Andy is a senior product designer and startup advisor who helps organizations grow and retain customers using design. He has over 14 years of experience in designing products for online businesses of all sizes. He has a commercial head on his shoulders and uses pragmatic lean startup techniques to deliver high-quality solutions that people love to use.
Lead User Experience Designer (contract consultation)
2016 - PRESENT
Consulted on the UX work which ultimately helped this disruptive lawtech startup grow from a prototype to a product.
Technologies: Sketch, InVision
Head of Design
2013 - 2017
Focused on the improvement and innovation of a variety of cloud software products and services; notably ISMS Online (the goal is to help organizations improve and manage their information security) and PAM (a secure collaboration software for serious and organized crime and multi-agency working).
Worked closely with developers, stakeholders, and customers on the research, interaction design, IA, visual design, testing, BA, and product management.
Technologies: Sketch, Photoshop, Illustrator
Senior User Experience Consultant
2013 - 2013
Acted as part of a multifunctional experience team of researchers, designers, and measurement specialists.
Worked mainly with Barclays, helping to improve the key user journeys on their UK website.
User Experience Manager
2010 - 2012
Worked hands-on for dotmailer (an email marketing and automation platform). and also was involved leading a small UX design team.
Improved the usability and experience with the overall goal of attracting and retaining customers.
Conducted user research, design, and evaluation all the while collaborating with lots of people across the company.
Technologies: Axure RP, Photoshop, Fireworks
2009 - 2010
Worked on a number of design projects for various clients such as Sightsavers, Stonewall, E.ON Energy, eBay, Pineapple, and Fairtrade.
Researched, created, collaborated, and delivered on both customer objectives and end-user goals.
2002 - 2009
Andy Fox Design
Designed for a variety of clients from early-stage startups to large multinationals such as Kellogg's, Gourmet Garden, Pizza Express, Halifax, Bombardier Transportation, and more.
Worked with a number of agencies in London and further afield such as DLKW (now MullenLowe), ThemLondon, ClearPeople, Strategies, Bluegrass digital, IMC, Max-TM, Jellifish Internet Services, and Mediasphere.
Conducted requirements gathering, research, and analysis.
Devised strategies, interaction designs, and visual designs.