Anna C. Robbiati, Designer in Turin, Metropolitan City of Turin, Italy
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Anna C. Robbiati

Verified Expert  in Design


Turin, Metropolitan City of Turin, Italy
Toptal Member Since
December 21, 2016

Anna creates online and offline experiences using any medium and technique she knows or likes to experiment with. She helps brands shape their vision by aiming for a clear and timeless design. Anna's primary interests at the moment are print, illustration, and editorial work.


Work Experience

Web Designer

2021 - PRESENT
The Business Of Fashion,
  • Designed style guidelines for the online brand outputs.
  • Created the new app interface following the latest online brand guidelines.
  • Designed different user flows, focusing on the editorial and business side of the brand website.
  • Worked alongside the web team to achieve the best UI/UX possible.
  • Explored several user journeys, tackling and providing solutions and options for the main UX issues.
Technologies: Web Design, Websites, Website Redesign, Fashion Design, Sketch, Zeplin, Marvel, Wireframing, Web Page Mockups, Prototyping

Senior Designer

2020 - PRESENT
B-Play Srl
  • Worked on user flows, mapping different user journeys for a complex marketplace platform.
  • Curated the UX/UI that should be as neutral and flexible as possible for a complex marketplace platform, as well as a customizable eCommerce template to work with a wide catalog.
  • Created a strong and bold UI kit for an online comics streaming platform.
  • Created a strong and bold UI, diving into the interface visuals for an online comics eShop.
Technologies: Adobe CC, Adobe Experience Design (XD)

Senior Designer

2019 - PRESENT
SAI Global
  • Sourced and created ad hoc assets for both print and digital projects.
  • Followed brand guidelines and established style guides.
  • Created print designs for internal and external policies of international firms.
  • Developed web designs for e-learning microsites through different apps.
  • Created mockups and a custom skin of online e-learning courses.
  • Curated the UX/UI of the interactive code of conduct.
Technologies: Adobe Suite

Branding Designer

2024 - 2024
Curate Your Style LTD
  • Set a solid brand and style basis, defined a consistent, cohesive, and organic visual identity (starting from a professional set up of the logo, which was missing), and straightened the brand tone of communication.
  • Explored different page templates and layout options and mapped out variables for the key brand product: online/offline publishing releases.
  • Delivered a flexible, practical, and professional publication template—complete with animations for online reading and navigation for digital download and printing.
  • Created a solid creative direction and worked on custom editorial design, focused on typography.
Technologies: Graphic Design, Adobe Illustrator, Color Theory, PDF Design, Canva, Visual Design, Branding, Adobe InDesign, Fashion Styling, Fashion Design, Typography, Editorial Design, Publication Design

Web Designer

2021 - 2024
The Business Of Fashion
  • Helped define the brand's digital identity through the online magazine interface.
  • Contributed to user flows, mapping different online experiences.
  • Assisted in establishing a new UI/UX design approach for BoF.
  • Curated the interface redesign through a consistent WIP that lasted over the years.
  • Set style guides for future interface implementations.
Technologies: Web Design, Websites, Website Redesign, Fashion Design, Wireframing, Web Page Mockups, Prototyping, Adobe Experience Design (XD), Lingo, Sketch

UI/UX Designer

2023 - 2023
Cash Junke Entertainment LLC dba Cash Junke Celebrity Apparel
  • Defined creative direction and style guides to complete the brand identity.
  • Designed the UI/UX of the eCommerce website, focusing on a slim and straightforward user journey.
  • Realized online interactive prototypes to test online different UX solutions.
Technologies: Web Design, Branding, Responsive Web Design (RWD), User Journeys, UX Wireframes, Layout Design, Image Retouching, Style Guides, UI Components, Graphic Design, Visual Design, Photoshop CC, Figma, eCommerce

UX/UI Designer

2023 - 2023
Carson Alan
  • Worked on stylistic options and guides – Creative Direction.
  • Refined brand guidelines based on the Creative Direction selected.
  • Created the brand visual identity by applying typography, color, and graphic elements to the interface.
  • Designed the eCommerce interface following the mobile-first principles.
Technologies: User Flows, UX Wireframes, Layout Design, Web Design, UX Branding, Shopify, eCommerce, Fashion, Branding, Creative Direction, UI Design, Prototyping, Adobe Experience Design (XD)

