Burcu Arsoy, Designer in Stockholm, Sweden
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Burcu Arsoy

Verified Expert  in Design

Bio

Burcu has over a decade of experience designing the user experiences for products and services for various global companies in different industries. She is hands-on in all stages of the design process and has worked within a multidisciplinary team. Burcu loves connecting the dots between insights, strategy, and conceptual direction—enabling her to keep a view of the big picture while precisely crafting detailed designs for innovative projects.

Portfolio

Work Experience

Digital Product Design Lead

2021 - 2024
Electrolux
  • Led UX and UX Research for a cross-functional team developing the first global mobile app for Electrolux Group's connected laundry appliances and dishwashers.
  • Ensured a consistent and coherent user experience across different appliances.
  • Collaborated with multiple product teams to promote a user-centric approach in an Agile development environment.
  • Remained very hands-on in designing UX for specific product features and conducting research studies, though I held a leading role. I planned and carried out user tests, synthesized and analyzed insights, and presented findings to stakeholders.
  • Played a key role in fostering a strong design and research culture within our Agile development environment.
  • Adapted the design sprint methodology to fit our specific context and facilitated design sprints with the product teams.
Technologies: Figma, Adobe CC, Miro

Senior Service Design Lead

2019 - 2020
Scania CV
  • Worked with the digital acceleration team at Scania, driving cross-functional initiatives to expedite digitalization. Managed projects focused on improving customer experience and developing new sales, marketing, finance, and commercial ops services.
  • Developed a service design training roadmap, partnered with an external supplier to create a pilot program, and trained a diverse group of employees.
  • Co-led a service design enthusiast team to promote and implement service design capabilities across the organization.
  • Provided coaching to non-design employees engaged in service design and development.
Technologies: Adobe CC, Miro, Sketch

Lead UX and Service Designer

2018 - 2019
Futurice
  • Designed digital products and services for multiple platforms, including the web and mobile, for various clients from different industries, such as consumer electronics, manufacturing, education, and telecommunications.
  • Collaborated closely with developers, data scientists, and advisory teams to design and build innovative digital products and services that addressed key customer pain points across various industries.
  • Employed a strategic approach combining lean startup, design thinking, and agile development methodologies.
Technologies: Axure, Marvel, InVision Studio, InVision, Sketch, Adobe Illustrator

Senior UX Designer

2015 - 2017
Designit
  • Collaborated with design researchers and strategists on creating strategic design solutions and transforming user insights and strategic analysis into powerful concepts and future-proof user experiences.
  • Worked hands-on during the whole design process with an intention to bridge insights into strong concepts and then, to user experiences.
  • Strongly focused on user-centered innovation, ideation processes, prototyping, and usability testing.
  • Worked on a B2B digital strategy and transformation for a global dairy company including the UX design of two high-priority digital products.
  • Created the future concept and user experience design for one of Europe's leading energy company.
  • Developed the strategy for a construction-and-building material manufacturer.
  • Created a future customer experience map for a global telcommunications company.
Technologies: Axure, InVision, Sketch, Adobe Photoshop, Adobe Illustrator

Senior Interaction Designer

2013 - 2015
Fjord
  • Worked on a diverse set of projects throughout the whole design process—from research to concept and detailed design.
  • Conducted qualitative user research by using various research methodologies.
  • Facilitated ideation workshops with clients and created service design concepts.
  • Gained solid hands-on experience in innovation and multichannel strategy projects.
  • Worked at the Berlin and Stockholm studios and collaborated with international teams from various disciplines for clients from the finance, telco, and media industries.
Technologies: Marvel, InVision, Sketch, Adobe Photoshop, Adobe Illustrator

Freelance UX/UI Designer

2011 - 2012
Tmob
  • Delivered user experience and visual design solutions for multiple mobile platforms.
  • Worked closely with developers across the design and development process.
  • Designed mobile applications mainly for eCommerce and finance applications.
Technologies: Adobe Photoshop, Adobe Illustrator

Education

2007 - 2009

Master of Fine Arts Degree in Graphic Design

Boston University - Boston, MA, USA

2002 - 2007

Bachelor of Science Degree in Computer Engineering

Bilkent University - Ankara, Turkey

Skills

Tools

InVision, Marvel App, Apple Keynote, Illustrator CC, Sketch, Photoshop CC, Adobe Illustrator, Marvel, Adobe Photoshop, Axure RP Pro, InVision Studio, Adobe CC, Miro

Platforms

iOS, Android, Axure, Web, Figma

Industry Expertise

Banking & Finance, Telecommunications

Other

Conceptual Design, Qualitative Research, User Testing, Ideation, Ideation Workshops, Web UX, Mobile UX, Lean UX, Digital Strategy, Wireframing, Prototyping, Data Visualization, Energy Utilities, Sketching, Wearables, Agile UX, Service Design, Gamification, User Research, Dashboard Design, Energy Monitoring, UX Design, Competitor Analysis & Profiling, Product Design, Market Research & Analysis, Online Research, Content Management Systems (CMS), Design Systems, Responsive Web Design (RWD), Iterative Design, Tablet UX, Branding, Typography, Graphic Design, Software Design, Software Development

Experience

  • Apple Keynote - 12 years
  • Qualitative Research - 6 years
  • Ideation - 6 years
  • Sketch - 6 years
  • InVision - 5 years
  • Marvel App - 5 years
  • Conceptual Design - 5 years
  • User Testing - 5 years

Tools

  • InVision
  • Marvel App
  • Apple Keynote
  • Sketch
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