Bogdan-Claudiu Anghel
Verified Expert in Design
Designer
London, United Kingdom
Toptal member since May 23, 2022
Bogdan is a designer with six years of professional experience. He specializes in UI/UX design and design systems. Focused on innovation and with experience in financial and governmental services, online gaming, and sports, Bogdan can bring value to a wide range of projects.
Portfolio
Work Experience
UX Designer
SpotOn Computing, Inc
- Utilized design thinking methodologies to facilitate discovery and ideation workshops, focusing on strategies to improve the existing mobile-first product.
- Developed wireframes and rapid prototypes for UX design solutions, incorporating insights from design workshops aimed at enhancing the onboarding experience and increasing conversion rates to paid subscriptions.
- Created detailed user journey maps to analyze user behavior and effectively map existing user flows, providing a clearer understanding of user interactions.
UI/UX Designer
Kresko Labs Pte. Ltd.
- Designed the user experience and user interface for onboarding actions (tasks), which allows users to claim protocol rewards and mint an NFT.
- Redesigned the UI for Terra wallet account linking, including new background design and interface updates for improved user experience.
- Prepared assets and documented Figma designs for development handover, including detailed Linear descriptions.
- Conducted a partial UX heuristic analysis of the Cento App, part of Kresko Labs.
- Improved the web page layout of the Cento App for epoch farming to address some of the key UX usability issues identified.
Senior Associate | UX Engineer
FCA
- Acted as a UX project lead for setting up the foundation work of a high-profile program: the Transforming Data Collection Program within the Data Strategy and Services.
- Provided hands-on support and guidance for the UX design and engineering efforts of program initiatives, part of a cross-functional team.
- Supported the research, dashboard design, and rollout of a 3rd-party real-time user monitoring solution.
- Conducted user interviews to obtain qualitative data for a new feature of a key regulatory data collection platform.
- Led UX initiatives and designed wireframes and high-fidelity prototypes in Figma for a new feature of their RegData platform, which gathers regulatory data from over 50,000 firms in the United Kingdom.
UI/UX Designer
VLTED (ReceiptProphet, LLC)
- Led a comprehensive UX refresh of the iOS app. This involved conducting accessibility audits, applying best practices in usability heuristics, and implementing improvements to enhance user interaction, information clarity, and user satisfaction.
- Established a custom design system leveraging atomic design principles for consistent, scalable UI components. Utilized Figma's component variants, variables, and design tokens to streamline dev handoff and brand coherence.
- Prototyped low- and high-fidelity interactions for intricate app features like tournament creation, game management, and dynamic results displays. This iterative process ensured clear user flows and facilitated stakeholder feedback.
- Crafted a custom, responsive dashboard for comprehensive application data management. It facilitates tasks like user management, user reports, and game administration, with a centralized hub for efficient decision-making and streamlined workflows.
- Championed interaction design and animation for various app features, creating a seamless user experience. Designed a captivating user onboarding flow with animations to guide users through core functionalities.
Senior Technical Designer
Bally's Corporation
- Led workshops to refine the user acquisition journey, focusing on user experience optimization and brand consistency. Collaborated with other designers, the creative director, and the project manager while reporting directly to the design director.
- Designed and coded a high-performing reusable landing page template (Lighthouse opt and conversions) using UX principles and the company's design system. Increased brand consistency and campaign efficiency for multiple UK and US brands.
- Developed and implemented a landing page system for BallyBET's launch in Arizona and Bally Casino's rebrand in New Jersey. Optimized for conversions and user experience.
- Designed engaging, interactive offers (timelapse, pick-a-box, progress bars, etc.) to boost user retention for 5+ brands. Pioneered a reusable design system for interactive offers, streamlining development and maintenance for future campaigns.
- Led multiple projects and partnered with management to optimize team workflows, sprint planning, and stakeholder delivery, boosting efficiency.
- Championed the company's design system, shaping it from initial workshops to widespread adoption across brands and products. Contributed to all stages, from design discovery to user training.
Marketing Web Designer
Gamesys Group
- Collaborated with multiple departments to create a new interactive promotion for a "throw-the-dice" and reveal the prize promotion for user retention.
- Redesigned brands for high-value users segment of Jackpotjoy and Botemania and acted as the project lead in designing and developing the landing pages' system of Megaways Casino.
- Designed multiple interactive promotions such as scratchcards, cards match, pick from the carousel, achievement-based, and spin the wheel mechanics.
- Won multiple design challenges and a prize for an innovative idea that allowed us to promote bingo games using augmented reality.
Web Designer
NOX Hotels
- Worked directly with the lead management or occasionally with the owner.
- Managed the content displayed on their WordPress websites, updated the platform front end, and built new features on all their websites.
- Carried out quality assurance tests to discover errors and optimise usability.
- Created different graphic and marketing design content for the websites and print graphics for multiple campaigns.
Education
Bachelor's Degree in Computer Science
Queen Mary University of London - London, United Kingdom
Certifications
Product Designer
Uxcel
AI in UX/UI Design
Uxcel
Mobile Design
Uxcel
Design Accessibility
Uxcel
Foundations of User Experience (UX) Design
Coursera
Interaction Design Foundation Membership Certificate
Interaction Design Foundation
User Experience and User Interface Course Certification
The School of UX
Skills
Tools
Adobe Photoshop, Slack, UX Tools, Adobe Experience Design (XD), GitHub, Miro, Adobe Illustrator, Jira, Adobe Premiere Pro, Blender, Terminal, Confluence, BrowserStack, Sketch, Zeplin, Hotjar
Languages
HTML5, CSS, Java, Python, JavaScript
Platforms
Figma, Mobile, Web, iOS, Android, Salesforce, WordPress
Other
User Interface (UI), User Experience (UX), Design Systems, Secondary Research, Product Design, Customer Acquisition, Atomic Design, Cryptocurrency, Blockchain Platforms, Fintech, Web Platforms, Dashboards, UX Prototyping, UI Prototyping, UX Design, Mobile App Design, Low-fidelity Prototypes, High-fidelity Prototypes, UI Design, UI Components, Rapid Prototyping, Landing Pages, Web Design, Web UX Design, UX Wireframes, Web App Design, Audits, Responsive Web Design (RWD), Notion, B2B, B2C, App UX, Mobile UI, Marketing Design, Landing Page Design, Digital Product Design, User Flows, APIs, Digital Marketing Design, Material UI, Design Thinking, Wireframing, Prototyping, User Testing, User Interviews, Primary Research, User Research, Qualitative Research, Visual Design, User Stories, Brainstorming, Visual Identity, Web Dashboards, Dashboard Design, Web Accessibility, Accessibility, Artificial Intelligence (AI), UX Research, Information Architecture (IA), Web3, Decentralized Finance (DeFi), Blockchain, Branding, MVP Design, Logo Design, Design Sprints, Service Design, React, Product Development, Machine Learning, Databases, Web Development, Entrepreneurship, Gambling, Casino Games, Online Games, Apple Watch Design, Progressive Web Applications (PWAs), Interaction Design (IxD), Social Media, Social Media Design, Data Visualization, Typography, Color Theory, Design Patterns, Generative Artificial Intelligence (GenAI), Angular, Storybook, iOS UI Design, UX Workshops, B2C Marketing, Web Marketing, User Journey Maps, Responsive UI, Responsive UX Design, Data Analysis, Design Documentation, UX Documentation, Web Analytics, Gaming, Gamification, Slots, Booking UX, Booking Apps, Conversion-driven UX, Product Strategy
Experience
- Adobe Photoshop - 12 years
- UI Design - 8 years
- Design Systems - 6 years
- Figma - 6 years
- UX Prototyping - 5 years
- UX Design - 5 years
- User Research - 3 years
- Miro - 3 years
Tools
- Adobe Photoshop
- Miro
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