Bella Goldberg
Verified Expert in Design
Designer
Berlin, Germany
Toptal member since May 8, 2019
Bella, a UX designer from New York, now thrives in Berlin's creative sector. She's dedicated to user-centered design, crafting meaningful and intuitive experiences. With experience in branding and logo design, Bella understands diverse user needs. Her approach blends user motivation insight with iterative design for seamless products. Adaptable to trends, she collaborates well with teams, focusing on impactful, empathetic user experiences.
Portfolio
Work Experience
UX/UI/Product/Web/Brand Designer
Self-employed
- Engaged in multidisciplinary projects across diverse industries, including travel, kids, politics, photography, gaming, healthcare, and consulting.
- Delivered comprehensive design work encompassing UX and UI design, offering a seamless and user-friendly experience.
- Gained brand, marketing, and print design skills, providing end-to-end solutions from conceptualization to execution.
- Participated in volunteer work actively, contributing skills and expertise to various community and social initiatives.
Graphic Designer
Stichting Iplussolutions
- Reviewed and enhanced the visual design of all 27 Microsoft PowerPoint slides, ensuring a cohesive and professional look that met the client's brand standards and expectations.
- Improved the quality of images used in the presentation, applying advanced graphic design techniques to ensure clarity and visual impact. Created custom illustrations that added unique value to the slides.
- Delivered the completed PowerPoint presentation before the Monday deadline by effectively collaborating with the client, maintaining clear communication, and managing time efficiently, demonstrating reliability and dedication to client satisfaction.
Graphic Designer
Stichting Iplussolutions
- Developed visual designs for technical documentation and presentations, enhancing clarity and engagement.
- Utilized and refined existing brand elements to maintain consistency and elevate the overall aesthetic.
- Collaborated with various stakeholders to ensure project alignment and successful outcomes.
Head of UX
Gimmonix
- Innovated strategies to unify complex features, enhancing the platform's value proposition.
- Developed the platform's visual style and collaborated with a copywriter on language and tone.
- Directed a team of designers, offering mentorship and streamlining their responsibilities.
Product Designer
door2door
- Spearheaded the design of a consumer-focused mobile ride-pooling application catering to B2C market needs.
- Developed innovative features and enhanced the functionality of existing ones for improved user experience.
- Revamped the app's visual design to significantly enhance accessibility and user inclusivity.
- Conducted usability tests and developed user flows, prototypes, and ongoing user experience research.
Website Designer
Ctl Edu
- Designed a website for an online education portal from the ground up using WordPress.
- Improved information architecture to enhance user engagement and better reflect the product's unique selling points (USP).
- Designed and created custom illustrations for the website, enhancing visual appeal and user experience.
Lead Product Designer
SmartAsset
- Designed the entire UX/UI for the company's billing system.
- Developed the company's branding in close collaboration with marketing.
- Collaborated closely with the editorial to design infographics for the company's editorial pieces.
- Developed animated display advertisements and worked on a multitude of product-related projects.
- Led a course on design thinking to educate the product team on UX best practices.
- Worked on a multitude of product-related projects.
Lead UX/UI Designer
MediaRadar
- Developed UX/UI designs for web-based client products in close collaboration with the product team.
- Performed a complete UI redesign of all the internal web pages and developed design style guides to unify all elements under a single MediaRadar brand.
- Managed and built several design teams for the agency.
UX/UI Designer
Play2Prep
- Oversaw and was responsible for all UX/UI within an interactive mobile educational game for iPhone and Android.
- Produced brand and marketing materials, including the company website, email, newsletters, marketing ads, and more.
- Participated in all major, user-testing-driven UX decisions.
- Worked in a small startup environment in close collaboration with product development and marketing professionals.
UI/UX Designer
McKinsey & Company
- Unified all of McKinsey's international office websites under the new main brand.
- Designed data visualizations for McKinsey Global Institute reports and created designs for periodic updates to the McKinsey.com homepage to match topics in those reports.
- Worked on McKinsey & Company's mobile branding and developed the style for the company's mobile app icons.
UI Designer | Art Director
Oberon Media (I-play)
- Designed the UI and visuals for a variety of products across multiple platforms, including eCommerce and gaming websites.
- Worked on the UX for the company's new gaming platform.
- Managed and mentored a remote team of junior designers.
Web/Graphic Designer
Silver Over Studios
- Conceptualized and defined the layout of websites for clients in the financial, medical, and mass media sectors.
- Developed brand identities and art-directed photoshoots.
- Art-directed photoshoots and made hand-drawn sketches for clients.
- Worked on brand and identity for various clients in the financial and banking fields.
