Brian Carter, Designer in Cape Town, Western Cape, South Africa
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Brian Carter

Verified Expert  in Design

Designer

Location
Cape Town, Western Cape, South Africa
Toptal Member Since
October 7, 2022

Brian is a digital pioneer with over 18 years of experience in the creative and tech industry, with over 100 awards in the last decade alone. Most recently, he served as the chief experience officer at Digitas in South Africa, where he helped numerous clients with their digital transformation, including Sanlam, Nedbank, South African Tourism, and many others. Brian's focus on customer experience is evident in the innovative digital journeys that he designs.

Portfolio

Work Experience

Brand Designer

2023 - 2023
Hausware Ltd
  • Developed and executed a visually cohesive brand identity, including logos, color schemes, and typography, to enhance the overall brand recognition and customer experience for a flagship tech retail store.
  • Conceptualized and implemented a series of eye-catching and effective in-store and online marketing collateral, ensuring a consistent and compelling brand message across various touchpoints and increasing customer engagement.
  • Spearheaded the redesign of the company website, incorporating modern design trends and user-centric principles, resulting in a 20% improvement in website traffic and a notable boost in online sales.
  • Collaborated closely with cross-functional teams, including marketing, product, and UI/UX, to ensure brand consistency and alignment with business objectives, fostering a unified and compelling brand presence.
  • Conducted in-depth market research and competitor analysis to stay abreast of industry trends, providing valuable insights and recommendations to leadership for continuous improvement of the brand strategy and design elements.
Technologies: Branding, Logo Design, Brand Strategy, Visual Design, Logotype, Brand Guidelines, Copywriting, Pitch Presentations, PowerPoint Templates, Presentations, Visual Storytelling, Storytelling

Senior UI/UX Designer

2023 - 2023
ThreadBeast, LLC
  • Transformed the outdated user interface into a modern and intuitive design, enhancing user experience and engagement through thoughtful visual elements and user-friendly navigation.
  • Successfully implemented a responsive design approach, ensuring seamless user experiences across various devices and screen sizes, enhancing accessibility, and accommodating the diverse needs of the user base.
  • Collaborated with developers, product managers, and stakeholders, fostering effective communication and alignment throughout the design process to meet project timelines and deliver a cohesive and polished product.
  • Improved accessibility standards by incorporating WCAG guidelines, ensuring the design accommodates users with diverse abilities, and championed an inclusive user experience for a broader and more engaged audience.
Technologies: User Interface (UI), Visual Design, Subscription Box Service, Branding, eCommerce, Loyalty Schemes, Social Networks, Gamification, Product Design, Style Guides, UI Components, Mockups, Wireframing, User Flows, Customer Journeys, Pitch Presentations, Web UX Design, User Research, User Testing, User Interviews, Journey Mapping, UX Flows, High-fidelity Mockups, Mobile Prototypes, UI Prototyping, Motion Design

Product Designer

2023 - 2023
Singularity Capital LLC
  • Collaborated closely with cross-functional teams, including product managers and developers, to ensure seamless integration of design solutions into the AI platform.
  • Developed wireframes and prototypes to effectively communicate design concepts, gather stakeholder feedback, and iterate on user interface improvements.
  • Developed a comprehensive design system, including components, color palette, typography, and visual guidelines, to establish a consistent and recognizable brand presence.
Technologies: Web UX, App UX, User Interface (UI), Responsive Web Design (RWD), User Experience (UX), UX Design, Web Design, Web App UX, UI Design, Product Design, Usability, Interactive UI, Dashboard Design, Interactive UX, Rapid Prototyping, Natural Language Processing (NLP), B2C, User Workflows, UI Style Guides, Pitch Presentations, Chart Design, Visualization Design, Web UX Design, Chatbots, User Research, User Testing, User Interviews, Journey Mapping, Enterprise SaaS, Presentations, Storytelling, UX Flows, High-fidelity Mockups, Mobile Prototypes, UI Prototyping, Motion Design, Artificial Intelligence (AI)

