Anna Lopriore
Verified Expert in Design
Designer
Amsterdam, Netherlands
Toptal member since March 12, 2020
Anna started her career in international media working for outlets from Japan to New York and London. As a producer for Human Rights Watch, she created concepts for mobile apps and designed digital content to reach a wider public. Currently, she leads UX on several products for a leading medical company. Anna also brings product strategy and excellent communication skills to the table.
Portfolio
Responsive Website for the Fishing Industry
Responsive Web Design for Human Rights Watch
Work Experience
User Experience Lead (Consultant)
Zago
- Led the UX research and design of mobile and desktop enterprise apps for a leading global executive search firm. Managed a remote team of designers and developers. Provided UX strategy to stakeholders within the company to increase user engagement and create the foundation of strategic product development. Our work led to a 34% increased app retention.
- Completed the UX design and strategy for a new website for The Ecology Center.
- Provided UX research, design, and strategy for a platform run by the Sustainable Fisheries Partnership.
- Handled UX design for report templates and minisites for Human Rights Watch.
Expert in Residence
General Assembly
- Supported lead instructor with teaching and coaching students.
Founder
Reportable
- Created a mobile app for simplifying and strengthening workflows between reporters and editors.
- Awarded a grant by the Knight Foundation Prototype Fund to develop and test the concept.
Multimedia Producer
Human Rights Watch
- Created concepts for award-winning web features and apps and produced multimedia packages for outreach.
- Led the request for proposal, project management and content migration for dedicated multimedia site.
Creative Manager
Human Rights Watch
- Managed the 2008 redesign of hrw.org and all digital communications.
- Streamlined workflow by creating visual guidelines, design system and media libraries to support a growing number of global offices.
- Created media packages and optimized distribution to press outlets.
Education
Master of Science Degree in Architecture
Delft University of Technology - Delft, The Netherlands
Certifications
User Experience Design
General Assembly
Skills
Tools
Sketch, InVision, Airtable, Adobe Creative Suite, OmniGraffle
Platforms
iOS, Figma, Axure
Other
UX Audits, UX Review, Nonprofits, UX Flows, User Flows, User Experience (UX), UX Research, Mobile UX, Wireframing, Information Architecture (IA), User Research, User Interviews, UX Strategy, UX Design, Service Design, Concept Sketching, Sitemaps, User Journeys, Competitor Analysis & Profiling, iOS App Design, User Requirements, Usability Heuristics, Heuristic Evaluation, Heuristic Review, Web UX, Web UX Design, User Journey Maps, Personas, User Testing, Search, Responsive UX Design, Website Redesign, Quality Assurance (QA), Sustainability, Travel, Educational Portals, Mobile Prototypes, Mobile App Design, Feature Analysis, User Personas, Journalism, Reporting, Template Design, Web App UX, Digital Strategy, User Surveys, Remote User Testing, Enterprise Software, Recruiting, iPad, UX Prototyping, UI Audits, Customer Journeys
Experience
- Mobile UX - 10 years
- UX Strategy - 10 years
- iOS - 10 years
- User Experience (UX) - 10 years
- UX Research - 10 years
- User Research - 7 years
- User Interviews - 7 years
- Service Design - 5 years
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