Atul Pradhananga, Designer in Kathmandu, Bagmati Province, Nepal
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Atul Pradhananga

Verified Expert  in Design

Designer

Location
Kathmandu, Bagmati Province, Nepal
Toptal Member Since
November 14, 2022

Atul is a senior product designer with 6+ years of experience in UX, UI, and visual design. He has designed user-centered and high-impact digital products for various enterprises and innovative startups in healthcare, eCommerce, fintech, data analytics, and SaaS. With a proven track record of leading and executing end-to-end product design, Atul has helped clients define, design, and launch world-class digital products and experiences.

Portfolio

Work Experience

Principal Product Designer and UX Lead

2019 - PRESENT
Independent
  • Led product design for dozens of projects for MNCs, SaaS, early-stage startups, and everything in between by following a user-centered design approach (UI/UX), intensive design thinking, prototyping, and testing.
  • Collaborated with the stakeholders, PMs, and development team throughout the product cycle–from storyboards, user flows, and wireframes to high-fidelity user interfaces and interactive prototypes that bring clarity to complex design problems.
  • Facilitated multiple design discovery workshops and strategy sessions with clients to ensure alignment of user needs, technical requirements, and business goals.
  • Helped a leading app analytics platform launch a customizable dashboard feature that empowered product teams with fast, contextual, and high-fidelity insights.
  • Designed the seller dashboard of a leading eCommerce platform that helped sellers perform end-to-end activities. As a result, the platform doubled its daily active users and increased average user engagement by 50%.
  • Redesigned the referral experience for a fintech mobile app to be easily accessible and fun and make referrals their main acquisition channel.
  • Led the UI/UX of an eCommerce and recipe app on iOS and watchOS that helped users with easy-to-follow recipes and helpful features like personalized recommendations, grocery lists, conversion scales, and ingredient substitutes.
  • Managed the redesign of an eCommerce website for a leading welding and industrial supplier. My efforts included UI/UX design, establishing creative direction, a digital brand refresh, and building a scalable design system.
  • Designed a student management platform for a university to streamline, organize, and consolidate all student data, keep enrollment track, manage finance and staff training, and share information between teachers, students, and parents.
Technologies: Figma, User Interface (UI), User Experience (UX), Mobile App Design, Product Design, Web Design, UX Design, UI Design, SaaS Design, App Design, Design Systems, Data Visualization, Software as a Service (SaaS), eCommerce UI, eCommerce UX, Customer Journeys, Responsive UI, UX Research, Wireframing, User Personas, Prototyping, Information Architecture (IA), eCommerce, Responsive Web Design (RWD), Visual Design, Web UX, Dashboard Design, Website Redesign, User Flows, Landing Page Design, B2B, User Journeys, Mobile UI, Dashboards, WordPress Design, Mobile UX, UX Audits, B2C, Web UI Design, Web UX Design, Mobile UI Design, Mobile UX Design, Accessibility, Conversion Rate Optimization (CRO), Mobile Design, Web App UI, Web App UX, Style Guides, User Interviews, Fintech, Landing Page Optimization, B2B Designer, HTML, CSS, MVP Design, Layout Design, Framer, UI Components, Copywriting, Search Engine Optimization (SEO), Component Libraries, A/B Testing, Design Workshops, Service Design, Design Strategy, Audits, Auditing, UI Audits, Marketing Design, Consumer Products, Shopify, Atomic Design, Google Analytics, Local SEO, Design Leadership, Responsive Web Apps, Elementor, Content Management Systems (CMS), Direct to Consumer (D2C), Growth, Landing Pages, Conversion, Leadership, Wix, eCommerce Design

Senior Product Designer and UX Consultant

2020 - 2022
Dogma Group
  • Provided a creative direction, set the strategy, and led multiple projects for different B2B/B2C industries, involving user experience, user interface, branding, and marketing campaigns for UK's well-known organizations and most innovative startups.
  • Partnered closely with the stakeholders, product managers, engineers, and customer success teams to understand the problem space and used this data to plan and scope project roadmap.
  • Built and maintained design systems and documentation that were simple to understand, maintained consistency in design, and helped the entire team to work faster as the company scaled.
  • Leveraged quantitative and qualitative data to help inform design improvements and analyze design decisions.
  • Facilitated discovery workshops with stakeholders and led the website redesign for UK's leading safety deposit company to be a more modern, self-service, fully customer-centric platform.
  • Expanded the design of a customer portal for a financial security company that enabled their clients to manage and track their accounts, make payments, share ownership, and access the rest of the company's services and offerings.
  • Led the UX/UI of a patient management system for healthcare professionals that streamlined the entire patient journey–from intelligent scheduling, referral management, patient feedback, intake, and more.
  • Designed a CRM platform for a well-known biopharmaceutical company to manage their accounts, track contacts' communication, improve customer engagement, develop long-lasting relationships, and have complete visibility with unified data and timeline.
  • Led the UI/UX of an account management app that empowered account managers to identify upsell and cross-sell opportunities, reduce churn, foster client relationships, and track progress using AI recommendations and trends.
  • Hired, mentored, and provided career guidance to junior designers and career changers for the ever-evolving design space and digital workplace.
Technologies: Figma, WordPress, Web Design, User Experience (UX), User Interface (UI), Mobile App Design, Product Design, User Research, UX Design, UI Design, SaaS Design, Web App Design, Android, iOS, App UI, App UX, App Design, Design Systems, Data Visualization, Software as a Service (SaaS), eCommerce UX, Customer Journeys, Responsive UI, Wireframing, User Personas, Prototyping, Information Architecture (IA), eCommerce, Responsive Web Design (RWD), Visual Design, Web UX, Dashboard Design, Website Redesign, Landing Page Design, B2B, Enterprise SaaS, User Journeys, Mobile UI, Dashboards, WordPress Design, Mobile UX, B2C, Web UI Design, Mobile UI Design, Conversion Rate, Accessibility, Conversion Rate Optimization (CRO), Agency Websites, Squarespace, Web App UI, Web App UX, Style Guides, User Interviews, Fintech, Landing Page Optimization, B2B Designer, HTML, CSS, MVP Design, Layout Design, Framer, UI Components, Copywriting, Search Engine Optimization (SEO), Component Libraries, A/B Testing, Design Workshops, Service Design, Design Strategy, Audits, Auditing, UI Audits, Consumer Products, Shopify, Atomic Design, Google Analytics, Design Leadership, Responsive Web Apps, Microsoft Power Apps, Elementor, Divi, Content Management Systems (CMS), Direct to Consumer (D2C), Growth, Landing Pages, Conversion, Leadership, Wix, eCommerce Design

