Arthur Sam Badalian
Verified Expert in Design
Designer
New York, NY, United States
Toptal member since March 26, 2019
Arthur helps transform clients' online presence with high-impact web designs that drive conversions. He creates refined, sophisticated, and premium designs, and his process-driven approach to web creation is meticulous, leveraging data and research at every stage. Arthur ensures that your brand is optimized for what really matters.
Portfolio
UX Designer for Amplify Education
Work Experience
Senior Web Designer
Criteo
- Redesigned a global website for company-wide rebranding.
- Optimized the site for increased conversions and CTRs through qualitative research and A/B testing.
- Created an experience with modern design elements and best practices.
- Designed a responsive website for a seamless experience for the user.
- Assisted with additional marketing-related designs, including email templates, landing pages, and illustrations.
- Handed off a robust design system grounded in atomic design principles that future-proofs the designs with modular components.
Senior Web Designer
Freelance Clients
- Worked with notable clients, including Verizon, Morgan & Morgan, FlowMedia, Precision for Medicine, Fresh N' Funky, and Laskie.
- Revitalized web interfaces for 10+ clients, enhancing user engagement and increasing average session duration by 35%, elevating client ROI.
- Implemented innovative design strategies that boosted clients' online conversions by 18% on average, translating to tangible revenue and brand growth.
Senior Web Designer
Gartner
- Established a comprehensive sitewide design system in Figma for a global marketing website.
- Created landing pages and additional inner pages within the website.
- Designed a refreshed website utilizing modern UI practices and optimizing the UX for conversions.
UX Designer
Amplify Education
- Led all UX-related tasks for eight games from concept to development across two teams.
- Prototyped, play-tested, and analyzed dozens of user research sessions with kids to design with an evidence-first mindset.
- Pioneered the overall design and UX process throughout the entire Amplify Reading team—spanning 40+ games.
Education
Master of Arts Degree in Advertising, Strategy
Syracuse University, S.I. Newhouse School of Public Communications - Syracuse, NY, USA
Bachelor of Arts Degree in Psychology and Political Science
University at Buffalo - Buffalo, NY, USA
Skills
Platforms
Figma, Webflow
Other
User Experience (UX), User Interface (UI), Web Design, Web UX Design, Web UX, UX Strategy, Design Thinking, UI Design, Rebranding, Design Systems, Web UI Design, Landing Pages, Visual Design, Branding, Conversion Rate Optimization (CRO), Web UI, Websites, Strategy, Research, Psychology, Business
Experience
- User Experience (UX) - 6 years
- Branding - 6 years
- Websites - 6 years
- Web UX - 6 years
- Web UI Design - 6 years
- Web Design - 6 years
- Web UX Design - 4 years
- Webflow - 3 years
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