Arthur Sam Badalian, Designer in New York, NY, United States
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Arthur Sam Badalian

Verified Expert  in Design


New York, NY, United States
Toptal Member Since
March 26, 2019

Arthur is an advertising strategist with a deep passion for design-led solutions. His master’s in advertising coupled with UX/UI design allows him to intuitively blend user-centric design with proof-of-concept strategies to create immersive experiences. He excels in rapidly growing, innovative organizations and enjoys solving problems rooted in research and storytelling. His aim is to help people spend less time clicking and more time doing.


Work Experience

Senior Web Designer

2019 - PRESENT
  • Redesigned the entire global website.
  • Optimized the site for increased conversions and CTRs through qualitative research and A/B testing.
  • Created an experience with modern design elements and best practices.
  • Designed a responsive website for a seamless experience for the user.
  • Assisted with additional marketing-related designs which include email templates, landing pages, and illustrations.
  • Handed off a robust design system grounded in Atomic Design principles that future-proofs the designs with modular components.
Technologies: AB Tasty, Marketing Automation, Sketch, Adobe Suite, InVision

UX Designer

2017 - 2019
Amplify Education
  • Led all UX-related tasks for eight games from concept to development across two teams.
  • Prototyped, play-tested, and analyzed dozens of user research sessions with kids to design with an evidence- first mindset.
  • Pioneered the overall design and UX process throughout the entire Amplify Reading team—spanning 40+ games.
Technologies: Inspectlet, Overflow, Zeplin, Anima, Principle,, Sketch, Adobe Creative Suite, InVision

Visual Designer | Strategist

2017 - 2017
  • Conducted all UX research, including dozens of intercept interviews to uncover insights which guided the first iteration of the design.
  • Delivered all UX/UI final screen templates and style guide for the developer hand-off.
  • Consulted and led a team of 13 with a comprehensive go-to-market strategy for the early-stage startup.
Technologies: Zeplin, Principle, Sketch, Adobe Creative Suite, InVision

Web Designer

2017 - 2017
  • Conducted UX research to strategize UI deliverables for B2B and B2C clients through a human-centric and storytelling approach.
  • Designed (UX/UI) and developed landing pages and websites for various clients ranging from Fortune 500 to startups. Clients include PowerUp Snacks, Mindstrong Health, LBB, Stroma Health, Akamai, and Uniqlo.
Technologies: WordPress, Figma, Sketch, Adobe Creative Suite, InVision

Strategic Brand and Marketing Consultant

2016 - 2016
  • Pioneered strategic and technical sales strategies, presentations, and product demonstrations.
  • Designed media and sales kit, including all of the artwork and copy content.
  • Implemented a content marketing strategy alongside a social media advertising strategy.
Technologies: Commspoint Influence

UX/UI Designer

2016 - 2016
  • Conducted user research, persona development, empathy map development, a user needs analysis, prototyping, and A/B testing.
  • Reinforced the information architecture across various platforms.
  • Worked for a range of clients including King Kog, Instashop, and Asthma Monitoring and Managing App (AMMA).
Technologies: Zeplin, Principle, Sketch, Adobe Creative Suite, InVision
2016 - 2017

Master of Arts Degree in Advertising, Strategy

Syracuse University, S.I. Newhouse School of Public Communications - Syracuse, NY, USA

2006 - 2010

Bachelor of Arts Degree in Psychology and Political Science

University at Buffalo - Buffalo, NY, USA