Ben Laurence, Designer in Dubai, United Arab Emirates
Ben Laurence

Designer in Dubai, United Arab Emirates

Member since April 24, 2020
Ben is a passionate and creative professional with over 15 years of experience in UX and UI designing for world-leading brands, including Microsoft, the English Premier League, ASOS, and the BBC. He has worked across the board, from startups to large platforms in a wide range of industries, including eCommerce, logistics, fintech, sports, insurance, and more. Ben has proven skills in creative UI execution, strategic UX vision, and clear client communication.
Ben is now available for hire

Portfolio

Digital Design

Employment

  • UX/UI and Product Designer

    2020 - PRESENT
    Self-employed
    • Acquired 15 years of agency and in-house experience and moved to the freelance sector to help a new range of clients in the digital space.
    • Created and launched many digital apps, products, and platforms for businesses worldwide.
    • Implementing a tailored approach to suit the client's needs. Using established standards and best practice methods with the ability to quickly adapt the design process to fit a client's budget, timeline, or specific goals.
    Technologies: A/B Testing, InVision, Sketch, Figma, UI Design, User Interface (UI), User Experience (UX), eCommerce, Wireframing, Design Systems, Responsive Design, Onboarding, Booking UX, Dashboard Design, Web UX, Websites, Style Guides, Mobile UX, B2B, B2B2C, User Journeys, Web Marketing, Design Sprints, App Design, Mockups, Remote User Testing, Conversion Rate Optimization (CRO), Website Audits, Creative Direction, User Flows, MVP Design, Zeplin, Healthcare, Web App UX, UX Strategy, New Product Development, Branding, Web App UI, Minimalism, Tables, UI Prototyping, UI Components, WooCommerce, WP eCommerce, Digital Product Design, Usability Guidelines, User Journey Maps, Low-fidelity Mockups, Marketing Technology (MarTech), UX Architecture, Web Architecture, Cross-platform UX, System Design, Customer Experience, Presentations, UX Review, Crypto, User Personas, Machine Learning, Web Page Mockups, Google Material Design, iOS Design Guidelines, Component Libraries, Responsive Web Apps, Sketch 2, Blockchain & Cryptocurrency, Enterprise SaaS, Business to Business (B2B), Software as a Service (SaaS), Mobile App UI, Mobile UX Design, Responsive UI, Mobile UI Design, Cryptocurrency Wallets, Design Reviews, UI Audits, Design Consultation, Qualitative Research, Quantitative User Research, Discovery Workshops, Rapid Prototyping, Web Platforms, Brand Guidelines, Strategy, Responsive Web Design (RWD), Web Design, User Roles, Visual Identity, Landing Pages, Search Engine Optimization (SEO), Learning Management Systems (LMS), Product Discovery, Design Strategy, Strategic Design, User Onboarding, Website Conversion, User Experience Design, UX Audits, Interactive Prototypes, White Labeling, API Integration, Interface Design, Miro, iOS UX Design, iOS UI Design, iOS App Design, Multimedia Design, Complex Application User Interfaces (UI), Data Architecture, Web Applications, Cross-platform, Best Practices in Design, Art Direction, Webflow, Accessibility, UX Documentation, Complex Web Systems, Blockchain, Early-stage Startups, Custom Typeface Design, Typefaces, High-end Design, Communication, Social Media Apps, Mobile First, Shopify Design, eCommerce Design, Web UI Design, Web UX Design, Rebranding, Vector Illustration, Process Optimization, Service Design, Non-fungible Tokens (NFT), Marketplaces, Visual Assets, Brand Strategy, SEO Marketing, Lean UX, Agile UX, Low-fidelity Prototypes, Mobile Web Design, Direct to Consumer (D2C), User Stories, User Management, Module Development, High-fidelity Prototypes, Luxury Goods, Fitness, Health, Insurance, Automotive, Events, Website CMS, Apps, Portals, Corporate, Blogs, Portfolios, Celebrities & Influencers, Forms
  • Digital Creative Director

