Andrea Contreras
Verified Expert in Design
Designer
Eindhoven, Netherlands
Toptal member since September 5, 2022
Andrea is a senior UI/UX designer, making impactful contributions to digital products used by millions at companies such as Philips Hue, ABN AMRO, and Liberty Global. Her expertise extends beyond traditional limits, collaborating with augmented reality startups and SaaS enterprises. Having worked across four countries, Andrea has developed the capacity to adapt swiftly, maintain meticulous attention to detail, and prioritize business objectives and user needs.
Work Experience
Product Designer
Byte Technologies LLC
- Established the foundational elements, components, and patterns within the design system, leading to a 30% reduction in design iteration time and ensuring cohesive user experiences across all layouts.
- Created high-fidelity wireframes that matched product needs using our new design system, boosting design consistency and efficiency by 20%.
- Conducted a comprehensive UX audit of the current product, analyzing user feedback and metrics, which led to the identification and implementation of improvements, resulting in a 15% increase in user satisfaction and a 25% decrease in user errors.
Product Designer
LVRG, INC
- Conducted user research and usability testing to gather insights and identify areas for improvement.
- Developed user personas, user flows, and journey maps to inform design decisions.
- Designed visually appealing and intuitive user interfaces with a focus on usability and user experience.
- Collaborated with cross-functional teams to understand business requirements and user needs.
- Created wireframes, mockups, and prototypes to communicate design concepts effectively.
Senior Product Designer
Hike One
- Designed smart home features for millions of users for the Philips Hue app.
- Improved interaction interfaces for Liberty Global and ABN AMRO Bank.
- Researched and designed an augmented reality app using blockchain technologies.
- Designed dashboard navigation using data visualization for a logistics and HR company.
- Led workshops with clients to establish a roadmap based on the requirements and specifications.
- Conducted expert and user interviews to identify user needs and opportunities.
- Created user journeys and user flows that are engaging and intuitive.
- Created high-fidelity prototype mockups ready for the hand-off.
- Built prototypes from initial drafts to high-fidelity MVPs.
- Worked closely with engineering to ensure a high-quality user interface implementation and delivered an outstanding user experience.
Senior Product Designer
Fitune
- Designed a responsive website and dashboard interface for a fitness tech startup.
- Conducted user research to create user personas and competitive analysis.
- Designed user flows and wireframes for the high-end design.
- Performed UX audits and usability tests to optimize the user experience.
- Crafted a conversion-optimized website and ensure brand consistency.
- Collaborated with engineering to implement designs.
Co-founder and UI/UX Designer
Andrigo
- Built a new brand identity, guidelines, language, and tone.
- Improved the checkout flow to reduce drop-off rates based on research takeaways.
- Designed a responsive website for an events company.
- Defined and maintained user-interface patterns and specifications.
- Built a design system, maintaining a cohesive brand identify.
Web Designer
Stonegate Group
- Designed responsive websites for several hospitality businesses in the UK.
- Created hundreds of social media ads for the largest pub company in the UK.
- Improved usability and readability of the web app.
- Designed the user journey and user flow for the high-fidelity design.
- Built websites in Webflow based on high-fidelity mockups.
Marketing Designer
BAIS Argentina
- Crafted a design strategy to position the brand with a competitive advantage.
- Designed engaging interfaces for events to improve reach and increase online awareness.
- Redesigned the company's website by creating a refined style guide.
- Worked on the marketing email material to highlight special events to increase email link clicks.
Education
Master's Degree in International Marketing
London South Bank University - London, United Kingdom
Bachelor's Degree in Advertising and Marketing
Universidad Argentina de la Empresa - Buenos Aires, Argentina
Diploma in Graphic Design
Escuela de Comunicación Mónica Herrera - Santa Tecla, La Libertad, El Salvador
Certifications
Getting Things Done (GTD)
Hike One
Presenting Design with Impact
Hike One
Business for Designers
Hike One
Product Design
FutureLearn
Skills
Tools
Figma, Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite
Platforms
Web, Mobile, Webflow
Industry Expertise
Banking & Finance, Fitness, Logistics
Other
UX Design, UI Design, Adobe Premiere, Web Design, Mobile App Design, Storytelling, Mobile UX, Mobile UI, Dashboard Design, Data Visualization, Web Dashboards, Landing Page Design, SaaS, Software, Visual Design, Product Design, Design Workshops, Ideation, Enterprise SaaS, MVP Design, Web App Design, UX Wireframes, Feature Prioritization, User Testing, Web App UI, Branding, Websites, User Experience (UX), Responsive Web Design (RWD), User Interface (UI), Mockups, Web App UX, System Design, Prototyping, High-fidelity Prototypes, Cross-platform UX, Web UI, Web UX, Mobile Design, Wireframing, Mobile Mockups, Mobile App UI, Responsive UI, Mobile UI Design, Mobile UX Design, High-fidelity Mockups, UX Review, User Flows, SaaS Design, User Interviews, Product Discovery, Design Systems, Interaction Design (IxD), Information Architecture (IA), Design Thinking, Journey Mapping, User Research, User Journeys, Interactive Prototypes, Customer Journeys, Low-fidelity Prototypes, Enterprise, UI Components, Style Guides, Dashboards, Rapid Prototyping, Mobile First, Competitive Analysis, Service Design, Design, Web UI Design, Layout, UI Libraries, User Personas, Marketing Materials, Advertisement Design, Social Media Graphics, Layout Design, Web Layout, Ideation Workshops, User Engagement, Usability Testing, Research, Qualitative Research, Data Analytics, Web App Testing, Surveys, Stakeholder Interviews, Mobile Web Design, User Journey Maps, Design Libraries, Heuristic Evaluation, B2B, Software as a Service (SaaS), UX Strategy, Human-centered Design (HCD), Responsive Design, Navigation Design, Mobile Banking, Lighting, Checkout, eCommerce UI, New Product Development, Graphic Design, UX Architecture, eCommerce, App Design, Mobile-first Design, Accessibility, User Onboarding, White Labeling, Rapid Interactive Prototyping, Design Specifications, Agile UX, B2B2C, UX Documentation, Business to Business to Consumer (B2B2C), Communication Design, Design Leadership, Smart Home Technology, Home Automation, Augmented Reality (AR), Digital Banking, Consumer Banking, Responsive Web Apps, Mortgages, HR Tools, Responsive, Consumer Technology, Home Apps, Automation, eCommerce Design, Icon Design, UX Audits, UX Research, Desktop App Design, UX Workshops, Discovery Workshops, User Workshops, Website Redesign
Experience
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring