Ben M Broughton, Designer in Manchester, United Kingdom
Ben is available for hire
Hire Ben

Ben M Broughton

Verified Expert  in Design

Designer

Location
Manchester, United Kingdom
Toptal Member Since
March 13, 2020

Ben is a senior UX/product designer from the UK with 8+ years of experience designing digital products and services for clients, including Heineken, Barclays, Fidelity, AIB Bank, and Nokia. He takes a user-centered, iterative approach to design, leveraging research, rapid prototyping, and usability testing. Ben thrives on collaborating cross-functionally in agile environments to continuously improve user experiences and drive business results.

Visual DesignMobile DesignMobile App UIWeb DesignWeb UXWeb App DesignUser FlowsUX DesignDesign SystemsProduct DesignUser Interface (UI)User Experience (UX)App UIIdeationUI DesignShopping Cart Design

Portfolio

Work Experience

UX Consultant

2016 - PRESENT
Usertroop Ltd
  • Worked with various clients, including Heineken, Barclays, AIB bank, Very.co.uk, Littlewoods.com, Yodel, Desap, and the Indian education department.
  • Ran design sprints and workshops and represented design/UX in stakeholder or team meetings.
  • Contributed to competitor analysis, experience mapping, creating personas, and defining user flow.
  • Performed wireframing, rapid prototyping, A/B testing, conducting online surveys, guerrilla testing, and visual design.
  • Worked with POs and developers to finalize the front end and refine the product based on further quantitative experimentation.
Technologies: Microsoft Office, Confluence, Slack, Airtable, UserZoom, InVision App, Figma, Sketch, Adobe Experience Design (XD), Design Systems, B2B, Product Design, Web App UI, Responsive Web Apps, ChatGPT, Responsive Web Design (RWD), Lean UX, Agile UX, Prototyping, Rapid Prototyping, Branding, UI Design, UX Design, eCommerce UX, App UX

Senior Product Designer

2022 - 2024
Heineken
  • Led design efforts for the company's eCommerce platforms, including the business-to-business sites Heineken Direct and Star Pubs & Bars.
  • Conceptualized and prototyped new features and optimizations to enhance the user experience and interface. I validated ideas by leading remote moderated usability testing to ensure changes met customer needs.
  • Collaborated with global HQ design teams to implement the new Eazle design system across UK sites, significantly modernizing the mobile UI and improving accessibility.
Technologies: Figma, Adobe Experience Design (XD), Microsoft 365, Confluence, Jira, Agile UX, Lean UX, FigJam, Prototyping, Rapid Prototyping, Branding, UI Design, UX Design, eCommerce UX

Senior Product Designer

2020 - 2021
Fourth Wall Creative
  • Created the initial membership management app wireframes, designs, and prototypes that won the company contracts to manage Aston Villa FC and Derby County FC memberships. This got jobs to 10 new staff, who now administrate and market the product.
  • Created a UI design system for the project and then led the UX for the build and new feature iterations.
  • Led the Alloc8 ticketing system UX design, regularly testing the prototype iterations remotely with a diverse range of football fans to the stage of the initial build demo for Tranmere FC.
Technologies: Sketch, Figma, Adobe Experience Design (XD), HTML5, CSS, Prototyping, UserZoom, Remote User Testing, Lean UX, Agile UX, Rapid Prototyping, Branding, UI Design, UX Design, eCommerce UX, App UX

Senior UX/UI Designer

2018 - 2020
The Very Group
  • Improved iteratively the current credit offerings for Very.co.uk and Littlewoods.com and apps.
  • Balanced the UX with compliance frictions, business goals, and technical feasibility.
  • Created conceptual storyboards, wireframes, designs, and functional prototypes to drive product direction.
  • Validated prototype designs using an in-house lab.
  • Supported the implementation with the development team.
Technologies: Microsoft Office, Confluence, Slack, Airtable, UserZoom, InVision, Sketch, Adobe Experience Design (XD), Figma, Product Design, Web App UI, Responsive Web Apps, Responsive Web Design (RWD), Prototyping, Rapid Prototyping, Consumer Products, Branding, UI Design, UX Design, eCommerce UX, App UX

UX Consultant

2017 - 2018
Barclays plc
  • Managed the Finance Coach and ISA onboarding features in the Barclays mobile app.
  • Ran design sprints, created various lo-fi and hi-fi screen flows, and built and tested prototypes in Proto.io.
  • Supported the implementation of Android and iOS development teams.
Technologies: Microsoft Office, Confluence, Proto.io, Sketch, Web App UI, Responsive Web Apps, Prototyping, Rapid Prototyping, Consumer Products, Branding, UI Design, UX Design, App UX

UX/UI Consultant

2017 - 2017
Yodel
  • Led the design helping Yodel migrate and refine their legacy operations and delivery software into intuitive, unified modern applications.
  • Defined problems with key stakeholders. Ran design sprints with end users and developers. Created lo-fi and hi-fi designs and prototypes.
  • Ran design sprints with end users and developers.
Technologies: Adobe CC, HTML5, AngularJS, Bootstrap, Microsoft Office, Confluence, InVision, Zeplin, Sketch, Product Design, Web App UI, Responsive Web Apps, Responsive Web Design (RWD), Prototyping, Rapid Prototyping, Branding, UI Design, UX Design, App UX

Lead UX Designer/Researcher

2015 - 2016
AIB bank
  • Served as the lead UX designer for the OneView project, a staff sales assist application for smartphone, tablet, and desktop.
  • Led research, wireframes, and prototypes of new features for Agent Desktop, a telephony application used in by the phone banking staff.
  • Set up and led bi-monthly user testing with 4-5 bank branch staff, testing prototypes on a tablet, validating and compiling feedback, and SUS test data to inform the development.
  • Set up and incorporated lean UX techniques into the teams Agile development process using JIRA.
Technologies: Microsoft Office, Confluence, Balsamiq, InVision, Adobe Illustrator, Web App UI, Responsive Web Apps, Responsive Web Design (RWD), Prototyping, Rapid Prototyping, Consumer Products, Branding, UX Design, eCommerce UX, App UX

Senior UX Designer

2014 - 2015
Fidelity Investments
  • Served as the sole UX designer for the document central application, Fidelity’s own dropbox for 50,000 internal users.
  • Set up an associate experience group for developing UX governance and standards for internal Applications.
  • Acted as the lead designer for the data harness application UI, developed for a Chinese development team to replicate live data for testing purposes.
  • Collaborated with a team of information architects, visual designers, editors, UX developers, researchers, and usability specialists to tackle complex projects of varying size.
Technologies: HTML, Microsoft Office, Adobe CC, CSS, OmniGraffle, Balsamiq, InVision, Axure RP Pro, Web App UI, Responsive Web Apps, Responsive Web Design (RWD), Prototyping, Consumer Products, Branding, UX Design, App UX

Senior UX/UI Designer

2009 - 2014
Zoocko
  • Handled creative direction, competitive analysis, data analysis, wireframing, and stakeholder management.
  • Oversaw UX/UI and visual output across all platforms including desktop, mobile, and tablet.
  • Led brand identity, responsive web design, apps, social media marketing, and web development.
Technologies: Adobe Creative Suite, Adobe CC, CSS3, HTML5, Microsoft Office, OmniGraffle, Sketch, Prototyping, Consumer Products, UX Design

Interaction Designer

2007 - 2008
Nokia
  • Designed and animated new UI elements for prototype mobiles.
  • Storyboarded use cases and created wireframes/user flows, rapid prototyping.
  • Led the translation of use cases and user experience targets into tangible UI prototypes.
  • Assisted with walk-throughs and usability testing. Updated the UI per changing needs and requirements.
  • Presented UI prototypes and research findings to key stakeholders.
Technologies: Adobe Flash Lite, Adobe Creative Suite, CSS, HTML5, Flash, Adobe After Effects, Adobe InDesign, Adobe Illustrator, Prototyping, UX Design
2003 - 2005

Higher National Diploma in Graphic Design

Hugh Baird College - Liverpool, UK

FEBRUARY 2015 - PRESENT

Mobile Apps and Responsive Web Design (RWD)

Axure Software Solutions

FEBRUARY 2015 - PRESENT

Axure RP Pro Advanced

Ax-Stream

JULY 2014 - PRESENT

Design Thinking

Udemy

JUNE 2014 - PRESENT

Human-Computer Interactions

University of San Diego (Coursera)

APRIL 2013 - PRESENT

Web Technologies

University of Liverpool

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring