Bella is available for hire
Hire BellaBella Goldberg
Verified Expert in Design
Designer
Berlin, Germany
Toptal member since May 8, 2019
Bio
Bella, a UX designer from New York, now thrives in Berlin's creative sector. She's dedicated to user-centered design, crafting meaningful and intuitive experiences. With experience in branding and logo design, Bella understands diverse user needs. Her approach blends user motivation insight with iterative design for seamless products. Adaptable to trends, she collaborates well with teams, focusing on impactful, empathetic user experiences.
Portfolio
Work Experience
UX/UI/Product/Web/Brand Designer
2012 - PRESENT
Self-employed
- Engaged in multidisciplinary projects across diverse industries, including travel, kids, politics, photography, gaming, healthcare, and consulting.
- Delivered comprehensive design work encompassing UX and UI design, offering a seamless and user-friendly experience.
- Gained brand, marketing, and print design skills, providing end-to-end solutions from conceptualization to execution.
- Participated in volunteer work actively, contributing skills and expertise to various community and social initiatives.
Technologies: Accessible Design, Adobe Illustrator, Adobe Suite, Figma, Adobe Lightroom, Asana, Jira, Slack, Sketch, Wireframing, eCommerce, Professional Services, Squarespace, Transportation & Logistics, Brand Logos, Volunteering, Consulting, SAS, App UI, Slack App, Miro, CSS, Style Guides, Design Thinking, Digital Media, Mobile Prototypes, Prototyping, UI Prototyping, White Labeling, iPhone XS, Android, Education, Jewelry & Accessories, Jewelry, Fashion, Finance, Fintech, Confluence, Zeplin, InVision, Writing & Editing, Graphs, Calculators, Data-informed Visual Design, App Design, Financial Design, Visual Design, Adobe InDesign, Web Design, UI Design, UX Design, Web UX Design, Adobe Photoshop, Mobile UI, iOS, WordPress Design, User Interface (UI), Web UX, Mobile Web, Logo Design, Mobile Design, Logotype, Brand Design, UI Branding, Web UI, Responsive, Responsive UI, Responsive Layout, UX Research, Information Architecture (IA), eCommerce UI, User Flows, UX Wireflows, eCommerce Design, User Research, UI Research, SaaS, App UX, Web App Design, Responsive Web Design (RWD), High-fidelity Mockups, Mobile App UI, iPhone, iPhone Games, Mobile Applications, Icon Design, Mobile UI Design, Mobile UX Design, Web, Software as a Service (SaaS), Mobile, Web UI Design, InVision App, Graphic Design, Mobile UX, Marketing Design, Social Media, Infographs, Infographics, Politics, Voting, Responsive Design, Responsive UX Design, Typography, Graphics, Ads, Digital Marketing Design, Awareness Campaigns, Form Design, Business to Business to Consumer (B2B2C), B2B2C, eCommerce UX, eCommerce Web Design, Kids, Kids & Families, Camping, Childcare, Early Childhood Education, Family, Two-sided Marketplaces, Shopping Carts, Online Shopping, Shopper Journeys, Calendar Design, Calendars, Product Reviews, Search, Research, Software Design, Financial UX, Billing Software, Invoice Management, Billing, Financial Systems, Invoices, Information Design, Data, Product Management, Forms, Web App Testing, Shopping, Art, Startups, Interactive UI, Interactive UX, School, Brainstorming, Multiplayer, Mobile Apps, Fun & Lifestyle, Financial Products, WordPress, B2B, User Testing, Design Leadership, User-centered Design (UCD), Webflow, Banner Ads, Education Technology (Edtech), Adobe Creative Suite, Design, Creative Direction, Art Direction, Banner Design, Brand Guidelines, Brochures, Email Campaigns, Print Design, Websites, Branding, Dashboard Design, Direct to Consumer (D2C), High-fidelity Prototypes, Usability Testing, Presentation Design, UI Style Guides, Educational Portals, Landing Page Optimization, Landing Pages, User Journeys, Landing Page Design, Pitch Decks, MVP Design, Print, Web to Print, Vector Graphics, Print Ads, Consumer-facing Product Design, Color Palettes, Marketplaces, Music, Social Networking, Banking & Finance, Sales & Marketing, Marketing Collateral Development, Bubble, Print Marketing, Responsive Web Apps, Pitch Deck Design, UX Audits, User Journey Maps, User Stories, Tablet Design, Dating Apps, Microinteractions, Heuristic Analysis, Interaction Design (IxD), Adobe UX, User Requirements, Email Marketing, Redesign, Digital Product Design, B2C, Design Reviews, User Personas, Leadership, UX Review, Travel, Click-through Rates (CTR), iOS App Design, PowerPoint Design, Microsoft PowerPoint, Presentations
Graphic Designer
2024 - 2024
Stichting Iplussolutions
- Reviewed and enhanced the visual design of all 27 Microsoft PowerPoint slides, ensuring a cohesive and professional look that met the client's brand standards and expectations.