Education
Bachelor's Degree in Digital Media
Emerson College - Boston, MA, USA
Certifications
Responsive Website Basics: Code with HTML, CSS, and JavaScript
Coursera
Skills
Tools
Sketch, InVision, Slack Development, Photoshop, Adobe Illustrator, Figma, Adobe InDesign, InVision App, Adobe Creative Suite Design, Microsoft PowerPoint, Zeplin Design, Jira, Confluence, Adobe Lightroom, Maze, Asana, Miro Development, Bubble
Languages
SAS, HTML, CSS
Platforms
Adobe Creative Suite Design, Web Design, Mobile App Design, iOS Design, Desktop Design, Android Design, WordPress Design, Webflow Design, Google Ads, WooCommerce Design
Industry Expertise
Education, Consumer Products, Professional Services, Banking Consulting, Sales & Marketing, Fashion, Jewelry & Accessories, Games, Education Technology (Edtech), Music, Social Networking
Other
Lingo, UI Design, Web UX Design, Mobile Web Design, Logo Design, Branding, Mobile App Design, Infographics, Infographics, Politics, Voting, Logo Design, Brand Design, UI Design, Web UI, Responsive Web Design, UI Design, Responsive Design, Responsive Web Design, Responsive UX Design, Typography, Graphics, Ads, Digital Marketing Design, Awareness Campaigns, Form Design, Information Architecture, B2B2C, E-commerce UX Design, UI Design, E-commerce Development, Kids, Kids & Families, User Flow Design, Wireframing, UX Design, Two-sided Marketplaces, E-commerce Website Design, E-commerce Website Design, E-commerce Development, E-commerce Development, Shopper Journeys, Calendar Design, Calendars, Product Reviews, Research, User Research, UI Design, SaaS Design, SaaS Design, SaaS Design, Software Design, Financial UX, Billing Software, E-commerce Development, Invoice Management, Billing, App UX, Information Design, Data, Product Design, Forms Design, UI Design, UX Design, Web App Design, Shopping, Art, Responsive Web Design, Mockups, Educational Games, Mobile App Design, Mobile App Design, Startup Development, Interactive UI, Interactive UX, iPhone, Brainstorming, Mobile Apps, Mobile App Design, Mobile App Design, Financial Products, Financial Design, Mobile App, Data-informed Visual Design, Mobile App Design, iPhone XS, Rideshare Services, Accessible Web Design, Public Transportation, White Labeling, UX Design, Web Design, Mobile UX Design, UI Design, Web UI Design, Mobile UI Design, Visual Design, Graphic Design, Web Design, Prototyping, UI Prototyping, Prototype Design, Mobility, UX Design, Digital Media, Design Thinking, Business to Business to Consumer (B2B2C), Slack App, App UI, Learning Management Systems (LMS), Content Management Systems (CMS), UX Design, Layout, Dashboard Design, UX Wireframes, Landing Pages, Conversion, Landing Page Design, Design Systems, CRO, Dashboard, Web Design, Best Practices in Design, Web Application, Chatbot Design, Data Visualization Design, Mockups, Newsletters, Blogs, Rapid Prototyping, Transportation & Logistics, Logo Design, Design Consulting, Volunteering, B2B Design, User Testing, Design Leadership, User-centered Design (UCD), Design, Creative Direction, Art Direction, Banner Design, Brand Design, Web Design, Agile Design, Direct to Consumer (D2C), Prototype Design, Usability Testing, Presentation Design, UI Style Guides, Graphic Design, Landing Page Optimization, User Journeys, Presentation Design, MVP Design, Print Design, Web to Print, Graphic Design, Consumer-facing Product Design, Color Palettes, Marketplace Design, Responsive Web Development, Pitch Deck Design, UX Design, UX Design, Heuristic Analysis, Adobe UX, UX Design, Redesign, Digital Product Design, B2C, Design Reviews, UX Design, UX Review, iOS Design, Graphic Design, Presentations, Marketing Design, Social Media Design, UX Research, Camping, Childcare, Early Childhood Education, Family, Reviews, Search, Fintech Development, Finance, Financial Systems, Invoices, Payment Networks, Product Management, Web App Testing, Jewelry, K-12 Education, iPhone Games, Game Design, Mobile App Design, School, Game Design, Multiplayer, Game UX Design, Fun & Lifestyle, Student Engagement, Icon Design, Widgets, Calculators, Graphs, WordPress Design, Crowdin, Style Guides, Product Strategy, UX Design, Business Intelligence Development, Public Safety, Squarespace Design, Accessibility Development, Banner Ads, Brochures, Email Campaigns, Print Design, Educational Portals, Graphic Design, Marketing Collateral Development, Print Marketing, User Stories, Mobile App Design, Dating Apps, UX Design, Interaction Design (IxD), Leadership, Game Design, Travel, Click-through Rates (CTR), Writing & Editing, Front-end, LearnDash, Mockups, Email Marketing
Experience
Tools
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