Candelaria de la Losa

Designer in Vancouver, BC, Canada

Member since May 2, 2019

Cande has over a decade of experience creating digital promos, designing games for Cartoon Network Latin's site, and building UX for startups and tech companies in the finance and rental industries. Her work is influenced by a passion for illustration, color, and typography. She won the Award of Excellence from The Interior Designers Institute of British Columbia (IDIBC) for a branding project.

Candelaria is now available for hire

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Portfolio

Digital Design

2021 Marketing Site
- WP eCommerce
- Web Marketing
- Catalog Design
- Branding
Loan Application Flow
- Finance
- UX Design
- Sketch
Branding and Online Presence
Hackathon Landing Page Design
- Event Kit
- Responsive UX Design
- Sketch
- Webflow
Responsive Website Design
- WP eCommerce
- Marketplace Design
- Web
- UI Maps
Mobile Marketplace Design
- Android
- iOS
- Illustration
- Marketplace Design
Christmas and Promotional Games

Employment

UI/UX Designer
2019 - 2021
Gooten
- Led the 2019-2020 rebranding of Gooten, creating a visual brand system and rebranding assets across the company. As a plus, I created more than 40 modern illustrations across different social channels and the Gooten app.
- Designed the just-launched website for Gooten.com. Worked from concept to wireframes to execution. Collaborated closely with the marketing team to apply new strategies and implemented user-testing eCommerce findings to redesign the catalog.
- Designed new features for the Gooten Admin app, from user testing to wireframes to design deliverables. Art-directed changes on product catalog and new product catalog additions based on user feedback and company goals.
Technologies: Figma, Adobe Creative Suite, Lookback
UX and Product Designer
2016 - 2018
Liv Design Studio and Machobear Studio (Sister Companies)
- Led the redesign of Liv Design Studio's online presence and branding.
- Managed the social media visuals for the blog (blog.liv.ca) and Instagram account (@liv.designstudio).
- Developed the art direction and photography styling for the new restaurant, H Tasting Lounge. Received the Award of Excellence from the Interior Designers Institute of BC’s Awards of Excellence (IDIBC) for branding.
- Created and led the branding and marketing assets for a startup by Machobear Studio (liv.rent).
- Designed websites and apps from concept to high-fidelity products.
Technologies: Webflow, InVision, Procreate, Adobe Photoshop, Adobe Illustrator, Sketch
Senior UX and UI Designer
2015 - 2016
Antsquare
- Owned the design process including the wireframes, prototypes, high-fidelity design for the main consumer web page, and iOS and Android apps. Controlled the correct implementation with the development team.
- Ran the web and mobile user testing. Facilitated workshops with the team for the development of UX personas and user maps.
- Managed short-term goals and the product roadmap and began the implementation of a centralized metrics panel.
Technologies: Lookback, Adobe Illustrator, Adobe Photoshop, InVision, Sketch
Senior UX and UI Designer
2013 - 2015
Funding Circle
- Utilized a user-centric approach to page design, improving conversion rates on the main consumer web page by 30%.
- Owned the design process from content, wireframes, and prototypes to high-fidelity design.
- Co-ran the user testing. Created user maps and consulted in the development of UX personas.
- Contributed to marketing ideas for print materials, including campaigns run on the London Underground and bus stops.
Technologies: Adobe Photoshop, Adobe Illustrator, InVision, Sketch
UX and UI Designer
2012 - 2012
Empreware
- Adopted Lean UX and Agile to develop the first version of the Empreware web platform.
- Ran A/B tests.
- Organized UX workshops.
Technologies: InVision, Balsamiq, Adobe Illustrator, Adobe Photoshop, Lean UX
Professor Ad-Honorem
2012 - 2012
University of Buenos Aires
- Co-taught the course Typography Level 1.
- Oversaw 30 students.
Technologies: Typography
Lead interactive Designer
2010 - 2012
Wirall Interactive
- Designed the look and feel of various microsites, banners, mobile sites, mailings, and social media. Worked closely with JWT, Kepel & Mata, SG2, CeroNegativo, and Turner. Brands I have worked with include Ford, Volkswagen, Fanta, Budweiser, Galicia, HSBC, Boomerang, and Farmacity.
- Designed games for Turner (Cartoon Network), which included Ben10, Polly Pocket, Regalomaniacos, and Bakugan. Games were available on the Cartoon Network Latin American Site and played by thousands of kids.
- Developed the web design proposal for Amarok’s 2012 campaign. Having won the contract with Kepel & Mata, I led the art direction for the entire project including the digital campaign and mobile site.
- Oversaw the junior designers.
Technologies: Adobe Dreamweaver, Flash, Adobe Illustrator, Adobe Photoshop

Education

Certificate in Being a UX Leader: Essential Skills for Any UX Practitioner
2021 - 2021
Nielsen Norman Group - San Francisco, USA
Certificate in Advanced Illustration
2016 - 2018
Emily Carr University of Art + Design - Vancouver, Canada
Bachelor's Degree in Graphic Design
2006 - 2010
University of Buenos Aires - Buenos Aires, Argentina

Certifications

Membership Certificate - License 40855
OCTOBER 2018 - OCTOBER 2019
The Interaction Design Foundation

Experience

Branding10 years
User Experience (UX)8 years
Web App UX8 years
User Interface (UI)8 years
Wireframing8 years
Illustration8 years
Lookback4 years
Game Design3 years

Tools

Lookback

Location

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Designer in Vancouver, BC, Canada

Portfolio

Employment

UI/UX Designer

UX and Product Designer

Senior UX and UI Designer

Senior UX and UI Designer

UX and UI Designer

Professor Ad-Honorem

Lead interactive Designer

Education

Certifications

Experience

Tools

Location