- Improved the quality of images used in the presentation, applying advanced graphic design techniques to ensure clarity and visual impact. Created custom illustrations that added unique value to the slides.
- Delivered the completed PowerPoint presentation before the Monday deadline by effectively collaborating with the client, maintaining clear communication, and managing time efficiently, demonstrating reliability and dedication to client satisfaction.
Technologies: Presentation Design, PowerPoint Design, Microsoft PowerPoint
Graphic Designer
2024 - 2024
Stichting Iplussolutions
- Developed visual designs for technical documentation and presentations, enhancing clarity and engagement.
- Utilized and refined existing brand elements to maintain consistency and elevate the overall aesthetic.
- Collaborated with various stakeholders to ensure project alignment and successful outcomes.
Technologies: Graphic Design, Presentation Design, Visual Design, User Requirements, PowerPoint Design, Microsoft PowerPoint, Presentations
Head of UX
2021 - 2023
Gimmonix
- Innovated strategies to unify complex features, enhancing the platform's value proposition.
- Developed the platform's visual style and collaborated with a copywriter on language and tone.
- Directed a team of designers, offering mentorship and streamlining their responsibilities.
Technologies: Adobe Creative Suite, Figma, Slack, Content Management Systems (CMS), Journey Mapping, Layout, UX Wireframes, Product Strategy, Landing Pages, Landing Page Design, Desktop, Design Systems, Conversion Rate Optimization (CRO), Dashboards, UX Branding, Responsive Web Design (RWD), Website Redesign, Best Practices in Design, Business Intelligence (BI), Web App UI, Web App UX, Web App Design, Web Applications, Chatbot Conversation Design, SaaS Design, Data Visualization, Mockups, Newsletters, Blogs, Consumer Products, Rapid Prototyping, Wireframing, SAS, Slack App, Miro, Style Guides, Design Thinking, Digital Media, Prototyping, UI Prototyping, Confluence, Jira, Writing & Editing, Graphs, Calculators, Data-informed Visual Design, Financial Design, Visual Design, Web Design, UI Design, UX Design, Web UX Design, Adobe Illustrator, User Interface (UI), Web UX, UI Branding, Web UI, UX Research, Information Architecture (IA), User Flows, UX Wireflows, User Research, UI Research, SaaS, App UX, High-fidelity Mockups, Icon Design, Adobe Suite, Web, Software as a Service (SaaS), Web UI Design, Infographs, Infographics, Responsive Design, Responsive UX Design, Typography, Graphics, Form Design, Two-sided Marketplaces, Product Reviews, Research, Software Design, Information Design, Data, Product Management, Forms, Startups, Interactive UI, Interactive UX, Brainstorming, B2B, Design Leadership, User-centered Design (UCD), Webflow, Design, Creative Direction, Art Direction, Email Campaigns, Websites, Agile, Dashboard Design, High-fidelity Prototypes, UI Style Guides, Landing Page Optimization, User Journeys, MVP Design, Vector Graphics, Consumer-facing Product Design, Color Palettes, Social Networking, Responsive Web Apps, UX Audits, User Journey Maps, User Stories, Heuristic Analysis, Interaction Design (IxD), User Requirements, Redesign, Digital Product Design, Design Reviews, Leadership, UX Review
Product Designer
2019 - 2022
door2door
- Spearheaded the design of a consumer-focused mobile ride-pooling application catering to B2C market needs.
- Developed innovative features and enhanced the functionality of existing ones for improved user experience.
- Revamped the app's visual design to significantly enhance accessibility and user inclusivity.
- Conducted usability tests and developed user flows, prototypes, and ongoing user experience research.
