Arthur Sam Badalian, Designer in New York, NY, United States
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Arthur Sam Badalian

Verified Expert  in Design

Designer

Location
New York, NY, United States
Toptal Member Since
March 26, 2019

Arthur helps transform clients' online presence with high-impact web designs that drive conversions. He creates refined, sophisticated, and premium designs, and his process-driven approach to web creation is meticulous, leveraging data and research at every stage. Arthur ensures that your brand is optimized for what really matters.

User Experience (UX)Web DesignWeb UXUI DesignVisual DesignBrandingWeb UIWebsitesRebrandingWeb UX DesignUser Interface (UI)UX StrategyDesign SystemsFigmaWebflowConsultingResponsiveUX ResearchUser Flows

Portfolio

Work Experience

Senior Web Designer

2019 - PRESENT
Criteo
  • Redesigned a global website for company-wide rebranding.
  • Optimized the site for increased conversions and CTRs through qualitative research and A/B testing.
  • Created an experience with modern design elements and best practices.
  • Designed a responsive website for a seamless experience for the user.
  • Assisted with additional marketing-related designs, including email templates, landing pages, and illustrations.
  • Handed off a robust design system grounded in atomic design principles that future-proofs the designs with modular components.
Technologies: Figma, Web UX Design, Web UX, Web Design, UX Strategy, Design Thinking, Web UI Design, Rebranding, User Interface (UI), Websites, Web UI, Conversion Rate Optimization (CRO)

Senior Web Designer

2017 - PRESENT
Freelance Clients
  • Worked with notable clients, including Verizon, Morgan & Morgan, FlowMedia, Precision for Medicine, Fresh N' Funky, and Laskie.
  • Revitalized web interfaces for 10+ clients, enhancing user engagement and increasing average session duration by 35%, elevating client ROI.
  • Implemented innovative design strategies that boosted clients' online conversions by 18% on average, translating to tangible revenue and brand growth.
Technologies: Figma, Web UX Design, Web UX, Web Design, UX Strategy, Design Thinking, Web UI Design, Rebranding, User Interface (UI), Websites, Web UI, Conversion Rate Optimization (CRO)

Senior Web Designer

2021 - 2023
Gartner
  • Established a comprehensive sitewide design system in Figma for a global marketing website.
  • Created landing pages and additional inner pages within the website.
  • Designed a refreshed website utilizing modern UI practices and optimizing the UX for conversions.
Technologies: Figma, Web UX Design, Web UX, Web Design, UX Strategy, Design Thinking, Web UI Design, Design Systems, Rebranding, User Interface (UI), Websites, Web UI, Conversion Rate Optimization (CRO)

UX Designer

2017 - 2019
Amplify Education
  • Led all UX-related tasks for eight games from concept to development across two teams.
  • Prototyped, play-tested, and analyzed dozens of user research sessions with kids to design with an evidence-first mindset.
  • Pioneered the overall design and UX process throughout the entire Amplify Reading team—spanning 40+ games.
Technologies: Design Thinking
2016 - 2017

Master of Arts Degree in Advertising, Strategy

Syracuse University, S.I. Newhouse School of Public Communications - Syracuse, NY, USA

2006 - 2010

Bachelor of Arts Degree in Psychology and Political Science

University at Buffalo - Buffalo, NY, USA

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