Bariledum Keenam, Designer in London, United Kingdom
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Bariledum Keenam

Verified Expert  in Design

Bio

Bari is a brand designer with a user-centered approach to brand ideation and five years of experience. Because of his background in engineering and marketing, he brings diverse perspectives to brand creation by applying unique problem-solving skills and a focus on creating brands that sell. In addition to creating top-notch brand identities, Bari teaches typography and UX design to hundreds of students with measurable success and positive feedback.

Portfolio

Work Experience

Brand Designer

2021 - 2022
Tusby Education
  • Designed the brand identity and visual system and implemented the use of a brand style guide.
  • Increased brand recognition by 80% through communication design and careful use of the visual design system.
  • Increased client retention on the Tusby Learn web app by 75% through user-centered UX research and a UX redesign.
  • Designed and prototyped user flows and journeys on Figma for Tusby web microservices and communicated ideas effectively to engineers and other stakeholders.
  • Designed the necessary company assets for print in Adobe InDesign and delivered them correctly to the printer’s specifications.
  • Created UI templates for the company landing page and worked directly with developers under tight deadlines.
Technologies: Adobe Illustrator, Photoshop, Figma, Adobe InDesign, Art Direction, Branding, Brand Design, Brand Identity Design, Brand Design, Brand Language, Poster Design, Communication Design, Marketing Design, Creative Direction, Visual Systems, UX Design, Visual Identity Design, Landing Page Design, Web Design, UI Design, Presentation Design, Web Design, Photoshop, Adobe InDesign, Print Marketing Design, Adobe Creative Suite Design, Visual Design, Layout Design, Print Production

Brand Designer

2021 - 2021
Kawai Technologies
  • Increased the visual identity’s digital compatibility by 70% by redesigning and vectorizing the logo for the web.
  • Managed a freelance team of visual designers and content creators to create a communications strategy for the company.
  • Developed a logo, brand identity, and visual system with a team of designers through creative direction and feedback-focused communication.
  • Increased team productivity measurably by implementing the Agile methodology.
Technologies: Adobe Illustrator, Photoshop, Adobe InDesign, Trello Development, Adobe After Effects Design, Branding, Brand Design, Brand Identity Design, Brand Design, Digital Brand Identity, Photoshop, Adobe InDesign, Adobe Creative Suite Design, UX Design, Rebranding, Visual Design, Layout Design, Print Production

Graphic Designer

2020 - 2020
AbOriginal Productions
  • Designed media packets for company-sponsored proposals with positive feedback and 100% stakeholder approval.
  • Designed multiple in-house assets for the company like uniforms, stationery, and social media templates according to brand guidelines.
  • Developed the existing company design system to account for growth with measurable success and stakeholder approval.
  • Designed print and marketing media according to brand guidelines.
Technologies: Adobe Illustrator, Adobe InDesign, Photoshop, Design, Mockups, Print Design, Marketing Design, Digital Marketing Design, Social Media Design, Digital Marketing Product Management, Presentation Design, Photoshop, Adobe InDesign, Print Marketing Design, Adobe Creative Suite Design, Rebranding, Visual Design, Layout Design, Print Production

Creative Director

2017 - 2019
Gumbars Community
  • Designed a brand identity, brand style guide, and communication design template for the design team to follow.
  • Designed typographic animations using Adobe After Effects. I used Premiere Pro and Cinema 4D for communications media.
  • Managed a team of multidisciplinary creatives to ideate, design, and implement marketing campaigns for the brand.
Technologies: Adobe Illustrator, Photoshop, Adobe InDesign, Jira, Trello Development, Instagram, Branding, Brand Design, Logo Design, Logo Design, Logo Systems, Visual Design, Leadership, Print Marketing Design, Adobe Creative Suite Design
NOVEMBER 2021 - PRESENT

Foundations of User Experience (UX) Design

Google

JANUARY 2021 - PRESENT

Art Direction for Creative Visual Branding by Linus Lohoff

Domestika

MAY 2020 - PRESENT

Logo Design: From Concept to Presentation by Sagi Haviv

Domestika

JUNE 2019 - PRESENT

Instagram Strategies for Brand Development by Dot Lung

Domestika

Tools

Adobe Illustrator, Adobe InDesign, Adobe Creative Suite Design, Photoshop, Figma, Photoshop, Adobe InDesign, Adobe After Effects Design, Trello Development, Jira

Languages

Visual Design

Other

Logo Design, Brand Design, Branding, Visual Design, Brand Development, Typography, Design Thinking, UX Design, Rebranding, Brand Design, Logo Design, Digital Ad Design, Ads, Layout Design, Display Advertising, Design Production, Print Production, Art Direction, Visual Identity Design, Packaging, Style Guides, Logo Systems, UI Design, Web Design, Web UI Design, Social Media Design, Brand Design, Presentation Design, Web Design, Print Marketing Design, Instagram, Presentations, Ideation, Concept Sketching, Instagram Growth, Digital Marketing Product Management, Digital Marketing Design, Digital Marketing Strategy, Digital Marketing Best Practices, UX Design, UX Design, Brand Identity Design, Design Systems, B2C, Creative Direction, Mockups, Box Packaging, Package Design, Graphic Design, B2B Design, Brand Language, Consumer Health, Poster Design, Print Design, Brand Design, Banner Design, Signage Design, Communication Design, Marketing Design, Visual Systems, Digital Brand Identity, Leadership, Digital Agencies, Paid Advertising, Design, Landing Page Design, Brand Design, Product Design, Web UX Design

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