Technologies: Lingo, Confluence, Jira, Slack, Adobe Suite, InVision, Zeplin, Sketch, iOS, User Experience (UX), Figma, Maze, Journey Mapping, Layout, UX Wireframes, Landing Pages, Conversion, Landing Page Design, Design Systems, Conversion Rate Optimization (CRO), Website Redesign, Mobile, Best Practices in Design, Mockups, Newsletters, Consumer Products, Rapid Prototyping, Wireframing, Professional Services, Transportation & Logistics, Public Safety, SAS, App UI, Slack App, Miro, Style Guides, Design Thinking, Digital Media, Crowdin, Mobile Prototypes, Prototyping, UI Prototyping, White Labeling, Public Transportation, Accessible Design, Rideshare Services, iPhone XS, Android, Writing & Editing, Data-informed Visual Design, App Design, Visual Design, UI Design, UX Design, Adobe Illustrator, Mobile UI, User Interface (UI), Mobile Web, Mobile Design, UI Branding, Responsive, Responsive UI, Responsive Layout, UX Research, Information Architecture (IA), User Flows, UX Wireflows, User Research, UI Research, SaaS, App UX, Web App Design, High-fidelity Mockups, Mobile App UI, iPhone, Mobile Applications, Icon Design, Mobile UI Design, Mobile UX Design, Software as a Service (SaaS), Mobile UX, Infographs, Infographics, Responsive UX Design, Typography, Graphics, Form Design, Product Reviews, Search, Research, Software Design, Data, Web App Testing, Startups, Interactive UI, Interactive UX, Brainstorming, Mobile Apps, B2B, User Testing, Design Leadership, User-centered Design (UCD), Accessibility, Banner Ads, Adobe Creative Suite, Design, Creative Direction, Art Direction, Brand Guidelines, Email Campaigns, Agile, Direct to Consumer (D2C), High-fidelity Prototypes, Usability Testing, Presentation Design, UI Style Guides, User Journeys, Pitch Decks, Consumer-facing Product Design, Color Palettes, Pitch Deck Design, UX Audits, User Journey Maps, User Stories, Heuristic Analysis, User Requirements, Email Marketing, Redesign, Digital Product Design, B2C, Design Reviews, User Personas, Leadership, UX Review, Click-through Rates (CTR), iOS App Design, Presentations
Website Designer
2021 - 2021
Ctl Edu
- Designed a website for an online education portal from the ground up using WordPress.
- Improved information architecture to enhance user engagement and better reflect the product's unique selling points (USP).
- Designed and created custom illustrations for the website, enhancing visual appeal and user experience.
Technologies: Web Design, WordPress, Website Redesign, WooCommerce, LearnDash, Responsive Web Design (RWD), Wireframing, Web Page Mockups, User Requirements
Lead Product Designer
2018 - 2019
SmartAsset
- Designed the entire UX/UI for the company's billing system.
- Developed the company's branding in close collaboration with marketing.
- Collaborated closely with the editorial to design infographics for the company's editorial pieces.
- Developed animated display advertisements and worked on a multitude of product-related projects.
- Led a course on design thinking to educate the product team on UX best practices.
- Worked on a multitude of product-related projects.
