Candelaria de la Losa
Verified Expert in Design
Designer
Vancouver, BC, Canada
Toptal member since May 2, 2019
Cande has over a decade of experience creating digital promos, designing games for Cartoon Network Latin's site, and building UX for startups and tech companies in the finance and rental industries. Her work is influenced by a passion for illustration, color, and typography. She won the Award of Excellence from The Interior Designers Institute of British Columbia (IDIBC) for a branding project.
Portfolio
2021 Marketing Site
Loan Application Flow
Branding and Online Presence
Hackathon Landing Page Design
Responsive Website Design
Mobile Marketplace Design
Christmas and Promotional Games
Work Experience
UI/UX Designer
Gooten
- Led the 2019-2020 rebranding of Gooten, creating a visual brand system and rebranding assets across the company. As a plus, I created more than 40 modern illustrations across different social channels and the Gooten app.
- Designed the just-launched website for Gooten.com. Worked from concept to wireframes to execution. Collaborated closely with the marketing team to apply new strategies and implemented user-testing eCommerce findings to redesign the catalog.
- Designed new features for the Gooten Admin app, from user testing to wireframes to design deliverables. Art-directed changes on product catalog and new product catalog additions based on user feedback and company goals.
UX and Product Designer
Liv Design Studio and Machobear Studio (Sister Companies)
- Led the redesign of Liv Design Studio's online presence and branding.
- Managed the social media visuals for the blog (blog.liv.ca) and Instagram account (@liv.designstudio).
- Developed the art direction and photography styling for the new restaurant, H Tasting Lounge. Received the Award of Excellence from the Interior Designers Institute of BC’s Awards of Excellence (IDIBC) for branding.
- Created and led the branding and marketing assets for a startup by Machobear Studio (liv.rent).
- Designed websites and apps from concept to high-fidelity products.
Senior UX and UI Designer
Antsquare
- Owned the design process including the wireframes, prototypes, high-fidelity design for the main consumer web page, and iOS and Android apps. Controlled the correct implementation with the development team.
- Ran the web and mobile user testing. Facilitated workshops with the team for the development of UX personas and user maps.
- Managed short-term goals and the product roadmap and began the implementation of a centralized metrics panel.
Senior UX and UI Designer
Funding Circle
- Utilized a user-centric approach to page design, improving conversion rates on the main consumer web page by 30%.
- Owned the design process from content, wireframes, and prototypes to high-fidelity design.
- Co-ran the user testing. Created user maps and consulted in the development of UX personas.
- Contributed to marketing ideas for print materials, including campaigns run on the London Underground and bus stops.
UX and UI Designer
Empreware
- Adopted Lean UX and Agile to develop the first version of the Empreware web platform.
- Ran A/B tests.
- Organized UX workshops.
Professor Ad-Honorem
University of Buenos Aires
- Co-taught the course Typography Level 1.
- Oversaw 30 students.
Lead interactive Designer
Wirall Interactive
- Designed the look and feel of various microsites, banners, mobile sites, mailings, and social media. Worked closely with JWT, Kepel & Mata, SG2, CeroNegativo, and Turner. Brands I have worked with include Ford, Volkswagen, Fanta, Budweiser, Galicia, HSBC, Boomerang, and Farmacity.
- Designed games for Turner (Cartoon Network), which included Ben10, Polly Pocket, Regalomaniacos, and Bakugan. Games were available on the Cartoon Network Latin American Site and played by thousands of kids.
- Developed the web design proposal for Amarok’s 2012 campaign. Having won the contract with Kepel & Mata, I led the art direction for the entire project including the digital campaign and mobile site.
- Oversaw the junior designers.
Education
Certificate in Being a UX Leader: Essential Skills for Any UX Practitioner
Nielsen Norman Group - San Francisco, USA
Certificate in Advanced Illustration
Emily Carr University of Art + Design - Vancouver, Canada
Bachelor's Degree in Graphic Design
University of Buenos Aires - Buenos Aires, Argentina
Certifications
Membership Certificate - License 40855
The Interaction Design Foundation
Skills
Tools
Adobe Illustrator, Adobe Photoshop, Sketch, InVision, Flash, Adobe Dreamweaver, Balsamiq, Lookback, Procreate, WP eCommerce, Adobe Creative Suite, Figma, Photoshop CC, Illustrator CC, Hotjar
Platforms
Webflow, iOS, Web, WordPress, Android
Other
Design, Branding, Brand Design, Visual Design, Art Direction, User Experience (UX), Interface Design, User Interface (UI), Product Design, Landing Page Design, Form Design, UX Branding, Product Branding, App Design, Logo Design, App UI, Web App UX, Web Design, Mobile Web Design, Wireframing, Wireframe to Product, Icon Design, Illustration, Digital Illustration, Human Interface Design, UX Design, Mobile App Design, Typography, Lean UX, Marketplace Design, UI Maps, Game Design, Web Illustration, UX Flows, Kids, Event Kit, Responsive UX Design, Finance, Web UX Design, UI Design, UX Leadership, Pitch Decks, Web Marketing, Catalog Design
Experience
- Branding - 10 years
- User Interface (UI) - 8 years
- Web App UX - 8 years
- Wireframing - 8 years
- User Experience (UX) - 8 years
- Illustration - 8 years
- Lookback - 4 years
- Game Design - 3 years
Tools
- Lookback
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