Brand and UI/UX Designer

2023 - 2023
Maslow
  • Conducted in-depth market research and competitor analysis to identify trends and opportunities, informing strategic brand positioning and differentiation strategies for maximum market impact.
  • Collaborated with cross-functional teams, including marketing and product development, to ensure brand consistency across various touchpoints and campaigns.
  • Created engaging and visually impactful brand collateral, such as marketing materials, packaging designs, and digital assets, to effectively communicate the brand's message and values.
  • Executed successful brand redesign initiatives, refreshing outdated visual elements and aligning them with the brand's evolving identity and target audience.
  • Developed a comprehensive brand identity system, including logo design, color palette, typography, and visual guidelines, to establish a consistent and recognizable brand presence.
Technologies: Branding, SaaS Design, SaaS, Reporting, Usability, Interactive UI, Brand Strategy, Interactive UX, UX Audits, Rapid Prototyping, Brand Development, Brand Identity, B2C, User Workflows, Visual Design Language, Responsive Design, Images, Thumbnail Images, Direct to Consumer (D2C), Pitch Presentations, PowerPoint Templates, Chart Design, Visualization Design, Web UX Design, User Research, User Testing, User Interviews, Journey Mapping, Visual Storytelling, Storytelling, UX Flows, High-fidelity Mockups, Mobile Prototypes, UI Prototyping, Motion Design

UI/UX Designer

2023 - 2023
Provident Payments
  • Designed and implemented intuitive user interfaces for a SaaS product, enhancing usability and driving positive user feedback.
  • Conducted thorough user research and analysis to inform design decisions, resulting in a user-centered and data-driven product design approach.
  • Collaborated closely with cross-functional teams, including product managers and developers, to ensure seamless integration of design solutions into the SaaS platform.
  • Developed wireframes and prototypes to effectively communicate design concepts, gather stakeholder feedback, and iterate on user interface improvements.
  • Worked closely with the marketing team to create visually compelling landing pages and marketing materials that effectively communicated the value proposition of the SaaS product.
  • Ensured consistent brand representation and adherence to design guidelines throughout the SaaS product, maintaining a cohesive and recognizable visual identity.
Technologies: UI Design, Mobile Design, B2B, Fintech, SaaS, SaaS Design, Software as a Service (SaaS), Design Systems, Report Design, Usability, Interactive UI, iOS Animations, Dashboard Design, Enterprise Design, Enterprise, Finance, Interactive UX, UX Audits, Rapid Prototyping, User Workflows, Product Benchmarking, Responsive Design, UI Style Guides, Pitch Presentations, PowerPoint Templates, Chart Design, Web UX Design, User Research, User Testing, User Interviews, Journey Mapping, Enterprise SaaS, UX Flows, Internet of Things (IoT), High-fidelity Mockups, Mobile Prototypes, UI Prototyping

UI/UX Designer

2023 - 2023
Provident Payments Central LLC
  • Designed the visual layout of the app, including the placement and design of buttons, menus, icons, and other interactive elements to be intuitive, easy to use, and visually appealing.
  • Handled the user experience design, including the overall experience of using the app, how easy it is to navigate, speed and performance, and how well it meets the users' needs.
  • Designed the app's functionality in a way that is easy to understand and use, without overwhelming the user with too many options or complex workflows.
Technologies: UI Design, Mobile Design, B2B, Fintech, Figma, Prototyping, App UX, App UI, Web, Component Libraries, Adobe Photoshop, UI Animation, UI Motion, System Design, Strategy, Responsive Web Design (RWD), Web UI Design, UI Audits, Design Documentation, Usability, Interactive UI, Dashboard Design, Enterprise Design, Enterprise, Finance, Interactive UX, UX Audits, Rapid Prototyping, User Workflows, Product Benchmarking, Responsive Design, Pitch Presentations, PowerPoint Templates, Web UX Design, Enterprise SaaS, User Research, User Interviews, UX Flows, Internet of Things (IoT), High-fidelity Mockups, Mobile Prototypes, UI Prototyping

