Anna C. Robbiati

Designer

Cuneo, Province of Cuneo, Italy

Member since December 13, 2016

Anna creates online and offline experiences using any medium and technique she knows of or likes to experiment with. She helps brands to shape their vision by aiming for a clear-and-timeless design. Print, illustration, and editorial work are what peaks her interest at the moment.

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Portfolio

Digital Design

ClassKey — Designflows
- Visual Identity
- Logo Design
- UI Design
- UX Design
- Branding
- App Design
- Music
- Learning
- Digital Editorials
- Adobe Experience Design (XD)
- Mobile UI
FreshEast — A lifestyle boutique
- Editorial Design
- Content Management Systems (CMS)
- Digital Magazines
- eCommerce Design
- Web Design
- Interface Design
- Branding
- Logo Design
- Style Guides
- UI Design
- Mobile First
- UX Design
- Art Direction
- Prototyping
- Fashion
- Beauty Products
- Lifestyle
- Graphic Design
- Adobe Illustrator
- Adobe Experience Design (XD)
Ekseption — High-end fashion retailer
- eCommerce Design
- UX Design
- UI Design
- Web Design
- Beauty Products
- Fashion
- eCommerce UI
- eCommerce UX
- Mobile eCommerce
- Art Direction
- Responsive Design
Hands Gallery — Art and craft experience
- UX Design
- UI Design
- Interface Design
- Prototyping
- Web Design
- eCommerce Design
- eCommerce UX
- eCommerce UI
- Graphic Design
- Adobe Experience Design (XD)
- Mobile eCommerce
- Mobile First
- Style Guides
- Adobe Muse
Tamu Massif
- Print Design
- Poster Design
- Branding
- UI Design
- UX Design
- Mobile Design
- Music Publishing
- Logo Design
- Visual Identity
- Illustrations
- Digital Brand Identity
Lighting Spain — A guide to the right shade
- Web Design
- UX Design
- UI Design
- Adobe Experience Design (XD)
- eCommerce Design
- Wireframing
- Prototyping
- eCommerce UX
- eCommerce UI
- Responsive Design
- Mobile First
Future of — Niche journalism
- Web Design
- Mobile First
- Prototyping
- Editorial Design
- Interface Design
- Wireframing
- Media Wall
- UX Design
- UI Design
- Style Guides
- Branding
- Brand Guidelines
- Brand Design
- Logo Design

