Andrew is an experienced visual designer with a demonstrated history of working in multidisciplinary fields. He is skilled in UI/UX, web design, storyboarding, Adobe Suite, Sketch, Figma, and InVision. He has a strong consulting professional background with a bachelor's degree in graphic design from The Art Institute of California, San Francisco.
Created UI/UX design and implementation flow for the product launch of Everclear.
Built and maintained brand guidelines and updated existing branding for two products.
Implemented Facebook and Google UAC ad creation in static and video formats. Maintained the app store presence and updates with app version releases.
Wire-framed to complete production of Compatibility.com in WordPress and oversaw contracted illustrators and back-end development support.
Technologies: Advertising Design, Digital Marketing Design, User Experience (UX), User Interface (UI), Web Design, Responsive Design, Wireframing, Paid Advertising, Product Videos, Branding, UI Design
Consultant Senior Visual Designer
2019 - 2020
Created a fundraising site for UC Berkeley that included full wire-framing to implement the $6 billion campaign site for University development over the next three years.
Built brand guidelines, stylesheets, and design systems for website development.
Converted various outdated university websites to current brand standards. Building and managing all Salesforce marketing cloud emails, from newsletters to save-the-date outreach.
Created various print pieces from banners, invites, and event collateral.
Technologies: Sketch, Wireframing, Web UI Design, Web UX Design, Responsive Web Design (RWD), Email Template Design, Data Visualization
2018 - 2019
Designed and launched new websites while orchestrating back-end development with an external agency.
Modernized print collateral, mailers, and multiple nationwide booth designs for large and small events.
Created over 100 Facebook, Google, and Instagram ads in multiple media formats that directly increased the marketing pipeline by over $15 million.
Managed communication and oversaw the production of assets by third-party agencies and contractors across multiple media, including print, packaging, back-end web development, branding, photography, and video.
Technologies: Digital Marketing Design, Web Design, Product Videos, Social Media, Advertising, Event Design, Print Collateral
2018 - 2018
Nagra Kudelski Group
Created and maintained a global style guide across multiple product platforms, including iOS, Android, Set-top-box, desktop, and web applications.
Designed and wireframed new product features for Nagra's OpenTV Suite ION.
Managed Redline's documentation of new product features for development.
Created presentation standards and marketing collateral and collected user field test data.
Technologies: Ideation, UX Research, User Interface (UI), User Experience (UX), Style Guides, Wireframing, Research Documentation, Dashboard Design
2016 - 2017
Created frame-by-frame design from ideation to complete production for email campaigns with corresponding website and landing pages.
Strategic thinking and creative output for various campaign launch across many Google platforms, such as Google Home, Google Partners, YouTube, and Google My Business.
Created pixel-perfect web and email designs along with various print materials and direct mail campaigns.
Worked on scrum teams to pitch brand ideas and new campaigns for companies, including Del Monte, Golds Gym, GIA, San Diego Zoo, and 24hr Fitness.
Onboarded new hires and maintained brand standards across studio production teams.