Burcu Arsoy
Verified Expert in Design
Designer
Stockholm, Sweden
Toptal member since July 9, 2018
Burcu has over a decade of experience designing the user experiences for products and services for various global companies in different industries. She is hands-on in all stages of the design process and has worked within a multidisciplinary team. Burcu loves connecting the dots between insights, strategy, and conceptual direction—enabling her to keep a view of the big picture while precisely crafting detailed designs for innovative projects.
Portfolio
A Finance Design Challenge
Akbank Website Design
Design Challenge about Rethinking Night Lights
Work Experience
Digital Product Design Lead
Electrolux
- Led UX and UX Research for a cross-functional team developing the first global mobile app for Electrolux Group's connected laundry appliances and dishwashers.
- Ensured a consistent and coherent user experience across different appliances.
- Collaborated with multiple product teams to promote a user-centric approach in an Agile development environment.
- Remained very hands-on in designing UX for specific product features and conducting research studies, though I held a leading role. I planned and carried out user tests, synthesized and analyzed insights, and presented findings to stakeholders.
- Played a key role in fostering a strong design and research culture within our Agile development environment.
- Adapted the design sprint methodology to fit our specific context and facilitated design sprints with the product teams.
Senior Service Design Lead
Scania CV
- Worked with the digital acceleration team at Scania, driving cross-functional initiatives to expedite digitalization. Managed projects focused on improving customer experience and developing new sales, marketing, finance, and commercial ops services.
- Developed a service design training roadmap, partnered with an external supplier to create a pilot program, and trained a diverse group of employees.
- Co-led a service design enthusiast team to promote and implement service design capabilities across the organization.
- Provided coaching to non-design employees engaged in service design and development.
Lead UX and Service Designer
Futurice
- Designed digital products and services for multiple platforms, including the web and mobile, for various clients from different industries, such as consumer electronics, manufacturing, education, and telecommunications.
- Collaborated closely with developers, data scientists, and advisory teams to design and build innovative digital products and services that addressed key customer pain points across various industries.
- Employed a strategic approach combining lean startup, design thinking, and agile development methodologies.
Senior UX Designer
Designit
- Collaborated with design researchers and strategists on creating strategic design solutions and transforming user insights and strategic analysis into powerful concepts and future-proof user experiences.
- Worked hands-on during the whole design process with an intention to bridge insights into strong concepts and then, to user experiences.
- Strongly focused on user-centered innovation, ideation processes, prototyping, and usability testing.
- Worked on a B2B digital strategy and transformation for a global dairy company including the UX design of two high-priority digital products.
- Created the future concept and user experience design for one of Europe's leading energy company.
- Developed the strategy for a construction-and-building material manufacturer.
- Created a future customer experience map for a global telcommunications company.
Senior Interaction Designer
Fjord
- Worked on a diverse set of projects throughout the whole design process—from research to concept and detailed design.
- Conducted qualitative user research by using various research methodologies.
- Facilitated ideation workshops with clients and created service design concepts.
- Gained solid hands-on experience in innovation and multichannel strategy projects.
- Worked at the Berlin and Stockholm studios and collaborated with international teams from various disciplines for clients from the finance, telco, and media industries.
Freelance UX/UI Designer
Tmob
- Delivered user experience and visual design solutions for multiple mobile platforms.
- Worked closely with developers across the design and development process.
- Designed mobile applications mainly for eCommerce and finance applications.
Education
Master of Fine Arts Degree in Graphic Design
Boston University - Boston, MA, USA
Bachelor of Science Degree in Computer Engineering
Bilkent University - Ankara, Turkey
Skills
Tools
InVision, Marvel App, Apple Keynote, Illustrator CC, Sketch, Photoshop CC, Adobe Illustrator, Marvel, Adobe Photoshop, Axure RP Pro, InVision Studio, Adobe CC, Miro
Platforms
iOS, Android, Axure, Web, Figma
Industry Expertise
Banking & Finance, Telecommunications
Other
Conceptual Design, Qualitative Research, User Testing, Ideation, Ideation Workshops, Web UX, Mobile UX, Lean UX, Digital Strategy, Wireframing, Prototyping, Data Visualization, Energy Utilities, Sketching, Wearables, Agile UX, Service Design, Gamification, User Research, Dashboard Design, Energy Monitoring, UX Design, Competitor Analysis & Profiling, Product Design, Market Research & Analysis, Online Research, Content Management Systems (CMS), Design Systems, Responsive Web Design (RWD), Iterative Design, Tablet UX, Branding, Typography, Graphic Design, Software Design, Software Development
Experience
- Apple Keynote - 12 years
- Qualitative Research - 6 years
- Ideation - 6 years
- Sketch - 6 years
- InVision - 5 years
- Marvel App - 5 years
- Conceptual Design - 5 years
- User Testing - 5 years
Tools
- InVision
- Marvel App
- Apple Keynote
- Sketch
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