Verified Expert in Design
Bruno is a senior product designer passionate about creating intuitive, simple, and beautiful designs that delight users. Since 2007, he has worked on a diverse range of projects and teams of all sizes. Bruno brings a strategic approach to every stage of the design project lifecycle, including discovery research, brand identity, prototyping, user testing, user interface design, and user experience.
Senior Product Designer
- Led stakeholders in ideation workshops applying design thinking and design sprint frameworks.
- Designed the new mobile application that helped the company increase engagement on the mobile experience.
- Implemented a new UX strategy and designed the process to improve the process of the mobile team to ensure we test, learn, and iterate by using data to drive our product decisions.
- Designed the new employee pulse survey product—Moodtracker—to help companies send single or recurring questionnaires that automatically generate a continuous sense of how their employees feel.
- Collaborated with other designers to ensure we spread design knowledge across the company.
- Led customer and internal ideation workshops applying the design thinking framework.
- Researched and analyzed the competitive landscape within our market.
- Generated wireframes, interactive prototypes (InVision and Framer), high-fidelity prototypes, and visual UI design mockups (Sketch).
- Created a sustainable process to help the clients in usability studies and testing.
- Worked collaboratively with product owners and product managers gathering clear business requirements and coming up with the best solution.
- Led the web design language for the main product of the company and other customers, such as Singapore Airlines and Etihad Airlines using Atomic Design.
- Implemented a daily check-in to make sure all of the expectations were met.
Senior Product Designer
- Developed and designed the new website for VanHack,.
- Designed an app (Android and iOS) to help developers find a job. It's a platform with video learning to assist in preparation to get a job abroad and relocate to a new country.
- Conceived and designed the original logotype for VanHack, synthesizing company values and market positioning into a visually compelling brand symbol.
- Designed the UI components for VanHack's customer platform.
- Created the visual design of a web e-learning platform for developers and designers.
- Implemented user research: needs and requirements, user behavior, competitive analysis, and benchmarking.
- Created the icons, identity design, user interface design, and mockups.
Senior Art Director | Senior Product Designer
- Led the UI/UX and web design projects for many customers.
- Developed icons, identity designs, user interface designs, and mockups for Portobello's customers.
- Created and implemented a pattern library and style guide.
- Generated a completely responsive design for many clients by using white-label systems.
- Developed branding materials and advertising campaigns.
Product Designer | Art Director
- Led the design team that relaunched the loyalty program for Shell Brother Trucker Club (Clube Irmão Caminhoneiro).
- Designed for clients such as Shell Brother Trucker Club and Redecard.
- Contributed designs, 2D animations, and motion prototype designs.
- Managed entire projects from ideation to delivery by using a design thinking process.
- Designed a web platform for a notable Brazilian fashion brand.
Hype Premedia & Convergência
- Led and managed the design team by establishing design processes internally in Hype Premedia and externally in a client such as Fnac Store to help to optimize the production of Fnac's catalogs.
- Designed interaction and visual designs for our client based on insights from user research, ideation, and prototyping techniques.
- Developed a brand identity and contributed to strategy development.
- Conducted usability research and analyzed the insights to generate the best user experience.
Coursework Toward a Degree in Full-stack Web Development
Free Code Camp - Online
Coursework Toward a Degree in iOS Development
The Institute of Art and Ideas (IAI) - São Paulo, Brazil
Bachelor’s Degree in Advertising
University of Unibero - São Paulo, Brazil
Design Kit: The Course for Human-centered Design
Management Skills for a Technical Professional
Beckinridge Training & Development