Boris Hrncic, Designer in Zagreb, Croatia
Boris Hrncic

Designer in Zagreb, Croatia

Member since February 22, 2017
Boris has participated in over 100 branding projects: honing his multi-disciplinary skills from design to development, marketing, and business. His versatility allows him to quickly adapt to a variety of projects and environments as well as provide diverse ideas. Boris specializes in developing clean and memorable brands with a holistic approach—considering how each design piece can engage with the audience and boost the business' results.
Boris is now available for hire

Employment

  • Founder | Managing Partner and Art Director

    2018 - PRESENT
    Polyfen
    • Founded and managed a fully remote creative agency, Polyfen. Hired, led, and mentored a team of people through complete branding and UX projects for new and emerging businesses in tech, fintech, and tourism.
    • Wrote and published a free wiki of best practices in branding, Poly Atlas (polyatlas.wiki), with a step-by-step guide of the branding process with case studies, template files, and bibliographical references.
    • Established a nonprofit international community of creatives, Poly Forum (polyforum.org), to promote free design education and professional growth via a Slack workspace.
    • Founded and managed a parent brand for the three previously mentioned projects, The Poly Group, and wrote and published a thorough business plan for free online (thepolygroup.co/business-plan).
    Technologies: GitHub, Slack, Adobe Photoshop, Adobe Illustrator, Figma, Google Analytics, Google Tag Manager, Scrum, Adobe After Effects, Asana, UI Design, Branding, Logo Design, Front-end, UX Design, Visual Identity, Digital Marketing, Design Thinking, Art Direction
  • Lead UX Designer

    2020 - 2022
    Doppler
    • Led the UX team that owned a leading email marketing application in Latin America, partnering with marketing, engineering, and support teams.
    • Designed and developed the brand guidelines and led the creation of the design system library on Figma and the copywriting style guides.
    • Conducted UX research and marketing research practices, including user interviews, A/B testing, card sorting, analytics, and SEO audits.
    • Contributed to developing the team culture by running workshops on Agile practices and productivity techniques, as well as on overall design and internally-suggested topics like NFTs.
    Technologies: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Slack, Jira, Confluence, Figma, Miro, Hotjar, Productboard, UI Design, Branding, Front-end, UX Design, Visual Identity, Digital Marketing, Design Thinking, Art Direction

Education

  • Bachelor of Arts Degree in Graphic Design
    2010 - 2014
    Universidad CAECE - Marl del Plata, Argentina

Experience

Location

Zagreb, Croatia

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