Ben Laurence, Designer in London, United Kingdom
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Ben Laurence

Verified Expert  in Design

Designer

Location
London, United Kingdom
Toptal Member Since
April 24, 2020

Ben is a passionate and creative professional with over 15 years of experience in UX and UI designing for world-leading brands, including Microsoft, the English Premier League, ASOS, and the BBC. He has worked across the board, from startups to large platforms in a wide range of industries, including eCommerce, logistics, fintech, sports, insurance, and more. Ben has proven skills in creative UI execution, strategic UX vision, and clear client communication.

Portfolio

Work Experience

UI/UX and Product Designer

2020 - PRESENT
Self-employed
  • Acquired 15 years of agency and in-house experience. Moved to the freelance sector to help a new range of clients in the digital space.
  • Completed projects for notable clients, including eCommerce leaders Dior, Snug Sofas, Lawless, fintech businesses Prizeout and Qudos, and app products Rizek and GlitzUp.
  • Implemented a tailored approach to suit the client's needs. Used established standards and best practices with the ability to quickly adapt the design process to fit a client's budget, timeline, or specific goals.
Technologies: A/B Testing, InVision, Sketch, Figma, UI Design, User Interface (UI), User Experience (UX), eCommerce, Wireframing, Design Systems, Responsive Design, Onboarding, Booking UX, Dashboard Design, Web UX, Websites, Style Guides, Mobile UX, B2B, Business to Business to Consumer (B2B2C), B2B2C, User Journeys, Web Marketing, Design Sprints, App Design, Mockups, Remote User Testing, Conversion Rate Optimization (CRO), Website Audits, Creative Direction, User Flows, MVP Design, Zeplin, Healthcare, Web App UX, UX Strategy, New Product Development, Branding, Web App UI, Minimalism, Tables, UI Prototyping, UI Components, WooCommerce, WP eCommerce, Digital Product Design, Usability Guidelines, User Journey Maps, Low-fidelity Mockups, Marketing Technology (MarTech), UX Architecture, Web Architecture, Cross-platform UX, System Design, Customer Experience, Presentations, UX Review, Crypto, User Personas, Machine Learning, Web Page Mockups, Google Material Design, iOS Design Guidelines, Component Libraries, Responsive Web Apps, Sketch 2, Blockchain & Cryptocurrency, Enterprise SaaS, Business to Business (B2B), Software as a Service (SaaS), Mobile App UI, Mobile UX Design, Responsive UI, Mobile UI Design, Cryptocurrency Wallets, Design Reviews, UI Audits, Design Consultation, Qualitative Research, Quantitative User Research, Discovery Workshops, Rapid Prototyping, Web Platforms, Brand Guidelines, Strategy, Responsive Web Design (RWD), Web Design, User Roles, Visual Identity, Landing Pages, Search Engine Optimization (SEO), Learning Management Systems (LMS), Product Discovery, Design Strategy, Strategic Design, User Onboarding, Website Conversion, User Experience Design, UX Audits, Interactive Prototypes, White Labeling, API Integration, Interface Design, Miro, iOS UX Design, iOS UI Design, iOS App Design, Multimedia Design, Complex Application User Interfaces (UI), Data Architecture, Web Applications, Cross-platform, Best Practices in Design, Art Direction, Webflow, Accessibility, UX Documentation, Complex Web Systems, Blockchain, Early-stage Startups, Custom Typeface Design, Typefaces, High-end Design, Communication, Social Media Apps, Mobile First, Shopify Design, eCommerce Design, Web UI Design, Web UX Design, Rebranding, Vector Illustration, Process Optimization, Service Design, Non-fungible Tokens (NFT), Marketplaces, Visual Assets, Brand Strategy, SEO Marketing, Lean UX, Agile UX, Low-fidelity Prototypes, Mobile Web Design, Direct to Consumer (D2C), User Stories, User Management, Module Development, High-fidelity Prototypes, Luxury Goods, Fitness, Health, Insurance, Automotive, Events, Website CMS, Apps, Portals, Corporate, Blogs, Portfolios, Celebrities & Influencers, Forms, Jobs to be Done (JTBD), UX Flows, Infographics, Visual Design Language, Product Lifecycle Management (PLM), User Engagement, Website Redesign, Invoicing, Mobile Wallet, Design Guidelines, Enterprise, Wire, Collaborative Design, Agrotech, Social Networks, Design Validation, Gamification, Edtech, Education, Databases, Layout, UI Libraries, Web, Layout Design, Construction, Customer Relationship Management (CRM), Grocery Delivery, Delivery, Product Roadmaps, Joomla, Enterprise Application Design, WebApp, Productivity, Graphics, Web Layout, Storytelling, Product Pages, Shopify Theme, Icon Design, Elementor, Design, Data, Tone of Voice, Banner Design, Exercise & Fitness, Lead Generation, Photography, Collaboration, Web Application Design, Design Workshops, Native Mobile Apps, WCAG 2, Microinteractions, Stakeholder Interviews, Interactive UI, Software Design, Personas, Design Principles, Design Thinking Facilitation, Mobile UI, Roku, Journey Mapping, Artificial Intelligence (AI), iOS Animations, Animated Interactions, Usability Heuristics, Usability Analysis, Heuristic Analysis, Copywriting, Email Template Design, Funnel Optimization, Messaging, Proof of Concept (POC), Design Production, Image Retouching, Data Analytics, Social Media Content, Heuristics, Tablet Design, Finance, Education Technology (Edtech), Banner Ads, Advertising Design, Video Editing, Photo Editors, Logistics, Minimum Viable Product (MVP), Stakeholder Management, Annotated Wireframes, Landing Page Designer, Analytics, Material Design, Luxury, On-page SEO, User Workshops, Ideation Workshops, Loyalty Programs, Interviews, Human-computer Interaction (HCI), Discovery

