Bariledum Keenam, Designer in Lagos, Nigeria
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Bariledum Keenam

Verified Expert  in Design

Brand Designer

Lagos, Nigeria
Toptal Member Since
May 9, 2022

Bari is a brand designer with a user-centric approach to brand ideation and five years of experience. Because of his background in engineering and marketing, he brings diverse perspectives to brand creation by applying unique problem-solving skills and a focus on creating brands that sell! In addition to creating top-notch brand identities, Bari teaches typography and UX design to hundreds of students with measurable success and positive feedback.


Work Experience

Brand Designer

2021 - 2022
Tusby Education
  • Designed the brand identity and visual system and implemented the use of a brand style guide.
  • Increased brand recognition by 80% through communication design and careful use of the visual design system.
  • Increased client retention on the Tusby Learn web app by 75% through user-centered UX research and a UX redesign.
  • Designed and prototyped user flows and journeys on Figma for Tusby web microservices and communicated ideas effectively to engineers and other stakeholders.
  • Designed the necessary company assets for print in Adobe InDesign and delivered them correctly to the printer’s specifications.
  • Created UI templates for the company landing page and worked directly with developers under tight deadlines.
Technologies: Adobe Illustrator, Adobe Photoshop, Figma, Adobe InDesign, Art Direction, Branding, Brand Design, Brand Identity, Brand Building, Brand Language, Poster Design, Communication Design, Marketing Design, Creative Direction, Visual Systems, Identity Design, Visual Identity, Landing Page Design, Web Design, UI Design, Presentation Design, Websites, Photoshop CC, InDesign CC, Print Marketing Design, Adobe Creative Suite, Visual Design Language, Layout Design, Print Production

Brand Designer

2021 - 2021
Kawai Technologies
  • Increased the visual identity’s digital compatibility by 70% by redesigning and vectorizing the logo for the web.
  • Managed a freelance team of visual designers and content creators to create a communications strategy for the company.
  • Developed a logo, brand identity, and visual system with a team of designers through creative direction and feedback-focused communication.
  • Increased team productivity measurably by implementing the Agile methodology.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Trello, Adobe After Effects, Branding, Brand Design, Brand Identity, Brand Building, Digital Brand Identity, Photoshop CC, InDesign CC, Adobe Creative Suite, Identity Design, Rebranding, Visual Design Language, Layout Design, Print Production

Graphic Designer

2020 - 2020
AbOriginal Productions
  • Designed media packets for company-sponsored proposals with positive feedback and 100% stakeholder approval.
  • Designed multiple in-house assets for the company like uniforms, stationery, and social media templates according to brand guidelines.
  • Developed the existing company design system to account for growth with measurable success and stakeholder approval.
  • Designed print and marketing media according to brand guidelines.
Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Design, Mockups, Print Design, Marketing Design, Digital Marketing Design, Social Media Design, Digital Marketing, Presentation Design, Photoshop CC, InDesign CC, Print Marketing Design, Adobe Creative Suite, Rebranding, Visual Design Language, Layout Design, Print Production

Creative Director

2017 - 2019
Gumbars Community
  • Designed a brand identity, brand style guide, and communication design template for the design team to follow.
  • Designed typographic animations using Adobe After Effects. I used Premiere Pro and Cinema 4D for communications media.
  • Managed a team of multidisciplinary creatives to ideate, design, and implement marketing campaigns for the brand.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Jira, Trello, Instagram, Branding, Brand Design, Logotype, Logo Design, Logo Systems, Visual Design, Leadership, Print Marketing Design, Adobe Creative Suite

Foundations of User Experience (UX) Design



Art Direction for Creative Visual Branding by Linus Lohoff



Logo Design: From Concept to Presentation by Sagi Haviv



Instagram Strategies for Brand Development by Dot Lung



Adobe Illustrator, Adobe InDesign, Adobe Creative Suite, Adobe Photoshop, Figma, Photoshop CC, InDesign CC, Adobe After Effects, Trello, Jira


Visual Design Language


Logo Design, Brand Design, Branding, Visual Design, Brand Development, Typography, Design Thinking, Identity Design, Rebranding, Brand Building, Logotype, Digital Ad Design, Ads, Layout Design, Display Advertising, Design Production, Print Production, Art Direction, Visual Identity, Packaging, Style Guides, Logo Systems, UI Design, Web Design, Web UI Design, Social Media Design, Brand Guidelines, Presentation Design, Websites, Print Marketing Design, Instagram, Presentations, Ideation, Concept Sketching, Instagram Growth, Digital Marketing, Digital Marketing Design, Digital Marketing Strategy, Digital Marketing Best Practices, User Experience (UX), UX Design, Brand Identity, Design Systems, B2C, Creative Direction, Mockups, Box Packaging, Package Design, Graphic Design, B2B, Brand Language, Consumer Health, Poster Design, Print Design, Stationery Design, Banner Design, Signage Design, Communication Design, Marketing Design, Visual Systems, Digital Brand Identity, Leadership, Digital Agencies, Paid Advertising, Design, Landing Page Design, Brand Books

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