS, MVP Design, Web App Design, UX Wireframes, Web App UI, New Product Development, Visual Design, User Experience (UX), User Interface (UI), Mockups, Web App UX, UX Architecture, System Design, Prototyping, High-fidelity Prototypes, Cross-platform UX, Web UI, Web UX, Mobile UX, Mobile UI, Mobile Design, Wireframing, Mobile Mockups, Mobile App UI, Responsive UI, Mobile UI Design, Mobile UX Design, High-fidelity Mockups, eCommerce UI, eCommerce, UX Review, User Flows, App Design, Mobile Banking, Banking & Finance, SaaS Design, User Interviews, Product Discovery, Design Systems, Interaction Design (IxD), Information Architecture (IA), Checkout, Mobile-first Design, Design Thinking, Journey Mapping, User Research, Accessibility, Web, User Journeys, User Onboarding, Interactive Prototypes, White Labeling, Customer Journeys, Mobile, Low-fidelity Prototypes, Enterprise, UX Research, UI Components, Style Guides, Dashboards, Rapid Prototyping, Mobile First, Rapid Interactive Prototyping, Design Specifications, Competitive Analysis, Agile UX, B2B Designer, Service Design, Design, Web UI Design, Layout, UI Libraries, User Personas, UX Documentation, Ideation Workshops, User Engagement, Usability Testing, Research, Qualitative Research, Data Analytics, Web App Testing, Surveys, Stakeholder Interviews, Mobile Web Design, Communication Design, Desktop App Design, UX Workshops, Discovery Workshops, User Workshops, User Journey Maps, Design Libraries, Human-centered Design (HCD), Responsive Web Apps, UX Audits, B2B, Software, Heuristic Evaluation, Storytelling, Automation, Web Dashboards, Navigation Design

Senior Product Designer

2020 - 2020
Fitune
  • Designed a responsive website and dashboard interface for a fitness tech startup.
  • Conducted user research to create user personas and competitive analysis.
  • Designed user flows and wireframes for the high-end design.
  • Performed UX audits and usability tests to optimize the user experience.
  • Crafted a conversion-optimized website and ensure brand consistency.
  • Collaborated with engineering to implement designs.
Technologies: Figma, Adobe Premiere, Webflow, Ideation, Enterprise SaaS, MVP Design, UX Wireframes, Web App UI, Branding, Visual Design, User Experience (UX), User Interface (UI), Mockups, Web App UX, High-fidelity Prototypes, Cross-platform UX, Landing Page Design, Web UI, Web UX, Mobile UX, Mobile UI, Mobile Design, Wireframing, Mobile App UI, Responsive UI, Mobile UX Design, High-fidelity Mockups, eCommerce, UX Review, User Flows, App Design, SaaS Design, User Interviews, Product Discovery, Design Systems, Interaction Design (IxD), Information Architecture (IA), Checkout, Design Thinking, Journey Mapping, User Research, Accessibility, Web, User Journeys, Interactive Prototypes, Customer Journeys, Mobile, Low-fidelity Prototypes, UX Research, UI Components, Style Guides, Dashboards, Rapid Prototyping, Mobile First, Rapid Interactive Prototyping, Design Specifications, Competitive Analysis, Agile UX, B2B Designer, Service Design, Design, Web UI Design, Layout, UI Libraries, User Personas, Business to Business to Consumer (B2B2C), B2B2C, Layout Design, Web Layout, Ideation Workshops, SaaS, User Engagement, Usability Testing, Research, Qualitative Research, Data Analytics, Web App Testing, Stakeholder Interviews, Mobile Web Design, Desktop App Design, UX Workshops, Discovery Workshops, User Workshops, User Journey Maps, Website Redesign, Design Libraries, Human-centered Design (HCD), Responsive Web Apps, UX Audits, Software, Product Design, Responsive Web Design (RWD), Storytelling, Web Dashboards, Navigation Design

Co-founder and UI/UX Designer

2015 - 2020
Andrigo
  • Built a new brand identity, guidelines, language, and tone.
  • Improved the checkout flow to reduce drop-off rates based on research takeaways.
  • Designed a responsive website for an events company.
  • Defined and maintained user-interface patterns and specifications.
  • Built a design system, maintaining a cohesive brand identify.
Technologies: Adobe Illustrator, Adobe Photoshop, Figma, Webflow, UX Wireframes, Web App UI, New Product Development, Branding, User Experience (UX), User Interface (UI), Web Design, Landing Page Design, Web UI, Web UX, Responsive UI, SaaS Design, User Interviews, Product Discovery, Information Architecture (IA), Checkout, Design Thinking, Journey Mapping, User Research, Accessibility, Web, UX Research, UI Components, Style Guides, Rapid Prototyping, Rapid Interactive Prototyping, Service Design, Design, Web UI Design, Layout, UI Libraries, User Personas, Layout Design, Web Layout, Ideation Workshops, User Engagement, Research, Qualitative Research, Data Analytics, Web App Testing, Website Redesign, Responsive Web Apps, UX Audits, Software, Product Design, Responsive Web Design (RWD), Storytelling

Web Designer

2018 - 2019
Stonegate Group
  • Designed responsive websites for several hospitality businesses in the UK.
  • Created hundreds of social media ads for the largest pub company in the UK.
  • Improved usability and readability of the web app.
  • Designed the user journey and user flow for the high-fidelity design.
  • Built websites in Webflow based on high-fidelity mockups.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, Figma, Ideation, UX Wireframes, Web App UI, Websites, Responsive Web Design (RWD), User Interface (UI), Web App UX, Web Design, Cross-platform UX, Landing Page Design, Web UX, Responsive UI, High-fidelity Mockups, UX Review, User Experience (UX), User Interviews, Product Discovery, Information Architecture (IA), Web, User Journeys, UX Research, UI Components, Style Guides, Rapid Interactive Prototyping, B2B Designer, Service Design, Design, Webflow, Web UI Design, Layout, UI Libraries, Advertisement Design, Social Media Graphics, Layout Design, Web Layout, Research, Web App Testing, Website Redesign

Marketing Designer

2011 - 2013
BAIS Argentina
  • Crafted a design strategy to position the brand with a competitive advantage.
  • Designed engaging interfaces for events to improve reach and increase online awareness.
  • Redesigned the company's website by creating a refined style guide.
  • Worked on the marketing email material to highlight special events to increase email link clicks.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite, Branding, Graphic Design, Web, Marketing Materials, Advertisement Design, Social Media Graphics, Research, Surveys
2018 - 2019

Master's Degree in International Marketing

London South Bank University - London, United Kingdom

2011 - 2013

Bachelor's Degree in Advertising and Marketing

Universidad Argentina de la Empresa - Buenos Aires, Argentina

2008 - 2011

Diploma in Graphic Design

Escuela de Comunicación Mónica Herrera - Santa Tecla, La Libertad, El Salvador

JULY 2021 - PRESENT

Getting Things Done (GTD)

Hike One

JUNE 2021 - PRESENT

Presenting Design with Impact

Hike One

MARCH 2021 - PRESENT

Business for Designers

Hike One

AUGUST 2020 - PRESENT

Product Design

FutureLearn

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