Digital Creative Director

2018 - 2020
Wunderman
  • Engaged as a digital design director at Wunderman in Dubai, an agency with over 100 personnel locally and 200 global offices in 70 countries.
  • Designed and delivered projects for Microsoft, RSA Insurance, Unilever, Dubai World Trade Centre, and Dubai Properties.
  • Set and implemented new design standards, processes, staff, and software.
  • Created and delivered cutting-edge UI/UX solutions that clients loved and delivered results.
  • Won several pitches, securing new business and renewed long-standing contracts.
  • Designed a new digital platform for RSA insurance which produced over four times the client's revenue target after going live.
  • Won a 2019 Effie Award for the UI/UX work completed.
Technologies: Adobe Illustrator, Adobe Photoshop, InVision, Sketch, User Experience (UX), User Interface (UI), UX Design, Design Thinking, Design Sprints, Google Design Sprints, App Design, UI Design, Web App Design, User Testing, Product Design, Remote User Testing, Desktop App Design, Redesign, UI Branding, Mobile Apps, Mobile App Design, Mobile Design, Web Design, WordPress, Real Estate, Residential Real Estate, Conversion Rate, Conversion, eCommerce UX, Conversion Rate Optimization (CRO), Website Audits, Prototyping, Product Branding, User Experience Strategy, Usability Testing, Marketing Design, Social Media Design, Landing Page Optimization, User Flows, B2B, UX Wireframes, Stakeholder Engagement, SaaS, Shopify, Mobile eCommerce, eCommerce Development, Checkout, PayPal, Fintech, UX Testing, Design Systems, MVP Design, Dashboards, Data Visualization, High-fidelity Mockups, Photoshop CC, Creative Tech, Marketplace Design, Graphic Design, Logo Design, Customer Journeys, Style Guides, Marvel App, Adobe CC, UX Research, Agile, SaaS Design, eCommerce UI, Progressive Web Applications (PWA), Feature Prioritization, PWA, B2C, Information Architecture (IA), Dashboard Design, Workflow, CRM Design, eCommerce, Wireframing, Websites, Creative Direction, Zeplin, Web App UX, UX Strategy, New Product Development, Branding, Web App UI, Minimalism, Tables, UI Prototyping, UI Components, WooCommerce, WP eCommerce, Digital Product Design, Usability Guidelines, User Journey Maps, Low-fidelity Mockups, UX Architecture, Web Architecture, System Design, Customer Experience, Presentations, UX Review, Crypto, User Personas, Machine Learning, Web Page Mockups, Google Material Design, iOS Design Guidelines, Component Libraries, Responsive Web Apps, Sketch 2, Design Management, Enterprise SaaS, Business to Business (B2B), Software as a Service (SaaS), Mobile App UI, Mobile UX Design, Responsive UI, Mobile UI Design, Design Reviews, UI Audits, Qualitative Research, Quantitative User Research, Discovery Workshops, Rapid Prototyping, Web Platforms, Brand Guidelines, Marketing, Strategy, Responsive Web Design (RWD), User Roles, Visual Identity, Design Leadership, Landing Pages, Search Engine Optimization (SEO), Product Discovery, Leadership, Design Strategy, UX Leadership, Workshops, Strategic Design, User Onboarding, Website Conversion, User Experience Design, UX Audits, Interactive Prototypes, White Labeling, API Integration, Interface Design, UX Mentoring, Mentorship & Coaching, Mentorship, Miro, iOS UX Design, Figma, iOS UI Design, iOS App Design, Instructional Design, Multimedia Design, Brand Identity, Typography, Color Palettes, Complex Application User Interfaces (UI), Data Architecture, Web Applications, Cross-platform, Best Practices in Design, Art Direction, Accessibility, UX Documentation, UX Workshops, Complex Web Systems, Early-stage Startups, Custom Typeface Design, Typefaces, High-end Design, Team Leadership, Communication, Social Media Apps, Mobile First, Shopify Design, eCommerce Design, Web UI Design, Web UX Design, Rebranding, Process Optimization, Design Ops, Service Design, Marketplaces, Visual Assets, Brand Strategy, SEO Marketing, Lean UX, Agile UX, Low-fidelity Prototypes, Mobile Web Design, Direct to Consumer (D2C), User Stories, User Management, Module Development, High-fidelity Prototypes, Sports, Jewelry & Accessories, Luxury Goods, Fitness, Health, Insurance, Automotive, Events, Website CMS, Apps, Portals, Corporate, Blogs, Portfolios, Celebrities & Influencers, Forms, Jobs to be Done (JTBD), UX Flows, Infographics, Visual Design Language, Product Lifecycle Management (PLM), User Engagement, Website Redesign, Invoicing, Design Guidelines, Enterprise, Wire, Collaborative Design, Agrotech, Social Networks, Design Validation, Gamification, Adobe Experience Design (XD), Edtech, Education, Databases, Layout, UI Libraries, Web, Layout Design, Construction, Customer Relationship Management (CRM), Delivery, Product Roadmaps, Enterprise Application Design, WebApp, Productivity, Graphics, Web Layout, Storytelling, Product Pages, Shopify Theme, Icon Design, Elementor, Design, Data, Tone of Voice, Banner Design, Exercise & Fitness, Lead Generation, Photography, Collaboration, Web Application Design, Design Workshops, Native Mobile Apps, Microinteractions, Stakeholder Interviews, Museums & Exhibits, Interactive UI, Software Design, Personas, Design Principles, Design Thinking Facilitation, Mobile UI, Roku, Journey Mapping, Artificial Intelligence (AI), iOS Animations, Animated Interactions, Usability Heuristics, Usability Analysis, Heuristic Analysis, Copywriting, Email Template Design, Funnel Optimization, Messaging, Proof of Concept (POC), Design Production, Image Retouching, Data Analytics, Social Media Content, Heuristics, Drones, Tablet Design, Finance, Education Technology (Edtech), Ad Design, Banner Ads, Advertising Design, Video Editing, Photo Editors, Logistics, Minimum Viable Product (MVP), Stakeholder Management, Annotated Wireframes, Landing Page Designer, Analytics, Material Design, Luxury, On-page SEO, User Workshops, Ideation Workshops, Loyalty Programs, Interviews, Human-computer Interaction (HCI), Discovery

