Arpie is available for hire
Hire ArpieArpie Mikayelyan
Verified Expert in Design
Designer
Location
London, United Kingdom
Toptal Member Since
December 24, 2020
Arpie is a self-driven UX/UI designer and product design manager with a marketing and business management background. She redesigned the platform of an insurance company, which increased sales by 70% while new active users went up to 120% within months. Arpie has six years of experience decoding progressive solutions to business challenges in web and mobile apps, landing pages, Software as a Service (SaaS), and user experience design in both local and individual markets.
Work Experience
Growth Product Designer
2022 - PRESENT
Babbel
- Created a detailed design system and optimized all the existing elements.
- Updated the checkout process and finished multiple iterations of usability tests.
- Updated the user flow for purchasing live or core products.
Technologies: Product Design, Monetization, User Onboarding, Growth, Prototyping, UI Design, UX Design, Figma, Web Design, User Experience (UX), User Interface (UI), Rapid Prototyping, Web UI, Web UX Design, Web UI Design, Web UX, UX Audits, Gamification, UX Strategy, UI Components, Customer Portals, UX Wireframes, Visual Design, UX Design, User Research, User Experience (UX), Jira
Design Screener
2021 - PRESENT
Toptal
- Reviewed and evaluated Toptal applicants' portfolios based on TT requirements.
- Conducted technical interviews to figure out main professional skills and understand the design process applicants use.
- Created documentation based on the work done and thought over optimizing the overall screening experience.
Technologies: Surveys, Interviews, User Interviews, Design, Product Consultant, UX Review, Design Reviews, Portfolios, UX Design, Web UX, User Interface (UI), User Experience (UX), Web App Design, Project Estimation, Mobile Web Design, User Journeys, UX Design
UX Consultant
2020 - PRESENT
Earlyone
- Collaborated with Earlyone, an innovative customer queue management solution and one of the leading companies in Armenia.
- Developed and improved both the already existing and newly established products' design. Leading and managing the design team and operations was one of my responsibilities.
- Consulted for existing and newly created products experience and architecture.
Technologies: Adobe UX, Jira, User Flows, User Paths, Testing, Business, Finance, Digital Banking, IT Services, Queue Management, Booking UX, Booking Apps, Appointment Booking, App UX, Web UX, UX Tools, SaaS, SaaS Design, Desktop App Design, UI Design, UX Design, Web Design, Product Consultant, Teamwork, Qualitative Research, Quantitative Research, Surveys, Interviews, Usability Testing, Usability Analysis, Web App UX, User Interface (UI), User Experience (UX), Web App Design, Project Estimation, Mobile Web Design, Prototyping, User Journey Maps, Design Documentation, User Validation, Competition Research, B2B, Customer Journeys, Data-driven Design, Interface Builder, Dashboards, Web Dashboards, Dashboard Design, Information Architecture (IA), Credit Cards, User Journeys, UX Audits, UX Strategy, UI Components, Customer Portals, Visual Design, UX Design, User Research, User Experience (UX), Jira, Consumer Insights
Senior UX Designer
2021 - 2022
Dext
- Increased discoverability for active users and nonusers of the Dext bank space, joining the Dext Prepare product team as a UX designer.
- Defined the current application's main issue and the primary goal of the redesign process.
- Conducted market research on competitors and competitive alternatives.
- Executed user research with the main target segments.
- Organized a cross-functional team brainstorming, generating ideas for future updates.
- Developed user journeys and wireframes covering all user needs.
- Created prototypes for usability tests as part of my role.
Technologies: Web App UI, Mobile Apps, UIKit, Web UI, UX Branding, Mobile UX, UX Analysis, UX Audits, UX Thinking, UX Research, UX Design, Web App UX, UX Tools, Adobe UX, UX Flows, Agile UX, Web UX, Enterprise Resource Planning (ERP), Design Guidelines, Conference Speaking, ClickUp, Banking & Finance, Business, App UX, Adobe Experience Design (XD), Research, Accounting, Fintech, Finance, Digital Banking, Testing, Qualitative Research, Quantitative Research, User Surveys, User Interviews, SaaS Design, UX Review, User Interface (UI), User Experience (UX), Web App Design, Project Estimation, Mobile Web Design, Prototyping, User Journey Maps, Design Documentation, User Validation, Competition Research, Responsive Web Apps, B2B, Customer Journeys, Data Visualization, Data-driven Design, Dashboards, Web Dashboards, Dashboard Design, Information Architecture (IA), User Journeys, Gamification, UX Strategy, UI Components, Customer Portals, UX Wireframes, Visual Design, UX Design, User Research, User Experience (UX), Jira, Consumer Insights
Senior Product Designer
2020 - 2022
An Online Freelance Agency
- Delivered ongoing design projects for the online freelance agency, namely the learning hub, resolution center, and help center.
- Worked with design systems to ensure all new projects were on-brand.
- Created wireframes and mock-ups for new user experiences.
- - Collaborated with the customer experience team to optimize existing designs.
- Executed new design requests with minimal turn-around time.
