Carolina Escobar

Designer in Rockledge, United States

Member since January 13, 2016

For over 15 years, Carolina has provided UI/UX and creative services to a number of clients, including several startups, software companies, and creative agencies in Silicon Valley. She's crafted more than 20 UI/UX and product designs for corporate websites, eCommerce sites, web and mobile apps, and more. Carolina has also consulted for B2B and B2C companies in various industries: corporate, education, nonprofit, security, and finance.

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Portfolio

Digital Design

Bay Alarm | UI Design for a Security Website
- UI Design
- Visual Design
- Mockups
- Interactive Prototypes
- Sketch
- InVision
- Icon Design
- Branding
- Design
Ashbury Images | UX/UI Design for an eCommerce Website
- eCommerce
- UX Design
- UI Design
- Branding
- Personas
- Competitor Analysis & Profiling
- User Interviews
- Discovery Workshops
- Information Architecture (IA)
- Wireframing
- Mockups
- Sitemaps
ImBlaze | UX/UI for an Internship Portal and Web App
- UX Design
- UI Design
- User Testing
- Personas
- User Journeys
- Comparable Company Analysis
- Wireframing
- UX Workshops
- Mockups
- Interactive Prototypes
- User Interviews
- Sketch
- InVision
- Information Architecture (IA)
- UX Research
PowerScout | UX/UI Design for an eCommerce Website, Web Apps, and Marketing Collateral
- eCommerce
- UX Design
- UI Design
- Mockups
- Interactive Prototypes
- Admin Panels
- Apps
- User Testing
- Sketch
- InVision
- Web Design
ImBlaze | UX/UI Design for the iOS App
- iOS
- Mobile UX
- Mobile App UI
- Apps
- User Testing
- User Research
- Interactive Prototypes
- Sketch
- InVision
- Apple Human Interface
YMCA | Assembly Registration Portal
- UX Design
- UI Design
- Educational Portals
- Mockups
- Interactive Prototypes
- Sketch
- InVision

Employment

UI/UX Designer | Creative Director
2011 - PRESENT
Square Foot Creative
- Worked as a UI/UX-design consultant for multiple startups, creative agencies, and software development companies in San Francisco and the Bay Area. Projects included: web apps, mobile apps, and website design.
- Led projects from discovery (defining goals, personas, user journeys, competitive analysis, and more) to wireframes, mockups, prototypes, and finally to user testing.
- Consulted on both B2B and B2C projects and in various industries, including education, government agencies, nonprofits, real estate, finance, security, etc.
- Worked as a graphic designer for direct clients and creative agencies doing branding, logos, white papers, brochures, eBooks, digital and printed marketing collateral, and more.
Technologies: Balsamiq, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite, InVision, Sketch, Jira, Figma

Education

Master of Business Administration (MBA) in Business Administration
2012 - 2013
Fachhochschule Bonn-Rhein-Sieg - Bonn, Germany
Bachelor of Arts in Graphic Design
1997 - 2001
University of Hawaii at Manoa - Honolulu, HI, USA

Certifications

UX Design Certificate
JUNE 2015 - PRESENT
Bay Area Video Coalition (BAVC)

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