Carlos Madrid, Designer in Bogotá - Bogota, Colombia
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Carlos Madrid

Verified Expert  in Design


Bogotá - Bogota, Colombia
Toptal Member Since
April 20, 2017

Carlos is a visual designer specializing in web and app design with a focus on UX/UI. Skilled in developing experiences that ease the communication between brands and their consumers, Carlos designs with the end-user in mind.


Work Experience

Art Director/Web Designer

2016 - 2017
The Social Us
  • Supervised and mentored a team of four designers.
  • Managed projects from concept to completion including gathering requirements from clients, pitch deck design, budgeting, and follow-up meetings with clients.
  • Designed a variety of websites and platforms for medium and large companies, including Forbes 200 companies, startups, and Miami-Dade County.
  • Provided art direction for seven simultaneous clients including social media strategies and design, inbound marketing campaigns, landing pages, app design, print publications, branding for startups, and website/blog redesigns.
  • Designed and developed an app for Miami-Dade County from its inception including branding, social media marketing, and crowdsource campaigns.
Technologies: Brand Books, Responsive Web Design (RWD), Dashboard Design, User Experience (UX), Healthcare Designer, Healthcare, Prototyping, Figma Designer, Adobe CC, Mobile App Design, Material Design, Adobe After Effects, Adobe Photoshop, HubSpot, CSS3, HTML5, InVision, Figma, Sketch

Freelance Designer

2015 - 2016
8cho Studio
  • Contributed branding, landing pages, and microsite designs for small business and startups.
  • Provided design expertise during the rebranding of 8cho Studio and their first website.
  • Designed small print publications such as books, magazines, and posters.
  • Created and implemented social media strategies for small businesses.
Technologies: Responsive Web Design (RWD), Adobe CC, Mobile App Design, WordPress Themes, WordPress, PHP, CSS, HTML, Sublime Text, Adobe Muse, Adobe Illustrator, Adobe Photoshop

UX Designer

2015 - 2016
  • Designed a Q&A platform for Islam and its people, including design of mobile versions, documentation, prototyping, and social media strategies.
  • Created the first functional prototype of the platform with HTML and CSS.
  • Provided art direction for the entire platform and social media.
  • Designed and developed websites for smaller clients.
  • Tested websites for optimal user experience.
Technologies: Responsive Web Design (RWD), Prototyping, Adobe CC, CSS, HTML, Adobe Muse, Adobe Photoshop

Freelance Web Developer

2014 - 2014
  • Developed WordPress themes.
Technologies: Adobe CC, WordPress Themes, Adobe Dreamweaver, Adobe Photoshop, PHP, WordPress, CSS3, HTML5

Web Designer

2013 - 2013
Soluciones Web SW
  • Designed and developed new–and modified existing–WordPress themes for small business and startups.
Technologies: WordPress Themes, CSS, HTML, Adobe Dreamweaver, Adobe Photoshop, WordPress
2010 - 2016

Bachelor's Degree in Visual Communication

Prodiseño - Caracas

2008 - 2010

Coursework towards a Bachelor's Degree in Computer Science

Universidad Central de Venezuela (UCV) - Caracas