Boris Hrncic, Designer in Zagreb, Croatia

Boris Hrncic

Designer

Location
Zagreb, Croatia
Toptal Member Since
February 22, 2017

Boris has participated in over 100 branding projects: honing his multi-disciplinary skills from design to development, marketing, and business. His versatility allows him to quickly adapt to a variety of projects and environments as well as provide diverse ideas. Boris specializes in developing clean and memorable brands with a holistic approach—considering how each design piece can engage with the audience and boost the business' results.

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Work Experience

2018 - PRESENT

Founder | Managing Partner and Art Director

Polyfen
  • Founded and managed a fully remote creative agency, Polyfen. Hired, led, and mentored a team of people through complete branding and UX projects for new and emerging businesses in tech, fintech, and tourism.
  • Wrote and published a free wiki of best practices in branding, Poly Atlas (polyatlas.wiki), with a step-by-step guide of the branding process with case studies, template files, and bibliographical references.
  • Established a nonprofit international community of creatives, Poly Forum (polyforum.org), to promote free design education and professional growth via a Slack workspace.
  • Founded and managed a parent brand for the three previously mentioned projects, The Poly Group, and wrote and published a thorough business plan for free online (thepolygroup.co/business-plan).
Technologies: GitHub, Slack, Adobe Photoshop, Adobe Illustrator, Figma, Google Analytics, Google Tag Manager, Scrum, Adobe After Effects, Asana, UI Design, Branding, Logo Design, Front-end, UX Design, Visual Identity, Digital Marketing, Design Thinking, Art Direction
2020 - 2022

Lead UX Designer

Doppler
  • Led the UX team that owned a leading email marketing application in Latin America, partnering with marketing, engineering, and support teams.
  • Designed and developed the brand guidelines and led the creation of the design system library on Figma and the copywriting style guides.
  • Conducted UX research and marketing research practices, including user interviews, A/B testing, card sorting, analytics, and SEO audits.
  • Contributed to developing the team culture by running workshops on Agile practices and productivity techniques, as well as on overall design and internally-suggested topics like NFTs.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Slack, Jira, Confluence, Figma, Miro, Hotjar, Productboard, UI Design, Branding, Front-end, UX Design, Visual Identity, Digital Marketing, Design Thinking, Art Direction
2009 - 2018

Freelance Graphic Designer and Front-end Developer

Self-employed
  • Conducted market research and set up a marketing strategy, including visual identity, logo design, brand guidelines, brand applications, and web design.
  • Designed business cards, social media profiles, posts, letterheads, presentation templates, pitch decks, infographics, stickers, pins, flyers, brochures, billboards, signage, and packaging.
  • Used mainly the following technologies: HTML, CSS, PHP, Git, FTP, cPanel, Scrum, Bootstrap, and WordPress.
Technologies: Adobe Photoshop, Adobe Illustrator, Figma, GitHub, FileZilla, cPanel, UI Design, Branding, Logo Design, Front-end, UX Design, Visual Identity, Digital Marketing, Design Thinking, Art Direction
2017 - 2017

Art Director

Alternation
  • Led the design team.
  • Designed major branding and web projects.
  • Supervised minor day-to-day activities from junior designers.
  • Organized the education plan for new designers.
  • Developed our own company's brand and culture.
Technologies: Slack, Asana, GitHub, GitLab, Adobe Photoshop, Adobe Illustrator, Sketch, InVision, UI Design, Branding, Logo Design, Front-end, UX Design, Visual Identity, Digital Marketing, Design Thinking, Art Direction
2016 - 2016

Strategic Design Consultant

Deegeetal
  • Led the design team.
  • Designed major branding and web projects.
  • Supervised minor day-to-day activities from junior designers.
  • Organized the education plan for new designers.
  • Developed our own company's brand and culture.
Technologies: InVision, Adobe Photoshop, Adobe Illustrator, UI Design, Branding, Logo Design, Front-end, UX Design, Visual Identity, Digital Marketing, Design Thinking, Art Direction
2015 - 2016

Lead Designer

Deegeetal
  • Designed digital marketing campaigns that would involve Facebook ads, newsletters, eBooks, landing pages (design and development) as well as full websites, and branding.
  • Led the design and development team in day-to-day activities. Organized aspects of project management and handled communication with other departments.
  • Developed our own company's brand and culture. From the logo to organizing actual social events and workshops.
  • Updated the whole company's workflow and replaced outdated communication and project management tools.
  • Standardized processes and compiled all pertinent information into a wiki for employees.
Technologies: CSS, HTML, Adobe Photoshop, Adobe Illustrator, UI Design, Branding, Logo Design, Front-end, UX Design, Visual Identity, Digital Marketing, Design Thinking, Art Direction

Education

2010 - 2014

Bachelor of Arts Degree in Graphic Design

Universidad CAECE - Marl del Plata, Argentina