Technologies: UI Research, UX Research, User Research, Discovery, Product Discovery, Ideation, Ideation Workshops, Design Thinking, Sitemaps, User Paths, User Flows, User Scenarios, User Roles, Heuristic Analysis, Usability Heuristics, Brainstorming, Miro, Figma, User Surveys, User Interviews, Responsive UX Design, Redesign, Navigation Redesign, Navigation, Navigation Design, Qualitative Research, Quantitative Research, User Interface (UI), User Experience (UX), Web App Design, Project Estimation, Mobile Design, Mobile Web Design, Consumer Products, Prototyping, User Journey Maps, Design Documentation, User Validation, Competition Research, Responsive Web Apps, Customer Journeys, Data Visualization, Data-driven Design, Dashboards, Web Dashboards, Dashboard Design, Information Architecture (IA), User Journeys, CRM Design, UX Strategy, UI Components, Customer Portals, UX Wireframes, UX Design, User Research, Jira
Senior Product Designer and UX Specialist
2018 - 2020
Cluster-One GmbH
- Communicated design solutions to engineers and stakeholders.
- Defined and communicated good UI/UX design best practices and a disciplined approach.
- Drove and executed usability and competitor/comparable product research to identify the good and bad and understand potential leverage points for the product.
- Defined wireframes, tested interactive prototypes, and delivered high-fidelity UX concepts.
- Partnered with product management and engineering teams to drive and implement our product experiences.
- Presented and communicated concepts and design rationale across the organization and leadership teams.
- Innovated effective principles for new design pattern components that can be reused to expedite future design and development projects.
Technologies: Web App UI, Web App UX, UX Design, Jira, Figma, User Testing, Adobe Experience Design (XD), Adobe, Product Design, SaaS Design, Enterprise SaaS, SaaS, Software as a Service (SaaS), Enterprise Resource Planning (ERP), UI Design, Web Design, Desktop Web Design, Desktop App Design, Web UI Design, iOS UI Design, Web UX Design, Design, Usability Testing, Usability Analysis, Usability, Discovery, Product Discovery, Ideation, Ideation Workshops, Heuristic Analysis, Sitemaps, User Flows, User Roles, User Personas, User Paths, Wireframing, Wireframe to Product, Sketch, Healthcare Designer, User Interface (UI), User Experience (UX), Web App Design, Project Estimation, Landing Page Optimization, Mobile Web Design, Consumer Products, Prototyping, Insurance, User Journey Maps, Design Documentation, User Validation, Competition Research, Healthcare, Responsive Web Apps, Mobile Web, B2B, Page Template Design, eCommerce UX, Customer Journeys, Data Visualization, Data-driven Design, Interface Builder, Dashboards, Web Dashboards, Dashboard Design, Credit Cards, User Journeys, UX Audits, CRM Design, UX Strategy, UI Components, Customer Portals, UX Design, User Research, User Experience (UX)
Design Team Manager and UX Specialist
2016 - 2018
Loopex Digital
- Facilitated the client’s product vision by researching, conceiving, sketching, prototyping, and user-testing experiences for digital products.
- Managed the design team to evolve and refine our design system, ensuring visual cohesion and engineering efficiency across all user touchpoints.
- Communicated design solutions to engineers and stakeholders.
- Managed the direction of User Experience on multiple projects. Worked with stakeholders and clients to take a project to successful completion.
- Led the development of a product and was responsible for project management for developing a UX design solution.
Technologies: Adobe Experience Design (XD), Adobe, Monday.com, Trello, Sketch, Figma, InVision App, Adobe UX, Product Design, SaaS, SaaS Design, Enterprise SaaS, Software as a Service (SaaS), UX Design, UI Design, UX Research, UI Research, User Research, Research, Document Design, Web UI, Web UX, Web App UX, Mobile UI, Mobile UX, Testing, Conversion Rate Optimization (CRO), Branding, Conversion, User Interface (UI), Conversion Rate, User Experience (UX), Web App Design, Project Estimation, Landing Page Optimization, Mobile Design, Mobile Web Design, Consumer Products, Prototyping, Insurance, User Journey Maps, Design Documentation, User Validation, Competition Research, Healthcare, Responsive Web Apps, Mobile Web, B2B, eCommerce, Page Template Design, eCommerce UX, Customer Journeys, Data Visualization, Data-driven Design, Marketing, Digital Marketing Design, Interface Builder, Dashboards, Web Dashboards, Dashboard Design, Information Architecture (IA), SEO Tools, Marketplace Design, User Journeys, UX Audits, Gamification, CRM Design, Product Strategy Consultant, Style Guides, UX Strategy, UI Components, Customer Portals, UX Wireframes, Project Management, UX Design, User Experience (UX), Jira
IT Project Manager
2015 - 2016
Codics, LLC.
- Managed two main clients of the company and, having both technical and managerial skills, had a huge investment in developing their business.
- Led and coordinated teams of developers, quality assurance specialists, and designers, by defining and evaluating their long-term and short-term tasks.
- Collaborated with UX teams on multiple products to improve user experience and usability.
Technologies: ClickUp, Figma, Trello, Jira, Asana, IT Projects, Agency, Communication, Project Estimation, Data-driven Design, User Journeys, CRM Design, SaaS Product Management, Product Strategy Consultant, Style Guides, UX Strategy, UX Wireframes, Project Management, UX Design, User Experience (UX), Jira
Education
2010 - 2014
Bachelor's Degree in Business Administration (Management and Marketing)
French University in Armenia - Yerevan, Armenia
Experience
Tools
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