Candelaria de la Losa, Designer in Vancouver, BC, Canada
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Candelaria de la Losa

Verified Expert  in Design

Designer

Location
Vancouver, BC, Canada
Toptal Member Since
February 12, 2019

Cande has over a decade of experience creating digital promos, designing games for Cartoon Network Latin's site, and building UX for startups and tech companies in the finance and rental industries. Her work is influenced by a passion for illustration, color, and typography. She won the Award of Excellence from The Interior Designers Institute of British Columbia (IDIBC) for a branding project.

BrandingBrand DesignVisual DesignProduct DesignUser Experience (UX)User Interface (UI)Adobe PhotoshopAdobe IllustratorSketchUX BrandingLogo DesignIcon DesignWeb DesignApp UIWeb App UX

Portfolio

Image of 2021 Marketing Site project
2021 Marketing Site
WP eCommerceWeb MarketingCatalog DesignBranding
Image of Loan Application Flow project
Loan Application Flow
FinanceUX DesignSketch
Image of Branding and Online Presence project
Branding and Online Presence
WordPressBrandingWeb UX DesignUI DesignSketch
Image of Hackathon Landing Page Design project
Hackathon Landing Page Design
Event KitResponsive UX DesignSketchWebflow
Image of Responsive Website Design project
Responsive Website Design
WP eCommerceMarketplace DesignWebUI Maps
Image of Mobile Marketplace Design project
Mobile Marketplace Design
AndroidiOSIllustrationMarketplace Design
Image of Christmas and Promotional Games project
Christmas and Promotional Games
Game DesignWeb IllustrationUX FlowsKidsAdobe Creative Suite

Work Experience

UI/UX Designer

2019 - 2021
Gooten
  • Led the 2019-2020 rebranding of Gooten, creating a visual brand system and rebranding assets across the company. As a plus, I created more than 40 modern illustrations across different social channels and the Gooten app.
  • Designed the just-launched website for Gooten.com. Worked from concept to wireframes to execution. Collaborated closely with the marketing team to apply new strategies and implemented user-testing eCommerce findings to redesign the catalog.
  • Designed new features for the Gooten Admin app, from user testing to wireframes to design deliverables. Art-directed changes on product catalog and new product catalog additions based on user feedback and company goals.
Technologies: Figma, Adobe Creative Suite, Lookback

UX and Product Designer

2016 - 2018
Liv Design Studio and Machobear Studio (Sister Companies)
  • Led the redesign of Liv Design Studio's online presence and branding.
  • Managed the social media visuals for the blog (blog.liv.ca) and Instagram account (@liv.designstudio).
  • Developed the art direction and photography styling for the new restaurant, H Tasting Lounge. Received the Award of Excellence from the Interior Designers Institute of BC’s Awards of Excellence (IDIBC) for branding.
  • Created and led the branding and marketing assets for a startup by Machobear Studio (liv.rent).
  • Designed websites and apps from concept to high-fidelity products.
Technologies: Webflow, InVision, Procreate, Adobe Photoshop, Adobe Illustrator, Sketch

Senior UX and UI Designer

2015 - 2016
Antsquare
  • Owned the design process including the wireframes, prototypes, high-fidelity design for the main consumer web page, and iOS and Android apps. Controlled the correct implementation with the development team.
  • Ran the web and mobile user testing. Facilitated workshops with the team for the development of UX personas and user maps.
  • Managed short-term goals and the product roadmap and began the implementation of a centralized metrics panel.
Technologies: Lookback, Adobe Illustrator, Adobe Photoshop, InVision, Sketch

Senior UX and UI Designer

2013 - 2015
Funding Circle
  • Utilized a user-centric approach to page design, improving conversion rates on the main consumer web page by 30%.
  • Owned the design process from content, wireframes, and prototypes to high-fidelity design.
  • Co-ran the user testing. Created user maps and consulted in the development of UX personas.
  • Contributed to marketing ideas for print materials, including campaigns run on the London Underground and bus stops.
Technologies: Adobe Photoshop, Adobe Illustrator, InVision, Sketch

UX and UI Designer

2012 - 2012
Empreware
  • Adopted Lean UX and Agile to develop the first version of the Empreware web platform.
  • Ran A/B tests.
  • Organized UX workshops.
Technologies: InVision, Balsamiq, Adobe Illustrator, Adobe Photoshop, Lean UX

Professor Ad-Honorem

2012 - 2012
University of Buenos Aires
  • Co-taught the course Typography Level 1.
  • Oversaw 30 students.
Technologies: Typography

Lead interactive Designer

2010 - 2012
Wirall Interactive
  • Designed the look and feel of various microsites, banners, mobile sites, mailings, and social media. Worked closely with JWT, Kepel & Mata, SG2, CeroNegativo, and Turner. Brands I have worked with include Ford, Volkswagen, Fanta, Budweiser, Galicia, HSBC, Boomerang, and Farmacity.
  • Designed games for Turner (Cartoon Network), which included Ben10, Polly Pocket, Regalomaniacos, and Bakugan. Games were available on the Cartoon Network Latin American Site and played by thousands of kids.
  • Developed the web design proposal for Amarok’s 2012 campaign. Having won the contract with Kepel & Mata, I led the art direction for the entire project including the digital campaign and mobile site.
  • Oversaw the junior designers.
Technologies: Adobe Dreamweaver, Flash, Adobe Illustrator, Adobe Photoshop
2021 - 2021

Certificate in Being a UX Leader: Essential Skills for Any UX Practitioner

Nielsen Norman Group - San Francisco, USA

2016 - 2018

Certificate in Advanced Illustration

Emily Carr University of Art + Design - Vancouver, Canada

2006 - 2010

Bachelor's Degree in Graphic Design

University of Buenos Aires - Buenos Aires, Argentina

OCTOBER 2018 - OCTOBER 2019

Membership Certificate - License 40855

The Interaction Design Foundation