Boris Hrncic
Verified Expert in Design
Designer
Zagreb, Croatia
Toptal member since February 22, 2017
Boris has been designing brands and digital products since 2010 and coding websites since 2008. He has successfully led high-performance teams in bootstrapped startups and established multinationals, transforming business visions into cohesive brand identities, innovative products, and effective marketing strategies that drive revenue. Boris is ready to help you take the go-to-market strategy to the next level.
Work Experience
Co-founder | Chief Design Officer
Polyfen
- Founded and served as acting CEO for six years at a fully remote software and creative studio, collaborating with industry-leading clients around the globe.
- Served as chief design officer, leading creative efforts in UI/UX of digital products, branding, and marketing.
- Wrote and published a free wiki of best practices in branding, Poly Atlas (Polyatlas.wiki), with a step-by-step guide of the branding process with case studies, template files, and bibliographical references.
Lead UX Designer
Doppler
- Led the UX team that owned a leading email marketing application in Latin America, partnering with marketing, engineering, and support teams.
- Designed and developed the brand guidelines and led the creation of the design system library on Figma and the copywriting style guides.
- Conducted UX research and marketing research practices, including user interviews, A/B testing, card sorting, analytics, and SEO audits.
- Contributed to developing the team culture by running workshops on Agile practices and productivity techniques, as well as on overall design and internally-suggested topics like NFTs.
Freelance Graphic Designer and Front-end Developer
Self-employed
- Conducted market research and set up a marketing strategy, including visual identity, logo design, brand guidelines, brand applications, and web design.
- Designed business cards, social media profiles, posts, letterheads, presentation templates, pitch decks, infographics, stickers, pins, flyers, brochures, billboards, signage, and packaging.
- Used mainly the following technologies: HTML, CSS, PHP, Git, FTP, cPanel, Scrum, Bootstrap, and WordPress.
Art Director
Alternation
- Led the design team.
- Designed major branding and web projects.
- Supervised minor day-to-day activities from junior designers.
- Organized the education plan for new designers.
- Developed our own company's brand and culture.
Strategic Design Consultant
Deegeetal
- Led the design team.
- Designed major branding and web projects.
- Supervised minor day-to-day activities from junior designers.
- Organized the education plan for new designers.
- Developed our own company's brand and culture.
Lead Designer
Deegeetal
- Designed digital marketing campaigns that would involve Facebook ads, newsletters, eBooks, landing pages (design and development) as well as full websites, and branding.
- Led the design and development team in day-to-day activities. Organized aspects of project management and handled communication with other departments.
- Developed our own company's brand and culture. From the logo to organizing actual social events and workshops.
- Updated the whole company's workflow and replaced outdated communication and project management tools.
- Standardized processes and compiled all pertinent information into a wiki for employees.
Education
Bachelor of Arts Degree in Graphic Design
Universidad CAECE - Marl del Plata, Argentina
Skills
Tools
Adobe Illustrator, Slack, Asana, Trello, Sketch, Adobe Photoshop, InVision, GitLab, GitHub, Zeplin, Atom, Toggl, Jira, Confluence, Google Analytics, Adobe After Effects, Miro, Hotjar
Platforms
MacOS, Dropbox, cPanel, Windows, iOS, Figma, WordPress, Productboard
Languages
CSS, CSS3, HTML, HTML5, S
Industry Expertise
Education, Fashion, Hospitality
Other
Logotype, UI Design, Branding, Visual Identity, Typography, Design, Brand Guidelines, Rebranding, Corporate Design, Corporate Identity, Identity Design, Personal Branding, Creative Strategy, Creativity, Web Design, Design Thinking, Training & Training Content Development, Business, Logo Design, Stationery, Stationery Design, Sub-brands, Brand Marketing, Culture, Email Design, Newsletter Design, Wireframing, Website Redesign, Letterhead Design, Training, Business Card Design, App UI, Company Naming, Naming, FileZilla, Art Direction, Bootstrap, Responsive Web Design (RWD), Spark, Brand Design, Creative Direction, Web Development, UX Documentation, Business Development, Research, Graphic Design, Logo Systems, Illustration, Beauty Products, Front-end, UX Design, Digital Marketing, Writing & Editing, Typeform.io, Communication, Typefaces, FTP, Event Branding, Communities, Community, Project Management, Project Planning, User Personas, Personas, User Flows, Social Media Marketing (SMM), Hand Lettering, App UX, Package Design, Packaging, Marketing Strategy, Marketing Design, Pattern Design, Editorial Design, Brochure Design, Search Engine Optimization (SEO), Cloudflare, Tourism, Bicycle Design, Google Tag Manager, Scrum, Product Development, Forex, Crypto, Fintech, System Design, Travel, User Experience (UX), Go-to-market Strategy, Early-stage Startups, Product Design
Experience
- Front-end - 9 years
- UI Design - 8 years
- Logo Design - 8 years
- Digital Marketing - 8 years
- Branding - 7 years
- Visual Identity - 7 years
- UX Design - 7 years
- Art Direction - 5 years
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