Andrew Jordan
Verified Expert in Design
Designer
San Francisco, United States
Toptal member since June 27, 2022
Andrew is an experienced visual designer with a demonstrated history of working in multidisciplinary fields. He is skilled in UI/UX, web design, storyboarding, Adobe Suite, Sketch, Figma, and InVision. He has a strong consulting professional background with a bachelor's degree in graphic design from The Art Institute of California, San Francisco.
Portfolio
Work Experience
Senior Visual Designer
Platphorm
- Created UI/UX design and implementation flow for the product launch of Everclear.
- Built and maintained brand guidelines and updated existing branding for two products.
- Implemented Facebook and Google UAC ad creation in static and video formats. Maintained the app store presence and updates with app version releases.
- Wire-framed to complete production of Compatibility.com in WordPress and oversaw contracted illustrators and back-end development support.
Consultant Senior Visual Designer
UC Berkeley
- Created a fundraising site for UC Berkeley that included full wire-framing to implement the $6 billion campaign site for University development over the next three years.
- Built brand guidelines, stylesheets, and design systems for website development.
- Converted various outdated university websites to current brand standards. Building and managing all Salesforce marketing cloud emails, from newsletters to save-the-date outreach.
- Created various print advertising pieces from banners, invites, and event collateral.
Marketing Designer
Verkada
- Designed and launched new websites while orchestrating back-end development with an external agency.
- Modernized print collateral, mailers, and multiple nationwide booth designs for large and small events.
- Created over 100 Facebook, Google, and Instagram ads in multiple media formats that directly increased the marketing pipeline by over $15 million.
- Managed communication and oversaw the production of assets by third-party agencies and contractors across multiple media, including print, packaging, back-end web development, branding, photography, and video.
UX Designer
Nagra Kudelski Group
- Created and maintained a global style guide across multiple product platforms, including iOS, Android, Set-top-box, desktop, and web applications.
- Designed and wireframed new product features for Nagra's OpenTV Suite ION.
- Managed Redline's documentation of new product features for development.
- Created presentation standards and marketing collateral and collected user field test data.
Art Director
Epsilon
- Created frame-by-frame design from ideation to complete production for email campaigns with corresponding website and landing pages.
- Strategic thinking and creative output for various campaign launch across many Google platforms, such as Google Home, Google Partners, YouTube, and Google My Business.
- Created pixel-perfect web and email designs along with various print materials and direct mail campaigns.
- Worked on scrum teams to pitch brand ideas and new campaigns for companies, including Del Monte, Golds Gym, GIA, San Diego Zoo, and 24hr Fitness.
- Onboarded new hires and maintained brand standards across studio production teams.
Visual Designer
Salesforce
- Built global print and web templates for Salesforce University.
- Created ads, brochures, and event space promotions that were visually attractive and on-brand.
- Created new and engaging client-facing promotions for nationwide events that led to a 20% increase in course sign-ups.
- Designed email templates for landing pages and social media.
- Revised all marketing assets to updated brand guidelines, managed various teams' requests, and implemented them with crisp new designs.
Production Manager
ParamountMD (PMD)
- Managed full spectrum of design for PMD. Producing corporate identities for multiple clients along with print advertising and web support.
- Helped to optimize SEO components and built SEO-ready websites in WordPress. Managed Google display networks and analytics for landing pages.
- Shot and edited our clients' videos to be placed on websites for viewing. Went on production trips and managed all shipments with third-party logistic companies.
- Organized and presented competitor analysis for review.
Education
Bachelor's Degree in Graphic Design
The Art Institute of California - San Francisco, CA, USA
Certifications
Google UX Design Certificate
Meta Social Media Marketing Professional Certificate
Meta
Skills
Tools
Sketch, Adobe CC, Adobe, Figma, InVision, After Effects CC, Adobe Creative Suite, Adobe Experience Design (XD)
Platforms
iOS, Android
Industry Expertise
Advertising
Other
Graphic Design, Visual Design, Advertising Design, Digital Marketing Design, User Experience (UX), Prototyping, Ideation, Wireframing, UX Wireframes, Web Design, Responsive Design, Branding, Web UI Design, Web UX Design, Responsive Web Design (RWD), Dashboard Design, UI Design, Desktop App Design, Icon Design, User Interface (UI), UI Branding, Redesign, Iconography, Animated GIFs, Motion Design, Imagery, Images, Video Production, Social Media, Paid Advertising, Product Videos, Data Visualization, Email Template Design, Event Design, Print Marketing, UX Research, Style Guides, Documentation, Responsive Layout, Email Design, Landing Page Design, Higher Education, Print Design, Art Direction, Mobile UX Design, UX Design, Environmental Design, Environmental Graphics, Booth Design, Web UX, Catalogs, Product Design, Consumer Trends, UX Prototyping, Hardware, Landing Pages, Infographics, Research, Print Advertising
Experience
- Visual Design - 12 years
- Wireframing - 10 years
- Digital Marketing Design - 10 years
- Web Design - 10 years
- Responsive Web Design (RWD) - 10 years
- Responsive Design - 10 years
- UX Wireframes - 7 years
- User Experience (UX) - 7 years
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