Creative Director

2016 - 2018
TenTwenty
  • Engaged as a creative director at TenTwenty, a 30+ person digital agency.
  • Launched successful projects with clients such as the DIFC, Dubai Future Foundation, Arabian Business, and ITP Media.
  • Achieved several international awards for the website, apps, and branding work produced, including Awwwards.com, CSS design awards, and FWA awards.
  • Led the agency to all-time high standards and achieved new levels of success, creativity, and delivery for the company.
Technologies: Adobe Illustrator, Adobe Photoshop, InVision, Sketch, User Experience (UX), User Interface (UI), UX Design, Design Thinking, App Design, UI Design, Web App Design, User Testing, Product Design, Desktop App Design, Redesign, UI Branding, Mobile Apps, Mobile App Design, Mobile Design, Web Design, WordPress, Conversion Rate, Conversion, eCommerce UX, Conversion Rate Optimization (CRO), Website Audits, Prototyping, Product Branding, User Experience Strategy, Usability Testing, Creative Direction, Social Media Design, Landing Page Optimization, User Flows, B2B, UX Wireframes, Stakeholder Engagement, SaaS, Shopify, Mobile eCommerce, eCommerce Development, Checkout, PayPal, Fintech, UX Testing, Design Systems, MVP Design, Dashboards, Data Visualization, High-fidelity Mockups, Photoshop CC, Apps, Creative Tech, Marketplace Design, Graphic Design, Logo Design, Customer Journeys, Style Guides, Marvel App, Adobe CC, UX Research, Agile, SaaS Design, eCommerce UI, Progressive Web Applications (PWA), Feature Prioritization, PWA, B2C, Information Architecture (IA), Dashboard Design, Workflow, CRM Design, eCommerce, Wireframing, Websites, Design Sprints, Web App UX, UX Strategy, New Product Development, Branding, Web App UI, Minimalism, Tables, UI Prototyping, UI Components, Digital Product Design, Usability Guidelines, User Journey Maps, Low-fidelity Mockups, UX Architecture, Web Architecture, System Design, Customer Experience, Presentations, UX Review, User Personas, Machine Learning, Web Page Mockups, Google Material Design, iOS Design Guidelines, Component Libraries, Responsive Web Apps, Sketch 2, Design Management, Enterprise SaaS, Business to Business (B2B), Software as a Service (SaaS), Mobile App UI, Mobile UX Design, Responsive UI, Mobile UI Design, Design Reviews, UI Audits, Qualitative Research, Quantitative User Research, Discovery Workshops, Rapid Prototyping, Web Platforms, Brand Guidelines, Marketing, Strategy, Responsive Web Design (RWD), User Roles, Visual Identity, Design Leadership, Landing Pages, Search Engine Optimization (SEO), Product Discovery, Leadership, Design Strategy, UX Leadership, Workshops, Strategic Design, User Onboarding, Website Conversion, User Experience Design, UX Audits, Interactive Prototypes, API Integration, Interface Design, UX Mentoring, Mentorship & Coaching, Mentorship, iOS UX Design, Figma, iOS UI Design, iOS App Design, Instructional Design, Multimedia Design, Brand Identity, Typography, Color Palettes, Complex Application User Interfaces (UI), Data Architecture, Web Applications, Cross-platform, Best Practices in Design, Art Direction, Accessibility, UX Documentation, UX Workshops, Complex Web Systems, Early-stage Startups, Custom Typeface Design, Typefaces, High-end Design, Team Leadership, Communication, Social Media Apps, Mobile First, Shopify Design, eCommerce Design, Web UI Design, Web UX Design, Rebranding, Process Optimization, Design Ops, Service Design, Marketplaces, Visual Assets, Brand Strategy, SEO Marketing, Lean UX, Agile UX, Low-fidelity Prototypes, Mobile Web Design, Direct to Consumer (D2C), User Stories, User Management, Module Development, High-fidelity Prototypes, Sports, Jewelry & Accessories, Luxury Goods, Fitness, Health, Insurance, Automotive, Events, Website CMS, Portals, Corporate, Blogs, Portfolios, Celebrities & Influencers, Forms, Jobs to be Done (JTBD), UX Flows, Infographics, Visual Design Language, Product Lifecycle Management (PLM), User Engagement, Website Redesign, Design Guidelines, Enterprise, Wire, Collaborative Design, Social Networks, Design Validation, Gamification, Adobe Experience Design (XD), Edtech, Education, Databases, Layout, UI Libraries, Web, Layout Design, Construction, Customer Relationship Management (CRM), Enterprise Application Design, WebApp, Productivity, Graphics, Web Layout, Storytelling, Product Pages, Shopify Theme, Icon Design, Elementor, Design, Data, Tone of Voice, Banner Design, Exercise & Fitness, Lead Generation, Photography, Collaboration, Web Application Design, Design Workshops, Native Mobile Apps, Microinteractions, Stakeholder Interviews, Museums & Exhibits, Interactive UI, Personas, Design Principles, Design Thinking Facilitation, Mobile UI, Roku, Journey Mapping, Artificial Intelligence (AI), iOS Animations, Animated Interactions, Usability Heuristics, Usability Analysis, Heuristic Analysis, Copywriting, Email Template Design, Funnel Optimization, Messaging, Proof of Concept (POC), Design Production, Image Retouching, Data Analytics, Social Media Content, Heuristics, Drones, Tablet Design, Finance, Education Technology (Edtech), Ad Design, Banner Ads, Advertising Design, Video Editing, Photo Editors, Logistics, Minimum Viable Product (MVP), Stakeholder Management, Annotated Wireframes, Landing Page Designer, Analytics, Material Design, Luxury, On-page SEO, User Workshops, Ideation Workshops, Interviews, Discovery