Technologies: Adobe Suite, InVision, Sketch, User Experience (UX), Brand Design, Infographics, Journey Mapping, Layout, Landing Pages, Conversion, Landing Page Design, Desktop, Conversion Rate Optimization (CRO), Dashboards, UX Branding, Responsive Web Design (RWD), Website Redesign, Best Practices in Design, Business Intelligence (BI), Web App UI, Web App UX, Web App Design, Web Applications, SaaS Design, Data Visualization, Mockups, Newsletters, Blogs, Consumer Products, Wireframing, Professional Services, SAS, Slack App, Miro, Asana, Style Guides, Design Thinking, Digital Media, Prototyping, UI Prototyping, Finance, Fintech, Confluence, Jira, Slack, Calculators, Data-informed Visual Design, Widgets, Financial Design, Visual Design, Web Design, UI Design, UX Design, Web UX Design, Adobe Illustrator, User Interface (UI), Web UX, UI Branding, Web UI, Responsive Layout, UX Research, Information Architecture (IA), User Flows, User Research, UI Research, SaaS, App UX, High-fidelity Mockups, Icon Design, Web, Software as a Service (SaaS), Web UI Design, Marketing Design, Infographs, Responsive Design, Responsive UX Design, Typography, Ads, Digital Marketing Design, Form Design, Business to Business to Consumer (B2B2C), B2B2C, Product Reviews, Research, Software Design, Financial UX, Billing Software, Billing Systems, Invoice Management, Billing, Financial Systems, Invoices, Payment Networks, Information Design, Data, Forms, Web App Testing, Interactive UI, Brainstorming, Financial Products, B2B, User Testing, Design Leadership, User-centered Design (UCD), Webflow, Google Ads, Banner Ads, Adobe Creative Suite, Design, Creative Direction, Banner Design, Websites, Agile, Direct to Consumer (D2C), High-fidelity Prototypes, Landing Page Optimization, Consumer-facing Product Design, Color Palettes, Banking & Finance, Sales & Marketing, Responsive Web Apps, UX Audits, User Stories, User Requirements, Digital Product Design, Design Reviews, User Personas, Leadership, Click-through Rates (CTR), Presentations
Lead UX/UI Designer
2014 - 2018
MediaRadar
- Developed UX/UI designs for web-based client products in close collaboration with the product team.
- Performed a complete UI redesign of all the internal web pages and developed design style guides to unify all elements under a single MediaRadar brand.
- Managed and built several design teams for the agency.
Technologies: Adobe Suite, InVision, Sketch, Web UX, User Experience (UX), Style Guides, Desktop, Design Systems, Conversion Rate Optimization (CRO), Dashboards, Website Redesign, Best Practices in Design, Business Intelligence (BI), Web App UI, Web App UX, Web App Design, Web Applications, SaaS Design, Data Visualization, Mockups, SAS, Design Thinking, Digital Media, Confluence, Jira, Widgets, UI Design, User Interface (UI), UI Branding, Web UI, UI Research, High-fidelity Mockups, Icon Design, Web, Software as a Service (SaaS), Web UI Design, Infographs, Typography, Form Design, Business to Business to Consumer (B2B2C), B2B2C, Research, Software Design, Information Design, Forms, B2B, Design Leadership, Adobe Creative Suite, Design, Websites, Agile, Dashboard Design, High-fidelity Prototypes, UI Style Guides, UX Audits, User Requirements, Redesign, Design Reviews, Leadership
UX/UI Designer
2012 - 2014
Play2Prep
- Oversaw and was responsible for all UX/UI within an interactive mobile educational game for iPhone and Android.
- Produced brand and marketing materials, including the company website, email, newsletters, marketing ads, and more.
- Participated in all major, user-testing-driven UX decisions.
- Worked in a small startup environment in close collaboration with product development and marketing professionals.
Technologies: Adobe Suite, User Experience (UX), Learning Management Systems (LMS), Landing Pages, Conversion, Landing Page Design, Mobile, Best Practices in Design, Chatbot Conversation Design, Mockups, Newsletters, App UI, Design Thinking, Digital Media, Mobile Prototypes, Prototyping, UI Prototyping, Education, Games, App Design, Visual Design, Web Design, UI Design, UX Design, Adobe Photoshop, Adobe Illustrator, Mobile UI, iOS, User Interface (UI), Mobile Web, Mobile Design, UI Branding, Information Architecture (IA), Wireframing, UI Research, App UX, Web App Design, High-fidelity Mockups, Mobile App UI, iPhone, iPhone Games, Mobile Game Design, Mobile Game UI, Casual Games, Mobile Applications, Icon Design, Mobile UI Design, Mobile UX Design, Mobile UX, Marketing Design, Kids, Kids & Families, Research, Software Design, K-12 Education, Startups, Interactive UI, School, Brainstorming, Multiplayer, Mobile Game UX, Mobile Apps, Student Engagement, User Testing, Design Leadership, User-centered Design (UCD), Banner Ads, Adobe Creative Suite, Design, Art Direction, Banner Design, Branding, Direct to Consumer (D2C), High-fidelity Prototypes, Usability Testing, Landing Page Optimization, Vector Graphics, Consumer-facing Product Design, Responsive Web Apps, User Requirements, Digital Product Design, B2C, Leadership, Game Design
UI/UX Designer
2012 - 2013
McKinsey & Company
- Unified all of McKinsey's international office websites under the new main brand.
