Carolina Escobar, Designer in Rockledge, United States
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Carolina Escobar

Verified Expert  in Design


Rockledge, United States
Toptal Member Since
January 13, 2016

For over 15 years, Carolina has provided UI/UX and creative services to a number of clients, including several startups, software companies, and creative agencies in Silicon Valley. She's crafted more than 20 UI/UX and product designs for corporate websites, eCommerce sites, web and mobile apps, and more. Carolina has also consulted for B2B and B2C companies in various industries: corporate, education, nonprofit, security, and finance.


Work Experience

UI/UX Designer | Creative Director

2011 - PRESENT
Square Foot Creative
  • Worked as a UI/UX-design consultant for multiple startups, creative agencies, and software development companies in San Francisco and the Bay Area. Projects included: web apps, mobile apps, and website design.
  • Led projects from discovery (defining goals, personas, user journeys, competitive analysis, and more) to wireframes, mockups, prototypes, and finally to user testing.
  • Consulted on both B2B and B2C projects and in various industries, including education, government agencies, nonprofits, real estate, finance, security, etc.
  • Worked as a graphic designer for direct clients and creative agencies doing branding, logos, white papers, brochures, eBooks, digital and printed marketing collateral, and more.
Technologies: Balsamiq, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite, InVision, Sketch, Jira, Figma
2012 - 2013

Master of Business Administration (MBA) in Business Administration

Fachhochschule Bonn-Rhein-Sieg - Bonn, Germany

1997 - 2001

Bachelor of Arts in Graphic Design

University of Hawaii at Manoa - Honolulu, HI, USA


UX Design Certificate

Bay Area Video Coalition (BAVC)


InVision, Jira, Adobe Creative Suite, Sketch, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Balsamiq,, UXPin, Figma


WordPress, iOS, Salesforce, Android


Print Design, Graphic Design, Branding, App Design, User Experience (UX), User Interface (UI), Information Architecture (IA), Wireframing, Portal Design, Mockups, Visual Design, Web Design, UX Design, Agile, Apple Human Interface, Google Material Design, UX Research, UI Design, Interactive Prototypes, Icon Design, Design, eCommerce, Admin Panels, Apps, User Testing, Personas, Competitor Analysis & Profiling, User Interviews, Discovery Workshops, Sitemaps, User Journeys, Comparable Company Analysis, UX Workshops, Mobile UX, Mobile App UI, User Research, Educational Portals

Collaboration That Works

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