Bradley Green

Designer in Melbourne, Victoria, Australia

Member since September 15, 2020

Bradley is a passionate design professional with over ten years of experience as a hands-on design practitioner and leader. Bradley's designed the best-of-the-breed digital experiences for some of the world's largest and most respected companies (including Mercedes-Benz) as well as for innovative startups. Decidedly curious with a zest for learning, Bradley has also received international awards for his work.

UX Design UI Design Product Design Visual Design Digital Design UX Research User Personas Information Architecture (IA)Wireframing Prototyping User Flows WordPress Design Web UX UX Flows App UX Show more

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Portfolio

Digital Design

Click and Collect Experience Design
- UX Design
- Product Design
- Wireframing
- Prototyping
- Web UX
- User Flows
- UX Research
- UX Flows
- Agile UX
- Web UI Design
- Ideation
- User Personas
- Customer Journeys
- Workshops
- Digital Experience Design
- Research Synthesis
- UI Design
Chatbot and Conversational Design
- Visual Design
- UX Design
- Wireframing
- Prototyping
- Web UX
- Mobile UX
- User Flows
- Mobile UI
- UX Research
- User Testing
- UX Flows
- Agile UX
- Web UI Design
- Design Systems
- Ideation
- User Personas
- Customer Journeys
- Design Sprints
- Accessible Design
- Workshops
- Digital Experience Design
- Research Synthesis
- UI Design
The Beautiful Collective
- Visual Design
- UX Design
- Wireframing
- Prototyping
- Web UX
- Mobile UX
- Information Architecture (IA)
- Mobile UI
- WordPress Design
- Responsive Design
- Digital Product Design
- Web UI Design
- Digital Design
- Ideation
- Digital Experience Design
- UI Design
Research | Walmart Website Redesign and Home Depot Heuristic Review
- UX Research
- Heuristic Review
- Research Synthesis
Outstand
- Visual Design
- UX Design
- Product Design
- Web UX
- Mobile UX
- Information Architecture (IA)
- Mobile UI
- Responsive Design
- Agile UX
- Web UI Design
- Digital Design
- Webflow
- Ideation
- Digital Experience Design
- UI Design

Employment

Product Design Consultant
2020 - PRESENT
Telstra Corporation
- Optimized the direct debit cancellation experience for telecommunications customers (self-service) resulting in ~50,000 fewer cancellations per year.
- Improved the direct debit sign-up experience for telecommunications customers (self-service) resulting in a ~300% increase in sign-ups.
- Uplifted order tracking page and associated notifications resulting in a +10 increase in NPS.
Technologies: Adobe Illustrator, InVision, Sketch, Miro
Lead Experience Designer, Customer Experience
2019 - 2020
National Australia Bank (NAB)
- Led the UX design for the bank's internet banking (mobile web) platform.
- Spearheaded the design for a number of other initiatives relating to spending controls, personal financial management, and simplification of key user experiences across multiple platforms.
- Successfully managed complex stakeholder relationships to progress designs to completion.
Technologies: Microsoft PowerPoint, Confluence, Jira, Adobe Illustrator, InVision, Sketch
Principal Experience Designer
2018 - 2019
AKQA
- Developed human-centered design processes and techniques for the agency and its clients.
- Responsible for UX, UI and UX research for the agency's largest client globally.
- Created designs that exceeded best practice eCommerce and omnichannel retail experiences (benchmarked globally).
- Developed a living design system for one of Australia's largest eCommerce sites.
Technologies: Confluence, Jira, Adobe Photoshop, Adobe Illustrator, Marvel, Principle, Zeplin, Axure, InVision, Sketch
Lead Experience Designer, Emerging Channels
2017 - 2018
National Australia Bank (NAB)
- Oversaw the UX, visual, and conversational design for digital self-assist solutions for NAB's business customers.
- Undertook the design and research for an artificial intelligence (AI) chatbot.
- Developed a design system (global experience language) for the bank's chatbot experiences to surface across multiple platforms.
- Designed contextual help solutions across the bank's public and authenticated websites and apps, with a primary focus on the UX for new user onboarding.
Technologies: Confluence, Jira, Microsoft PowerPoint, Adobe Illustrator, Adobe Photoshop, InVision, Sketch, Principle
Design Director
2016 - 2018
The Hothouse
- Led the creative efforts for the agency's largest clients.
- Designed print and digital catalogs for Australia's largest flooring retailer.
- Designed print and digital advertising for a global hair regrowth franchisor.
Technologies: Adobe Photoshop, Adobe InDesign, Adobe Illustrator
Digital Projects Manager
2013 - 2016
Henley Properties
- Led the design and project management of an industry-leading client portal which allows Henleyʼs clients to monitor the progress of their build, submit and receive documents electronically, and communicate with Henley staff.
- Oversaw the design and management of an app for Construction Managers to electronically manage the build of multiple homes.
- Led the design and project management of an occupational health and safety app.
- Spearheaded the design and project management of a sales process automation initiative using Kentico.
- Oversaw the design and project management of a bespoke web-based digital asset management application.
Technologies: Microsoft Dynamics AX, Project Management, Teamwork, Kentico, Adobe Illustrator, Adobe Photoshop, Sketch
Designer (UX, UI, UX Research, Product Design)
2007 - 2012
Freelance
- Worked as a freelance designer on UX, UI, research, product design, and graphic design projects for numerous clients across many industries (and countries).
- Won three international awards for my UX and UI work.
- Completed freelance projects for some of Australia's leading design agencies.
- Created designs for Mercedes-Benz in adherence to complex brand guidelines.
Technologies: Adobe Suite, Adobe Illustrator, Trello, Confluence, Jira, InVision Studio, Zeplin, Axure, InVision, Sketch
Founder
2004 - 2007
Vouchermail
- Managed and designed the build of a website that utilizes geo-location technology to automatically curate content based on the user's location and provide the user with hyper-local discount offers.
- Implemented and designed online advertising (PPC and social media) campaigns.
- Designed and built WordPress landing pages for revenue generation through affiliate programs.
Technologies: Apple Keynote, Adobe Photoshop, Adobe Illustrator, WordPress

Certifications

Leading SAFe (Scaled Agile)
JULY 2018 - PRESENT
Scaled Agile Training
Design Thinking
JULY 2017 - PRESENT
IDEO U
Product Design
JANUARY 2017 - PRESENT
Google
Digital Illustration
JULY 2015 - PRESENT
Fezilla Studio
Graphic Design
JULY 2015 - PRESENT
California Institute of the Arts: CalArts
Google AdWords: Advanced Display
JULY 2014 - PRESENT
Google Partner Academy
Google AdWords: Advanced Search
JULY 2014 - PRESENT
Google Partner Academy
Google AdWords: Advertising Fundamentals
JULY 2014 - PRESENT
Google Partner Academy

Experience

Digital Experience Design10 years
User Flows10 years
Prototyping10 years
Wireframing10 years
UX Research10 years
Product Design10 years
UI Design10 years
UX Design10 years

Location

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Designer in Melbourne, Victoria, Australia

Portfolio

Employment

Product Design Consultant

Lead Experience Designer, Customer Experience

Principal Experience Designer

Lead Experience Designer, Emerging Channels

Design Director

Digital Projects Manager

Designer (UX, UI, UX Research, Product Design)

Founder

Certifications

Experience

Location