Bradley is available for hire
Hire BradleyBradley Green
Verified Expert in Design
Designer
Location
Melbourne, Victoria, Australia
Toptal Member Since
September 15, 2020
Bradley is a passionate design professional with over ten years of experience as a hands-on design practitioner and leader. Bradley's designed the best-of-the-breed digital experiences for some of the world's largest and most respected companies (including Mercedes-Benz) as well as for innovative startups. Decidedly curious with a zest for learning, Bradley has also received international awards for his work.
Portfolio
Work Experience
Product Design Consultant
2020 - PRESENT
Telstra Corporation
- Optimized the direct debit cancellation experience for telecommunications customers (self-service) resulting in ~50,000 fewer cancellations per year.
- Improved the direct debit sign-up experience for telecommunications customers (self-service) resulting in a ~300% increase in sign-ups.
- Uplifted order tracking page and associated notifications resulting in a +10 increase in NPS.
Technologies: Adobe Illustrator, InVision, Sketch, Miro
Lead Experience Designer, Customer Experience
2019 - 2020
National Australia Bank (NAB)
- Led the UX design for the bank's internet banking (mobile web) platform.
- Spearheaded the design for a number of other initiatives relating to spending controls, personal financial management, and simplification of key user experiences across multiple platforms.
- Successfully managed complex stakeholder relationships to progress designs to completion.
Technologies: Microsoft PowerPoint, Confluence, Jira, Adobe Illustrator, InVision, Sketch
Principal Experience Designer
2018 - 2019
AKQA
- Developed human-centered design processes and techniques for the agency and its clients.
- Responsible for UX, UI and UX research for the agency's largest client globally.
- Created designs that exceeded best practice eCommerce and omnichannel retail experiences (benchmarked globally).
- Developed a living design system for one of Australia's largest eCommerce sites.
Technologies: Confluence, Jira, Adobe Photoshop, Adobe Illustrator, Marvel, Principle, Zeplin, Axure, InVision, Sketch
Lead Experience Designer, Emerging Channels
2017 - 2018
National Australia Bank (NAB)
- Oversaw the UX, visual, and conversational design for digital self-assist solutions for NAB's business customers.
- Undertook the design and research for an artificial intelligence (AI) chatbot.
- Developed a design system (global experience language) for the bank's chatbot experiences to surface across multiple platforms.
- Designed contextual help solutions across the bank's public and authenticated websites and apps, with a primary focus on the UX for new user onboarding.
Technologies: Confluence, Jira, Microsoft PowerPoint, Adobe Illustrator, Adobe Photoshop, InVision, Sketch, Principle
Design Director
2016 - 2018
The Hothouse
- Led the creative efforts for the agency's largest clients.
- Designed print and digital catalogs for Australia's largest flooring retailer.
- Designed print and digital advertising for a global hair regrowth franchisor.
Technologies: Adobe Photoshop, Adobe InDesign, Adobe Illustrator
Digital Projects Manager
2013 - 2016
Henley Properties
- Led the design and project management of an industry-leading client portal which allows Henleyʼs clients to monitor the progress of their build, submit and receive documents electronically, and communicate with Henley staff.
- Oversaw the design and management of an app for Construction Managers to electronically manage the build of multiple homes.
- Led the design and project management of an occupational health and safety app.
- Spearheaded the design and project management of a sales process automation initiative using Kentico.
- Oversaw the design and project management of a bespoke web-based digital asset management application.
Technologies: Microsoft Dynamics AX, Project Management, Teamwork, Kentico, Adobe Illustrator, Adobe Photoshop, Sketch
Designer (UX, UI, UX Research, Product Design)
2007 - 2012
Freelance
- Worked as a freelance designer on UX, UI, research, product design, and graphic design projects for numerous clients across many industries (and countries).
- Won three international awards for my UX and UI work.
- Completed freelance projects for some of Australia's leading design agencies.
- Created designs for Mercedes-Benz in adherence to complex brand guidelines.
Technologies: Adobe Suite, Adobe Illustrator, Trello, Confluence, Jira, InVision Studio, Zeplin, Axure, InVision, Sketch
Founder
2004 - 2007
Vouchermail
- Managed and designed the build of a website that utilizes geo-location technology to automatically curate content based on the user's location and provide the user with hyper-local discount offers.
- Implemented and designed online advertising (PPC and social media) campaigns.
- Designed and built WordPress landing pages for revenue generation through affiliate programs.
Technologies: Apple Keynote, Adobe Photoshop, Adobe Illustrator, WordPress
Certifications
JULY 2018 - PRESENT
Leading SAFe (Scaled Agile)
Scaled Agile Training
JULY 2017 - PRESENT
Design Thinking
IDEO U
JANUARY 2017 - PRESENT
Product Design
JULY 2015 - PRESENT
Digital Illustration
Fezilla Studio
JULY 2015 - PRESENT
Graphic Design
California Institute of the Arts: CalArts
JULY 2014 - PRESENT
Google AdWords: Advanced Display
Google Partner Academy
JULY 2014 - PRESENT
Google AdWords: Advanced Search
Google Partner Academy
JULY 2014 - PRESENT
Google AdWords: Advertising Fundamentals
Google Partner Academy
Experience
Collaboration That Works
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