- Designed data visualizations for McKinsey Global Institute reports and created designs for periodic updates to the McKinsey.com homepage to match topics in those reports.
- Worked on McKinsey & Company's mobile branding and developed the style for the company's mobile app icons.
Technologies: Adobe Suite, User Interface (UI), User Experience (UX), Landing Pages, Landing Page Design, Desktop, Design Systems, Responsive Web Design (RWD), Website Redesign, Best Practices in Design, Business Intelligence (BI), Branding, Data Visualization, Mockups, Newsletters, Style Guides, Digital Media, Widgets, Visual Design, Web Design, Adobe Photoshop, Adobe Illustrator, UI Branding, Web UI, Wireframing, UI Research, High-fidelity Mockups, Icon Design, Web, Web UI Design, Graphic Design, Marketing Design, Infographs, Infographics, Typography, Graphics, Ads, Digital Marketing Design, Form Design, Research, Brainstorming, Adobe Creative Suite, Design, Banner Design, Brand Guidelines, Email Campaigns, Websites, High-fidelity Prototypes, Presentation Design, Landing Page Optimization, Pitch Decks, Vector Graphics, Pitch Deck Design, User Requirements, Design Reviews, Presentations
UI Designer | Art Director
2007 - 2012
Oberon Media (I-play)
- Designed the UI and visuals for a variety of products across multiple platforms, including eCommerce and gaming websites.
- Worked on the UX for the company's new gaming platform.
- Managed and mentored a remote team of junior designers.
Technologies: Adobe Suite, User Interface (UI), User Experience (UX), Landing Pages, Conversion, Landing Page Design, Desktop, Conversion Rate Optimization (CRO), Website Redesign, Best Practices in Design, Mockups, Newsletters, Blogs, Consumer Products, Digital Media, White Labeling, Games, Visual Design, Adobe Photoshop, Adobe Illustrator, Web UX, Web UI, eCommerce UI, User Flows, Wireframing, eCommerce, eCommerce Design, UI Research, High-fidelity Mockups, Casual Games, Icon Design, Web, Marketing Design, eCommerce UX, eCommerce Web Design, Kids, Shopping Carts, Online Shopping, Shopper Journeys, Research, Shopping, Educational Games, Brainstorming, Fun & Lifestyle, Webflow, Adobe Creative Suite, Design, Art Direction, Banner Design, Websites, High-fidelity Prototypes, Marketplaces, Sales & Marketing, Email Marketing, Redesign
Web/Graphic Designer
2006 - 2007
Silver Over Studios
- Conceptualized and defined the layout of websites for clients in the financial, medical, and mass media sectors.
- Developed brand identities and art-directed photoshoots.
- Art-directed photoshoots and made hand-drawn sketches for clients.
- Worked on brand and identity for various clients in the financial and banking fields.
Technologies: Adobe Suite, Landing Pages, Landing Page Design, Desktop, Best Practices in Design, Branding, Mockups, Newsletters, Blogs, Professional Services, Brand Logos, Style Guides, Digital Media, Visual Design, Web Design, Adobe Photoshop, Adobe Illustrator, User Interface (UI), Logotype, Brand Design, Web UI, eCommerce UI, UI Research, High-fidelity Mockups, Icon Design, Web, Marketing Design, Typography, Graphics, Ads, Startups, Brainstorming, Adobe Creative Suite, Banner Design, Brand Guidelines, Websites, High-fidelity Prototypes, Landing Page Optimization, Print, Vector Graphics, Color Palettes, Sales & Marketing, Redesign
Education
1999 - 2003
Bachelor's Degree in Digital Media
Emerson College - Boston, MA, USA
Certifications
APRIL 2016 - PRESENT
Responsive Website Basics: Code with HTML, CSS, and JavaScript
Coursera
Skills
Tools
Sketch, InVision, Slack, Adobe Photoshop, Adobe Illustrator, Figma, Adobe InDesign, InVision App, Adobe Creative Suite, Microsoft PowerPoint, Zeplin, Jira, Confluence, Adobe Lightroom, Maze, Asana, Miro, Bubble
Languages
SAS, HTML, CSS
Platforms
Adobe Suite, Web, Mobile, iOS, Desktop, Webflow, Android, WordPress, Google Ads, WooCommerce
Industry Expertise
