Bradley Gerstein, Designer in Evanston, United States
Bradley Gerstein

Designer in Evanston, United States

Member since September 8, 2022
Bradley is an award-winning designer with 25 years of experience combining strategic planning, UX, and innovative design into engaging experiences that allow businesses to build enduring relationships with audiences. He has proven team management and leadership skills working throughout the product design lifecycle. Bradley creates innovative products via ethnographic research, workshop facilitation, vision creation, requirements orchestration, prototyping, branding, testing, and optimization.
Bradley is now available for hire

Employment

  • VP, Experience Design

    2019 - 2022
    TA Digital Solutions
    • Designed a system for United Healthcare to distribute relevant, up-to-date, personalized health plan content throughout its ecosystem. Optimized the sales process by increasing knowledge transfer and improving accurate content distribution.
    • Created a social media and health tracking tool that ensures positive behavior change improving cancer survivorship among the American Cancer Society study participants. The pilot study has been so successful that public release is planned.
    • Consulted UPS to pivot from a proposed consolidation strategy of 13 sites into a unification approach based on consistent UX via a design system, contextual cross-linking, universal IA, and federated search.
    • Designed a shopping cart for Keysight, allowing customers to configure products during checkout and save and share multiple carts. It increased the order size by 18%, order fulfillment by 85%, and decreased the support call by 40%.
    Technologies: Adobe CC, Sketch, Figma, Axure RP Pro, Web App Design, UX Design, Workflow, Enterprise Design, UI Design, Web Design, Web UI Design, Web UI, Web UX, Landing Page Design
  • CX Strategy and Product Design Expert

    2017 - 2019
    Independent Contractor
    • Provided digital strategy and user experience design services to clients like DeVry and Northstar Travel Media (NTM) as an independent consultant.
    • Led the digital transformation of NTM’s service on travel destination information into an industry-leading SaaS product for travel agents. The redesigned product increased trip revenue to agents by 34%.
    • Guided the strategic redesign of DeVry’s online course catalog and registration system by facilitating stakeholder workshops, ideation sessions, and prioritization workshops.
    Technologies: Adobe CC, Axure RP Pro, Web App Design, UX Design, UI Design, Web Design, Web UI Design, Web UI, Web UX, Landing Page Design

Education

  • Master's Degree in New Media Design
    1998 - 2000
    Art Center College of Design - Pasadena, CA, USA
  • Master's Degree in Architecture
    1990 - 1995
    Tulane University - New Orleans, LA, USA

Experience

Location

Evanston, United States

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