
Carolina Escobar
Verified Expert in Design
Designer
Rockledge, United States
Toptal member since January 13, 2016
For over 15 years, Carolina has provided UI/UX and creative services to a number of clients, including several startups, software companies, and creative agencies in Silicon Valley. She's crafted more than 20 UI/UX and product designs for corporate websites, eCommerce sites, web and mobile apps, and more. Carolina has also consulted for B2B and B2C companies in various industries: corporate, education, nonprofit, security, and finance.
Portfolio
Work Experience
UI/UX Designer | Creative Director
Square Foot Creative
- Worked as a UI/UX-design consultant for multiple startups, creative agencies, and software development companies in San Francisco and the Bay Area. Projects included: web apps, mobile apps, and website design.
- Led projects from discovery (defining goals, personas, user journeys, competitive analysis, and more) to wireframes, mockups, prototypes, and finally to user testing.
- Consulted on both B2B and B2C projects and in various industries, including education, government agencies, nonprofits, real estate, finance, security, etc.
- Worked as a graphic designer for direct clients and creative agencies doing branding, logos, white papers, brochures, eBooks, digital and printed marketing collateral, and more.
Education
Master of Business Administration (MBA) in Business Administration
Fachhochschule Bonn-Rhein-Sieg - Bonn, Germany
Bachelor of Arts in Graphic Design
University of Hawaii at Manoa - Honolulu, HI, USA
Certifications
UX Design Certificate
Bay Area Video Coalition (BAVC)
Skills
Tools
InVision, Jira, Adobe Creative Suite, Sketch, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Balsamiq, Proto.io, UXPin
Platforms
WordPress, iOS, Salesforce, Android, Figma
Other
Print Design, Graphic Design, Branding, App Design, User Experience (UX), User Interface (UI), Information Architecture (IA), Wireframing, Portal Design, Mockups, Visual Design, Web Design, UX Design, Agile, Apple Human Interface, Google Material Design, UX Research, UI Design, Interactive Prototypes, Icon Design, Design, eCommerce, Admin Panels, Apps, User Testing, Personas, Competitor Analysis & Profiling, User Interviews, Discovery Workshops, Sitemaps, User Journeys, Comparable Company Analysis, UX Workshops, Mobile UX, Mobile App UI, User Research, Educational Portals
Experience
- Adobe Creative Suite - 15 years
- Web Design - 8 years
- Visual Design - 6 years
- User Experience (UX) - 5 years
- App Design - 5 years
- Branding - 5 years
- Sketch - 4 years
- Information Architecture (IA) - 3 years
Tools
- Adobe Creative Suite
- Sketch
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