Education, Consumer Products, Professional Services, Banking & Finance, Sales & Marketing, Fashion, Jewelry & Accessories, Games, Education Technology (Edtech), Music, Social Networking
Other
Lingo, User Interface (UI), Web UX, Mobile Web, Logo Design, Branding, Mobile Design, Infographs, Infographics, Politics, Voting, Logotype, Brand Design, UI Branding, Web UI, Responsive, Responsive UI, Responsive Design, Responsive Layout, Responsive UX Design, Typography, Graphics, Ads, Digital Marketing Design, Awareness Campaigns, Form Design, Information Architecture (IA), B2B2C, eCommerce UX, eCommerce UI, eCommerce Web Design, Kids, Kids & Families, User Flows, Wireframing, UX Wireflows, Two-sided Marketplaces, eCommerce, eCommerce Design, Shopping Carts, Online Shopping, Shopper Journeys, Calendar Design, Calendars, Product Reviews, Research, User Research, UI Research, SaaS Design, SaaS, Software as a Service (SaaS), Software Design, Financial UX, Billing Software, Billing Systems, Invoice Management, Billing, App UX, Information Design, Data, Product Design, Forms, Web App UI, Web App UX, Web App Design, Shopping, Art, Responsive Web Design (RWD), High-fidelity Mockups, Educational Games, Mobile App UI, Mobile App Design, Startups, Interactive UI, Interactive UX, iPhone, Brainstorming, Mobile Apps, Mobile Applications, Mobile UI Design, Financial Products, Financial Design, App Design, Data-informed Visual Design, Mobile UX Design, iPhone XS, Rideshare Services, Accessible Design, Public Transportation, White Labeling, UX Design, Web UX Design, Mobile UX, UI Design, Web UI Design, Mobile UI, Visual Design, Graphic Design, Web Design, Prototyping, UI Prototyping, Mobile Prototypes, Mobility, User Experience (UX), Digital Media, Design Thinking, Business to Business to Consumer (B2B2C), Slack App, App UI, Learning Management Systems (LMS), Content Management Systems (CMS), Journey Mapping, Layout, Dashboard Design, UX Wireframes, Landing Pages, Conversion, Landing Page Design, Design Systems, Conversion Rate Optimization (CRO), Dashboards, Website Redesign, Best Practices in Design, Web Applications, Chatbot Conversation Design, Data Visualization, Mockups, Newsletters, Blogs, Rapid Prototyping, Transportation & Logistics, Brand Logos, Consulting, Volunteering, B2B, User Testing, Design Leadership, User-centered Design (UCD), Design, Creative Direction, Art Direction, Banner Design, Brand Guidelines, Websites, Agile, Direct to Consumer (D2C), High-fidelity Prototypes, Usability Testing, Presentation Design, UI Style Guides, Color Theory, Landing Page Optimization, User Journeys, Pitch Decks, MVP Design, Print, Web to Print, Vector Graphics, Consumer-facing Product Design, Color Palettes, Marketplaces, Responsive Web Apps, Pitch Deck Design, UX Audits, User Journey Maps, Heuristic Analysis, Adobe UX, User Requirements, Redesign, Digital Product Design, B2C, Design Reviews, User Personas, UX Review, iOS App Design, PowerPoint Design, Presentations, Marketing Design, Social Media, UX Research, Camping, Childcare, Early Childhood Education, Family, Reviews, Search, Fintech, Finance, Financial Systems, Invoices, Payment Networks, Product Management, Web App Testing, Jewelry, K-12 Education, iPhone Games, Mobile Game Design, Mobile Game UI, School, Casual Games, Multiplayer, Mobile Game UX, Fun & Lifestyle, Student Engagement, Icon Design, Widgets, Calculators, Graphs, WordPress Design, Crowdin, Style Guides, Product Strategy, UX Branding, Business Intelligence (BI), Public Safety, Squarespace, Accessibility, Banner Ads, Brochures, Email Campaigns, Print Design, Educational Portals, Print Ads, Marketing Collateral Development, Print Marketing, User Stories, Tablet Design, Dating Apps, Microinteractions, Interaction Design (IxD), Leadership, Game Design, Travel, Click-through Rates (CTR), Writing & Editing, Front-end, LearnDash, Web Page Mockups, Email Marketing
Experience
Tools
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