Boris Hrncic, Designer in Zagreb, Croatia
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Boris Hrncic

Verified Expert  in Design

Designer

Location
Zagreb, Croatia
Toptal Member Since
February 22, 2017

Boris has participated in over 100 branding projects: honing his multi-disciplinary skills from design to development, marketing, and business. His versatility allows him to quickly adapt to a variety of projects and environments as well as provide diverse ideas. Boris specializes in developing clean and memorable brands with a holistic approach—considering how each design piece can engage with the audience and boost the business' results.

LogotypeUI DesignWeb DesignBrandingVisual IdentityBrand GuidelinesRebrandingCorporate DesignCorporate IdentityIdentity DesignAdobe IllustratorLogo DesignArt DirectionAdobe PhotoshopSketch

Portfolio

Work Experience

Founder | Managing Partner and Art Director

2018 - PRESENT
Polyfen
  • Founded and managed a fully remote creative agency, Polyfen. Hired, led, and mentored a team of people through complete branding and UX projects for new and emerging businesses in tech, fintech, and tourism.
  • Wrote and published a free wiki of best practices in branding, Poly Atlas (polyatlas.wiki), with a step-by-step guide of the branding process with case studies, template files, and bibliographical references.
  • Established a nonprofit international community of creatives, Poly Forum (polyforum.org), to promote free design education and professional growth via a Slack workspace.
  • Founded and managed a parent brand for the three previously mentioned projects, The Poly Group, and wrote and published a thorough business plan for free online (thepolygroup.co/business-plan).
Technologies: GitHub, Slack, Adobe Photoshop, Adobe Illustrator, Figma, Google Analytics, Google Tag Manager, Scrum, Adobe After Effects, Asana, UI Design, Branding, Logo Design, Front-end, UX Design, Visual Identity, Digital Marketing, Design Thinking, Art Direction

Lead UX Designer

2020 - 2022
Doppler
  • Led the UX team that owned a leading email marketing application in Latin America, partnering with marketing, engineering, and support teams.
  • Designed and developed the brand guidelines and led the creation of the design system library on Figma and the copywriting style guides.
  • Conducted UX research and marketing research practices, including user interviews, A/B testing, card sorting, analytics, and SEO audits.
  • Contributed to developing the team culture by running workshops on Agile practices and productivity techniques, as well as on overall design and internally-suggested topics like NFTs.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Slack, Jira, Confluence, Figma, Miro, Hotjar, Productboard, UI Design, Branding, Front-end, UX Design, Visual Identity, Digital Marketing, Design Thinking, Art Direction

Freelance Graphic Designer and Front-end Developer

2009 - 2018
Self-employed
  • Conducted market research and set up a marketing strategy, including visual identity, logo design, brand guidelines, brand applications, and web design.
  • Designed business cards, social media profiles, posts, letterheads, presentation templates, pitch decks, infographics, stickers, pins, flyers, brochures, billboards, signage, and packaging.
  • Used mainly the following technologies: HTML, CSS, PHP, Git, FTP, cPanel, Scrum, Bootstrap, and WordPress.
Technologies: Adobe Photoshop, Adobe Illustrator, Figma, GitHub, FileZilla, cPanel, UI Design, Branding, Logo Design, Front-end, UX Design, Visual Identity, Digital Marketing, Design Thinking, Art Direction

Art Director

2017 - 2017
Alternation
  • Led the design team.
  • Designed major branding and web projects.
  • Supervised minor day-to-day activities from junior designers.
  • Organized the education plan for new designers.
  • Developed our own company's brand and culture.
Technologies: Slack, Asana, GitHub, GitLab, Adobe Photoshop, Adobe Illustrator, Sketch, InVision, UI Design, Branding, Logo Design, Front-end, UX Design, Visual Identity, Digital Marketing, Design Thinking, Art Direction

Strategic Design Consultant

2016 - 2016
Deegeetal
  • Led the design team.
  • Designed major branding and web projects.
  • Supervised minor day-to-day activities from junior designers.
  • Organized the education plan for new designers.
  • Developed our own company's brand and culture.
Technologies: InVision, Adobe Photoshop, Adobe Illustrator, UI Design, Branding, Logo Design, Front-end, UX Design, Visual Identity, Digital Marketing, Design Thinking, Art Direction

Lead Designer

2015 - 2016
Deegeetal
  • Designed digital marketing campaigns that would involve Facebook ads, newsletters, eBooks, landing pages (design and development) as well as full websites, and branding.
  • Led the design and development team in day-to-day activities. Organized aspects of project management and handled communication with other departments.
  • Developed our own company's brand and culture. From the logo to organizing actual social events and workshops.
  • Updated the whole company's workflow and replaced outdated communication and project management tools.
  • Standardized processes and compiled all pertinent information into a wiki for employees.
Technologies: CSS, HTML, Adobe Photoshop, Adobe Illustrator, UI Design, Branding, Logo Design, Front-end, UX Design, Visual Identity, Digital Marketing, Design Thinking, Art Direction
2010 - 2014

Bachelor of Arts Degree in Graphic Design

Universidad CAECE - Marl del Plata, Argentina