With over 15 years as a design professional (and the last decade focused on UI/UX design), Branden has developed a personal design ethic focused on simplicity and user-centered empathy in the products he designs. Although he specializes in user experience research and design, Branden also excels as a design strategist—assisting startups and established organizations alike.
Led the agile team of product designers while shaping the strategic vision of the organization as an advocate for users and partners.
Developed product design strategies by analyzing and documenting existing user experience practices and recommending comprehensive updates to existing UX as well as identifying new feature opportunities.
Contributed to the workflow initiatives such as product design sprints.
Worked closely with marketing/acquisition team to improve onboarding, conversion, and retention of the subscription-based core product.
Developed the user research practices, including user testing, persona, user type, and use case development.
Defined the internal product ethics and the operational and design standards for all products within the Headspace ecosystem.
Managed the UX and project for version 2.0 of DogVacay’s iOS app which included assessing and creating a new app flow to accommodate all the host management features beyond version 1.0’s basic messaging features.
Led the UX design for DogVacay.com's mobile web efforts to allow for feature accessibility of DogVacay.com across all mobile platforms outside of iOS.
Developed a new signup flow for web and mobile (iOS) experiences which streamlined a 12-step process down to two steps.
Technologies: Photoshop, Illustrator, InDesign
Senior User Experience Designer
2008 - 2013
Led the product design for the acclaimed Hulu Desktop, Hulu TV for PS3, Xbox, internet-enabled televisions and devices, iOS and Android mobile device applications.
Art-directed the rebranding of Hulu Plus, including lifestyle imagery, website information architecture and user experience.
Defined and executed the branded guidelines and for Hulu and Hulu Plus (subscription service) applications.
Integrated social media for "Hulu on Facebook" app, including unique Hulu features for viewing, sharing, and commenting on videos.
Developed the product definitions, including use case research and creating personas, information architecture, usability testing, wireframing, visual design, final asset production, and layout specifications.
Collaborated with the product, tech, and advertising teams—providing design leadership in expanding and mentoring new designers.