Mobile App Designer

2022 - 2022
135 Fitness
  • Designed an app that allows users to track their workouts, set goals, and challenge their friends.
  • Built a brand identity guide, including colors, typography, icons, logos, and other assets.
  • Prototyped the main user journeys of the app in Figma to create a realistic user test.
Technologies: Mobile App Design, UI Design, Product Design, UX Design, Visual Design, Branding, Interaction Design (IxD), Gamification, Mockups, UX Wireframes, Personas, High-fidelity Prototypes, Mobile UI, User Interface (UI), Mobile Design, Startups, Color Palettes, Customer Journeys, UI Libraries, Best Practices in Design, Component Libraries, Adobe Photoshop, UI Animation, UI Motion, Strategy, Responsive Web Design (RWD), Web UI Design, Usability, Interactive UI, iOS Animations, Dashboard Design, Interactive UX, Rapid Prototyping, B2C, Product Benchmarking, Thumbnail Images, Direct to Consumer (D2C), PowerPoint Templates, Chart Design, Web UX Design, User Research, Storytelling, High-fidelity Mockups, Mobile Prototypes, UI Prototyping

UI and Visual Designer

2022 - 2022
Advanced BI & Analytics Inc d/b/a Re-ViVE
  • Created the UX and UI for a data visualization platform.
  • Made a design system and component library for the client to use for further projects.
  • Designed a high-fidelity prototype of the user journey in Figma.
Technologies: Web Design, UI Design, Visual Design, UX Design, Branding, Data Visualization, B2B, SaaS, Early-stage Startups, Presentation Design, PowerPoint Design, Digital Layout, UX Branding, Infographics, Web UI, Web UX, MVP Design, Figma, User Journeys, Brand Design, Android, Mockups, UX Wireframes, Personas, User Interface (UI), Mobile Design, Startups, Color Palettes, Customer Journeys, Progressive Web Applications (PWA), UI Libraries, Best Practices in Design, Component Libraries, Pitch Deck Consultant, Adobe Photoshop, Adobe Illustrator, UI Animation, UI Motion, Strategy, Responsive Web Design (RWD), Web UI Design, Usability, Interactive UI, Dashboard Design, Interactive UX, UX Audits, Rapid Prototyping, Product Benchmarking, Visual Design Language, Images, Pitch Presentations, PowerPoint Templates, Chart Design, Visualization Design, Web UX Design, User Research, User Interviews, Storytelling, Business Intelligence (BI), High-fidelity Mockups, Mobile Prototypes, UI Prototyping

