Bruno Santiago, Designer in Toronto, ON, Canada
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Bruno Santiago

Verified Expert  in Design


Toronto, ON, Canada
Toptal Member Since
November 22, 2017

Bruno is an award-winning design-oriented product strategist with a passion for digital transformation challenges. Over the past 30 years, he has gained experience in the following industries: fintech, travel, automotive, fast-moving consumer goods (FMCG), and fashion. Bruno has both been part of and led creative teams for top agencies (Wunderman, JWT, Isobar) serving global clients (such as Microsoft, Unilever, Mars, and Sony).


Work Experience

Chief Innovation Officer | Chief Marketing Officer

2015 - PRESENT
  • Hired and assembled the operations, product, marketing, and technology team.
  • Led product design and innovation, adapting the business through various pivots.
  • Raised $1,500,000 in funding from angel investors and industry stakeholders.
  • Maintained ongoing communication with investors and stakeholders.
Technologies: Apple Keynote, Adobe Creative Suite, Marketing Strategy, Figma, MVP Design, UX Research, Business Strategy, Business Aviation, Design Direction, Digital Creative Direction

Executive and Digital Director

2010 - 2015
  • Founded and exited Wavez, merged with Fermento, and later by Fields 360.
  • Won over $40 million in new accounts across multiple disciplines (digital and live marketing).
  • Led the digital creative team with over 50 creatives, producers, and strategists.
  • Grew the agency to become one of the top digital shops in Brazil's midwest.
Technologies: Adobe Creative Suite, Apple Keynote, Business Strategy, Design Direction, Live Marketing, Digital Creative Direction

Creative Director

2010 - 2010
  • Won $20 million in digital accounts in less than one year.
  • Developed one of Brazil's largest bank's live marketing efforts during the 2010 World Cup.
  • Built internal communication platforms for one of the largest loyalty platforms in the country.
Technologies: Adobe Creative Suite, Design Direction, Digital Creative Direction

Creative Director

2007 - 2010
  • Won and managed Mars, Unilever, and Microsoft accounts.
  • Helped the team generate over $200 million in billables across the years.
  • Hired and managed art directors and copywriters who are currently among the most awarded creatives in the world.
Technologies: Adobe Creative Suite, Design Direction, Digital Creative Direction

Art Director

2007 - 2007
  • Pitched new accounts for the agency (HSBC, CapitaLand, and Ritz Carlton).
  • Brought a digital perspective to a traditional (then) agency model.
  • Developed digital processes to blend with traditional ATL strategies.
Technologies: Adobe Creative Suite, Design Direction, Digital Creative Direction
2000 - 2001

Bachelor's Degree in Communication, General

Universidad del Sagrado Corazón - San Juan, Puerto Rico

1998 - 1999

Bachelor's Degree in Public Relations

State University of Londrina - Londrina, Brazil


Apple Keynote, Figma, Adobe Creative Suite

Industry Expertise

Travel & Leisure, Banking & Finance, Health, Real Estate, Education, Music, Marketing


Branding, Business Aviation, Marketing Strategy, UX Strategy, Creative Direction, Creative Strategy, UI Design, Business Strategy, UX Design, Live Marketing, Product Design, Digital Creative Direction, Design Direction, MVP Design, UX Research, Apps, Global Distribution Systems (GDS), Aviation, Booking Systems, Two-sided Marketplaces, Marketplaces, Business, Gamification, Wellness, Communication, Design Leadership, Social Media, Design Sprints, Fintech, Electronic Documents, E-signatures, Residential Real Estate, Brokers, Mortgages, Property Listings, Property Valuation, Property Management System Integrations, Multi-sided Marketplaces, Educational Portals, Mentorship, Music Platforms, Music Composition, Public Relations (PR)

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