Head Designer

2013 - 2016
Rippleffect
  • Designed and managed a team in charge of winning work and designing concepts and products for new and established clients.
  • Attained some of the agency's most significant client contracts, including the Liverpool Football Club, Arsenal Football Club, and UK Sports body.
  • Designed eCommerce platforms that generated over six times the target revenue for the clients we launched with.
Technologies: Sketch, Adobe Illustrator, Adobe Photoshop, InVision, User Experience (UX), UX Design, Design Thinking, Design Sprints, Google Design Sprints, UI Design, Web App Design, Product Design, Redesign, UI Branding, Mobile Apps, Mobile App Design, Mobile Design, Web Design, WordPress, Conversion Rate, Conversion, eCommerce UX, Conversion Rate Optimization (CRO), Website Audits, Product Branding, User Experience Strategy, Usability Testing, Marketing Design, Social Media Design, Landing Page Optimization, User Flows, B2B, Stakeholder Engagement, SaaS, Mobile eCommerce, eCommerce Development, Checkout, Fintech, UX Testing, MVP Design, Dashboards, Data Visualization, High-fidelity Mockups, Photoshop CC, Creative Tech, Marketplace Design, Graphic Design, Logo Design, Style Guides, Marvel App, Adobe CC, UX Research, Agile, SaaS Design, App Design, eCommerce UI, Magento, Progressive Web Applications (PWA), Feature Prioritization, PWA, B2C, Information Architecture (IA), Workflow, CRM Design, eCommerce, Wireframing, Websites, UX Strategy, Minimalism, UI Prototyping, UI Components, Customer Experience, Presentations, UX Review, Design Management, Business to Business (B2B), Responsive UI, Mobile UI Design, Rapid Prototyping, Web Platforms, Brand Guidelines, Marketing, Strategy, Responsive Web Design (RWD), User Roles, Visual Identity, Design Leadership, Landing Pages, Search Engine Optimization (SEO), Product Discovery, Leadership, Design Strategy, UX Leadership, Workshops, Strategic Design, User Onboarding, User Experience Design, Interactive Prototypes, API Integration, Interface Design, UX Mentoring, Mentorship & Coaching, Mentorship, iOS UI Design, iOS App Design, Multimedia Design, Brand Identity, Typography, Color Palettes, Complex Application User Interfaces (UI), Data Architecture, Cross-platform, Jira, Best Practices in Design, Art Direction, UX Documentation, Complex Web Systems, Early-stage Startups, Team Leadership, Communication, Social Media Apps, Mobile First, Shopify Design, eCommerce Design, Web UI Design, Rebranding, Vector Illustration, Process Optimization, Design Ops, Marketplaces, Visual Assets, Brand Strategy, SEO Marketing, Low-fidelity Prototypes, Mobile Web Design, Direct to Consumer (D2C), User Stories, User Management, Module Development, High-fidelity Prototypes, Sports, Jewelry & Accessories, Luxury Goods, Fitness, Health, Insurance, Automotive, Events, Website CMS, Apps, Portals, Dashboard