Anthony Speranza, Designer in Melbourne VIC, Australia
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Anthony Speranza

Verified Expert  in Design

Designer

Location
Melbourne VIC, Australia
Toptal Member Since
October 22, 2019

Anthony's passion for design is based on the fundamental belief that understanding your audience is what joins the dots and connects the user to a story. Stories that embrace the user journey and enable businesses to deliver value to their customers. He helps businesses deliver high performing, user-focussed experiences that engage and convert.

Portfolio

Work Experience

Creative Director

2009 - 2019
Balance Internet
  • Led the experience team within the organization along with business analysts and tech leads to form project scope and UX approach for many of Australia's leading merchant and government sector eCommerce projects.
  • Led and mentored a team of UX designers with a user-centric design approach. Specialized in visual direction, information architecture, UI design and brand consistency across clients' digital touchpoints.
  • Worked with the Magento Commerce (Enterprise) platform to create user experience and interface for the build of responsive websites and mobile applications.
  • Led design orientated workshops inhouse to upskill wider teams. Contributed to knowledge sharing through teaching storyboarding, animation, video, and facilitating design workshops.
  • Oversaw all aspects of design from conception through to delivery of high-performing eCommerce sites as part of the leadership program for the organization.
Technologies: Axure, WordPress, Magento, Adobe Illustrator, Adobe InDesign, Adobe Experience Design (XD), Sketch, Adobe Photoshop, InVision

Senior Digital Designer

2008 - 2009
Clemenger BBDO
  • Designed beautiful interfaces for global brands within the Clemenger advertising portfolio in Australia.
  • Designed high performing display advertising graphics and animation that aligned with brand identity and strategy for driving revenue.
  • Led the design of digital artwork direction to represent global brands online.
  • Utilized animation software (Flash Design) to create digital assets for use online and across various marketing channels.
  • Developed well structured and informed information architecture to promote a positive UX and achieve key marketing initiatives.
Technologies: Video Animation, Flash Animation, Adobe Photoshop

Senior User Interface Designer

2008 - 2008
George Patterson Y&R
  • Contributed to art direction and storyboard development for various brands represented by GPY&R. This work was used to promote brand awareness through various mediums including television and online.
  • Created various animation content for marketing use using Final Cut and Flash animation techniques.
  • Served as a display advertising creative to support various marketing strategies and campaign initiatives.
  • Delivered interface design for websites of various brands represented by GPY&R.
  • Performed photo retouching for use across various advertising initiatives with editorial-level retouching experience.
Technologies: Video Animation, Flash Animation, Adobe Photoshop

Senior Designer

2008 - 2008
Virgin Media
  • Designed the UI of the Virgin Media portal and several internal channels.
  • Served as a display network advertisement creative for global clients including Sony, Xbox, and Microsoft.
  • Provided art direction and content curation for global brand clients.
  • Contributed to animation concepts and storyboarding for the development of advertisements.
  • Designed the user experience for a variety of global clients represented by Virgin Media.
Technologies: Video Animation, Flash Animation, Adobe Photoshop

Senior User Interface Designer

2008 - 2008
Sputnik Agnecy
  • Designed user interfaces for government, homewares, and fashion sectors.
  • Delivered Flash animation content to be used across all online channels.
  • Created display network advertisements to support marketing initiatives.
  • Pitched and storyboarded to win project work and creative direction over new marketing initiatives.
  • Created video content to support project work and advertising collateral.
Technologies: Video Animation, Flash Animation, Adobe Photoshop

Senior Digital Designer

2007 - 2007
Crayon London
  • Designed the UI for various UK organizations including the British telecommunications network and the retail sectors.
  • Participated in client pitch presentations to win new business and pitch creative direction.
  • Animated content development to support marketing initiatives.
  • Contributed to storyboarding for animation and advertisement creative to support marketing initiative.
  • Produced visual content to support marketing initiatives.
Technologies: Adobe Flash, Adobe Creative Suite

Senior Digital Designer

2006 - 2007
CMW Interactive (Stack)
  • Delivered user Interface design for various UK organizations.
  • Produced Flash Animation and Actionscript to be used across all online channels.
  • Created advertising material aligned to various marketing initiatives.
  • Participated in client pitch presentations to win new business and pitch creative direction.
Technologies: Adobe Creative Suite, HTML, CSS

Web Designer/Producer

2001 - 2005
Optimo Designs
  • Delivered web designs using Photoshop for various FMCG brands.
  • Coded (HTML/CSS) to build and edit landing pages aligned to various marketing initiatives.
  • Created video animation using Final Cut for various promotional animations to support marketing initiatives.
  • Served as the video content editor within various marketing initiatives.
Technologies: Adobe Premiere Pro, Final Cut Pro, Adobe Dreamweaver, Flash, Adobe Photoshop
OCTOBER 2017 - PRESENT

Managing Your Magento Store

Magento University

AUGUST 2015 - PRESENT

User Experience Design

General Assembly

SEPTEMBER 2014 - PRESENT

Project Management

RMIT

JANUARY 2003 - PRESENT

Advanced Diploma Of Multimedia

Box Hill Institute

MARCH 2000 - PRESENT

Certificate IV in Information Technology

Victoria University Of Technology

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