Web Designer

2023 - 2023
Sip & Script Inc
  • Mapped different user flows, tackling diverse business branches.
  • Designed options for the interface, following the mobile-first principles.
  • Explored typography solutions for the UI and visuals.
  • Created a card design system to uniform all B2B and B2C interations.
Technologies: Web Design, Visual Design, eCommerce UI, Icon Design, Event Ticketing, Checkout, Events, Adobe Experience Design (XD)

UX/UI Designer

2022 - 2022
Lady Bespoke,
  • Designed interactive prototypes for the main eCommerce pages.
  • Selected the best WordPress theme to base the design on.
  • Designed the web mockup following mobile-first principles.
Technologies: User Interface (UI), User Experience (UX), Branding, eCommerce, WordPress, Responsive Web Design (RWD), Web Design, Fashion & Beauty, WordPress Themes, Adobe Experience Design (XD)

Web Designer

2022 - 2022
Sip & Script
  • Developed interactive prototypes for both desktop and mobile on a website and eCommerce redesign project.
  • Explored UX flows based on a mobile-first design approach.
  • Created an improved UI/UX interface design based on CRO and data analytics.
  • Performed quick design iterations focused on key interactions and user flows.
Technologies: Web Design, Visual Design, eCommerce UI, Icon Design, WordPress, Event Ticketing, Checkout, Events, Adobe Experience Design (XD), Style Guides, UI Style Guides, Branding

Senior Level Graphic Designer

2019 - 2022
SAI 360
  • Designed several codes of conduct for print and digital publications for global brands relative to various fields.
  • Designed and overviewed the development of several microsites hosting an interactive version of different companies' codes of ethics.
  • Developed e-learning courses from scratch, from the content and mood creation to fully built.
  • Worked on image research and editing and creation of custom assets.
  • Established the design methodology for the creative process behind making a code of conduct and a relatively interactive version as a microsite.
  • Assisted the company in optimizing the design process for the Living Code, the code of ethics interactive online version, switching from InDesign to XD.
  • Assembled a library pattern for the microsite study.
  • Mentored colleagues on how to work with Adobe XD, create and build interactive features, share and preview the design, and hand over the UI kit and materials necessary for development.
Technologies: Graphic Design, Storytelling, Visual Storytelling, Image Manipulation, Style Guides, Social Media, Visual Assets, Asset Preparation, Photography Styling, Photography, Edtech Design, E-learning, Accessibility, Art Direction, User Experience (UX), User Interface (UI), Custom Themes, Elucidat, Microsites, Editorial Design

Graphic and Web Designer

2019 - 2021
Noonic (Collaboration on a Project Basis)
  • Designed different kinds of UI/UX interfaces for local businesses.
  • Led a website redesign following a corporate feel with an editorial cut and worked on the interface for mobile and desktop. Defined the sitemap and the content for CRO purposes.
  • Worked on communication design and marketing editorial plans for social media.
  • Curated the interface design and the interactive prototype of several redesigns, mainly for eCommerce websites, such as Vibi Venezia, Better Silver, and K-Bek, among others.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), Adobe CC

Senior Designer

2020 - 2020
  • Curated the blog interface, from wireframes to full visuals, to work on mobile and desktop UX/UI.
  • Released an interactive prototype of the responsive views covering all main pages.
  • Worked on custom animated graphics to bring to life the blogging spirit.
  • Defined the style guides and art direction for the photography of the blog.
  • Created a typographic logo for this Toptal internal platform to share and better connect all Toptalers' passions and curiosities outside the typical working hours.
Technologies: Adobe Creative Suite, Adobe Experience Design (XD), Adobe Photoshop

Senior Designer

2020 - 2020
  • Curated digital style guides and creative direction for the USA eCommerce interface and digital communication.
  • Designed the UX and UI of the new eShop, including buyer features and dynamic and static pages.
  • Created responsive newsletter templates and digital presence artworks.
  • Created the full design of The main goals were an immediate and smooth buying experience, a light and clear interface, flexibility, and adaptability to various styles and campaigns while keeping a distinctive and exclusive touch.
  • Put together a UI kit covering colors, typography, icons, components, and all tech details.
Technologies: Adobe Experience Design (XD), Adobe Creative Suite

