Andy Fox, Designer in Brighton, United Kingdom
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Andy Fox

Verified Expert  in Design

Designer

Location
Brighton, United Kingdom
Toptal Member Since
November 7, 2017

Andy is a senior product designer and startup advisor who helps organizations grow and retain customers using design. He has over 14 years of experience in designing products for online businesses of all sizes. He has a commercial head on his shoulders and uses pragmatic lean startup techniques to deliver high-quality solutions that people love to use.

Work Experience

Senior Interaction Designer (Contracted via Capgemini)

2019 - PRESENT
HMRC
  • Led interaction and service design working with a multidisciplinary agile team including user researchers, BAs, content designer, PM, developers, QA, performance analyst, and scrum master.
  • Delivered design based on the GOV.UK Service Standard. Represented design at Discovery, Alpha, and Beta assessments.
  • Produced maps to visualize the as-is and to-be landscape.
  • Used the GOV.UK Prototype Kit and Design System to experiment with and test different designs and iterations.
  • Ran and participated in collaborative sessions to help the team explore and overcome challenges and many constraints.
Technologies: Sketch, InVision, GOV.UK Prototype Kit

UX Designer (Contract)

2018 - 2018
Ogilvy
  • Worked on prototyping.
  • Contributed to the strategy.
Technologies: Sketch

Lead UX Designer (Contract)

2018 - 2018
Pure360
  • Ran discovery interviews with stakeholders, collated, and analyzed research.
  • Worked on low to high fidelity design and prototyping in Sketch and InVision.
  • Ran workshops to involve key people, generate and prioritize ideas.
  • Led user research sessions with customers (two rounds of discovery, five rounds of usability tests).
  • Conducted competitor analysis and Blue Ocean Strategy.
  • Designed project planning and setup of the design wall so that everyone in the company could gain visibility and be involved.
Technologies: InVision, Sketch

Lead User Experience Designer (contract consultation)

2016 - 2018
Same Contract
  • Consulted on the UX work which ultimately helped this disruptive lawtech startup grow from a prototype to a product.
Technologies: InVision, Sketch

Head of Design

2013 - 2017
Alliantist
  • Focused on the improvement and innovation of a variety of cloud software products and services; notably ISMS Online (the goal is to help organizations improve and manage their information security) and PAM (a secure collaboration software for serious and organized crime and multi-agency working).
  • Worked closely with developers, stakeholders, and customers on the research, interaction design, IA, visual design, testing, BA, and product management.
Technologies: Adobe Illustrator, Adobe Photoshop, Sketch

Senior User Experience Consultant

2013 - 2013
EY-Seren
  • Acted as part of a multifunctional experience team of researchers, designers, and measurement specialists.
  • Worked mainly with Barclays, helping to improve the key user journeys on their UK website.
Technologies: Adobe Illustrator

User Experience Manager

2010 - 2012
dotmailer
  • Worked hands-on for dotmailer (an email marketing and automation platform). and also was involved leading a small UX design team.
  • Improved the usability and experience with the overall goal of attracting and retaining customers.
  • Conducted user research, design, and evaluation all the while collaborating with lots of people across the company.
Technologies: Fireworks, Adobe Photoshop, Axure RP Pro

Designer

2009 - 2010
dotDigitalGroup
  • Worked on a number of design projects for various clients such as Sightsavers, Stonewall, E.ON Energy, eBay, Pineapple, and Fairtrade.
  • Researched, created, collaborated, and delivered on both customer objectives and end-user goals.
Technologies: Adobe Photoshop

Freelance Designer

2002 - 2009
Andy Fox Design
  • Designed for a variety of clients from early-stage startups to large multinationals such as Kellogg's, Gourmet Garden, Pizza Express, Halifax, Bombardier Transportation, and more.
  • Worked with a number of agencies in London and further afield such as DLKW (now MullenLowe), ThemLondon, ClearPeople, Strategies, Bluegrass digital, IMC, Max-TM, Jellifish Internet Services, and Mediasphere.
  • Conducted requirements gathering, research, and analysis.
  • Devised strategies, interaction designs, and visual designs.
  • Managed and led projects.
Technologies: Adobe Photoshop, Fireworks
2015 - 2015

Certificate in Lean Startup

Happy Startup Home School - Brighton, UK

2012 - 2012

Certificate in Agile

Curbralan - London, UK

2011 - 2011

Certificate in Axure Prototyping

Ax-Stream - London, UK

2000 - 2004

Bachelor of Science Degree (First Class) in Product Design

University of Brighton - Brighton, UK

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