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Branden Ushijima

Branden Ushijima

Designer
Los Angeles, CA, United States
Member since January 31, 2018
With over 15 years as a design professional (and the last decade focused on UI/UX design), Branden has developed a personal design ethic focused on simplicity and user-centered empathy in the products he designs. Although he specializes in user experience research and design, Branden also excels as a design strategist—assisting startups and established organizations alike.
Branden is now available for hire
Portfolio
  • Headspace for Kids
  • Headspace Design Research
  • Hulu TV (Hulu Desktop)
  • Petrolicious
  • Flipboard Briefing News App
  • DogVacay
Employment
  • Principal Designer
    2006 - PRESENT
    Branden Design LLC
    • Assisted a variety of clients across all product subjects, platforms and organization types.
    • Planned the strategic design for product ecosystems, including the web, app, and wearable platforms.
    • Conducted user research including persona, use case, and user testing initiatives.
    • Designed the deliverables from concept visualizations, wireframing and mockups to final assets.
    • Implemented the Q&A of product and follow-up analysis after the project was launched.
    • Managed the project workflow—integrating with client’s existing internal infrastructure.
    Technologies: Sketch, InVision, Adobe Photoshop, Illustrator, Zeplin
  • Director of User Experience Design
    2014 - 2016
    Headspace, Inc.
    • Led the agile team of product designers while shaping the strategic vision of the organization as an advocate for users and partners.
    • Developed product design strategies by analyzing and documenting existing user experience practices and recommending comprehensive updates to existing UX as well as identifying new feature opportunities.
    • Contributed to the workflow initiatives such as product design sprints.
    • Worked closely with marketing/acquisition team to improve onboarding, conversion, and retention of the subscription-based core product.
    • Developed the user research practices, including user testing, persona, user type, and use case development.
    • Defined the internal product ethics and the operational and design standards for all products within the Headspace ecosystem.
    Technologies: InVision, Sketch, Photoshop, Illustrator
Education
  • Bachelor of Arts degree in Graphic Design
    1999 - 2001
    California State University, Long Beach - Long Beach, CA, USA
Experience
  • Visual Design10 years
  • Wireframing10 years
  • User Interface (UI)10 years
  • Mobile Web8 years
  • User Experience (UX)6 years
  • Product Strategy5 years
  • User Research4 years
Los Angeles, CA, United States
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