Chief Experience Officer

2015 - 2022
Digitas
  • Led a UX and UI designers team for well-known clients, including Google, Unilever, and fintech companies.
  • Created a mobile app that used image recognition to determine food groups to serve recipe ideas to users.
  • Developed the first online sales platform for insurance and investments in the region.
Technologies: App Design, Art Direction, Branding, Digital Campaigns, Conceptual Design, Pitch Presentations, Web Design, Prototyping, Wireframing, Mobile, Leadership, Design Strategy, UX Leadership, Product Design, Strategic Design, eCommerce, Design Leadership, User Testing, Landing Page Design, User Interface (UI), Mobile App Design, User Onboarding, User Experience (UX), SaaS Design, Sales Presentations, Pitch Decks, PowerPoint Design, Website Conversion, User Experience Design, UX Design, User Flows, Usability Testing, Interface Design, UX Mentoring, Mentorship & Coaching, Mentorship, InVision, Sitemaps, Usability, Agile, Project Management, Mobile UX Design, Mobile UI Design, Gamification, UX Analysis, Travel & Leisure, Responsive Web Apps, Copywriting, eCommerce UX, eCommerce UI, Mobile App UI, Information Architecture (IA), User Journey Maps, Interaction Design (IxD), Early-stage Startups, Presentation Design, Visual Design, Poster Design, UX Branding, Communication, Team Leadership, Stakeholder Engagement, Infographics, Onboarding, UX Review, Web UI, Web UX, MVP Design, Landing Pages, Conversion Rate Optimization (CRO), Marketing Campaign Design, Pitch Preparation, Roadmaps, UI Design, Figma, User Journeys, Mobile First, Google Slides, Brand Design, Brand Guidelines, Android, Mockups, UX Wireframes, Personas, Responsive UI, High-fidelity Prototypes, Lean, Social Networks, Mobile UI, Mobile Design, Design Reviews, Social Media Apps, Typography, Color Palettes, Loyalty Schemes, Customer Journeys, Fintech Design, Progressive Web Applications (PWA), eCommerce Design, Microsoft PowerPoint, Fintech, UI Libraries, Best Practices in Design, Conversion Rate, Learning Management Systems (LMS), Education Technology (Edtech), Pitch Deck Consultant, Adobe Photoshop, Adobe Illustrator, Market Research, Competition Research, Competitive Analysis, User Stories, System Design, Strategy, Responsive Web Design (RWD), Web UI Design, UI Audits, Design Documentation, User Validation, Heuristic Analysis, Accessibility, Content Strategy, Content Writing, Interactive UI, iOS Animations, Consumer Products, Brand Strategy, Enterprise Design, Enterprise, Finance, Interactive UX, Rapid Prototyping, Cryptocurrency Wallets, Brand Development, Brand Identity, Creative Design, User Interviews, B2C, Product Benchmarking, Workshop Facilitation, Marketing Design, Social Media Kits, Visual Design Language, Professional Services, Sports Websites, Sports, Responsive Design, Images, Thumbnail Images, UI Style Guides, Sales & Marketing, Growth, Direct to Consumer (D2C), PowerPoint Templates, Visualization Design, Web UX Design, User Research, Presentations, Visual Storytelling, Storytelling, High-fidelity Mockups

Executive Creative Director

2009 - 2015
Digitas Liquorice
  • Developed a web platform that allowed users to adopt elephants from a virtual 3D world.
  • Created a twerk-activated vending machine using a remote accelerometer to play a dancing game.
  • Designed a digital platform for the most prominent local insurance and investment company.
Technologies: Photoshop CS3, App Design, Branding, Art Direction, Digital Creative Direction, User Experience (UX), Illustrator CC, InVision, Logo Design, Responsive Web Design (RWD), Visual Design, Design Management, Style Guides, Videos, Social Media, Marketing, Copywriting, Web App UI, Web App Design, Creative Direction, Cross-platform UX, Early-stage Startups, Presentation Design, PowerPoint Design, Poster Design, UX Branding, Email Templates, Collateral Design, Motion Graphics, Banner Ads, Social Media Design, Communication, Team Leadership, Infographics, Web UI, Web UX, MVP Design, Landing Pages, Marketing Campaign Design, Pitch Preparation, Roadmaps, UI Design, Figma, Print Design, User Journeys, Mobile First, Google Slides, Brand Design, Brand Guidelines, Android, Responsive UI, High-fidelity Prototypes, Social Networks, Mobile UI, User Interface (UI), Mobile Design, Design Reviews, Social Media Apps, Typography, Color Palettes, Loyalty Schemes, Customer Journeys, Fintech Design, Progressive Web Applications (PWA), eCommerce Design, Microsoft PowerPoint, Fintech, Best Practices in Design, Conversion Rate, Layout Design, Learning Management Systems (LMS), Education Technology (Edtech), Pitch Deck Consultant, Adobe Photoshop, Adobe Illustrator, User Stories, System Design, Strategy, Web UI Design, UI Audits, Content Strategy, Content Writing, Interactive UI, Consumer Products, Brand Strategy, Enterprise Design, Enterprise, Brand Development, Brand Identity, Creative Design, B2C, Product Benchmarking, Workshop Facilitation, Marketing Design, Social Media Kits, Visual Design Language, Professional Services, Sports Websites, Sports, Responsive Design, Images, Thumbnail Images, UI Style Guides, Sales & Marketing, Growth, Direct to Consumer (D2C), Pitch Presentations, PowerPoint Templates, Ad Campaigns, Presentations, Visual Storytelling, Storytelling, Leadership, Duda Mobile