Product Designer

2018 - 2020
SeeLogic International
  • Led the design process for multiple web and mobile app projects for medium to large-scale organizations in healthcare, charity, media, automobile, advertising, transportation, education, financial and manufacturing spaces.
  • Oversaw and established the creative direction for Seelogic's brand, user experience, web, and marketing design.
  • Conducted a complete UI/UX audit of the website and led the redesign project with the marketing and development team for awareness, acquisition, and activation.
  • Designed the end-to-end experience of an advertiser platform that enables publishers to monetize their audience and sell advertisement spaces on their online and offline platforms.
  • Collaborated with the marketing and sales teams to devise new ways to tell great stories and provide a delightful experience throughout the customers' journey across our website, landing pages, and other marketing channels.
  • Created a design system to better inform our decisions regarding developing and implementing various updates. The goal was to make a cohesive and consistent use of UI components across all platforms.
  • Led the UI/UX of an attendee engagement app that gives attendees a 360-degree view of the event, helps them build connections, and provides a platform to engage better during sessions.
  • Assisted in delivering an approval management app for a large B2B organization. The app automated the organization's purchase order approval process and streamlined its operations–from purchases to vendor management in a single platform.
  • Led the UI/UX of a mobile app for a leading independent charity that enabled staff to capture field data and responses to better understand, measure, and manage their services' effectiveness.
Technologies: Adobe Experience Design (XD), Figma, Web Design, Mobile App Design, User Research, User Experience (UX), User Interface (UI), Product Design, UX Design, UI Design, SaaS Design, Web App Design, Android, iOS, Journey Mapping, App UI, App UX, Design Systems, Data Visualization, Responsive UI, UX Research, Wireframing, User Personas, Prototyping, Information Architecture (IA), eCommerce UX, UX Wireframes, Responsive Web Design (RWD), Visual Design, Web UX, Dashboard Design, Website Redesign, User Flows, Landing Page Design, B2B, User Journeys, Mobile UI, Graphic Design, Dashboards, WordPress Design, Mobile UX, Mobile App UI, UX Audits, B2C, Web UI Design, Web UX Design, Mobile UI Design, Mobile UX Design, Accessibility, Agency Websites, Mobile Design, Squarespace, Web App UI, Web App UX, Style Guides, User Interviews, B2B Designer, MVP Design, UI Components, Copywriting, Search Engine Optimization (SEO), Component Libraries, HTML, Marketing Design, Atomic Design, Google Analytics, Responsive Web Apps, Microsoft Power Apps, CSS, Elementor, Divi, Content Management Systems (CMS), Growth, Landing Pages, Conversion, Wix

Graphic and User Interface Designer

2017 - 2018
ACT360
  • Collaborated with agile-based design and content teams on concept development and managed the creative direction of various social media marketing and advertising campaigns for multiple national and international brands.
  • Crafted brand identities, including a well-rounded brand guidelines book, from discovery to mockups and final delivery.
  • Led the website design of Nepal's first digital marketplace for personal loans.
  • Designed corporate communications pieces such as press releases, annual reports, and other promotional materials.
  • Contributed to the redesign of Honda Nepal's website redesign and development.
  • Guided early-stage startups in fitness, FMCG, cybersecurity, hospitality, and healthcare to raise seed funds via investor pitch deck designs.
Technologies: Web Design, Brand Identity, WordPress, User Experience (UX), Responsive UI, Branding, Visual Design, Website Redesign, B2B, Graphic Design, WordPress Design, B2C, Web UI Design, Web UX Design, Squarespace, Style Guides, Landing Page Optimization, B2B Designer, Copywriting, Search Engine Optimization (SEO), Marketing Design, Shopify, Google Analytics, Local SEO, Elementor, Divi, Landing Pages, Consumer Products, Wix, eCommerce Design

Co-founder and Creative Director

2015 - 2016
Technorio
  • Crafted the visual direction of the company from the ground up.
  • Identified and secured new business opportunities and managed client relationships and project execution.
  • Monitored the results of team efforts and proposed actions for the future.
  • Worked on the company's online and offline communication, including catalogs, brochures, flyers, and social media.
  • Led a team of designers and developers on various internal and client projects.
Technologies: User Experience (UX), User Interface (UI), WordPress, Web Design, UX Design, UI Design, Design Thinking, Brand Identity, Responsive UI, Branding, Prototyping, Information Architecture (IA), Visual Design, Websites, Website Redesign, Landing Page Design, B2B, Graphic Design, WordPress Design, B2C, Google Analytics, Elementor, Divi
2013 - 2017

Bachelor's Degree in Marketing and International Business

London Metropolitan University - London, UK

JULY 2020 - PRESENT

UX Management: Strategy and Tactics

Interaction Design Foundation

APRIL 2020 - PRESENT

Google Design Sprint Facilitation

AJ&Smart

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