    2018 - 2020
    Wunderman
    • Engaged as a digital design director at Wunderman in Dubai, an agency with over 100 personnel locally and 200 global offices in 70 countries.
    • Designed and delivered projects for Microsoft, RSA Insurance, Unilever, Dubai World Trade Centre, and Dubai Properties.
    • Set and implemented new design standards, processes, staff, and software.
    • Created and delivered cutting-edge UI/UX solutions that clients loved and delivered results.
    • Won several pitches, securing new business and renewed long-standing contracts.
    • Designed a new digital platform for RSA insurance which produced over four times the client's revenue target after going live.
    • Won a 2019 Effie Award for the UI/UX work completed.
    Technologies: Adobe Illustrator, Adobe Photoshop, InVision, Sketch, User Experience (UX), User Interface (UI), UX Design, Design Thinking, Design Sprints, UX, Google Design Sprints, App Design, UI Design, Web App Design, User Testing, Product Design, Remote User Testing, Desktop App Design, Redesign, UI Branding, Iconography, Mobile Apps, Mobile App Design, Mobile Design, Web Design, WordPress, Real Estate, Residential Real Estate, Conversion Rate, Conversion, eCommerce UX, Conversion Rate Optimization (CRO), Website Audits, Prototyping, Product Branding, User Experience Strategy, Usability Testing, Marketing Design, Social Media Design, Landing Page Optimization, User Flows, B2B, UX Wireframes, Stakeholder Engagement, SaaS, Shopify, Mobile eCommerce, eCommerce Development, Checkout, PayPal, Fintech, UX Testing, Design Systems, MVP Design, Dashboards, Data Visualization, High-fidelity Mockups, Photoshop CC, Creative Tech, Marketplace Design, Graphic Design, Logo Design, Customer Journeys, Style Guides, Marvel App, Adobe CC, UX Research, Agile, SaaS Design, eCommerce UI, Progressive Web Applications (PWA), Feature Prioritization, PWA, B2C, Information Architecture (IA), Dashboard Design, Workflow, CRM Design, eCommerce, Wireframing, Websites, Creative Direction, Zeplin, Web App UX, UX Strategy, New Product Development, Branding, Web App UI, Minimalism, Tables, UI Prototyping, UI Components, WooCommerce, WP eCommerce, Digital Product Design, Usability Guidelines, User Journey Maps, Low-fidelity Mockups, UX Architecture, Web Architecture, System Design, Customer Experience, Presentations, UX Review, Crypto, User Personas, Machine Learning, Web Page Mockups, Google Material Design, iOS Design Guidelines, Component Libraries, Responsive Web Apps, Sketch 2, Design Management, Enterprise SaaS, Business to Business (B2B), Software as a Service (SaaS), Mobile App UI, Mobile UX Design, Responsive UI, Mobile UI Design, Design Reviews, UI Audits, Qualitative Research, Quantitative User Research, Discovery Workshops, Rapid Prototyping, Web Platforms, Brand Guidelines, Marketing, Strategy, Responsive Web Design (RWD), User Roles, Visual Identity, Design Leadership, Landing Pages, Search Engine Optimization (SEO), Product Discovery, Leadership, Design Strategy, UX Leadership, Workshops, Strategic Design, User Onboarding, Website Conversion, User Experience Design, UX Audits, Interactive Prototypes, White Labeling, API Integration, Interface Design, UX Mentoring, Mentorship & Coaching, Mentorship, Miro, iOS UX Design, Figma, iOS UI Design, iOS App Design, Instructional Design, Multimedia Design, Brand Identity, Typography, Color Palettes, Complex Application User Interfaces (UI), Data Architecture, Web Applications, Cross-platform, Best Practices in Design, Art Direction, Accessibility, UX Documentation, UX Workshops, Complex Web Systems, Early-stage Startups, Custom Typeface Design, Typefaces, High-end Design, Team Leadership, Communication, Social Media Apps, Mobile First, Shopify Design, eCommerce Design, Web UI Design, Web UX Design, Rebranding, Process Optimization, Design Ops, Service Design, Marketplaces, Visual Assets, Brand Strategy, SEO Marketing, Lean UX, Agile UX, Low-fidelity Prototypes, Mobile Web Design, Direct to Consumer (D2C), User Stories, User Management, Module Development, High-fidelity Prototypes, Sports, Jewelry & Accessories, Luxury Goods, Fitness, Health, Insurance, Automotive, Events, Website CMS, Apps, Portals, Corporate, Blogs, Portfolios, Celebrities & Influencers, Forms

Education

  • Bachelor of Arts Degree with Honors in Design
    2004 - 2007
    University of Central Lancashire - Lancashire, England

Certifications

  • Certified User Experience Analyst
    JANUARY 2017 - PRESENT
    Human Factors International

Experience

Location

Dubai, United Arab Emirates

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