Creative Director

2009 - 2012
Liquorice
  • Designed responsive websites and managed a team of designers.
  • Built a brand identity system for the agency, including all internal communications and external assets.
  • Came up with many creative campaign ideas for digital campaigns across web and social media platforms.
Technologies: InVision, Sketch, Photoshop CC, Presentation Design, Web, User Interface (UI), User Experience (UX), User Flows, Blog Design, Adobe InDesign, Email Design, Email Template Design, PowerPoint Design, Visual Design, UX Branding, Email Templates, Collateral Design, Illustration, Motion Graphics, Banner Ads, Social Media Design, Communication, Team Leadership, Infographics, Web UI, Web UX, MVP Design, Landing Pages, Marketing Campaign Design, Pitch Preparation, WordPress, Roadmaps, UI Design, Figma, Print Design, Mobile First, Google Slides, Brand Design, Brand Guidelines, High-fidelity Prototypes, Mobile Design, Design Reviews, Social Media Apps, Typography, Color Palettes, Loyalty Schemes, Customer Journeys, Fintech Design, eCommerce Design, Microsoft PowerPoint, Fintech, Best Practices in Design, Conversion Rate, Layout Design, Learning Management Systems (LMS), Education Technology (Edtech), Pitch Deck Consultant, Adobe Photoshop, Adobe Illustrator, Strategy, Responsive Web Design (RWD), Web UI Design, Content Strategy, Content Writing, Consumer Products, Brand Strategy, Brand Development, Brand Identity, Creative Design, B2C, Marketing Design, Social Media Kits, Visual Design Language, Professional Services, Sports Websites, Sports, Responsive Design, Thumbnail Images, UI Style Guides, Sales & Marketing, Pitch Presentations, PowerPoint Templates, Ad Campaigns, Creative Direction, Presentations, Visual Storytelling, Storytelling

Creative Director

2005 - 2009
Ripe
  • Designed and built award-winning interactive websites.
  • Created a golfing website for Adidas linked to the weather in the user's region.
  • Illustrated and designed a campaign for the Cape Town international convention center.
  • Became the youngest creative director to join the Loeries awards digital judging panel.
Technologies: Photoshop CC, Illustrator CC, Adobe Flash, Presentation Design, PowerPoint Design, Visual Design, Email Templates, Collateral Design, Motion Graphics, Banner Ads, Social Media Design, Communication, Infographics, Web UI, Web UX, Landing Pages, UI Design, Print Design, Mobile First, Google Slides, Brand Design, Brand Guidelines, Design Reviews, Typography, Color Palettes, eCommerce Design, Microsoft PowerPoint, Best Practices in Design, Layout Design, Learning Management Systems (LMS), Education Technology (Edtech), Adobe Photoshop, Adobe Illustrator, Strategy, Responsive Web Design (RWD), Web UI Design, Content Strategy, Content Writing, Brand Development, Brand Identity, Creative Design, B2C, Marketing Design, Social Media Kits, Visual Design Language, Professional Services, Sports Websites, Sports, Responsive Design, Thumbnail Images, Pitch Presentations, PowerPoint Templates, Ad Campaigns, Creative Direction, Presentations, Visual Storytelling, Storytelling

Tools

Figma, Sketch, Microsoft PowerPoint, Google Slides, Adobe InDesign, Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, InVision, Miro, Photoshop CS3, Illustrator CC, Photoshop CC, Adobe Flash, InDesign CC, Adobe Experience Design (XD), Duda Mobile

Platforms

Mobile, iOS, Web, Android, tvOS, WordPress

Industry Expertise

Marketing, Fitness, Travel & Leisure, Education Technology (Edtech), Consumer Products, Information Technology, Professional Services, Sports, Sales & Marketing

