
Andrija Prelec
Verified Expert in Design
Designer
Zagreb, Croatia
Toptal member since February 7, 2018
Andrija is the ideal product design partner for forward-thinking businesses. Passionate about designing polished experiences and interfaces, Andrija's primary goal is to research, ideate, design, and test solutions for complex web and mobile applications. In short, Andrija is reliable, empathic, and diligent.
Portfolio
Work Experience
CEO and Product Designer
Sharc
- Founded a company to build a specialized local strategy and design agency.
- Hired and mentored multiple product designers with various years of experience.
- Designed numerous digital products for clients in different industries (eCommerce, education, video-streaming, outdoor experiences, and many more).
- Conducted research (qualitative and quantitative) depending on the phase the product was in (market validation, MVP, adding new features to existing products).
- Directed the user experience, brand design, patterns, icons, and visual guidelines for the entire design team.
- Communicated with clients, clarifying the design expectations and requirements.
- Helped design teammates plan their goals (based on personal and company preferences) and grow from junior to medium/senior roles.
- Facilitated discovery workshops and design sprints.
UX Lecturer and UX Team Lead
Algebra
- Mentored multiple classes of students enrolled in a UX course (more than 240 hours long in-person and online boot camps).
- Planned and adjusted the course curriculum for UX design boot camps.
- Mentored a team of 20+ UX lecturers as the sole team lead.
- Graded different design assignments, tasks, and projects.
- Helped people grow from no experience to junior-level designers by teaching research and design, assigning tasks, reviewing the work, and offering personalized advice to each attendee.
- Taught research methodologies, experience design, prototyping, and visual design principles to diverse groups of people.
Head of Design
Speck
- Designed numerous digital products for clients in different industries (eCommerce, education, insurance, ecology, video-streaming, genetics).
- Conducted research (qualitative and quantitative) depending on the phase the product was in (market validation, MVP, adding new features to existing products). Created IA, wireframes, prototypes, and key functionalities for multiple products.
- Directed the user experience, brand design, patterns, icons, and visual guidelines for the entire design team.
- Communicated with clients, clarifying the design expectations and requirements.
- Planned and conducted the hiring process for multiple designers. Helped design teammates plan their goals (based on personal and company preferences) and grow from junior to medium/senior roles.
- Defined the entire visual branding of the company.
- Facilitated discovery workshops and design sprints.
Product Designer
Five
- Helped design and systemize a web-based app for building mobile apps.
- Participated in numerous design sprints for several clients.
- Turned a 25-year-old software into a web app that helps behavioral health specialists in the USA treat their patients.
- Designed "an-Uber-for-doctors" type of mobile app.
- Hosted multiple workshops, helping others learn UI and UX design processes and tools.
- Designed the UI/UX for a project with more than 25 developers.
- Made it easy for parents to read stories to their children through a mobile app that projects images on the walls.
- Redesigned the news-reading experience for a consumer-oriented client.
- Communicated with clients regularly, clarifying design expectations and requirements.
- Reviewed the work of other teammates in a team of 15 designers. Mentored junior designers.
UX/UI Designer
Shoutem
- Worked closely with a number of developers, project managers, and members from all other product teams (sales, QA, and support).
- Helped define the visual identity of the company and its product.
- Designed an Android/iOS app for an in-person conference.
- Developed multiple themes for a web-based app that helps regular people build mobile apps.
- Created and continuously updated the style guide for a complex web app.
- Communicated with clients and teammates, explaining design expectations and requirements.
- Presented designs and solutions to clients and teammates.
- Managed the UX and design style guides for all products.
Web and Graphic Designer
Studio Smijeha
- Created visuals for a regional stand-up festival with dozens of stand-up comedians.
- Contributed to the design of the company's website. Created multiple logos for clients' needs. Illustrated printable graphics.
- Developed an entire style and brand guide for the company.
Web and Graphic Designer
Freelance Work
- Worked closely with clients on numerous web and branding projects.
- Designed an app that helps people in aviation companies buy airplane parts.
- Designed brochures for local schools and universities.
- Created social media graphics for a number of clients, including one of the most prominent banks in Croatia.
- Designed and developed a website that focuses on stories created with numerous sandbox games.
- Crafted an application design that focuses on chocolate-related products.
- Designed a logo for the most popular Croatian standup comedian.
- Designed numerous logos for agricultural, IT, and other minor businesses.
Education
Master's Degree in Multimedia Design
University of Zagreb, Faculty of Graphic Arts - Zagreb, Croatia
Bachelor's Degree in Printing and Graphic Technologies
University of Zagreb, Faculty of Graphic Arts - Zagreb, Croatia
Certifications
Design Sprint Facilitation
AJ & Smart
UI Design Mastery
Learn UI Design
Skills
Tools
InVision, Principle, Adobe CC, Sketch, Photoshop CC, Zeplin, Mailchimp, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Sketch 3, InDesign CC, Illustrator CC
Platforms
Figma
Industry Expertise
Healthcare
Other
User Interface (UI), Prototyping, Iconography, Digital Product Design, Branding, Visual Design, User Research, Product Design, User Interviews, Wireframing, Mobile UX, Mobile App UI, Usability Testing, Web Design, Android App Design, iOS App Design, User Experience (UX), Human Interface Design, iOS Design Guidelines, Android Design Guidelines, UX Prototyping, UX Design, UI Design, Product Strategy, Responsive Web Design (RWD), Design Systems, Data Visualization, Android UI Design, Mobile Design, Websites, Design Documentation, Product Ownership, Illustration, Competitor Analysis & Profiling, User Flows, Conversion, Platform Design, Web Applications, Web App UX, Web App UI, Style Guides, Google Material Design, Usability Guidelines, Electronic Health Records (EHR), Human-centered Design (HCD), User Management, Scheduling, Dashboards, Dashboard Design, Design Sprints, Workshop Facilitation, UX Workshops, Modular Design, UI Style Guides, Information Architecture (IA), Tablet UX, Tablet UI, Tablet Design, IT Support, Animation, Strategy, Writing & Editing, Multimedia Design, Graphic Design, Print, Facilitation, Workshops, Ideation Workshops, Design Thinking Facilitation
Experience
- Visual Design - 15 years
- User Experience (UX) - 10 years
- Responsive Web Design (RWD) - 10 years
- User Research - 8 years
- Product Design - 8 years
- Product Strategy - 7 years
- Figma - 7 years
- Design Systems - 6 years
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