Senior Designer | Art Director

2019 - 2020
Domingo Communication
  • Created brand and style guidelines for both external clients and the communication agency itself.
  • Developed the editorial design for print and digital fashion company profiles.
  • Worked on several fashion eCommerce, curating the UX/UI and digital art direction for different niche Italian names, such as Gimo's and Re-HasH.
  • Crafted UX and UI designs through interactive prototypes. Established solid UI kit and user journeys.
  • Handled brand strategies and communication for different channels and targets.
  • Curated an innovative product website and the agency portfolio and sample showroom. The Domingo Showroom is both a portfolio and a platform on which buyers can register and require samples or appointments.
  • Worked on a product landing – Social Media Showroom TM, curating both the UX and UI for the lunch of the new digital product.
  • Worked along with the development team to make the approved design live. Found solutions for the best responsive user experience.
Technologies: Adobe Suite

Graphic Designer

2019 - 2020
Syncronika srl
  • Created custom illustrations for a branding project.
  • Worked on a logo study, variants, and applications.
  • Designed print collaterals for the brand's communication, such as stationery and textile supports.
  • Worked on style guides for branding projects and developed a brand book for a tech services company.
  • Curated editorial plans for social media campaigns, i.e., digital communication.
  • Curated graphics for social media like Facebook and Instagram and fully custom artworks for a variety of companies from very different fields, including food, interior design, delivery services, and apps.
Technologies: Adobe Suite, Adobe Illustrator, Adobe Photoshop

UX/UI Designer

2019 - 2019
To the Cloud Vapor Store
  • Curated the eCommerce redesign, including the whole UX/UI takeover.
  • Designed a new buying experience and defined a user journey.
  • Designed wireframes for desktop and mobile versions.
  • Created interactive prototypes for the desktop and mobile versions.
  • Established new style guides. Applied and documented them through a UI kit.
Technologies: Adobe Experience Design (XD), Adobe Illustrator

Graphic Designer | Art Director

2019 - 2019
Apical s.r.l
  • Designed the corporative website, including the whole UX/UI design.
  • Designed the marketplace — a flexible platform to sell and book experiences, promoting sustainable tourism. The marketplace was both Apical's product and a marketplace to sell experiences.
  • Created the logo, brand book, style guides, and initial applications.
  • Worked on the mailnly digital brand visual identity.
  • Defined the style guide for online and offline communication.
  • Created a UI kit to define both the corporate website communication code and the marketplace one.
Technologies: Adobe Suite, Adobe Experience Design (XD)

UX/UI Designer

2019 - 2019
  • Created a landing page design for a new product launch and better defined the overall UI and UX of the eCommerce, including the header, footer, and style guide.
  • Designed a refill and subscription feature, including the relative landing option on the product page and new pages and functions in the account session.
  • Crafted a custom icon set for some specific product features.
  • Designed mobile-first and desktop and then defined immediate user experience.
  • Developed a new sitemap design with a better-defined and more functional content architecture reflected in the menu design.
Technologies: Adobe Illustrator, Adobe Experience Design (XD)

UX/UI Designer

2018 - 2018
Simply Clear Marketing
  • Designed an engaging eCommerce with a unique UX for Hands Gallery, an art gallery based in California.
  • Designed the UX and UI with a mobile-first approach in mind.
  • Treated the artist profiles as important as product pages.
  • Created prototypes for both the desktop and mobile.
  • Developed an interactive style guide, defining the effects and states of each component.
Technologies: Adobe Experience Design (XD)

Web Designer

2018 - 2018
Ride The World, Inc.
  • Created an editorial blog design for a motorcycle rider audience.
  • Designed for the WordPress platform following mobile-first principles.
  • Curated the UI and applied the design to the existing wireframes.
  • Built prototypes for both versions: desktop and mobile.
  • Developed an interactive style guide, defining the effects and status of each component.
Technologies: Adobe Experience Design (XD)

Graphic and Web Designer

2018 - 2018
Braindrop Information Systems, Inc.
  • Designed the brand logo and brand book for Starcart, a new social fashion app.
  • Curated the one-page infinite scroll fashion celebrities website in all its details, including the UX and UI.
  • Built prototypes for the desktop and mobile interface.
  • Developed an interactive style guide and brand book.
Technologies: Adobe Illustrator, Adobe Experience Design (XD)

Graphic and Web Designer

2018 - 2018
  • Designed a booking platform for educational experiences.
  • Worked on the UX and UI end to end, from the wireframes to the style guide and final prototype.
  • Created a geometric icon set based on material design principles to reflect the age groups.
  • Curated and finalized illustrations of the four main characters, i.e., platform users.
  • Set up a basic storyboard to explain each role of the main users.
Technologies: Adobe Illustrator, Adobe Experience Design (XD)

