Annalisa Cividati
Verified Expert in Design
Designer
London, United Kingdom
Toptal member since February 9, 2022
Annalisa is a passionate product designer with experience in startups and corporate environments, including PwC, Shell, and Net-A-Porter. At Shell, Annalisa created a new shipboard experience to enable the crew onboard vessels to log marine data accessible anywhere and anytime by stakeholders onshore. She uses Agile to design user-centered experiences focused on customer needs in line with business requirements.
Portfolio
YNAP - Redesign an eCommerce Experience
Work Experience
Product Design Consultant
TravelPerk
- Improved the purchase integration tools marketplace.
- Enriched policy experience and account management flow.
- Improved the perception of the paid subscription plans' value by assisting in testing new ideas.
Product Design Consultant
PwC
- Assisted in designing and developing the data migration user flow.
- Ensured the user flow was working in sync with the holistic user experience.
- Worked across teams located around the globe. Reported updates to the broader design team.
Principal Designer
Deployed
- Established design thinking principles for the business to be design-led.
- Designed a brand new user experience based on research/ Built a brand new design system.
- Established a research plan, user interviews guidelines, design principles, and product vision.
Product Design Consultant
Deliveroo
- Designed and shipped a new benefit for the subscription program Deliveroo Plus.
- Defined and developed a design strategy with the design team to make the program profitable.
- Shipped the new program and saw it globally released.
Product Design Consultant
Shell
- Designed a new shipboard experience to enable the crew onboard vessels to log marine data on a tablet accessible anywhere and anytime from stakeholders onshore.
- Designed a new brand identity and a design system.
- Improved the crew's life on board by digitizing the paperwork processes, increasing data standardization, and improving transparency and data sharing.
Lead Product Designer
Yoox Net-A-Porter
- Redesigned a new UX used across in-season (Net-A-Porter and MrPorter) and off-season (The Outnet and YOOX) brands.
- Designed a new design system and contributed to the visual direction.
- Assisted in building the design team and educating the business about design thinking and processes.
UI Designer
Sainsbury
- Designed food eCommerce experiences across multiple propositions; online food ordering, in-store, and Christmas food ordering.
- Contributed to the creation of the first Sainsbury's design systems called Luna.
- Assisted in growing the design team by hiring product design managers and directors.
Skills
Tools
Sketch, InVision, Miro, Illustrator CC, Photoshop CC, InDesign CC, Apple Keynote, Adobe, Principle
Platforms
Figma, iOS, Android, Mobile, Web
Other
User Interface (UI), Strategic Design, Design Thinking, User Research, Interaction Design (IxD), eCommerce UX, eCommerce UI, Design Systems, Branding, Design, IT Management, CX Strategy, Responsive Web Apps, Foodtech, Food Ordering, User Testing, Fashion Design, Luxury Industry, Marine Engineering, Data, Big Data, Dashboards, Data Science, Multi-channel, Web Shops, Sailing, Smart Headsets, User Experience (UX), Luxury, Clothing, Food Ordering Platforms
Experience
- Design Thinking - 10 years
- User Interface (UI) - 10 years
- Strategic Design - 10 years
- Sketch - 8 years
- InVision - 5 years
- Figma - 4 years
- Miro - 2 years
Tools
- Sketch
- InVision
- Miro
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