Design, Corporate, Blogs, Portfolios, Forms, UX Flows, Visual Design Language, User Engagement, Website Redesign, Design Guidelines, Enterprise, Wire, Collaborative Design, Social Networks, Design Validation, Gamification, Adobe Experience Design (XD), Layout, Web, Layout Design, Construction, Customer Relationship Management (CRM), WebApp, Productivity, Graphics, Storytelling, Product Pages, Icon Design, Elementor, Design, Data, Tone of Voice, Banner Design, Exercise & Fitness, Lead Generation, Photography, Collaboration, Web Application Design, Design Workshops, Microinteractions, Stakeholder Interviews, Museums & Exhibits, Interactive UI, Personas, Design Principles, Design Thinking Facilitation, Mobile UI, Journey Mapping, Email Template Design, Funnel Optimization, Messaging, Design Production, Image Retouching, Social Media Content, Heuristics, Tablet Design, Finance, Education Technology (Edtech), Ad Design, Banner Ads, Advertising Design, Video Editing, Photo Editors, Logistics, Minimum Viable Product (MVP), Stakeholder Management, Annotated Wireframes, Landing Page Designer, Material Design, Luxury, User Workshops, Interviews, Discovery

Designer and UX Advisor

2009 - 2013
Shop Direct Group
  • Hired as a middle-weight designer but quickly gained a role as a senior due to aptitude in turning around detailed, thought-out work quickly, handling multiple projects, and designing to a very high standard.
  • Researched and produced responsive design mock-ups.
  • Achieved several awards, including an employee of the month award.
Technologies: Adobe Illustrator, Adobe Photoshop, Web Design, Conversion Rate, Conversion, eCommerce UX, Conversion Rate Optimization (CRO), Website Audits, Product Branding, User Experience Strategy, Usability Testing, Stakeholder Engagement, Checkout, High-fidelity Mockups, Photoshop CC, Graphic Design, eCommerce UI, Magento, Progressive Web Applications (PWA), B2C, CRM Design, eCommerce, Wireframing, Websites, Minimalism, Responsive Web Design (RWD), User Experience Design, Interactive Prototypes, Communication, Social Media Apps, Rebranding, Visual Assets, Low-fidelity Prototypes, Direct to Consumer (D2C), High-fidelity Prototypes, Fitness, Health, Insurance, Automotive, Events, Website CMS, Apps, Portals, Corporate, Blogs, UX Flows, Design Guidelines, Wire, Web, Construction, Graphics, Storytelling, Photography, Collaboration, Web Application Design, Design Workshops, Museums & Exhibits, Interactive UI, Personas, Design Principles, Design Thinking Facilitation, Mobile UI, Email Template Design, Design Production, Image Retouching, Ad Design, Photo Editors, Stakeholder Management
2004 - 2007

Bachelor of Arts Degree with Honors in Design

University of Central Lancashire - Lancashire, England

JANUARY 2017 - PRESENT

Certified User Experience Analyst

Human Factors International

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