UX/UI Designer | Art Director

2017 - 2018
  • Led the redesign of their existing eCommerce, enhancing the UX/UI of the interface. The main goal was to tell a story, engage the user with the extensive content they provide, and eventually guide them to purchase the best fit for their needs.
  • Set up new brand style guides providing art direction for online communication and marketing assets.
  • Designed a custom icon set focused on their niche market of vaporizers.
  • Curated a UI kit and digital interactive style guides for the interface and digital communication.
  • Worked on the responsive newsletter design, including art direction and design.
  • Worked on the photography style guide, including both product and lifestyle images, which needed to be coherent and precise.
Technologies: Adobe Illustrator, Adobe Experience Design (XD), Adobe InDesign

UX/UI Designer

2017 - 2017
  • Redesigned the UX of the company's website by exploring two main options.
  • Focused on product features to draw an engaging user journey discovering Maguru's services.
  • Worked on responsive web design with a mobile-first approach.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD)

Web Designer

2017 - 2017
Circa Interactive
  • Designed a responsive landing page for courses and educational paths.
  • Crafted a marketing-focused design, driving CRO for communication design.
  • Implemented Unbounce customizations, including visuals and responsive sides.
Technologies: Adobe Experience Design (XD), Adobe Illustrator, Adobe Photoshop

Lead Designer

2015 - 2016
  • Created UX/UI designs for eCommerce sites and corporate websites for a wide range of clients. This included wireframes, mobile-first, interface design, and prototypes.
  • Designed some custom icons and/or curated the photography material displayed online.
  • Set up the standard guidelines for designing the web services the company was providing and created a solid background for the upcoming design department.
  • Managed and oversaw the identity change of the agency, which consisted of rebranding, curating all of the new communication (both online and offline), and designing the logo.
Technologies: Adobe Suite

Graphic Designer

2014 - 2014
  • Worked on front-end development for several local businesses.
  • Created designs for several web projects, mainly corporate pages.
  • Crafted graphic designs for leaflets, flyers, posters, and all kinds of printed support for different ad campaigns. The clients ranged from cultural associations to shops and local businesses.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
2014 - 2015

Master of Arts Degree in Graphic Design

UPV | Universitat Politècnica de Vàlencia - Valencia, Spain

2006 - 2010

Bachelor of Arts Degree in Fashion and Textile Design

NABA | Nuova Accademia di Belle Arti - Milan, Italy


Adobe InDesign, Adobe Creative Suite, Adobe Photoshop, Adobe Experience Design (XD), Adobe Illustrator, Photoshop CC, Canva, Adobe CC, Sketch, Zeplin, Marvel, Figma


Mobile, Adobe Suite, WordPress, Web, Shopify

Industry Expertise

Fashion, Events, Fashion & Beauty




Prototyping, Wireframing, Newsletter Design, Icon Design, Landing Page Design, Style Guides, Art Direction, Marketing Design, eCommerce UX, eCommerce Design, Poster Design, Print Design, Responsive Web Design (RWD), Image Manipulation, User Interface (UI), Graphic Design, Branding, User Experience (UX), Web Design, Visual Design, Communication Design, Logo Design, Print Marketing Design, User Journeys, Image Retouching, UI Components, E-learning, Print, Responsive Email Templates, Icon Sets, Illustration, Landing Page Optimization, Social Media Design, Newsletter Templates, Marketing Campaign Design, Digital Marketing Design, UX Design, UI Design, Responsive Design, Interface Design, Mobile First, Editorial Design, Digital Magazines, Lifestyle, UI Style Guides, Visual Identity, App Design, Digital Editorials, Brand Guidelines, Brand Design, Artwork, Custom Typeface Design, Typography, Digital Branding, Marketplaces, Textiles, Interactive UI, Responsive Layout, Creative Direction, Logotype, Brand Books, Storytelling, Visual Storytelling, Social Media, Visual Assets, Asset Preparation, Photography Styling, Photography, Edtech Design, Accessibility, Custom Themes, Elucidat, Microsites, eCommerce UI, Event Ticketing, Checkout, Websites, Website Redesign, Fashion Design, Web Page Mockups, eCommerce, WordPress Themes, Social Media Content, Showrooms, User Flows, UX Wireframes, Layout Design, UX Branding, Lingo, Color Theory, PDF Design, Fashion Styling, Publication Design

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