Languages

Visual Design Language

Other

Branding, Web Design, App Design, Prototyping, Wireframing, Pitch Presentations, iOS UX Design, Digital Campaigns, Conceptual Design, Art Direction, Brand Design, App UI, App UX, Mobile UI, UI Design, UX Design, Design Systems, Logo Design, Leadership, User Research, Product Design, eCommerce, Design Leadership, User Testing, Landing Page Design, Responsive Web Design (RWD), User Interface (UI), Mobile App Design, User Onboarding, Mobile Design, Mobile UX, User Experience (UX), SaaS Design, Dashboard Design, Graphic Design, Presentation Design, Sales Presentations, Pitch Decks, PowerPoint Design, Visual Design, User Experience Design, User Flows, Interface Design, Sitemaps, Usability, Design Management, Project Management, Style Guides, Mobile UX Design, Mobile UI Design, Dashboards, Creative Direction, Responsive Web Apps, Blog Design, Email Design, Email Template Design, Social Media, Web App UI, Web App Design, eCommerce UX, eCommerce UI, Mobile App UI, Information Architecture (IA), User Journey Maps, Data Visualization, B2B, SaaS, Cross-platform UX, Interaction Design (IxD), Early-stage Startups, Web App UX, Poster Design, Digital Layout, UX Branding, Email Templates, Collateral Design, Banner Ads, Social Media Design, Communication, Team Leadership, Infographics, Onboarding, UX Review, Web UI, Web UX, MVP Design, Landing Pages, Marketing Campaign Design, Pitch Preparation, Print Design, User Journeys, Mobile First, Brand Guidelines, Mockups, UX Wireframes, Personas, Responsive UI, High-fidelity Prototypes, Lean, Social Networks, Design Reviews, Social Media Apps, Startups, Typography, Color Palettes, Loyalty Schemes, Customer Journeys, PowerPoint Templates, Fintech, UI Libraries, Best Practices in Design, Layout Design, Component Libraries, Pitch Deck Consultant, UI Animation, System Design, Strategy, Web UI Design, Software as a Service (SaaS), Interactive UI, Enterprise Design, Enterprise, Motion Design, Finance, Interactive UX, UX Audits, Rapid Prototyping, Brand Development, Brand Identity, Creative Design, User Interviews, B2C, Marketing Design, Social Media Kits, Responsive Design, Images, Thumbnail Images, UI Style Guides, Chart Design, Visualization Design, Web UX Design, Ad Campaigns, Enterprise SaaS, Journey Mapping, Presentations, Visual Storytelling, Storytelling, High-fidelity Mockups, Mobile Prototypes, UI Prototyping, Websites, Design Strategy, UX Leadership, Strategic Design, Website Conversion, Usability Testing, UX Mentoring, Mentorship & Coaching, Mentorship, Agile, Gamification, UX Analysis, UI Components, Stakeholder Engagement, Conversion Rate Optimization (CRO), Roadmaps, Fintech Design, Progressive Web Applications (PWA), eCommerce Design, Layout, Conversion Rate, Learning Management Systems (LMS), Market Research, Competition Research, Competitive Analysis, User Stories, UI Motion, UI Audits, Design Documentation, Accessibility, Content Strategy, Content Writing, Brand Strategy, Animation, Cryptocurrency Wallets, Native Mobile Apps, Complex Web Systems, Complex Application User Interfaces (UI), User Workflows, Product Benchmarking, Workshop Facilitation, Sports Websites, Growth, Direct to Consumer (D2C), Web3, Crypto, UX Flows, Artificial Intelligence (AI), Digital Creative Direction, Atomic Design, Design Thinking, iOS TV, TV UI, UX Research, iOS Design Trends, Concepting, Responsive, Videos, Copywriting, Illustration, Motion Graphics, No-code Development, Report Design, Reporting, User Validation, Heuristic Analysis, iOS Animations, Natural Language Processing (NLP), Subscription Box Service, Logotype, Chatbots, Business Intelligence (BI), Internet of Things (IoT)

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