Employment

Senior Designer | Art Director
2019 - PRESENT
Domingo Communication
- Created brand and style guide lines.
- Developed the editorial design for print and digital fashion company profile.
- Worked on a fashion eCommerce.
- Crafted UX and UI designs.
- Handled brand strategies and communication.
Technologies: Adobe Suite
Graphic Designer
2019 - PRESENT
Syncronika
- Created custom illustrations for a branding project.
- Worked on a logo study, variants, and an application.
- Designed print collaterals for the brand's communication such as stationery and textile supports.
- Worked on style guides.
- Developed the brand's book.
Technologies: Adobe Suite
Graphic and Web Designer
2019 - PRESENT
Noonic
- Designed different kind of interfaces for locals—from apps to websites.
- Led a website redesign (a corporate feel with an editorial cut) and also worked on the interface mobile and desktop. Defined the sitemap and the content for CRO purposes.
- Worked on communication design.
Technologies: Adobe XD, Adobe Photoshop, Adobe Illustrator
UX/UI Designer
2019 - 2019
To the Cloud Vapor Store
- Curated the eCommerce redesign.
- Designed a new buying experience.
- Designed the wireframes for the desktop and mobile versions.
- Created interactive prototypes for the desktop and mobile versions.
- Established the style guide.
Technologies: Adobe XD
Graphic Designer | Art Director
2019 - 2019
Apical
- Designed the corporative website.
- Designed the marketplace—a flexible platform to sell and book experiences, promoting a sustainable form of tourism.
- Created the logo.
- Worked on the brand visual identity.
- Defined the style guide for online and offline communication.
Technologies: Adobe Suite
UX/UI Designer
2019 - 2019
MintRX
- Created a landing page design for a new product launch and better defined the overall UI and UX of the eCommerce including the header, footer, and style guide.
- Designed a refill and subscription feature including the relative landing, option on the product page, and new pages and functions in the account session.
- Crafted a custom icon set for some specific product features.
- Designed mobile-first and desktop then defined immediate user experience.
- Developed a new sitemap design with a better defined and more functional content architecture which was reflected in the menu design.
Technologies: Adobe XD, Adobe Illustrator
UX/UI Designer
2018 - 2018
Simply Clear Marketing
- Designed an engaging eCommerce with a unique UX for Hands Gallery, an art gallery based in California.
- Designed, with a mobile-first approach in mind, when creating the UX and UI.
- Treated the artist profiles as important as product pages.
- Created prototypes for both the desktop and mobile.
- Developed an interactive style guide.
Technologies: Adobe XD, Muse
Web Designer
2018 - 2018
Ride The World, Inc.
- Created an editorial blog design for a motorcycle rider audience.
- Designed for the WordPress platform following mobile-first principles.
- Curated the UI and applied the design on the existing wireframes.
- Built prototypes for both versions: desktop and mobile.
- Developed an interactive style guide.
Technologies: Adobe XD, Muse
Graphic and Web Designer
2018 - 2018
Braindrop Information Systems, Inc.
- Designed the brand logo for Starcart.
- Curated the one-page infinite scroll fashion celebrities website in all its details including the UX and UI.
- Built prototypes for the desktop and mobile.
- Developed an interactive style guide and brand book.
Technologies: Adobe XD, Illustrator, Muse
Graphic and Web Designer
2018 - 2018
Innerling
- Designed a booking platform for educational experiences.
- Worked on the UX and UI end to end from the wireframes to the style guide and final prototype.
- Created a geometric icon set based on Material Design principles to reflect the age groups.
- Curated and finalized the illustrations of the four main characters: users of the platform.
- Set up a basic storyboard to explain each role of the main users.
Technologies: Adobe XD, Illustrator
Visual Designer
2018 - 2018
Olive Care
- Built prototypes of the subscription flow and landing pages.
- Explored two visual directions for the UX design.
- Developed style guides for the two visual options.
Technologies: Adobe XD
Web and Graphic Designer
2017 - 2018
Planet of The Vapes
- Led the redesign of their existing eCommerce—enhancing both the UX and UI of the interface. The main goal was to tell a story and engage the user with the extensive content that they provide, and eventually guide them to purchase the best fit for their needs.
- Set up new brand style guides—providing art direction for online communication and marketing assets.
- Designed a custom icon-set focused on their niche market of vaporizers.
Technologies: Adobe XD, Adobe Illustrator, Adobe Dreamweaver
UX/UI Designer
2017 - 2017
Maguru
- Redesigned the UX of the company's website.
Technologies: Adobe XD, Photoshop, Illustrator, Typecast
Web Designer
2017 - 2017
Circa Interactive
- Designed the responsive landing page design.
- Crafted a marketing-focused design.
- Implemented Unbounce customizations.
Technologies: Unbounce, Adobes XD, Photoshop, Illustrator
Graphic Designer | Creative Director
2016 - 2017
White App
- Worked on the company name.
- Designed the logo and brand identity.
- Curated the online and offline communication of the startup.
- Designed the corporate website.
- Worked on print marketing collaterals including business cards, flyers, presentations, and the like.
Technologies: Adobe Suite
Lead Designer
2015 - 2016
Onestic
- Created UX/UI designs for eCommerce sites and corporate websites for a wide range of clients. This included wireframes, mobile-first, interface design, and prototypes.
- Designed some custom icons and/or curate the photography material displayed online.
- Set up the standards guidelines for the design of the web services the company was providing and created a solid background for the upcoming design department.
- Managed and was responsible for the identity change of the agency which consisted of rebranding, curating all of the new communication (both online and offline), and designing the logo.
Technologies: Adobe Suite, InVision
Graphic Designer
2014 - 2014
Hello Barrio
- Worked on the front-end development.
- Created designs for several web projects, mainly corporate pages.
- Crafted graphic designs for leaflets, flyers, posters, and all kinds of printed support for different ad campaigns. The clients ranged from cultural associations to shops and local businesses.
Technologies: Adobe Photoshop, Illustrator, InDesign, Dreamweaver
Web Designer
2013 - 2013
ArtReview
- Curated a side project of the online magazine that aimed to discover brand-new talent in the art field. The platform which was similar to a blog which has been restyled during the makeover of the official web and magazine in line with the new image.
Technologies: Adobe Photoshop, Illustrator
Web Designer
2012 - 2013
Lorna May Wadsworth
- Designed and developed the artist website—it worked like a small eCommerce for her collection of minor works.
- Helped the painter with all the stock management.
Technologies: Adobe Photoshop, Dreamweaver
Graphic and Web Designer
2012 - 2013
Fermax
- Worked on the company offline communication: catalogs, brochures, flyers, and similar.
- Updated the brand manual to a new compact version.
- Contributed to the new website design.
Technologies: Adobe Suite
Design Buyer Assistant
2012 - 2012
FAB
- Curated the social media feed.
- Discovered and reached out to new designers and products.
- Helped with the admin and set up every new product on the eCommerce site.
- Worked as a photo-shoot assistant.
Technologies: Adobe Suite, WordPress

Education

Master of Arts degree in Graphic Design
2014 - 2015
UPV | Universitat Politècnica de Vàlencia - Valencia, Spain
Bachelor of Arts degree in Fashion and Textile Design
2006 - 2010
NABA | Nuova Accademia di Belle Arti - Milan, Italy

Experience

Adobe Photoshop10 years
Graphic Design10 years
User Experience (UX)7 years
User Interface (UI)7 years
Adobe Illustrator7 years
Branding6 years
Adobe Experience Design (XD)3 years

Tools

Adobe Photoshop
Adobe Experience Design (XD)
Adobe Illustrator

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